Telling great green stories

How a science-based NFP built a

culture of storytelling

We're Canada's leading private

land conservation organization

A non-profit dedicated to protecting

spectacular natural areas across

Canada

…so they'll still be spectacular for our

children and grandchildren.

Est. 1962

2.7 million acres

…almost 2x size of

PEI

Everything is awesome!?!

Science!!!This is serious stuff…

Nature, red in tooth & claw?

OMG!

People???

TwitterJan 2009

Facebook PageApr 2009

YouTubeJune 2009

LinkedInJan 2012

PinterestSept 2012Instagram

July 2013

Google+July 2013

@PorcupineTodd

#ptdancebreak

Take Todd Travelling

#nature + #Grammys

Twitter mashup!

What species is the Twitter

bird?

live chats with experts

Spot the Species

Talk to us!

To blog, or not to

blog???

provide information

establish NCC as thought

leaderdrive web

traffic

engage

encourage support

develop storytelling

culture

BE AWESOME!

Blog goals

www.LandLines.ca

Stories about nature & conservation

Written by NCC staff & guest bloggers

stories from the field

commentary

research updates

conservation 101

interviews

What’s your inner species?

Conservation Crossword

Tweetable facts

Wildlife World Cup

Vote for your fave species!

Editorial guidelines

read widelybe an ideas spy/sponge! be open

share widely encourage(edit lightly)

make friendsbe smart &

fun!be organized &

integrated

Early successes

staff excited & inspired

unsolicited blogs

increased web traffic ≈ 10%

national recognition

a wealth of great stories!

Onward & upward!

@NCC_CNC

www.natureconservancy.ca

www.LandLines.ca

That would be

pretty awesome!

@Ceebie_NCC