Tell Your Story - Keynote Presentation
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TELL YOUR STORY [ ] TRAVIS ALLISON @CAMPHACKER
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Transcript of Tell Your Story - Keynote Presentation
T E L L Y O U R
S T O R Y[ ]T R AV I S A L L I S O N @ C A M P H A C K E R
A T C A M P T H E Y C A L L M E Z O I C
tweet Me@camphacker
#GoCampPro
T H E P O W E R O F C A M P
S T O R I E S G I V E M E A N I N G T O
M E M O R A B L E
M E M O R A B L E
1 0 M I N U T E S
I M P A C T F U L
1 , 5 0 0 , 0 0 0
E V E R Y 1 3 S E C O N D S
N O T H I N G
P E R S O N A L
14’ tall Paul Bunyan!
M E M O R A B L E
M I L K C A R T O N
K I D S ?
M E M O R A B L E
S T R U C T U R E =
I M P A C T F U L
W H A T I M P A C T ?
W H Y D O E S T H I S W O R K ?
U N D E R S T A N D S T H E I R C U S T O M E R ’ S W O R L D V I E W
W H Y D O E S T H I S W O R K ?
T H E C U S T O M E R I S T H E H E R O
W H Y D O E S T H I S W O R K ?
S H O W S A C U S T O M E R T R A N S F O R M A T I O N
W H Y D O E S T H I S W O R K ?
U N D E R S T A N D S W H A T T H E Y A R E R E A L L Y S E L L I N G
W H Y D O E S T H I S W O R K ?
T A P S I N T O O U R E M O T I O N S
W H Y D O E S T H I S W O R K ?
B A C K S U P T H E S T O R Y W I T H T H E S T O R E
W H Y D O E S T H I S W O R K ?
C A M P K I N T A I L 1 9 9 2
C A M P K I N TA I L 1 9 9 2
C A M P K I N T A I L 1 9 9 2
P E R S O N A L
F E A T U R E T H E M
Stories move people past commodity goods into artisan works
S T O R Y T E L L I N G C U L T U R E
W H A T I M P A C T ?
G O O D S T R U C T U R E G O O D S T O R Y
W E C H A N G E D T H E S T O R Y
