Telling Your Story, Better Than Ever
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Transcript of Telling Your Story, Better Than Ever
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Welcome to:
Telling Your Story,
Better than Ever
Anne Ehlers Director of Communications & Development
NC Housing Coalition
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Today We’ll Talk About:
• Why stories are so powerful
• What makes a great story
• How to use stories in your fundraising
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Why Stories are so
Powerful
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Stories.
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Stories.
Connect.
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Stories.
Connect.
People.
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Andy Goodman
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Why Stories Are So Powerful
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Why Stories Are So Powerful
• History
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Why Stories Are So Powerful
• History
• Identity
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Why Stories Are So Powerful
• History
• Identity
• Culture
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Why Stories Are So Powerful
• History
• Identity
• Culture
• Memory
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History
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Identity
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Culture
Four stories:
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Culture
Four stories:
• The Mob at the Gates
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Culture
Four stories:
• The Mob at the Gates
• The Triumphant Individual
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Culture
Four stories:
• The Mob at the Gates
• The Triumphant Individual
• The Benevolent
Community
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Culture
Four stories:
• The Mob at the Gates
• The Triumphant Individual
• The Benevolent
Community
• The Rot at the Top
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Study of Five Year Olds
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What Makes a Great Story
(and how to find it)
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How do we find these
stories?
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Kim Yaman
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The Sacred Bundle
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The Sacred Bundle
• How we started
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The Sacred Bundle
• How we started
• Emblematic successes
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The Sacred Bundle
• How we started
• Emblematic successes
• What we learned from defeat
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The Sacred Bundle
• How we started
• Emblematic successes
• What we learned from defeat
• Nature of our challenge
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The Sacred Bundle
• How we started
• Emblematic successes
• What we learned from defeat
• Nature of our challenge
• Performance stories
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The Sacred Bundle
• How we started
• Emblematic successes
• What we learned from defeat
• Nature of our challenge
• Performance stories
• Where we’re going
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Postcard Project
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Postcard Project
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Numbers
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Social Math
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Social Math
=
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Social Math
=
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Social Math
=
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Social Math
=
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Social Math
=
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How to Use Stories in
Fundraising
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Stories.
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Stories.
Connect.
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Stories.
Connect.
People.
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Ditch the
Pitch (sort of)
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Michael
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Resources
• The Goodman Center www.thegoodmancenter.com
• Network for Good www1.networkforgood.org
• Philanthropy for All http://pfa-blog.com/home/
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Thank You!
Anne Ehlers Director of Communications & Development
NC Housing Coalition
Email: [email protected]
Phone: 919-827-4495