Telecoms Network IdentificationID Systems that are easy to install and enhance maintenance efficiency

Does identifying yourTelecom network take

you a lot of time?

Labels falling off yourcables or becoming

illegible?

Did you know that properidentification means less

downtime of your system?

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In the world of data and voicetelecommunications, minimising networkdowntime is crucial to maintainingnetwork operators’ profits, reducingcustomer churn, increasingcompetitiveness and reducing exposure to the financial penalties of Service LevelAgreements.

How much money do youlose while your engineers tryto trace a faulty cable?You could make 75% savings with Brady’s cableidentification and asset-tracking system.

Securing competitive advantage

Cause of Network Downtime

Environment 14%

Human Error 15%

Infrastructure 71%

Source: Sun Microsystems/Gartner

Cost of Network Downtime

Up to $50,000per hour 5%

$1,000 per hour 42% Unknown 23%

Over $50,000

per hour 4%$10,000 per hour 26%

Source: Infonetics

Much management attention istraditionally devoted to the majornetwork investments – the datacentres, servers and network operatingsoftware – that cripple a network whenthey malfunction.

But experience shows thatdowntime just as often has a far lesstechnically complex cause: damageor misplacement of the network’sphysical layer. Professionals agreethat by incorporating anidentification protocol into yourTelecoms system, you can reducethe risk of downtime caused bynetwork infrastructure by up to 71%and can also save a substantialamount of money.

When it comes to networkfunctionality, the 5 9’s service level isthe Telecoms industry’s standard foruptime, however, downtime is to beanticipated. Brady offers state of the artand bespoke identification solutionsmaking wasted time a thing of thepast.

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So why Bradytelecoms labellingsystems?• Brady runs one of the world’s largest

R&D programmes on the designand production of industrial-grade ID systems. Our expertise in theapplication of specialist inks,adhesives, and materials used in ID systems is unrivalled.

• Brady products and services arefocussed on its industrial and servicecustomer base. We have a team oftelecommunications engineeringconsultants who know how toimplement a lineside identificationsystem according to TIA/EIA formaximum efficiency.

• Brady supplies a completeidentification system that includesthe means to print and apply IDsystem within your productionprocess, and link the printingsoftware into your integratedsoftware applications.

g competitive advantage

We chose Brady because of the range of labels.}

}

Through Brady cable and wire identification systems

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Services• On-site service and repair• Consultancy

Engineer’s Enterprise Software System

Durable Labels Printing Software

Printing MachinesPrint

Material

Adhesive

A high-performance cable identification system requires a physical medium - the label - that is both durable and easily appliedon the go and in the field by service engineers. Brady labels are designed specifically to achieve this.

First, Brady adhesives are capable of being lifted easily from their liner for rapid application by hand; yet also have enough 'tack' (initial stickiness) to be applied accurately and quickly, and then keep a high level of stickinessfor the lifetime of the cable.

In the same way, the inks, ribbons and print media all work together precisely to ensureaccurate, clear printing of legend that lasts in any conditions. And once the ink is applied, the complete label is capable of withstanding prolonged attack from harsh environmentalconditions such as freezing, scratching, rubbing or water damage.

Delivering ValueThroughout the lifetime of a telecom network

Bradys’ ability to adapt means that it can implement or provide customers with a bespokeidentification system set to the requirements of the customer – Brady can provide solutions foridentification of it’s finest art.

The proper functioning of a modern telecom network system relies on service engineers beingable to easily identify and repair network faults. This is made possible by Bradys’ identificationsystems for the telecoms industry. Quick identification of faults on individual cables and wiresrelies on an accurate, modern and efficient identification system, which must include threeessential elements:

There isn’t an ID system we can’t produce for you!

Do the job once & do it right!

Brady can ensure that data on your network infrastructure is available throughout the lifetime of your network. You can rely on Brady to provide quality, durable and long-lasting identiÞcations systems.

Don’t understimate the importance of the quality of your identiÞcation ID system

Guarantee

The cost of downtime caused by faulty cables,

wires, or connections can quickly run to

thousands of dollars.

Reduced time spent on maintenance will allow you

to accelerate work schedules and cut maintenance costs.

Professional cabling infrastructure identiÞcation

is the best way to manage and mitigate this risk.

Accelerated repair times

Reduce & Save on downtime

Saving cost on reduced maintenance

Increasing competitiveness

Maintenance E!ciency

Elimination of Management Risk

Brady labels are durable and don’t fall off, that’s what we’re after} }

The Brady Identification System

www.bradyeurope.com

Services• On-site service and repair• Consultancy

Engineer’s Enterprise Software System

Durable Labels Printing Software

Printing MachinesPrint

Material

Adhesive

All Brady products comply with the ANSI/TIA/EIA 606-Astandard for telecommunications cabling systems and comewith a 20-year guarantee to give you the quality reassuranceyou need.

• A durable label substrate and printthat will allow the accurate reading ofthe information after many years of exposure to harsh environments

• Software that integrates into theoperators’ network system. Thissoftware must enable therepresentation of variable data on thechosen label.

lifetime of a telecom network

Once the TLS2200 is demonstrated, price is never questioned.} }

plement or provide customers with a bespokes of the customer – Brady can provide solutions for

m network system relies on service engineers beinglts. This is made possible by Bradys’ identificationntification of faults on individual cables and wiresdentification system, which must include three

m we can’t produce for you!

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The high-performance cableidentification systems that Bradysupplies are the result of many years ofdedication to the telecom market.

The demands that you make on suppliersare tough: on the one hand, the productsyou use must withstand harsh conditionsfor network lifetimes of more than twodecades; on the other, the systems thatintegrate them into your production mustsupport field maintenance engineersworking to stringent quality standards.

That combination is not easily achieved.Three factors have driven Brady's successin addressing the needs of its telecomcustomers:

Technical expertiseBrady is a specialist identification systemsupplier. Our R&D budget of millions ofdollars annually is devoted to drivingforward the state-of-the-art in physicalmedia (labels and inks), productionmachines and system software. As acompany, our survival dependsexclusively on our success in productidentification systems.

Not surprisingly, Brady is acknowledgedas the world leader in high-performancelabels, and you will find the term 'BradyLabels' used everywhere as a generalindustry description of the labels used inharsh or extreme environments.

Market knowledgeConsistently, over a period of manyyears, Brady has been focussed onsupplying product identification systemsto industry, where high-performance,integrated systems are required.

Through constant engagement with ourcustomers in the telecoms industry, wehave come to understand your particularrequirements, from a product and aservice standpoint.

Do you want a state of the art identification system – then it is time to talkto Brady:If you like what Brady has described in this brochure, pleasecontact and speak to one of our Telecoms Specialists at yournearest Brady Sales Office (see ‘Locations’ on back page) who

will provide the identification system most appropriate toyou and your needs.

How Brady serves your market

Dedicated service and supportIt's important to you to deal with supplierswho talk your language. That is why wemake available dedicated sales andtechnical support staff who have atelecoms sector specialism.

Their experience in helping telecomscustomers implement process efficienciesis valuable, because it means you get thecable identification system you need.

To us, it's just part of the service whenyou engage with Brady for the supply ofan identification system. For ourcustomers, this intangible service oftenprovides at least as much value as thephysical products we deliver to your site.

Specialist expertise,specialist products

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Company OverviewBrady was founded in 1914 in Eau Claire, Wisconsin, USA asW.H. Brady Co., and renamed Brady Corporation in 1998. The company began selling products internationally in 1947. In 1984, Brady went public, with stock trading on the Nasdaqstock market, and in 1999, moved trading of its stock to theNew York Stock Exchange, where it trades under the symbol BRC.The company’s global headquarters is in Milwaukee, Wisconsin.

Brady Corporation:

Our mission is to provide innovative identification solutions which improve safety,security, productivity and performance for customers worldwide.} }

Brady manufactures and markets:

• products for identification and safety applications such as signsand markers, and the printers and software to produce them

• products for wire identification, including labelling materialsand tools for wire and cable marking in the electrical andtelecommunication markets

• high-performance identification products, including labels andsigns that remain legible and highly adhesive even in harshenvironments

• precision die-cut parts, including custom die-cut and slitmaterials for use in cellular phones, pagers, computer diskdrives and automotive electronic components

Operations – some facts

• 4,300 employees around the world• Operations in 22 countries• Distribution in more than 100 countries through more than

4,400 distributor partners

Brady LocationsBRADY BelgiumLindestraat 20, 9240 ZeleTelephone +32 (0) 52 45 78 11Fax +32 (0) 52 45 78 12

BRADY GermanyOtto-Hahn-Str. 5-7, 63225 LangenTelephone +49 (0) 6103 7598 660Fax +49 (0) 6103 7598 670

BRADY UKWildmere Industrial EstateBanbury, Oxon OX16 3JUCustomer Service: + 44 (0) 1295 228288Main Switchboard: + 44 (0) 1295 228200Fax +44 (0) 1295 228 100

BRADY ItalyVia Lazzaroni 7, 21047 Saronno (VA)Telephone +39 02 9628 6014Fax +39 02 9670 0882

BRADY FranceParc EUROCIT45, avenue de l’Europe59436 Roncq CedexTelephone +33 (0) 3 20 01 08 70Fax +33 (0) 3 20 01 08 76

BRADY SwedenKarins väg 519454 Upplands VäsbyTelephone +46 (0) 8 590 057 30Fax +46 (0) 8 590 818 68

BRADY SpainCarretera de Barcelona, 88Esc B Entresuelo 9C08302 Mataro Telephone 900 902 993Fax 900 902 994

BRADY HungaryPuskas Tivadar u. 4.H-2040 BudaörsTelephone +36 (0) 23 4 8 525Fax +36 (0) 23 428 526

BRADY SlovakiaLogistic CentreBratislava RacaNa Pantoch 1883106 BratislavaTelephone +421 2 3300 4800Fax +421 2 3300 4801

BRADY NorwayBreivika Industrievei 76018 AlesundTelephone +47 70 19 10 30Fax +47 70 19 05 67

BRADY DenmarkIslandsgade 12/P.O Box 365100 Odense CTelephone +45 66 14 44 00Fax + 45 66 14 44 50

BRADY TurkeySelvili Sok. No:3/4 4.Levent Istanbul 34330 Teephone +90 212 264 02 20 / 264 02 21Fax +90 212 270 83 19

BRADY WORLDWIDE

Australia 612-8717-2200Brazil 55-11-3686-4720China (Beijing) 86-10-6788-7799China (Shanghai) 86-21-6886-3666China (Wuxi) 86-510-528-2222Hong Kong 852-2359-3149Japan 81-45-461-3605Canada 1-800-263-6179Korea 82-31-704-8414Latin America 1-414-540-5560Malaysia 60-4-646-2700Mexico 525-399-6963New Zealand 61-2-8717-2200Philippines 63-2-658-2077Singapore 65-6775-7261Taiwan 886-2-2345-1430Thailand 66-2-943-0777USA 1-800-537-8791

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