The use ofThe use of telecommunication telecommunication equipment by Japanese youngequipment by Japanese young

TEAM ： YOKOMIZO08bn001z Sakurako Aoki

08bn024j Rie Ueda08bn129m Daichi Yokomozo

1

　 ～ 1990s

• Japanese young tend to spend their all

money on one thing.

2

Brand name goodsBrand name goodsAutomobileAutomobile

It’s high status!

• Now, Japanese young think spending their all money on one thing is unfashionable

• They are decreasing the sales of car.

Change in the sense of using money

3Reference:M1:F1 Souken http://www.m1f1.jp/m1f1/files/report_070228.pdf

• Japanese young feel their status by communication tool.

• They tend to buy the latest mobile phone such as “iPhone” to follow the fashion.

The status as of now

4

• “mixi” and “Twitter”• have two mobile phones

Diversification in the way of communication

5

not only talking and sending E-mail but also taking pictures and using Internet

It’s important than watching TV !

＞

Young’s information life

6it is enough to see the news by using mobile phones.

BecauseBecause

don’t take the newspaper

74.4%

don’t have fixed-line phone

48.9%

• Symbolic song of Japanese young communication culture is popular

• Kana Nishino 、 Rad ｗ imps etc

SubCulture

7

Microphone

8

Thank you for your Listening

9