leading media groups and the telemedia industry are poised to come together on 11 May at the Loft in Leeds to talk through creating and monetising an interactive eco-system that welds together premium rate services, social media, digital devices and m-commerce. With speakers from Telegraph Media Group, Fremantle Media, IPC, Russell-grant.com, Flirtomatic joining the likes of OpenMarket, MGt, AIME, Txtnation, and many many others to debate how the evolving digital media landscape is changing how broadcasters, print media and brands engage with consumers.

Whether you are a media company, broadcaster, retailer or a brand, the new landscape for media delivery also affects how you market your services and how consumers interact with you. And while the media landscape may be crowded with new devices and business models, consum-ers still love the same services – they just want them delivered in different ways.

And this is the core of what Telemedia360 has to offer. The bringing together of tried and tested services that have worked for years on the telephone into the more rounded digital environment is offering broadcasters, media companies and brands unprecedented new ways to engage with their customers – and generate new revenue streams. All good news in the

Core TeleCom Has been unveiled as the lead sponsor of Telemedia360 (T360), which is taking place in Leeds on 10 and 11 May 2011, while Leeds based telecoms network, 24 Seven Communica-tions is sponsoring evening drinks at the show bewteen 18:00 to 19:00 11th May.

Telemedia360 offers a short sharp focus on how the latest telecom and billing solutions can help media, marketing and brands monetise consumer interaction, content and “eyeballs”.

Jarvis Todd, Director of T360 said: “Core

Telecom is the ideal partner for T360. Not only are they based in Leeds but are also one of the rising stars in the telemedia in-dustry thanks to their growing reputation for service excellence. We are absolutely delighted to be working with them”.

Meanwhile, David Samuel, 24seven’s MD, says: “It really is a great opportunity for resellers and end-users alike to meet members of our specialist team and find out how we can help with their busi-ness’ telephony requirements and future projects – in a relaxed and informal setting”

continued page 2

Issue 18 • April 2011

THIS MONTH...News The latest news from the industry, along with analysis of what that news means, including:• Only 25% of UK consumers want mobile payments 2• NatMags and MIG deliver interactive magazines 4• PRA rebrands as Action4 and re-launches at Telemedia360 Leeds 5• News Apps the big success story on mobile 6• Phone Love up a third as flirts splash out on virtual gifts 7• Whatser uses social and location to help local businesses grow 8• Republic signs Facebook deal with One iota 9• 500m people to use mobiile for ticketing by 2015 9

Analysis EdItorIAl Rules of engangement PPP’s new code comes into force an the PRA rebrands – it’s all going on in PRS regulation 10M2M

Car lot on your phone Paul Skeldon takes a look at how a US company is selling cars using a mobile app –and how its heading to Europe any day now 16M-Payments Michael Norton looks at how mobile will be the way to pay in the 2010s – even if today consumers don’t think so 18

directory The leading industry directory of services 20

Media groups line up to talk digital interaction at Telemedia360 in Leeds

Core Telecom sponsors T360 Leeds on 11 May, 24 Seven buys the drinks

>>TO BOOK YOUR PLACE AT TELEMEDIA360 GO TO WWW.TELEMEDIA360.COM>>

Telemedia360 leeds show Preview What’s coming up at the leading m-commerce event for media companies, brands and agencies has to offer on 11 May in Leeds 11

Latest news at www.telemedia-news.comCatch our blog at www.telemedia360.blogspot.com

only a quarTer of consumers actually want to use their mobile phones to pay for things in shops – and of these just 16% want to use operator billing for that purpose, finds a study by Vanson Bourne for apps creator Kony.In a damning verdict on lack of trust for operator billing, the vast majority of those that would use their mobile to pay for things want it linked to a credit or debit card or a bank, as they trust these brands with money, finds the study.Kony suggests that the low number of potenial users for mobile payments is simply down to a lack of education, but the lack of trust in operators to handle billing is a much more worrying trend.Of those that do want to use mobile to pay for things, consumers cite conven-ience (59%) as the reason for using mo-bile payments. Security concerns (39%) remain a key reason why consumers say they don’t want to pay with mobile, sug-gesting a real opportunity for retailers to significantly increase interest in mobile payments by addressing these concerns and this lack of education since NFC pro-vides significantly security advantages. The study also finds that the majority of retailers believe mobile will impact shop-ping in the next two years, yet just 16% have a mobile strategy in place – despite 42% of retailers already seeing mobile impacting how they run their bricks and

mortar businesses.Of those that are doing mobile, 45% see apps as the most important mobile business channel, while 40% see m-web. SMS, once the dominant mobile comms channel for businesses, is now waning in its impact, being cited by just 10% of retailers surveyed as being important, find the study of 110 IT and marketing managers in UK retailers and 1000 UK consumers.In line with the initial findings that retailers are not as prepared for mobile as consumers would perhaps like them to be, the study also found that the vast majority (74%) of retailers were devel-oping their mobile strategy around the iPhone, with a surprising 52% pushing BlackBerry into the number two spot for mobile retail platforms, ahead of Nokia (31%), Android (29%) and Windows Mobile (21%).The research also demonstrated how the rapid fragmentation of the mobile market is leading to increasingly varied consumer preferences and demands. The consumers surveyed expressed a clear preference for mobile during the decision making process, with 60% claiming to use mobile internet to make decisions in a store or while shopping online. Similarly, 40% use mobile appli-cations to make shopping decisions and 37% use a mixture of the two.

The survey also explored the develop-ment of Near Field Communication (NFC) technology, consumer attitudes towards mobile payments, and how re-tailers plan to implement the technology within their stores. It found that, 57% of retailers surveyed are considering the technology as part of their overall mobile strategy, citing competitive pressures and customer demand as key drivers for this decision. “The discrepancy between what retailers know they should do and what they are actually doing demonstrates how difficult it is to deliver mobile applica-tions across the wide variety of phones, tablets, and browsers,” says David Eads, head of product marketing at Kony. “Companies need a partner to manage the mobile chaos so they can focus on growing their business. Retailers are limiting themselves by only serving customers in a few channels. If retailers don’t serve their customers, they will go somewhere else. The data clearly shows some retailers are investing significantly in this channel to win those customers. They will attract those customers. The only way to leapfrog the competition and ensure the success of any mobile strategy is to provide customers with a comprehensive offering with those must-have mobile features and func-tions.”

NEWS

Telemedia360 Leeds From Page 1

hard trading environment we are currently clawing our way out of.

The full line up is now confirmed (See page 14 of this issue for the conference programme) and the debate promises to be fast and furious as the focussed micro-seminar for-mat aims to get to the core of the issues with the minimum amount of flannel.

Around this the full event – sponsored by Core Telecom (see below) – features a range of boutique exhibition and networking opportunities with a roster of exhibitors from across the industries doing business in a convivial environ-ment of one of Leed’s top bars.

There is also a raft of networking opportunities, such as the Golf day on 10 May –half the proceeds of which go to charity – and then on the evening of the 11 May a dinner which will also be raising money for charity.

Only 25% of consumers want mobile billing, and most of those don’t trust operators to get it right

>>TO BOOK YOUR PLACE AT TELEMEDIA360 GO TO WWW.TELEMEDIA360.COM>>

Sponsored by

Trading Day, Seminars & Networking11 May 2011, The Loft, LEEDS

www.telemedia360.com

“AND ON THE 11th DAY T360 CREATED BUSINESS”

BUSINESS NETWORKING – IN CREATIVE FORMATS Designed for the way service providers, media groups and content owners prefer to do business

BUSINESS TALK – IN CREATIVE SEMINARS How to promote, deliver and bill compelling propositions to your “eyeballs and earlobes”

BUSINESS “LEEDS” – IN A CREATIVE CAPITAL Showcasing innovative solutions that generate interactive revenue for creative sectors.

CONTACT – FOR SPONSOR RATES, PROMOTER DEALS & SPEAKER OPPORTUNITIES TEL 08707 327 327 • MOBILE 07711 927 092 • EMAIL jarvis@telemedia360.com

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NEWSNatMags teams with MIG to offer interactive mobile sites with rich mobile advertisingnaTmags and mig have formed a partnership which sees the design, de-velopment and build of the publisher’s first ever mobile internet sites for Com-pany and Men’s Health magazines, with more brands to follow. Natmag will also be working with MIG’s mobile advertis-ing agency 4th Screen Advertising to monetise content through the delivery of highly targeted ‘rich media’ mobile advertising. All mobile advertising will be powered by 4th Screen Advertising ad serving platform, Mpression.

Driving brand engagement, encour-aging interaction and data collection is key to the new mobile internet sites for both Company and Men’s Health. Users will be able to enter competitions; sign up for newsletters; order subscriptions with ‘click to call’ payment functional-ity and access content for free on sites optimised for smartphone, feature and traditional mobile handsets.

The Company mobile internet site

launched earlier this month and the site for Men’s Health is expected to launch in early May. Other brands in NatMag’s extensive portfolio of magazines and websites will follow over the coming months.

Sharon Douglas, Group Circulation and Marketing Director, the National Magazine Company says, “Following a significant increase in traffic numbers to our websites via mobile devices, we identified a need to develop our internet sites so that they were not only optimised for mobile, but that our customers were getting the best service and experience possible. We are delighted to be partner-ing with Mobile Interactive Group (MIG) on this project, which is part of NatMag’s overall business plan to develop branded content across multiple platforms.”

Rob Weisz, Commercial Director, Mobile Interactive Group commented “Over the past few months we’ve been helping Natmag with its mobile strategy, optimising its core offering for mobile,

which encompasses the design, devel-opment and build of mobile internet sites and apps. It is important that mobile dovetails into and compliments their existing digital strategy. The new sites for Company and Men’s Health take content feeds directly from Natmag CMS ensuring an up to date, engaging cus-tomer experience, specifically designed for mobile.”

Tina Taylor, Commercial Director, 4th Screen Advertising commented, “It’s great to be working with the teams at Natmag to sell premium mobile advertis-ing across a mix of titles, tailored specifi-cally to cater for both male and female audiences. The Natmag portfolio offers consumers a broad range of lifestyle sites, all of which have the capability to support targeted, rich media mobile advertising that engages readers, whilst also providing a great environment that encourages new advertisers into the mobile space.”

NEWSPRA rebrands as Action4 and launches itself at Telemedia360 in Leeds on 11 Mayfollowing THe growTH in PRS activity over 2010 and with the remit of how PRS is used changing with PPP’s new code of practice, telemedia indus-try body The Premium Rate Association (PRA) is restructuring, rebranding and relaunching at Telemedia360 in Leeds on 11 May.

Renamed and rebranded as Action4, the trade body will look to represent the needs of the traditional fixed line PRS industry, while also doing more to draw in PRS users from broadcasters, media companies and the mobile world.

Action4 has become part of the CBI to help it deliver the voice and needs of its members to a wider audience and to make sure that telemedia is represented in wider and bigger debates about the digital marketplace and the evolution of personal and business telecommunications.

Action4 will also be working closely with up to 150 other industry bodies to promote the positive attributes of PRS

and to develop best practice goals and aspirations.

“I am delighted to launch Action4 as a dynamic, nimble organisation that is willing to protect the interests of its members and, working with other bodies as appropriate, help to create a premium rate market that is trusted by consumers,” says CEO Suzanne Gillies.

“There is a need in the industry for a trade association that can respond quickly to its members’ needs, offering advice, support and guidance on how to operate effectively and compliantly in a fast moving industry,” she contin-ues. “Additionally Action4 will take its members views into account when dealing with Ofcom and PPP. Action4 can offer members the benefits of hav-ing in-house regulatory and compli-ance advice at a fraction of the cost of employing staff. “

Action4 will be concentrating on de-veloping the role it has already carved

out for itself over the years as the PRA, while looking to specific industry is-sues that effect PRS operators. Chief among these is looking into how PPP case reviews are costed and whether or not price is proving to be a hindrance to PRS companies seeking any redress against PPP sanctions.

Gillies and her team will also be look-ing at how to work with the IWF on how illegal online charged for content and services are set up and charged for with a view to helping protect consumers and PRS operators against such services.

There are also plans to look at how charity shortcodes and charity donation services can be made more streamlined and effective, as well as assessing the needs of the charity sector and how PRS services can help up donations.

The new look organisation has been soft launched and gets its official launch at Telemedia360 in Leeds on 11 May.

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NEWSNews apps come out on top in app usability study, with Sky Sports garnering the top spotnews and media apps have topped the first ever App benchmark study from eDigitalResearch, assess-ing the usability and customer journey across almost 50 of the most popular mobile Apps across a variety of catego-ries.

The Sky Sports News App rated high-est overall with a top score of 89.9%. Feedback shows that users found the app simple and easy to use with clearly presented menus and navigational links. They particularly liked the range of ad-ditional features, including direct links to live television and radio streams.

Derek Eccelston, Research Director at eDigitalResearch, explains: “As the apps market continues to grow at an alarming pace, it is essential that companies and brands understand what users expect from such applications before investing time and money. Our results show that apps must offer an element of added usability to consumers, or enhance the

user experience as a whole. Apps which rated lowest with shoppers were those that simply used the app as a portal to mobile sites, social networking pages or standard websites, missing a huge opportunity to connect with users and build long-lasting relationships”.

The study, which looked exclusively at the functionality of apps available on the Apple platform, found that apps must have a purpose and clear function, and not simply used as a ‘must have acces-sory’ by brands. Results indicate that users are more satisfied with apps that had an apparent advantage of accessing information through a smart device by integrating mobile features, such as loca-tion based services.

Home service apps, such as British Gas and O2 also performed particularly well in the study, providing useful features such as meter readings, account infor-mation and search facilities, as well as a clearly thought-out design and layout.

Retailers Amazon and Debenhams also made it into the top tier of the table, offering users the ability to buy from a full range of products, as well as extra benefits, such as Amazon’s integrated barcode scanner.

In comparison, ‘directories and guides’ was the lowest performing category as users became increasingly frustrated with slow to load pages and very limited capabilities. Flight apps did not perform well, often being criticised for not pro-viding pricing information or booking functions, and generally offering less features than standard web pages.

“The continued development of smart devices is facilitating a major change in consumer habits and expectations,” says Eccelston. Our previous benchmark-ing results have shown that consumers nowadays expect the same brand expe-rience, regardless of the channel they are using; whether that is online, in-store, or on their mobile. “

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We research, plan and buy all media - TV, Press, radio WAP and on-line. We have access to the best designers in the market so we can help you develop superb campaigns. Extremely close working relationships with the media owners means that superb deals are all part of the package.If you are looking for a complete service and higher profits, use the agency that deals with the market leaders in Premium Rate Services - contact ustoday at mail@goodmanassociates.co.uk

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T360 OPENING RECEPTION | TUESDAY 10th MAYat Norman Bar, Leeds. Sponsored by Core Telecom

T360 has reputation for supporting the “social sell” and so we’re delighted that our lead sponsors, Core Telecom, are opening the Leeds T360 event with a party at one of the city’s most renowned night spots!

Core Telecom is hosting this exclusive ONE off party! Expect cool music, a chilled out atmosphere and a little extra glamour and major party spirit from Core’s shot girls.

as royal wedding fever hots up, romance is calling for a new generation of romantics who flirt by mobile phone. Spending on flirt and dating services charged to mobile phones increased by 36% in 2010, a recent report shows.The Current and Emerging Trends in the UK Premium Rate Services report, published by the UK premium rate telephone services (PRS) regulator, PhonepayPlus, shows spending on flirt and chat services was up by 36%, from £25.5 million in 2009 to £34.7 million in 2010.The report highlights the attraction for the mobile generation of ‘flirting-on-the-go’, fuelled by virtual gifts for phone flirts’ romantic interests. For example, one mobile and online flirting service reported ‘explosive sales’ of virtual gifts over Christmas 2009, selling 28,000 gifts – such as virtual Christmas stock-ings – in the five days between Boxing Day and New Year’s Eve, equating to 233 gifts an hour.

Men are far more likely to phone flirt, with 63.2% of users being male com-pared to 36.7% female users. 18-34 year olds are the highest users of mobile flirt-ing and dating, with 11.8% of 18-24 year olds and 14.4% of 25-34 year olds using a flirt, chat or dating PRS in the last six months, compared with an average across all adults of 5.6%.Paul Whiteing, PhonepayPlus’ Chief Ex-ecutive, commented: “As a regulator, we welcome innovation in the market and very much want consumers to enjoy fun new services with the reassurance that there is a regulator working with indus-try to prevent consumer harm.“All romantics, Royal or not, can be reas-sured that if they choose to mobile flirt using PRS as a micropayment. Phonepa-yPlus and the PRS industry are working together to give them the best protec-tion. Every consumer, whatever service they use and whatever micropayment mechanism they pay by, deserves such protection.”

seeking To Combine recommen-dation, location based services, social networking and mobile, Dutch com-pany Whatser has rolled out an app that lets local businesses and global brands gather and reward loyal customers based on where they are. And fashion brand G-Star Raw has become the first global brand to tap into the new tech.

The location-based app is a mobile marketing platform that lets users ‘collect’ their favourite spots – typically shops, venues, cafes, restaurants and bars – and then share their collections with friends and discover new places to go based on their location and the recommendations of friends they trust. When a user adds a spot to their collection, they receive relevant offers, promotions and updates from that business.

For businesses, Whatser offers a meaningful way to communicate with and reward regular customers to build loyalty, drive foot traffic and increase sales. The merchants pay Whatser €8.33

per month and this gives them access to a simple dashboard that lets them message their fans about deals, offers, events and more.

The first global brand to sign up to use the platform is G-Star RAW. Shub-hankar Ray, brand director for the fash-ion retailer explains: “Mobile marketing has evolved beyond coupons. We want to connect to our regular shoppers in a relevant way and keep them updated when new styles arrive and when we have special events in our stores. What-ser provides us with the ability to com-municate with our customers in a way that is meaningful and creates value, which helps us build stronger relation-ships with them.”

Businesses that claim their spot on Whatser can immediately begin com-municating with customers. They will also have access to Whatser’s advanced monitoring dashboard for tracking mes-sage history and user activity on their spot’s detail page.

Mobile marketing platform uses social to connect local businesses with their customers

NEWSPhone love up by a third, as mobile flirts splash out on virtual gifts

Half a billion people worldwide will use their mobile devices as travel tickets on metros, subways and buses by 2015, according to new forecasts from Juniper Research. This is over five times the number generated last year but cru-cially Juniper is expecting usage to spread widely from the current concentration in Japan and several European countries. Outside Japan, systems in operation typi-cally use SMS or bar codes.

While SMS ticketing has been in op-eration for several years in large cities in Scandinavia and Central & Eastern Europe such as Stockholm and Prague, Juniper believes that recent momentum in Near Field Communications (NFC) will only add to market growth. As metro authorities begin the transition to open contactless payment systems, NFC ticket usage is forecast to grow significantly beginning in 2013.

According to Mobile Ticketing for Trans-

port Markets report author Howard Wil-cox: “Whether by expansion of SMS and bar code delivery or by NFC, at Juniper we see convenience and choice for users as key advantages of mobile ticketing. It will be 2013 before large numbers of NFC enabled devices are in peoples’ pockets and our new report forecasts the impact on transaction volumes. “

Furthermore, mobile ticketing also has potential across train and air travel, the lat-ter driven by mobile delivered bar coded boarding passes.

Juniper’s new report contains compre-hensive and detailed five year forecasting for all the key market parameters includ-ing users, transactions and values for airline, rail and metro/bus ticketing. Addi-tionally the report highlights the conclu-sions from Juniper’s analysis of 23 vendors addressing the market, which culminates in a new Transport Mobile Ticketing ven-dor strategy positioning matrix.

500 million people worldwide to use their mobiles as metro and bus tickets by 2015

NEWSRepublic signs ‘Facebook Deal’ with One iota for web and mobilefasHion reTailer Republic has joined the likes of Debenhams and Argos to launch a new Facebook Deals service. Implemented and managed by One iota, the mobile and Facebook commerce provider, Republic will give shoppers access to exclusive offers and promotions. Deals will be activated when users ‘check-in’ on their mobile phone through Facebook to Republic stores in Manchester, Sheffield, Bir-mingham, Leeds and London.

Republic has recently embarked on a period of rapid expansion. In 2010, the retailer launched a social media strat-egy that has already clocked up over 43,000 Facebook fans. Using Facebook Deals, Republic hopes to drive local retail footfall through Facebook and tap into the growing number of mobile users who are using their phones to source products, compare prices and seek out the best deals on the high street.

One iota’s CEO, Damian Hanson, who worked closely with Republic on the

launch, commented: “Facebook Deals provides bricks and mortar retail stores with a huge opportunity to create new customers and drive loyalty. The ability to attract custom through ‘local Face-book commerce’ is something that can’t be ignored. Facebook Deals is destined to become a key component in the multi-channel strategy, fuelled by the growth in social media consumption through mobile devices.”

Natalie Primus, head of social media at Republic, said: “We wanted to drive increased and repeat footfall by rewarding and incentivising our customers – Facebook Deals allows us to do this quickly and efficiently. One iota’s expertise and knowledge of the Facebook platform has been invaluable in supporting our goals.”

The initial campaign will provide cus-tomers with discounts of up to 20 per cent. Users simply have to ‘check-in’ to receive their Republic Facebook Deal, which can then be redeemed in store at the point of payment.

as pHonepay plus (PPP) introduces its much vaunted new Code of Practice and the attendant registration scheme, all eyes are again turning to how premium rate serv-ices have a strong roll to play in the digital interaction and entertainment marketplace. The explosion in new devices has transformed how consumers view (literally and figura-tively) the world of entertainment. Social networking meanwhile has transformed how the same consumers interact with each other and with brands, entertainment and the world in general. And this convergence of how consumers use social media and how new devices enable them to do this has changed forever how premium rate works.

So does the PPP code and its registration scheme make what the regulator seeks to do in this new world of interaction any more successful? Well yes, it should do. While there has been much wailing and gnashing of teeth over PPP moving into regulating what is essentially not premium rate services, but digital interaction, the move should be wel-comed. We operate in a very different world these days and someone has to police it: it may as well be PPP.

But should PPP’s remit take it into the digital engagement environment? Well, I think that yes it should. I don’t think PPP is ideally suited to doing this, but I think it has the experience and contacts, industry knowledge and structure to do it better than anyone else could. What it needs to be careful of, however, is over reaching its remit and trying to police things that it can’t – because it has no authority to – or things that others do regulate.

Against this backdrop of PPP essentially becoming the digital interaction regulator (my words, not their’s you understand), the telemedia trade association world is also seeing some changes. AIME has long been shifting its remit to be the voice of the digital interac-tion marketplace (its even its in name) and it could be argued that, as a result, traditional PRS purveyors have been sort of sidelined (although AIME does do a lot of work in this area). However, the former Premium Rate Association (PRA), which has been dormant pretty much for a couple of years, is back with a new name and a new remit. Relaunching at our own Telemedia360 event in Leeds on 11 May, the PRA is setting itself up as Action4 and is seeking to get premium rate services back on the agenda – and to join forces with the CBI and 150 other trade associations to make sure that premium rate gets a bigger voice out there in regulation (and promotions) land.

This is good news for the industry. While the onus if what PPP shifts not so much away from PRS, but to broaden its reach, and as AIME seeks to keep pace with this engorge-ment of what PPP does, the premium rate industry – which let’s face it is still worth nearly £800million and is growing thanks to virtual currencies, flirting, chat, dating and all the rest of it in the real and social media worlds – needs someone to look after just it. Perhaps this is the role for Action4 and where it fits into the complex regulatory and industry body world.

Either way, as the UK starts to crawl its way out of recession, we can expect more growth in the PRS industry and the wider digital engagement market and regulation verses industry best interests will likewise grow in in importance. All this and more will of course be debated at Telemedia360 in Leeds on 11 May.

Rules of engagementPPP’s new code comes into force and the PRA rebrands. Now really is the time to be in telemedia says Paul Skeldon

Editorial Editor Paul Skeldon paulskeldon@me.com | Sales & Marketing info@telemediamagazine.com | Production Director Annika Micheli annika@telemediamagazine.com | Publisher Jarvis Todd jarvis@telemediamagazine.com

To subscribe, please go to www.telemedia-news.com

What we’ve been listening to Sun Arise, Rolf Harris | What we’ve been amused by TwentyTwelve | Who we’ve been following mGambling Group | What we’ve been reading about The Anarchist Movement| Q2 2011 will bring... mobile payments to the masses

COMMENTINDUSTRY WATCHER

Trading Day, Seminars & Networking11 May 2011

The Loft, Leedswww.telemedia360.com

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T360 Show Preview

Navigating the digital landscapePRS in the UK is in recovery mode, with the sector recording some modest growth in 2010 and with more to follow in the coming year. The growth has been driven largely by media interaction, where PRS calls to vote are starting to make a huge impact, along with social media on mobile seeing a rise in people using PSMS based services. But it is the growth in the purchase of virtual goods that really tickles my telemedia taste buds. Up 400% on the same period the previous year, it has become a market worth in the UK alone £8.1million in 2010.Virtual goods include virtual currency to spend in games on social networking sites, ‘virtual gifts’ such as virtual birthday cakes and, more recently, virtual charity badges with a donation going towards the consumer’s good cause of choice. According to figures from Analysis Mason, 8.5% of consumers have bought a virtual gift or object related to a social networking site using a phone-paid mechanism, while 19.4% of 25-34 year olds and 16.5% of 18-24 year olds have bought a virtual gift using PRS in the past six months. The average micropayment per transaction for virtual goods is £2.41.This is all great news for the telemedia industry as it shows that, while more traditional areas of revenue generation are plateauing or even tailing off, social media is starting to offer some real openings for new business.Another element of this that is encouraging is that consumers are once again trusting phone-bill based micro-payment tools. Complaints to PPP fell to unprecedented levels in 2010, with just 3% of people saying that lack of trust in phone paid services stopped them using them.While the general economy may be in turmoil – I would cry “up the workers” at this point, but I don’t want to get hurt as the health service won’t be able to look after me – the PRS sector is again bucking the trend. The old adage that these services always do well in a recession as people seek some cheap comfort and joy was ringing a tad hollow. But social networking, smartphones and a general embracing of a new way of interacting with each other and brands, has seen consumers resurrect the PRS sector and offer some rays of hope.This is why the timing of Telemedia360 in Leeds on 11 May couldn’t be better. Featuring a line up of media, service provider and operator speakers, the sessions all look at how the digital ‘media’ landscape is shifting and how media companies, brands, telcos and service providers need to think in new and agile ways about how to engage consumers and offer them the kinds of services that they will pay for.Some of it centres on new things and new ways of thinking, but a lot will really just involve putting well understood practices onto a new platform: the social media platform.To learn more about getting involved sign up at www.telemedia360.com

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DELEGATE SERVICESSupported by Media Partners

Trading Day, Seminars & Networking11 May 2011

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Conference

9.00 – 9.15 OPENING KEYNOTE:TELEMEDIA’S ROLE IN THE NEW INTERACTIVE LANDSCAPEWith TV interaction turning to social media and apps, and with publishers embracing online and digital publishing with alacrity, our panel sets the scene for the day exploring how the telemedia industry can lead the chase for eyeballs and earlobes.Ed Boddington, Chairman, AIME 9.15 – 9.25 MOBILE USERS AND THE DIGITAL SOCIETYA statistical overview of the digital society and what opportunities lie out there for brands, media companies and the telemedia sector.Darren Mark Noyce MMRS MCIMFounder & Managing Director, Skopos

9.30 – 10.15 THE NEW DIGITIzED MEDIA LANDSCAPEnew devices, new operating systems, apps stores, m-web and social media:

today we operate in a very different media world. our panels and presenters explain how Telemedia services can continue to add huge value to media, brands, broadcasters and retailers• Whatservicesarethebestfitforwhat

devices• Mixinginteractionandmonetisation• Workingwiththenewplatformsplayers

– getting Facebook, Twitter and the myriad of app stores working for your content

• Whatvaluesocialmedia• M-web,appsorboth–whatworksbest

for media • Increasingimportanceofloyaltyand

CRMMark Challinor, Head of Mobile, Telegraph Media GroupMiles Ross, Head of Mobile, IPC Carl Costa, SonghiMatt Baskerville, Shortlist

10.15 – 11.00 ENGAGING AND INTERACTING IN A MULTI SCREEN DIGITAL WORLDWhether you are a media company,

broadcaster, retailer or a brand, the new landscape for media delivery also affects how you market your services and how consumers interact with you. our panel and presenters show you best of breed solutions to win in these battles• Howsocialmedia,appsandnew

channels are affecting the interaction paradigm

• It’sawifiworld–soyouneedtochange your business models

• Whatsolutionsarethereforbroadcasters, media companies, brands and marketers to generate incremental new revenues?

• Theroleoftelemediainthisnewlandscape

Todd Green, FreMantle MediaStephen Petheram, MD, MGtSebastian Garel-Jones, AdmodaSpeaker TBC, CSO, GText 11.00 – 11.30 NETWORKING WITH TEA AND COFFEE 11.30 – 12.30 TRADITIONAL TELEMEDIA SERVICE UPDATESPonSoREd BY CoM&TEL

While the media landscape may be crowded with new devices and business models, consumers still love the same services – they just want them delivered in different ways. our panel and presenters take a look at how the telemedia basics are shaping up• Latestdevelopments,productsand

services in Psychic, horoscope, life

In conjunction with our overall event sponsors Core Telecom, our in depth, panel led conference is designed to provide the ideal learning environment for mobile and interaction professionals from the media, brand, marketing, advertising and retail sectors. It uses experts and specialists – led by an expert team of moderators – to get to the very bottom of how the changing digital landscape of new devices, new user behaviours and social media are there to generate revenues from all the eyeballs and earlobes focussed on interacting with you

WORKSHOP SESSIONPPP 12th Code workshop PHONEPAYPLUS’ NEW CODE & REGISTRATION – ARE YOU IN?on 1 September 2011, a new Code of Practice and industry-wide Registration Scheme will come into force for premium rate services (PRS). • ThenewCodecontainsrulesthatapplyacrossthewholePRSvalue-chain.

Information/content providers will be responsible for consumer protection for the first time.

• TheRegistrationSchemeismandatoryforALLprovidersinthePRSvalue-chain.You will not be able to do business in the UK market unless you are registered.

PhonepayPlus’ session at Telemedia 360 in Leeds on 11 May will ensure you’re clear on what the new Code and Registration Scheme mean for you.

Sponsored by In association with

SEMInAR SPonSoR

Trading Day, Seminars & Networking11 May 2011

The Loft, Leedswww.telemedia360.com

For the latest information about the event and how to sign up

www.telemedia360.com

coaching, chat and dating• Issuesaffectingthemarket,including

regulatory updates• Creatingeffectiveservicesforbrand

and media clients• Theimpactofnewdevices,newdelivery

channels and new media• ExploitingSMS,MMS,Videoandsocial

networking• MonetisingthroughaddonsKevin Parker, Russellgrant.comDanielle Morgan, Sales & Marketing Manager, Flirtomatic James McNab, SprintTaya Bose, Com&Tel

12.30 – 13.00 CASE STUDYWHERE TRADITIONAL SERVICES MEET NEW MEDIA AND BRANDSFMCGbrandsareusingHoroscopes/Psychic for PR, CRM, editorial content and incremental revenue. We find out how brands, including Asda, are using bingo, dating, horoscopes rather than the traditional “in print” models.Kevin Parker, Russellgrant.com 13.00 – 14.00 LUNCH 14.00 – 15.00 M-COMMERCE – SO MORE THAN JUST RETAILSPonSoREd BY nET MoBILE

Mobile is the ideal sales tool, offering a channel and billing – as well as today total broadband web connectivity. So what are the main games in town for m-commerce?• Whatisbeingboughtonmobile–real,

virtual or both?• Whatcanweteachtangiblegoods

retailers about mobile commerce?• Turningmobilemarketingintomobile

commerce• Dropcharges,telemediabillingandthe

new world of retailJustin Richardson, MD, Net-MobileDamian Hanson, One iotaMichael Ord, Frooly

Colin McCaffrey, 2ErgoSpeaker TBC, Netsize

15.00 – 15.45 BILLING & PAYMENTS – THE OPTIONS TO CONSIDERSPonSoREd BY oPEnMARKET

Making all interactive and m-commerce services work relies of collecting money and extending that to allow for payment through device in stores and online. But the billing and payment landscape has changed radically in the past two years. • In-appbilling• TheriseofApple,Boku,Zongandthe

others• Theroleoperatorbillingmightyetfulfill• How90%payouttransactionalSMS

billing is becoming reality• WhatNFCandothermobilepayment

tools bring to the party• Refundingtophonesandaccounts–a

new opportunity?Stephen Petheram, MD, MGtDanny Marino, txtNationSpeaker from OpenMarket

15.45 – 16.15 NETWORK WITH TEA AND BUNS

16.15 – 17.00TELEMEDIA CRM & DATA – THE MARKETING DEPARTMENT’S DREAM COME TRUEBoth fixed line and mobile services generate extraordinary amounts of detailed data about the consumers’ behavior interacting with your brand. But how do you harness and monetize this data from marketing and commercial perspectives?• Creatingdataandusingitasa

marketing tool• CRMbestpractice&DataProtection

Act main points to watch• ComparativestudiesofhowwellCRM

generates repeat calls and up sell across media types

• CRM,dataandAgeVerification– protecting consumers and your business

• TheroleofdeliverythroughSMS,MMS,Apps and M-web

• Collectingandre-usingdatathroughnew channels – how do apps, m-web, social media and wifi change the data game?

Stephen Upstone, VeltiKate Atkin, mLaw

16.17 – 17.45 TELEMEDIA AND LIVE EVENTSWith the olympics just around the corner and sports clubs all getting on the mobile bandwagon, we wrap up the Leeds show with a lively debate about how best to put all that we have learned today into practice around live events.• Opportunitiesfortelemediainlive

events• Opportunitiesformedia,brandsand

retailers around live events• Cementingthetwowithmobile,kiosks

and more• Challengesofmakingitwork• Frommarketingonpagetoticketon

phone – the complete journey for the modern event

• Casestudiesanddemosfromaroundthe world.

Luc Jacobs, TeamBloggerJames McNab, Sprint

*Correct at time of going to press, subject to change on the day – for most up to date information, see www.telemedia360.com or the show guide at the event

Sponsored by In association with

Trading Day, Seminars & Networking11 May 2011

The Loft, Leedswww.telemedia360.com

For the latest information about the event and how to sign up

www.telemedia360.com

As well as providing an excellent networking and business environment, Telemedia360 has gained something of a reputation as a charity raising event and the show in Leeds on 11 May is no exception. This time out the Telemedia360 golf day on 10th will be raising money, and the event dinner at the end of the business day on 11 May will also be raising fund through silent auctions and a number of other special events at dinner – to be revealed on the day.

This time out the event is support three key cancer charities:•Candlelighter’swww.candlelighters.org.uk/DesktopDefault.aspx - this is a local hospice for kids that are suffering from the disease.

•HerBreastFriendswww.herbreastfriends.org/ - to help create apositive environment providing encouragement and friendship for breast cancer sufferers

•BreastCancerCarewww.breastcancercare.org.uk

If that wasn’t enough, telemedia industry stalwart Lee Campion from oBIT is also on the charity raising path, with plans to do the Coast to Coast bike ride at the end ofMayinsupportofbothCandlelighters,andHERBreastFriends.Campionwillbejoining david Campion, the British Squash Team Coach and James Willstrop, the current World number 4, Commonwealth Silver Medallist with loads more Squash Titles. Campion is, in his own words, “the fittest fat bloke I know”, so we are all hoping he completes the 145 trip.

So give generously both at the show and, if you can’t attend, you can donate herewww.candlelighters.org.uk/desktopdefault.aspxwww.herbreastfriends.org

OPENING RECEPTIONNORMAN BAR SPONSORED BY CORE TELECOM T360 has reputation for supporting the “social sell” and so we’re delighted to be hosting the opening party at one of the city’s most renowned night spots!

HOSPITALITY LOUNGETHE LOFT SPONSORED BY OxYGEN8oxygen8 have a reputation for providing first class hospitality at these industry events. Make sure you visit their deluxe suite on the show floor and keep an eye out for the “treats” they’ll be serving up throughout the day!

EVENING DRINKSTHE LOFT SPONSORED BY 24 SEVEN We close the formal part of the day with a drinks party in The Loft Bar. This is a great opportunity to for attendees to meet all our speakers and sponsors in an informal setting whilst preparing for a great night out in Leeds.

DINNER & SILENT AUCTION – WITH “LOTS 4 CHARITY” T360 feeds minds and bodies throughout the day and well into the night. The T360 dinner brings together 150 of our delegates, promoters, sponsors and panellists to enjoy the very finest cuisine from the subcontinent. Still only in its first year, A.M. Kitchen & Bar has already built a reputation for delivering amazing food in a sophisticated setting.

Sponsored by In association with

GOLF & SPA DAY – Oulton Hall, Leedsone of the great benefits of moving T360 to the wonderful month of May is that we’re guaranteed some fantastic summer weather! What better way to prepare for 24hrs of grueling networking than by enjoying a very friendly round of golf and a relaxing spa day at one of the regions best country retreats?

SPA – For the non golfers and spectatorsSpectators and early networkers are welcome to join us for the day and enjoy full use of the leisure club facilities whilst the golfers are hunting for their balls! The oulton Club is a truly world-class leisure facility, so whether you’re in need of some time-out to unwind, or fancy some high-octane activities to get the adrenaline pumping, you’ll find all you need and more.

Charity begins at Telemedia360

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advanCed mobile soluTions Cars2Go app has reached a milestone with its 500th auto dealer signing on to use the service. 26% of smart phone us-ers plan to buy a new or used car in the next year and most will be using their mobile devices in the research and deci-sion making process of buying that new or used car. One auto dealer is reaching the smart phone market through its Cars2Go mobile dealer app and other mobile marketing tools.Advanced Mobile Solutions’ is pleased to announce that its Cars2Go mobile mar-keting application has now exceeded the milestone of 500 auto dealer sales.

Cars2Go provides auto dealers with its Triple Play of mobile marketing tools in-cluding an auto dealer app, mobile web site, and a text message marketing tool. Auto dealers have found that upscale consumers that use the Triple Play suite of mobile marketing products are highly motivated buyers of new and previously owned vehicles.

“There is a lot of window shopping activity that occurs on an auto dealer’s lot after hours and on Sundays,” said Bob Bentz, Director of Marketing at Ad-vanced Mobile Solutions. “With Cars2Go, consumers can access an auto dealer’s inventory while walking the lot on a Sun-day or while eating lunch at a restaurant.”

Jim Stutzman Chevrolet-Cadillac is one auto dealer that is investing in the power of mobile marketing for its auto dealer-ship. The Winchester, Virginia GM auto dealer uses the Cars2Go auto dealer app to allow consumers to gain real time ac-cess to its current auto inventory on his lot. Consumers can also schedule service appointments via the mobile phone app.

If Stutzman wishes to contact his customers or prospects, he can do so via the send notification of the Cars2Go app or through the company’s text message marketing product. The service also gen-

erates trade in leads via its Cell Ur Car feature.

By 2013, more Ameri-cans will access the internet through their mobile device than through the internet. That’s why Jim Stutzman Chevrolet-Cadillac has invested in a mobile web site so that users can use its Click to Call feature to contact the dealership.

Jim Stutzman Chevrolet-Cadillac knows that its mobile marketing tool will drive more car sales to his dealership so that’s why he’s made the investment in it.

More than a quarter of smart phone users plan to purchase a new or used car in the next year. And, a whopping 78% of those new buyers will use their mobile device as part of the decision making process, according to an article in Media Post.

The findings come from a new study of 851 mobile users over a three month period ending February 15, 2011.

According to the survey, 15.6% of mobile users plan to buy a new car in the next year and 10.4% will purchase a pre-viously owned vehicle. That figure bodes well for an auto industry that is clearly on the rebound after several lackluster years.

Clearly, there is a distinct correlation between the higher income users of smart phones and the typical US adult

population. While only 5.5% of adult Americans plan on buying a new car in the next year, 15.6% of smart phone users are making such plans. That’s why targeting smart phone users is such an important strategy for auto dealers.

Car buying plans are being made more and more on the mobile phone. The study found that 48% of smart phone users planning to buy a car this year are using their mobile phones to conduct initial research on a new car. 44% are us-ing their mobile devices to comparison shop right on the auto dealer’s lot. 32% are even using their smart phones to locate an auto dealer.

“Everything is moving to the mobile phone,” said Stutzman, “so why should car buying be any different?”

Cars2Go is a service of Advanced Mo-bile Solutions of Wayne, Pennsylvania. Advanced Mobile Solutions is owned in part by Advanced Telecom Services which has been supplying interactive telephone services to advertisers since 1989.

ANALYSISM2M

comment & opinion >>

Car lot on your phonePaul Skeldon takes a look at how an automotive car buying app from the US has been so successful that its creators are now bringing ti to Europe to start a car buying – and m-commerce –revolution

M-PAYMENTS

0203 375 9420

Cellcast plc 150 Great Portland StreetLondon W1W 6QD, UK

a leading provider of participatory television programming and interactive technology

originally e-CommerCe was just about establishing a website and subsequently driving traffic to it. Many companies, like Amazon and ASOS, have built successful businesses off the back of this approach and have become recognised household names. However, the circumstances are changing again. This time, the disrup-tive forces are mobile devices and social networks. Spending via mobile phones is expected to top £275m in the next few years, while selling via the likes of Facebook could reach $30 billion by 2015 .

While still representing only a frac-tion of UK retail spend, these phe-nomena offer clues as to how we may be paying in the next decade and will shape interactions between consumers and retailers. However, the big issue for retailers is how they will manage the new risks associated with taking payments via these new channels as fraudsters also look to exploit them.

As the number of consumers own-ing smartphones grows, so does the demand for accessing services such as online shopping through handsets. In 2010, UK mobile sites experienced an average increase in traffic of 300% over the Christmas weekend alone. Brands looking to exploit this new avenue should be aware that there are three different options to consider when it comes to mobile commerce: • Optimising your existing website for viewing on a mobile device. This approach costs the least and gives cus-tomers access to the entire retail site • In addition,, apps can be used to drive sales. For the most part, this means ‘footfall driver’ apps, which are more for browsing and encourage traffic to be driven either to the e-commerce site or the physical store. This has been developed well by H&M in an

app which gives the user offers and discounts when the handset is shaken. However some retailers such as Oasis have developed an offering which al-lows for payment via the app.• Lastly, location-based marketing can be used by some brands, such as Starbucks, via an app. This means companies can locate users via their smartphone, offering discounts and also a means to pay

Apps are not the be all and end all, in most cases they are better placed to push information on products and to encourage spending via another channel – either in the physical store or via the e-commerce website. For many retailers looking to drive ‘passing trade’ through the mobile channel, a mobile optimised site with a ‘one click’ pre-registration system for customers may be the most cost-effective way forward.

Apps and mobile commerce sites can be costly to develop so brands do need to ensure that the demand is there before making any investment. In the app rich future, to be a success a retail app will have to be as easy and intuitive to use as existing channels such as shopping on an online site through a computer. Retailers also need to consider the risk factors asso-ciated with mobile commerce. Mobile fraud is as yet poorly understood, and risk management is more complex than conventional e-commerce, with tools such as IP tracking and IP geolo-cation less accurate or meaningful.

Either way, retailers with mobile of-ferings need to prepare themselves to field considerably more fraud charge-back requests than they may be used to. Additional security controls like 3DSecure are not properly tailored for the mobile payment experience, and Merchants may therefore choose not

to use them, increasing the balance of riskier transactions to legitimate ones. Indeed, Gartner research has described adequate mobile fraud manage-ment strategies as ‘imperative’ for any retailers making serious in-roads into mCommerce.

Social networking sites, offer a dif-ferent type of opportunity – the ability to build conversations with customers, and develop these into lucrative rela-tionships. The average time spent on Facebook now stands at 55 minutes a day , representing a huge opportunity for brands who play their cards right. Facebook itself is responding having launched its own system of credits for consumers, a virtual currency that ena-bles people to purchase items via the Facebook Platform. fCommerce seems to be the next logical step. While the majority of Facebook shops exist only in the US, the phenomenon is crossing the pond, with fashion brands taking the lead and trading via this platform. Recently, ASOS and French Connection announced their intentions to set up some of the first Facebook shops in the UK.

It is a reasonable assumption that as social media and retail become more aligned and consumers want to access these services through mobile devices, payments via mobile billing could well become a natural step. It is at this point that mobile phone operators will have the opportunity to become more involved in the payments process; potentially limiting payment methods and charging higher commissions. With a number of different mobile phone networks, this could become costly for retailers as they seek to do business in this way and these types of payments create more siloes of money coming into the business. It will be es-sential for retailers to have a real time

Michael Norton, Managing Director of PayPoint.net looks ahead at the payment methods that we’ll be becoming more familiar with over the next decade as well as the new sales channels that will be available to retailers

comment & opinion >>

The 2010s’ way to pay

ANALYSISM-PAYMENTS

view of the payments coming in or out of their business across all of the new avenues that can sit in one place.

Although by nature retailers are risk averse so it is unlikely mCommerce and fCommerce will be widely used until both customers and retailers feel com-fortable with the security behind them. In fact research found that 73 percent of people wouldn’t buy physical items through social media sites because of concerns about security and privacy . For this reason, paying in cash for goods purchased online, as old as money itself, could become increasingly popular. While retailers must opt-in to such schemes, they bring with them zero risk of fraud or repudiation: PayPoint.net’s

own PayCash scheme uses the PayPoint network of pay-ment terminals to process cash payments for ecommerce retailers – all the customer needs to provide is a confirmation code, the cash and the purchase is dispatched to the customer.

Whichever options brands decide to offer in terms of payment the one thing they need to keep an eye on is where the money is coming in. It is clear that the growth of online shop-ping is showing no signs of slowing

down and brands need to keep up.Consumers now expect to be able

to interact with a brand via different channels and to be offered a route straight to payment. However, brands need to balance the return on invest-ment with mCommerce and fCom-merce while minimising the risks to be successful. If they get the balance right they have every chance of being a suc-cess with the 2010s consumer.

ANALYSISM-PAYMENTS

Telemedia Industry Directory

Admoda / AdultmodaMobile Advertising. Mainstream or Adult. Advertise or Publish. Mobile Web/Apps.

Admoda/Adultmoda, Enterprise House, 1-2 Hatfields, London, SE1 9PG.www.admoda.com / www.adultmoda.com

paythruThe world’s first mobile, PCI Level 1, card payment provider

Contact: 01494 736008, Email: hello@paythru.comwww.paythru.com

Fusion TelecomIVR like you’ve never experienced before

Contact: Michelle Marriott, Tel 0207 197 3005 michelle@fusiontelecomltd.com, www.fusiontelecomltd.com

Contact: t: 0844 504 0000, e:info@coretelecom.co.ukwww.coretelecom.co.uk

BT Agilemedia The UK’s No.1 provider of participation media and payment services

Contact: Email info@agile.co.uk Helpdesk 0800 731 3050

UK geographicals, Mobile, IVR Solutions, PRS, Audiotext & VOIP

Telecom 2 Ltd

Contact: Alex Perez, E-mail: alex.perez@telecom2.netwww.telecom2.net

Orca DigitalUK’s leading provider of interactive platforms for mobile, web and TV

Contact: hello@orcadigital.com // 020 8819 5710www.orcadigital.com

Trodat TelecomYour direct source for the industry’s mostreliable international premium ratenumbers

Contact: info@trodat.com,www.trodat.com

Sundial TelecomVoice, Fax, Web, WAP & IM integration

Contact: sales@sundialtele.com, +44 1223 238300www.sundialtele.com/imcash

Core TelecomNon Geographic Numbers, SMS Services,Call Management Solutions, BT Wholesale,Carrier Pre-select, Indirect Access

Mobile marketing, Mobile advertising, Online advertising, Video streaming, Mobile Databases

Froggie Group

Contact: Alex Hind , Tel +34 954 98 08 48, alexhind@froggie-mm.com, www.froggie-mm.com

Mobile Messaging, Direct Billing, IVR, Video Shortcodes, Location-Based &Mobile Crediting Services

Open Market

Text sales to 88600 in the UK. Tel +44 (0) 20 8987 8855www.openmarket.com/europe

Kwak Telecom LtdLeading provider of International payouts numbers & domestic premium rate numbers

Contact: Tel +357 22 022300, sales@kwak-telecom.comwww.premium-rates.com

AGMOMicropayments, Premium SMS, Premium Voice, Web Billing, Credit cards, Poland, Czech Republic, Hungary, Slovakia

Contact: Tel: +420 234 718 555, Email: info@agmo.euwww.agmo.eu

24 Seven CommunicationsBespoke IVR • VoIP • PSMS • Live StatsWE DO THE LOT!

Contact: info@24seven.co.uk, Tel 08000 247 247www.24seven.co.uk

Preferred TelemediaPreferred Telemedia is a leading VoIP Solutions, providing Premium numbers, wholesale, callcenters ..

Contact: Tel (+961)-1352691, contact@preferredtemedia.com www.preferredtemedia.com

Get your company listed herecontact Jarvis todd on tel +44 (0)8707 327 327 or

email jarvis@telemedia360.com

Telemedia Industry Directory

txtNation Mobile, Billing, Payments, Content,WAP, SMS, MMS, IVR, Phone, Credit Card

Contact: Michael Whelan, E. m.whelan@txtnation.com T.+44 (0) 1752 273491, www.txtnation.com

Spain & France • SMS Premium • 123ticket.com• Micropayments • IVR • Worldwide coverage• Voice premium • subscription • billing platform

EG Telecom

Contact: Robert Nijeboer on rnijeboer@egtelecom.es and mobile (+34) 661636577

Advanced Telecom Services 900 numbers, premium sms, telemedia,mobile marketing, dating, audiotext, IVR

Skype : ballparkbob

ellisons* EllisonsUK Advertising agency - media planning/buying - press, TV, online, mobile

www.ellisonuk.com

DimocoDIMOCO is the international mobile payment and messaging transaction partner

Contact: Tel +43 1 33 66 888-0, sales@dimoco.orgwww.dimoco.org

Global TelecallProvider of quality wholesale & retail telephony applications.

Contact: 0800 031 9141 or email sales@globaltelecall.com www.globaltelecall.com

Text121ChatPremium Rate Operators Serviceswww.text121chat.com

Contact: UK 0871 872 6154, helen@text121chat.com,USA 1-888-711-0121, lorna@text121chat.com

WappleMobile web, Mobile marketing, Mobile browser, device detection & optimisationMobile advertising, Mobile web development

Contact: Tel 0844 800 8514 (UK) and +44 1527 558247 (International)http://wapple.net

telequest & Internet Solutions GmbH !!! Domestic Numbers Worldwide !!!

Contact: 00800 102 502 22 or info@telequest.comwww.telequest.com

Oxygen8Global Billing, Communication & Mobile Services from Worldwide Offices

Contact: 0808 206 2062 E-mail: sales.uk@oxygen8.comwww.oxygen8.com

C3 LtdA PCI compliant technology and application provider for VAS operators

Contact: info@c3.co.uk, Tel +44 (0) 1223 427700www.c3.co.uk

Goodman AssociatesGoodman Associates maximizes your profits by making advertising work harder!

Contact: mail@goodmanassociates.co.uk, Tel.+44 (0)845 225 55 55 www. goodmanassociates.co.uk

Paul MarkhamPaul Markham content provider for Mobile Phones and iPods.

Contact: www.paulmarkham.com/all-adult-content.php

tyntecSMS interaction: 2-Way SMS Dialogue, Outbound & Inbound, Mobile Authentication & Number Lookup.

Contact: Scott Crowley Tel+49-89-202451204, crowley@tyntec.comwww.tyntec.com

CellcastCellcast is a leading provider of participatory television programming and interactive technology

Contact: Tel +44 207 190 033, web@cellcast.tvwww.cellcast.tv

Get your company listed herecontact Jarvis todd on tel +44 (0)8707 327 327 or

email jarvis@telemedia360.com