Telling the Rotary Story...Correct branding Eye catching picture carousel Link to club Facebook Link...
Transcript of Telling the Rotary Story...Correct branding Eye catching picture carousel Link to club Facebook Link...
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Telling the Rotary Story
Practical Publicity
for every
Rotarian and Rotaractor
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Is it time
to hit the
“Refresh Rotary” button?
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Your Story Matters
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SnapShot Guides
Quality results for non-experts
A red-hot way to quickly get publicity DONE
www.rotaryoceania.zone / For Rotarians / Publicity ResourcesSnapShot
Guides
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Creating a
Story
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Gathering the
information
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Writing the Story
Attention Grabbing Title
Summary para with hook
Explanation of topic
SummarySnapShot
Guides
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The Visual Story
• Use highest setting
• Get up close
• Faces not backsides
• Action better than passive
SnapShotGuides
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Good back ground
Correct branding
Peoples faces
Close up
Action present
Relevant props
Posed for control
Good lighting
Hi Res (6Mb)
Use in:Media – local & St JohnWebsitesFacebook pagesNewsletters
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ONE Story = GLOBAL Audience Potential
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Story is written
Placed onto HomePage
Added to Social Media
Loaded to Website Stories
function
Added to club Bulletin
District & Rotary Oceania MediaWebsites, Social Media & Newsletters
Beneficaries
Local Newspaper
Sponsors/Supporters
Innumerable others
One story can be used numerous times
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Tell the story of your club It pays dividends
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All members know login
Correct branding
Eye catching picture carousel
Link to club Facebook
Link to club Bulletin
Club contact details
Up-to-date stories
Other not visible:- Events, speakers and
duties- Explains value of
becoming involved inRotary
Main menu and other website pages are personalised to club
SnapShotGuides
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Rotary provides women with the
opportunity to extraordinary things.
"The best thing about being a part of
Rotary is the amazing people I have met
and being involved in the Global Grant
Nepal Project"
Read Clare's story at https://www.rotaryoceania.zone/Stories/women-in-rotary-clare-
mccall
#womeninrotarynzpacific
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Correct branding
Attractive header
Correct contact details
Stories
Duties, speakers, event andother notices)
Sent to all members - can track who reads
‘Other’ subscribers lists canbe created
Like website, not all contentdone by one person
SnapShotGuides
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SnapShotGuides
Correct branding
Attractive header
Correct contact details
Regular posts (3+/week)
Link to this from website ++
‘Like’ your club page
Club page to ‘Like’:- Rotary Oceania Fb- District Fb
- Other sites you maywant to share posts from
(and them to share yourposts)
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SnapShotGuides
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Some Enhancements
Add value through
new ways of presenting
the same material
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www.rotary.orgBrand Center / Logos
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The Colours of Rotary
A B CD
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www.rotary.orgBrand Center / Create Your Own
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SnapShotGuides
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Display assets relevant top the event and audienceBanners - Rotary clothing - projected visuals - handouts
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Your Support Networkso use it extensively!
District
Committee
Fellow members
RI
(Brand Center)
Rotary Oceania
(Web)
Club
Officers
PresidentClub
ServicePR
CommitteeProject
Committe
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Find any Rotarian inwww.rotaryoceania.zone
Find individuals
Find whole club lists
Find District and Clubpositions (who’s who)
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Claire MatthewsPahiatua Rotary
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