Television 2.0: you are more interesting that your television
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Transcript of Television 2.0: you are more interesting that your television
Television 2.0.
you are more interesting that your television
http://www.flickr.com/photos/nogood/2050184463/
Convergence
"The convergence of PC media with the home entertainment system is something that has been promised for several years now. Tech-savvy computer users can easily have gigabytes of music, images, and video on hard drives, locked away from the living room setup. Many of us are looking for a simple solution that will allow our stereo/TV equipment to simply become network devices so they can consume any shared content. On the surface it sounds like a simple proposition - yet few devices can achieve this goal, and of those even fewer do it well. Some people resort to just plugging a computer into their setup so they have all of the features and media support, but finding good 10-foot interfaces can be challenging."
Ask slashdot, http://features.slashdot.org/article.pl?sid=03/11/16/1722231
Big Changes
Audiences have changedTV Generations
Rise of the amateur
Digital flats everything
The people formally known,
as the
audiencehttp://www.flickr.com/photos/libraryman/646403383/
Have better tools that ushttp://www.flickr.com/photos/ericrice/1695411823/
Have more important things to dohttp://www.flickr.com/photos/noneck/352489401/
Want to tell their own storyhttp://www.flickr.com/photos/13543974@N08/1447120293/
Want to connect socially
Expect participationhttp://www.flickr.com/photos/iconolith/145162224/
Prefer a human tonehttp://www.flickr.com/photos/jazzylemon/1447957159/
Expect to time-shift everythinghttp://www.flickr.com/photos/manu_le_manu/235186276/
Expect sharing to be implicithttp://www.flickr.com/photos/mimax/319342240/
Take note of what we do
Will tell us, if we are wronghttp://www.flickr.com/photos/problog/70829300/
Are not scared to explore beyondhttp://www.flickr.com/photos/mamat/204542767/
Have great distribution methodshttp://www.flickr.com/photos/technopops/117494977
Demanding open platformshttp://www.flickr.com/photos/jeremybrooks/2473047860/
Enjoy playful experiences
See content as never finishedhttp://www.flickr.com/photos/peweck/423497311/
Have alternatives to our content
Audience behaviour
TV generations
http://www.flickr.com/photos/pedrojoper/3638836356/
1st gen: Mainstream
Tend to be stuck to the Broadcast Schedule, will get home to watch a certain thing, will see lots of adverts etc. Will tend to have Cable, Sky (satellite) or Freeview (over the air broadcast). Uses a video recorder to catch up on stuff missed but prefer to watch stuff live
2nd gen: Tape it for later
They tend to watch live events, browse TV and tape/tivo/record everything they watch a lot (such as shows). They skip adverts but still see them. Still aware of the Broadcast Schedule and subscribes to Sky or Cable. Uses the internet a bit for web 1.0 type applications (email, browsing). May buy shows legally from the internet stores.
http://www.flickr.com/photos/enigmatic/122192739/
3rd gen: On Demand
Completely off the schedule, no idea which channel things come from or what time there on. Rely on friends recommendations or social networks to tell what's on. Owns a laptop or has a computer device (such as xbox) setup with there TV. Tends not to browse TV and does not subscribe to Sky or Cable but watches a lot of TV content, sometimes more that previous generations. Keeps up with a lot of American shows. Watches shorter TV clips and amateur and pro-amateur media on-line.
http://www.flickr.com/photos/enigmatic/122192739/
4th gen: There is no spoon
Same as 3rd generation but sees all content as remixable and shareable. Can't understand why mixing content is a bad thing. Uploads content to online sites and shares a lot for social capital. May not even own a TV but has access to a large connection (broadband). Uses Torrent sites including private trackers. May watch a equal amount of pro-amateur/amateur content with pro TV content and may have a podcast/videocast of their own. Owns at least 2 computers, a mobile device which can play video, maybe a console and has a home network of some kind. May still buy content legally but is frustrated by drm and the lack of content.
http://www.flickr.com/photos/sicco/2742829754/
Digital flattens everything
One to One
One to Many (aka broadcasting)
Many to Many
Would you rather? Be left out
Would you rather? Or in the loop
Lowers the barrier to amateurs
http://www.flickr.com/photos/financialaidpodcast/2600619312/
Lowers the cost to the consumer
http://www.flickr.com/photos/kenmoo2005/3558876385
No end to what can be created/watched
http://www.flickr.com/photos/orarewedancer/3638968621/
Facilitates niches to thrive
http://www.flickr.com/photos/thecodefarm/2940042014/
Mediaplayers
The Desktop Player
Networked Devices
The PC
Consoles
BBC iplayer
http://www.flickr.com/photos/dantaylor/2374748634/
Download iplayer edition
http://www.flickr.com/photos/andrae/3149088980/
Hulu
http://www.flickr.com/photos/andrae/3149088980/
Online TV media
http://www.flickr.com/photos/andrae/3149088980/
Internet TV
http://www.flickr.com/photos/paszczak000
Many more choices
http://www.flickr.com/photos/bj9/1466337370/
TV meets the Web
http://www.flickr.com/photos/paszczak000
Widgets on your TV
http://www.flickr.com/photos/paszczak000
Connecting the TV to Internet media
Networked devices
Networked devices
http://www.flickr.com/photos/hapa_boy/441787795
The PC
Some people live with there computer, some hate the sound of the fan or blinking of the led lights. Some throw them behind glass or wood and love the power and flexibility
http://www.flickr.com/photos/elekesmagdi/1438319295/
Windows Media Centre
Apple TV/Front Row
Myth TV
Current Consoles
Somewhat PC like but sold and supported as Consumer Electronic Devices
All network and internet aware
All play some kind of media
http://www.flickr.com/photos/jimmycanuck/79330165/
Playstation 3
Wii
http://www.flickr.com/photos/sameli/298195013/
Xbox 360
Remember the PSX
http://en.wikipedia.org/wiki/PSX_%28DVR%29
Xbox live store
http://www.flickr.com/photos/gamerscore/2674711112/
Netflix on Xbox live
http://www.flickr.com/photos/gamerscore/2674711112/
Playstation Home
http://www.flickr.com/photos/gamerscore/2674711112/
Playstation Qore
http://www.flickr.com/photos/mightykenny/3087436063
Next generation platforms
What we do at O'Reilly is watch the alpha geeks and tell the rest of the world what we learn from them- Tim O'Reilly
http://www.flickr.com/photos/laughingsquid/462140060/
The underground
http://www.flickr.com/photos/st3f4n/3522802951/
Welcome to the darknets
http://www.flickr.com/photos/ekai/3645542864/
Private trackers host everything
The web is the platform
The key is RSS
HTML5
http://www.flickr.com/photos/zbraniecki/3183001193/
Niche content for the long tail audience
Niche content for the long tail audience
A taste of tomorrow today
XBMC Media Centre
Plex
Boxee
Mobile opportunity
The ultimate universal remote
Project canvas
Television + Internet + Open standards
http://www.bbc.co.uk/bbctrust/news/press_releases/2009/project_canvas.html
Thanks, any questions?
Ian Forrester : @cubicgardenSenior 'Backstage' Producerhttp://www.slideshare.net/cubicgarden
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