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sales@spotsndots.com Copyright 2018.The Daily News of TV Sales Tuesday, July 2, 2019

CORD CUTTING CONTINUES; MVPDs SEE GROWTH Americans spent more time consuming media during the first quarter but watched less video, according to a new report from Nielsen. Nielsen, in its Total Audience Report, attributes the drop in viewing to 2019 being a non-Olympic year and notes that while traditional live TV watching continues to erode, the amount of time spent streaming video on TV-connected devices was up 8 minutes to 54 minutes a week. Broadcasting & Cable reports the gains in connected devices is the result of people replacing their old TVs with smart sets preloaded with ways to connect to the growing number of streaming video options. Cord-cutting continued. According to Nielsen, the percentage of households with traditional pay-TV fell to 72.9 percent in June from 77.5 percent in June 2018. The multichannel universe got a boost from virtual MVPDs, which are now streaming into 5.2 percent of homes, up from 3.3 percent a year ago. Over-the-air homes grew to 13.3 percent from 13 percent and broadband-only homes increased to 8.5 percent to 6.2 percent. Homes with internet-enabled TV-connected devices jumped to 72 percent from 67 percent, and homes with subscription VOD services rose to 70 percent from 65 percent. Overall media time spent by adults rose to 11 hours and 27 minutes per day in the quarter, up from 11:06 a year ago. Time with live TV fell to 3:53 from 4:10, with time-shifted TV declining two minutes to 34 minutes from 36 minutes. The report also suggests the proliferation of streaming services like Netflix and Hulu could be leading to viewer paralysis, of sorts: Nielsen found the average TV viewer takes more than seven minutes just to pick what to watch. Adults 18-49 take 8 to 9 minutes, and older adults abandon their pursuit after 5 minutes. Among adult subscription-video-on-demand (SVOD) users, only a third of them bother to browse the menu to find content, with 21 percent saying they simply give up watching if they’re unable to make a choice when bombarded with options. “Were you stuck in decision purgatory, endlessly checking out previews unable to make an actual choice? How long were you there? And how much do you think the paradox of choice costs programmers, content owners, brands and marketers? Surely nobody wins when potential consumers get frustrated by the amount of choice, or simply unappealing options, and ultimately decide to just go to sleep instead,” said the report’s author, Peter Katsingris, senior VP, audience insights, at Nielsen. Nielsen found that 66 percent of streaming service users know what they want to watch when tuning in. That percentage goes up with age, with only 61 percent of 18- to 34-year-olds saying they know what they want to watch on their streaming service, and 75 percent of adults 65 years and up known what they want to watch.

TELEVISION VIEWING ERODES IN Q1, NIELSEN REPORTSADVERTISER NEWS KFC is partnering with Frito-Lay on a new sandwich called the Cheetos Sandwich, which was introduced nationwide just yesterday. To promote the new menu item, the QSR brand has introduced Cheetos’ Chester Cheetah mascot as the first brand icon to portray the KFC founder Colonel Harland Sanders. Chester — as Colonel Sanders — will promote the new menu item in TV ads and on social media. The Cheetos Sandwich is an enhanced version of the KFC

Crispy Colonel sandwich... As previously announced, Amazon will run its annual Prime Day sales extravaganza for two days this year, July 15-16. But on every day leading up to the official Prime Day launch, Amazon will provide

exclusive offers on a variety of merchandise to members of its Amazon Prime two-day delivery service. In addition, Amazon is offering special discounts for its Prime Now two-hour delivery service, Amazon Fresh grocery delivery service, and Prime Book Box children’s book subscription service. New members of these services can receive additional discounts. And starting tomorrow through July 16, Prime members who spend $10 at Whole Foods Market will get a $10 credit to use on Amazon for Prime Day... Conn’s HomePlus opened its first location in the San Angelo, Texas market recently, the 55th location in the brand’s home state. And Conn’s will complete nine projects in Texas by the end of the year, including seven new stores and two renovations. The company is also scheduled to open a distribution center in the Houston area in September... An arbitrator has ruled that Coca-Cola can sell its energy drink globally under the terms of the contract with Monster Beverage, months after the launch of the product in Europe. The Atlanta-based company was in arbitration with Monster Beverage over the launch of Coca-Cola Energy, as it would put the company in direct competition with Monster and violate their initial agreement in 2015. Coca-Cola said it would continue its partnership with Monster, in which it holds a stake of nearly 19 percent... Publix Super Markets now has three GreenWise Market stores up and running in three states, including a 28,000-square-foot GreenWise store in Mountain Brook, a Birmingham, Ala., suburb, in a converted Western Market store... Taking advantage of the hungry? Grubhub has created thousands of Web sites that masquerade as the sites of restaurants — a practice that can jack up prices for hungry customers, according to the New York Post. The online food-ordering service, which also owns Seamless and Menupages, has scooped up more than 34,000 URLs since 2010 with names that are similar to restaurants’ own Web addresses, according to a database obtained by the newspaper. In some cases, Grubhub creates a version of an existing restaurant site by changing a dot-com to a dot-net. While the duplicate Web sites typically have the same menu as the restaurants do, the prices can be higher than the prices customers would have paid if they had ordered from these restaurants directly, the data shows.

PAGE 2 The Daily News of TV Sales @ www.spotsndots.com

AVAILS NBC Los Angeles seeks a Sales Account Executive who will be responsible for generating new local/regional business, digital advertising and servicing existing advertisers. Candidates must have the ability to generate new business from client-direct accounts outside of existing agency list, and the ability to sell creative sponsorships, integrations, as well as digital and/or social media packages. A minimum of 5+ years of media, digital and/or broadcast sales experience required. Follow THIS LINK for more details or to apply now. EOE.

Do you have what it takes to close the big deal? Can you put together creative cross-platform campaigns? If the answer is yes, come to WPLG and Local10.com, where our sales and marketing team bring creative ideas to life. WPLG-TV, ABC affiliate, a Berkshire Hathaway company in Miami-Fort Lauderdale, is searching for a dynamic, enthusiastic and results-oriented Account Executive. 3-5 years of broadcast sales experience

preferred. Follow THIS LINK to apply, and send resume to: Alex Price, Sales Manager: aprice@wplg.com. No calls, please. EOE. WFTS, the ABC affiliate owned by E.W. Scripps in beautiful, sunny Tampa, Fla. (Market No. 11), is hiring Account Executives to join a winning team where culture is king! Candidates must have a proven track record in new business development, strong digital product knowledge, a consultative approach to selling, and excellent presentation and negotiation skills. If you’re high energy, have a passion for helping businesses grow, and are excited by new media, you will thrive at WFTS. CLICK HERE for more info or to apply now. CBS-Los Angeles seeks a dynamic, experienced Account Executive to represent platforms in 17 O&O markets including KCBS2/KCAL9-Los Angeles, CBSN-Los Angeles & CBSLA.com. If you are a creative self-starter who wants the opportunity to sell the Rams and Chargers, the Masters, the PGA Championship, March Madness and more, we want to hear from you! All qualified candidates MUST apply at www.cbsandyou.com (internal applicants) or www.cbscorporation.com (external applicants). No phone calls or emails! Qualified candidates will be contacted for an interview. CBS is an EOE.

See your ad here tomorrow! CLICK HERE for details.

REPORT: WPP IN TALKS TO SELL KANTAR STAKE WPP is in exclusive talks with Bain Capital to sell its majority stake in Kantar to the Boston-based private-equity firm, following “press speculation,” AdAge reports. The potential deal values the data, insights and consulting giant at $4 billion, according to WPP’s statement that confirmed an earlier Bloomberg report. “Bain Capital’s proposal is subject to negotiation,” a statement read. “There is no certainty that these discussions will result in a transaction involving Kantar. Any further announcement will be made as appropriate.”

LOYALTY PROGRAMS FOCUS ON EXPERIENCE Seventy-eight percent of loyalty programs offer experiential rewards compared with 61 percent last year, according to Gartner’s third annual L2 Intelligence Report, which was reported by Retail Dive. Such programs are characterized by benefits like birthday perks, early product or sale access and invitations to exclusive events. This focus on experience drives emotional loyalty, which Gartner notes is the most long-lasting type of loyalty. Meanwhile, nearly all of the 187 loyalty programs Gartner analyzed across six sectors offer monetary benefits ranging from product discounts to cash rewards. One-third of brands offer specific periods with points multipliers, a 36 percent increase over last year’s findings. Free standard shipping is another growing monetary loyalty benefit, with 49 percent of retailers offering it over 39 percent last year. Overall, adoption of loyalty programs grew 13 percent over last year, specifically across the activewear, big box and department store sectors.

FAREWELL, BIG CITY. HELLO, SUBURBS The Wall Street Journal reports that in an echo of the postwar baby boom, many U.S. suburbs are again suffering growing pains: not enough schools, too much traffic for two-lane roads, and farmland plowed under for housing tracts. The shift comes as rising housing costs in the nation’s most popular urban centers have slowed their growth. That’s speeding an exodus of residents to suburban communities, causing strains along the way. Suburban towns now account for 14 of the 15 fastest-growing U.S. cities with populations over 50,000, according to the U.S. Census Bureau. Millennials priced out of popular big cities are flocking to Frisco, Texas; Nolensville, Tenn.; Lakewood Ranch, Fla.; and Scottdale, Ga. They’re not exactly household names, but they’re among the fastest-growing destinations in the U.S. Millennials, the generation now ages 23 to 38, are no longer as rooted as they were after the economic downturn. Many are belatedly getting married and heading to the suburbs, just as their parents and grandparents did. “The back-to-the-city trend has reversed,” said William Frey, a demographer at the Brookings Institution, citing last year’s census data.

SLING TV BUNDLES ALL ITS EXTRAS FOR $20 Sling TV is now bundling all seven of its add-on channel packages, plus 50 hours of cloud DVR storage, for $20 a month, Broadcasting & Cable reports. The Dish Network-owned virtual MVPD calls the combined offering, which accounts for 80 channels, a $45 value when purchased a la carte. Sling TV is also raising the standalone price of its Sports Extra channel bundle to $10 a month for Sling Orange platform users from $5 a month. Sling Blue platform customers were already paying $10 a month for the bundle. Sports Extra includes MLB Network, NHL Network and NBA TV, among other sports-themed channels.

7/2/2019

Stephen Colbert

I don’t accept the status quo. I do accept

Visa, MasterCard or American Express.

The Daily News of TV Sales @ www.spotsndots.com PAGE 3

PURPLE INCREASES SPENDING ON TELEVISION Purple, the direct-to-consumer mattress brand, launched in 2016 with a media strategy focused on getting consumer attention through cheap digital video views. But Digiday reports that now the company has shifted away from only spending on digital media to diversifying its mix to include linear TV. “[TV] is competitive on a CPM, even compared to most digital channels,” wrote a representative for the brand in an email. This past week, Purple debuted new ads on TV and a

branded content series on YouTube with comedy group JK Studios, which will have a new show, Bring the Funny, on NBC this summer. Purple is hoping that as JK Studios’ audience grows, so too will Purple’s, said Dan Bischoff, senior director of acquisitions for Purple. Purple spent $17 million in media online, outdoor, television, newspaper, magazine and radio in 2018, according to Kantar Media. That’s up from just $1.6 million in 2017, per Kantar, which

reports that Purple spent $6.7 million in the first quarter of this year compared to $3.6 million in the first quarter of 2018.

DONE DEALS Adolfo Segura will leave his current role as vice president of news for Telemundo 60 in San Antonio (KVDA) to become the new VP of news for Telemundo 33 / KCSO and Telemundo 51 Fresno / KNSO, effective July 22. In his new role, he will be responsible for overseeing the stations’ newsrooms, including all multi-platform news operations and performance. Before joining KVDA, Segura held newsroom roles at Univision and Telemundo.

7/2/2019

Steven Wright

I remember when the candle shop burned down.

Everyone stood around singing “Happy Birthday.”

SUNDAY NIELSEN RATINGS - LIVE + SAME DAY

PEW: MORNING NEWS VIEWERSHIP DOWN 10% While television remains the most common place for Americans to get their news, local TV news saw its audience decline across all time slots studied this past year, according to Pew Research Center. Financially, local TV companies generated more revenue in 2018 than in 2017, consistent with a cyclical pattern in which revenue rises in election years and falls in non-election years. In 2018, viewership for network local affiliate news stations (ABC, CBS, Fox and NBC) declined in key time slots – morning (6 AM to 9 AM), evening (4 PM to 7 PM) and late night (11 PM to 2 AM) – according to Comscore data. The average audience (defined as the average number of TVs tuned to a program throughout a time period) for the morning news time slot decreased 10 percent in 2018. Local TV average audience for the late night and evening news time slots also declined (14% for both). Audience for the midday news (11 AM to 2 PM) and prime news (8 PM to 11 PM) time slots both declined 19 percent. In 2018, an election year, local TV over-the-air advertising revenue totaled $19.3 billion, a 12 percent increase over 2017, according to a Pew analysis of MEDIA Access Pro & BIA Advisory Services data. In comparison, local TV advertising revenue in the two most recent election years was $19.8 billion (2016) and $19.3 billion (2014). In 2018, retransmission revenue reached almost $10.2 billion, up from $9.4 billion in 2017; Kagan, a media research group in S&P Global Market Intelligence, projects that this figure will reach $12.2 billion by 2023.

TARGETING THOSE WHO LOVE A GOOD MYSTERY A high percentage of Police/Detective/Mystery Watchers may be retired, as 46.7 percent are ages 55 and older. But their interests are as action-packed as their favorite TV shows. Nearly 28 percent want to make fun and exciting purchases this year. That includes buying tickets to a concert (33.4%), attending a beer or wine festival (21.6%), watching live and televised pro football games (49.5%) and visiting a state or national park (28.1%). Additionally, 33 percent are video gamers, and 24.8 percent want to travel across the U.S. this year. No matter what this audience has planned, they want to look good. This year, 33.1 percent are planning on purchasing cosmetics, 30.9 percent want to upgrade to a new pair of prescription eyeglasses or sunglasses, and they’re 24 percent more likely than other shoppers to be in the market for new fashion accessories. In addition, 57.4 percent have the personal goal to exercise more this year, and 27.7 percent plan to pay for dental fillings, crowns, bridges or root canals. These consumers believe in doing their civic duty: About 33 percent vote in every election, which is 31 percent higher than average. Last year, 62.4 percent of Police/Detective/Mystery Watchers took action after seeing TV commercials. Advertisers can easily boost sales by placing advertisements during police, detective and mystery show time slots. Source: SalesFuel.