Television just isn’t television any more

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Television Just Isn’t Television Any More.... TVEverywhere.

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Transcript of Television just isn’t television any more

Page 1: Television just isn’t television any more

Television Just Isn’t Television Any More....

TVEverywhere.

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What The Heck Am I Doing Here On A Friday Afternoon ?

Ad Agency

PR Agency

DM Agency

Web Agency

SEO/SEM Agency

Video Agency ??

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Our Companies

TVEverywhere.TV Everywhere is a company focused on investment in the future of television

We believe that this will increasingly be based on delivery over IP with the development of social television in a very cluttered distribution environment

We establish, invest in and develop companies which will support the next generation of media and television companies

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...Where We’ve Come From• Four channels• One screen• Linear programming

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Where We’re Going To...• From the living room to every

room• From sociable viewing to

individual viewing to social viewing

• From one screen to two screens

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Online TV Just Keeps On Growing

Jan-07 Jan-08 Jan-09 Jan-100

1000000

2000000

3000000

4000000

5000000

6000000

000s Videos Viewed

Source: ComScore

Homes with Internet TV watch it 32% of the time

iPad users spend 3x more time watching video than laptop users

2005 2010 Source:

Broadband TV 190m 440mJuniper

Mobile TV 85m 300mInforma

IPTV 4.3m 36.8m Research & Markets

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Changing Carriage• Analogue Broadcast• Digital Broadcast• IP carriage – Unicast, Multicast• White Space Broadcasting

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Changing Screens• Larger screens• Mobile Projectors• 3D screens

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Changing Audiences• Any time, any place, any device• Two screen consumption• Interactive viewing• Global tribes• An audience of one

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Changing Experience• Live• Scheduled• Download• On Demand• Always Available• User Generated• Short Form• Long Form

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Changing Production• User generated• Crowdsourced productions• Machinima• Sponsor driven production

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Changing Industry Players• The New Broadcasters

– Broadband Providers– Hardware Manufacturers– Sports Federations– Retailers

Content

HardwareNetwork

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• Geography

Why YouTube Doesn’t Work

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Clicky pointy is great for web, but bad for TV

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Global Tribes and why media buying doesn’t

work

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Local Delivery, Local Budgets

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Becomes Global Delivery, with, er... Local Budgets

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Behavioural Targeting Lacks Brand Building Impact

v.

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Why Every Client Deserves Their Own Online TV Channel

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Cost effective – a TV channel for under £10k

Widespread reach – 80% of internet users watch video online

Targeted – can be tailored to specific audiences

Regular contact point – provides multiple message opportunities

Measurable – detailed, accountable metrics

Interactive – opportunities for call to action

Effective – 8% ecomm video ads v 0.2% for banners

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It’s Not Just Broadcasters Who Can Launch Channels Now • Engaging

• Emotional

• Memorable

• Flexible

• Brings ideas to life

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Setup A Channel In An Hour

Content Servers (CDN)

Application Servers

Player Servers

Upload Content with StreamZapper

Manage Content, Channels, Playlists

with VZAdmin

Configure players

with VZPlayer

Add plugins for Facebook,

Twitter, etc with VZPlugins

Integrate and add your own touch

using the VZ API

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• Land Rover

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Channel Costs

• Technology Platform

• Bandwidth

• Content • Produce own• Buy in• Repackage• User generated

• Promotion/Audience Building

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What Works

• Live, events, occasion

• Premium, unusual

• Regular, predictable events

• Integrated campaigns

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What Doesn’t Work

• One offs

• “Build it and they will come”

• Poor content

• Lack of ‘social’ aspect

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Giralda TV

• One weekend

• 1.6 m unique viewers

• 750k Facebook posts

• 1.2m tweets

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Jeep+

=

plus

• Deal with Professional Windsurfers’ Association

• Buy guaranteed media

• Syndicated programme

• Live web and mobile coverage

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SonyEricsson

• Launch of T310 with Tony Hawk game

• Packaged special skatebaord features

• Mobile video, longer online video

• Supported by traditional media buy

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What The Heck Is Social TV ?

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Television Just Isn’t Television Any More.... Is It ?

TVEverywhere.

www.tveverywhere.co.uk