Television and the Citizen Consumer

Highway Africa - 2008

Phil Nicholson

“Television and the Citizen Consumer”

The Citizen Consumer,A television journey with MultiChoice

Pioneering with MultiChoice - Analogue

1986 1995 1997 2003 2005 2007 2008 Next

Analogue

Pay television pioneered in South Africa 1 analogue channel

Pioneering with MultiChoice - Digital Satellite

1986 1995 1997 2003 2005 2007 2008 Next

Analogue

Digital multi channel

Second company in the world to introduce Digital Satellite TV Multiple channels through a digital decoder

Pioneering with MultiChoice - Interactive

1986 1995 1997 2003 2005 2007 2008 Next

Analogue


Interactive applications introduced on the platforms News, Weather, Sport, Games etc

Interactive

Pioneering with MultiChoice - Dual View

1986 1995 1997 2003 2005 2007 2008 Next

Analogue


Dual View

World first Dual View decoder developed by MultiChoice One decoder, two independent viewing environments

Interactive

Pioneering with MultiChoice - DV PVR

1986 1995 1997 2003 2005 2007 2008 Next

Analogue DV PVR


Dual View

World first Dual View PVR developed by MultiChoice Full PVR functionality in two viewing environments off a single decoder

Interactive

Pioneering with MultiChoice – DVB-H

1986 1995 1997 2003 2005 2007 2008 Next

Analogue DV PVR


Dual View

First DVB-H service in Africa 10 – 12 TV channels on a mobile phone

Interactive

DVB-H

Commercially availableNamibiaKenyaNigeriaGhana

Commercially Available

NamibiaKenyaNigeriaGhana

Pioneering with MultiChoice – HD & XtraView

1986 1995 1997 2003 2005 2007 2008 Next

Analogue DV PVR


Dual View

High Definition launched television so clear it feels like someone has wiped Vaseline from your eyeballs

Interactive

DVB-H

HD & XtraView

XtraView is launched Two decoders, one subscription

Lounge

Bedroom

One subscription

Pioneering with MultiChoice – The Future

1986 1995 1997 2003 2005 2007 2008 Future

Analogue DV PVR


Dual View

Interactive

DVB-H

HD & XtraView

What does the Future Hold?Video on Demand

User Generated Content – “YouTube”Digital Migration

IPTVViewer participation

Pioneering with MultiChoice – Technology Cycles

1986 1995 2003 2005 2007 2008Analogue DV PVRDigital DV

Innovation cycles are becoming shorter and shorter

DVB-H

HD+

XtraView+

On Demand

9 years 8 years 2 years 2 years 1 year 9 months

Increasing suite of interactive applications on the platformIncreasing suite of interactive applications on the platform

The MultiChoice HD Offering

HD PVR Features

Show HD and SD channels

Same price as SD PVR R2,999

150 hours of SD recordingsor

50 hours of HD recordings

Record 2 programs at the same time

Personalised channel list

Trick modes

Multi-Room

HD Content

• 1 x M-Net HD channel (08h00 – 24h00)– Movies– Series– Sport– Kids– Wildlife

We are showing the Ryder Cup live in HD in September.We are showing the MTN Top 8 Final in September (soccer)We are showing the Currie Cup Final in October.

E-mail from Super Sport received last

night

8th August

Availability – August 2008

Availability – September 2009

What our customers say

“This evening’s football is completely mesmerising – particularly when you switch to the normal SD channel, and then back to HD. It feels like someone has wiped the dust out

of my eyes and restored 20/20 vision when I switch back to HD. Awesome. Awesome. Like a kid in a candy factory

Please Sir, may I have some more!!”

Why only one channel?

Start up costs - $25m plus, once people, training and content included

HD OB Van R60m HD Studio R30m Play out facility R10m

Compression equipment R1m Develop HD Decoder R40m Satellite capacity R8m

HD Market Development

LCD Sales – South Africa

0

5000

10000

15000

20000

25000

6620 6613 6913

9387

1142510304 10074 10144

1279213511

14240

17345

23236

13387 13190

17674 17972 17455 18251

Dec06 Jan07 Feb07 Mar07 Apr07 May07 Jun07 Jul07 Aug07 Sep07 Oct07 Nov07 Dec07 Jan08 Feb08 Mar08 Apr08 May08 Jun08

Plasma Sales – South Africa

0

1000

2000

3000

4000

5000

6000

7000

8000

9000

10000

5726

33663958

4399

56405342 5539 5619

6700 68536209

7443

9315

63785847

6634 68367371 7637

Dec06 Jan07 Feb07 Mar07 Apr07 May07 Jun07 Jul07 Aug07 Sep07 Oct07 Nov07 Dec07 Jan08 Feb08 Mar08 Apr08 May08 Jun08

Combined flat panel TV screen Sales – South Africa

5 6 121 3

24

141

100

270

2 825

46

70

32

185

0

40

80

120

160

200

240

280

J an03-Dec03 J an04-Dec04 J an05-Dec05 J an06-Dec06 J an07-Dec07 J an08-J un08 <Sub Total>

Full HD Ready only SD

Potential HD Customers

LCD vs Plasma

Compared item Plasma LCD Notes

Picture quality Plasma black level, brightness and contrast are generally better in ideal conditions but with a lot of ambient light LCD performs better as Plasmas tend to reflect light

Price 42” and above At 42 inch and above Plasma ± 10% cheaper

Small screen sizes LCD dominates

Life expectancy LCD 3 to 6 years of 24/7 usage, Plasma 3 years of 24/7 usage. Newer Plasma models have improved

Power consumption LCD are generally more power efficient (30%)

Width LCD 2” to Plasma 3”

Durability/handling Plasmas are more fragile and heavier

Burn in Older model Plasmas were subject to “burn in” from static images

HD Explained

How is better picture quality achieved?

Type Pixels across Lines down Number of pixels

HD 1920 1080 2,073,600

HD 1280 720 921,600

SD (PAL) 833 576 479,808

SD (NTSC) 700 525 367,500

Full HD

HD

Africa SD

America SD

2 to 4 times more pixels per screen – denser pixels = better picture quality

Video Formats

• Progressive Video Scanning• Interlaced Video Scanning

Interlaced Video

Displays odd lines, then even lines, then odd…at 25 frames per second

Odd linesField 1

Even linesField 2

Field 1 + Field 2 = Frame (complete image)Image taken from: www.anchorbaytech.com/.../interlaced-scan

Progressive Video

Displays complete frames at 50 frames per second

Frame 1

Image taken from: www.anchorbaytech.com/.../interlaced-scan

Frame 2

Interlaced vs Progressive Video

Progressive Scan

Image taken from: network-surveillance.co.uk/images/prog_scan

Interlaced Scan

Interlaced vs Progressive Video

Interlaced Scanning also has a problem of motion Artifacts

Image taken from: http://justsayyes.wordpress.com

How the different TV sets treat the video broadcast

Broadcast format

Traditional CRT TV576 lines

Full HD TV set1080 lines

HD TV set720 lines

Comments

1080pRequires downscaling

device (decoder) to display a picture

Displays all lines without manipulation

Discards 360 lines and displays the rest

Adhoc broadcast standards only just emerging, but Blu-ray players such as Sony Playstation 3 handle this format

1080iRequires downscaling


Merges odd and even lines then displays all

lines progressively

Merges odd and even lines, discards 360 lines, then displays the remaining 720 lines progressively

Bandwidth efficient and a lot of content is filmed in 1080i

720pRequires downscaling


Inserts 360 lines and displays progressively

Displays all lines without manipulation

Bandwidth efficient and handles high motion scenes better than 1080i. MultiChoice uses this standard

576i Displays interlaced without manipulation



SD channels are broadcast in this manner and up scaled by the HD TV sets when displayed. Poor quality TV sets tend to result in poor video experience

When is 1080p better than 720p?

1

1.5

2

2.5

3

3.5

4

4.5

5

5.5

6

30 inch(76 cm)

32 inch (81 cm)

37 inch (94 cm)

42 inch (107 cm)

47 inch (119 cm)

50 inch (127 cm)

60 inch (152 cm)

TV Screen Size

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Optimal 720p

Optimal 1080p

No visible difference between 720p & 1080p

Not recommended for HD viewing

1080p visible

720p visible

What is the Optimal Distance for combined SD and HD (720p) Viewing?

1

1.5

2

2.5

3

3.5

4

4.5

5

5.5

6

30 inch(76 cm)

32 inch (81 cm)

37 inch (94 cm)

42 inch (107 cm)

47 inch (119 cm)

50 inch (127 cm)

60 inch (152 cm)

TV Screen Size

Vie

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g D

ista

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Me

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Optimal Viewing Distance 720p

Minimum SD Viewing Distance

Recommended Distance for combined SD and HD(720p) viewing

720p Visible

Thank you

Require further contact:Phil Nicholson

Mobile : 082 373 5807Email : [email protected]

Type Pixels across Lines down Aspect ratio Number of pixels

HD 1920 1080 16 : 9 2,073,600

HD 1280 720 16 : 9 921,600

SD (PAL) 833 625 4 : 3 520,833

SD (NTSC) 700 525 4 : 3 367,500

Full HD

HD Ready

Africa SD

America SD

Television and the Citizen Consumer

Technology

Transcript of Television and the Citizen Consumer