television media & its impact on business management

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Evolution of T.V. Media & itsEvolution of T.V. Media & itsimpact on Businessimpact on Business

ManagementManagement

Submitted to Dr. Bhavya Raj

GroupMembers:

SumitBhardwaj

YogeshKhandelwal

V. S. Deepak

VibhorA arwal



2

ContentsContents

History of Television media in India

Current Issues

Future of Television media

Implications of television media in Business management

Parameters of Television media

Segmentation

What is Television Media?

Categories of Television Media

Market Share

Major Players & their sales

Future of Television Media

Conclusion



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INTRODUCTIONINTRODUCTION

In today's media, television is the most dominant form. It combines

aspects of print and radio with the clarity of video. Instead of just

reading or listening to what happened in a story, television viewers

can see it as well. With proper editing, television is the most

compelling and attention-grabbing medium. It is designed to hold the

viewers attention for short periods of time and seems a perfect fit for

today's fast-paced world. In a converged website, television can offer

video clips of events that show the audience what happened in the

accompanying story. The 24-hour television news cycle is also wellsuited for covering events at all times of the day, which is a challenge

for radio and print. Finally, television, the most popular medium, has

the greatest visibility and can be a powerful tool in promoting the

converged website.



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History of Television Media in IndiaHistory of Television Media in India

History of television media

•In existence for three decades

•Until recently, all broadcasting was by government owned company

(Doordarshan)

•Developed extensive network of terrestrial transponders

•Private broadcasting was illegal

•Introduction of colour television in 1980’s (during 1982 Asian games)



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History of Television MediaHistory of Television Media (Contd.)(Contd.)

CTV was the driving force behind the consumer electronics boom of mid ‘80s, which was due to a steady rise in GDP

Between 1989 and 1992 the healthy demand growth got eroded dueto:

high excise, sales and other taxes leading to price increase;

•devaluation of rupee in ’91 leading to higher import costs; and

•temporary saturation of initial pent-up demand.



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History of Television MediaHistory of Television Media (Contd..)(Contd..)

Post-liberalization revival of CTV market

•Rationalization of duty structures leading to lowering of prices

•Stable rupee

•Higher GDP growth

•Relatively lower inflation

Product life cycle got reduced considerably

Introduction of satellite broadcasting by foreign company

Led to increase in channel diversity

Access to homes where cable (landline) was impenetrable

Created fierce competition to enter the market



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Implications Of Television Media inImplications Of Television Media inBusiness ManagementBusiness Management

In Today's Era ideas are the currency and

Television Media has proved to be anefficient medium to use these ideas in business management which proves

beneficial for company and some times

harmful for the competetor company



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Beneficial use of Television Media inBeneficial use of Television Media in

Business ManagementBusiness Management

➢To Increase the Total revenue of the company➢To Promote a Product before its launch➢To Make the Mass aware about the latest

happenings of the company➢To Communicate with Mass through Interviews➢To raise the investment in shares and Mutual

Funds➢Elite the reputation of the company➢Generate Secondary funds by Investing in Movies

and Sponsoring Award Functions



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Dominant Parameters of Television MediaDominant Parameters of Television Media

Brand name

Content

Price

Mode

Picture quality

Number of channels

Other features



Click to edit Master subtitle style

Categories of Categories of

television mediatelevision media§Advertising Media

§Short Films

§Daily Sops

§News Channels

§Entertainment Media



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Televison Media IsTelevison Media Is

§ An award-winning,

§ Highly creative full-service film,

§ Video & interactive production company,

specializing in dramatic and creative

storytelling for broadcast and non-

broadcast clients.



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Television Media is dividedTelevision Media is dividedinto two categoriesinto two categories

Broadcast Programming

Ø

Television & EntertainmentØ News & VNRs

Ø Advertising & PSA's

Non-Broadcast Programming

Ø Fundraising & DevelopmentØ Health/Medical Production

Ø Educating & Training

Ø Corporate & Industrial



Click to edit Master subtitle style

Market shareMarket share• In 2009 the global TV market

represented 1,134,141 million TVhouseholds

• total revenues of 268.9 billion EUR(declining 1.2% compared to 2008).

• North America had the biggest TVrevenuemarket share with 39%, followed by

Europe(31%), Asia-Pacific (21%), Latin-

America(8%)and Africa / Middle East (2%).

•

Globally, the different TV revenuesources



MAJOR PLAYERS AND THEREMAJOR PLAYERS AND THERESALESSALES

§ Time Warner (1997 sales: $24 billion),

§ Disney ($22 billion),

§ Bertelsmann ($15 billion),

§ Viacom ($13 billion), and§ Rupert Murdoch's News Corporation

($11 billion).

§

Sony ($9 billion – 1997),§ TCI ($7 billion – 1996),

§ Universal (Seagram) ($7 billion – 1997),

§ NBC (GE) ($5 billion – 1996).



§ The future of television is changing before our

eyes, as media giants scramble to stake their

claims in the wilderness of Internet video.

§Major studios, including Fox, NBC Universal,

and Warner Bros. are moving quickly to

establish Web sites for their premium video

titles, in hopes of grabbing a growing audience

of online video viewers.

Future of Television MediaFuture of Television Media



§ IPTV (Internet Protocol Television)

§ Web TV

§ Cable TV

§ Satellite TV

§

Digital Terrestrial Television (DTT)§ Mobile TV

l iC l i



ConclusionConclusionNew technologies, new business models and newplayers are

shaping the future of TV Media. It is difficult topredict who the

winners and losers will be, but three things havebecome clear:

•

Everyone involved needs to keep an open mind. Theagents of greatest change may not be the most

obvious ones. They may not even be available yet.

•Consumers dictate the pace of change. Companies all

along the television supply chain will have to work

hard to keep viewers engaged, otherwise – with somany choices in front of them – viewers will simply

go elsewhere.

•The winners in the TV industry will be those who

secure sustainable revenue streams - those who give

customers what they want, whether it be TVcontent

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