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AMITY BUSINESS SCHOOLDissertation

FORMAT FOR OUTLINE OF PROPOSED RESEARCHWORK

Name of the Student: Santosh Kumar Verma Fathers Name :V.K Verma

Programme: MBA (IB&Marketing) AUUP Enrollment No. :A7002011023

Contact No. 7668959700 E-Mail id:santoshverma07@gmail.com

1. Title of the Research: A study on brand awareness, reach and effectiveness ofpromotionalcampaign of telecom player in India.

2. Rational of proposed investigation: The study will help all the telecom players to

understand the effectiveness of promotional campaign in their sector for making the

strategies by knowing that how many customers are able to get their message andhowmuch they are aware of. And it will also help the society to understand the particularbrand.

3. Review of work already done on the

subject:Indian telecommunications today benefits from among the most enlightenedregulation inthe region, and arguably in the world. The sector, sometimes considered the poster-boy forr reforms has been among the chief beneficiaries of the post-1991 liberalization.

The mobile sector has grown from around 10 million subscribers in 2002 to reach 350millionby early 2009 registering an average growth of over 90%. The two major reasons thathavefuelled this growth are low tariffs coupled with falling handsetprices.

Seth et al (2008), in their study titled Managing the Customer Perceived ServiceQuality forCellular Mobile Telephone: an Empirical Investigation analyzed that there is relative

importance of service quality attributes and showed that responsiveness is the most

importance dimension followed by reliability, customer perceived network quality,

assurance, convenience, empathy and tangibles. This would enable the serviceproviders tofocus their resources in the areas of importance. The research resulted in thedevelopmentof a reliable and valid instrument for assessing customer perceived service quality forcellular services

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4. Objective(s)

To know the impact of various media on different age grouppeople. To study the impact and effect of various media in communicatingtelecom

products and services.

To know that which kind of media is more effective among customerto

communicate telecom products and services.

To study the impact of media on buying behavior of telecomcustomer To study the impact of celebrity in ads of telecom products andservices

5. Major Hypothesis (s)

H0: Media do not play important role in communicating telecom products andservices.

H1: Media plays important role in communicating telecom products andservices.

6. Materials and Methods

A research design is the arrangement of conditions for collection and analysis of datain amanner that aims to combine relevance to the research purpose with economy in

procedure. In this research, I will use DESRIPTIVE RESEARCHDESIGN.

SAMPLE DESIGN

Geographical area:- Lucknow

Sample size:- I will take 100 as a samplesize.Sample technique:- As far as the sample technique is concerned I will follow

Random sampling method.

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DATA SOURCE:-

Primary data

Secondary data

Primary data:-It is the first hand information collected directly from customer. Theprimarydata are those, which are collected fresh and for the first time. Techniques which I will

usefor collecting primary data are following.Survey method

a) Questionnaire

b) Interview method

Secondary Data: - Sources of secondary data will be collectedthrough Internet

Journals

Newspaper

Database available in the library, catalogues andpresentationsThe data collected from respondents will be processed in followingmanner. Tabulation

Graphical presentation Interpretation

TYPES OF QUESTIONS:

DICHOTOMOUS:

This type of questions have only two type of answer, yes or no. true orfalse etc.MULTIPLE CHOICE QUESTIONS:

In the case of multiple choice question the respondents is offered two ormorechoices. The researcher exhausts all the possible choices and therespondent hasto indicate which one is applicable in this case.

7. Tentative Chapter wise details of proposed research

IntroductionLiterature review

Problem statement

Research methodology

Result and discussions

Suggestions and recommendations

Conclusion

8. References Cited

i. Schiller Jochen Mobile Communication Second Edition 2006 TMH,Indiaii. Taher Nasreen Indian Telecom Industry- Trends & Cases ISBN:81-7881-

421-8, ICFAI University Press

iii. Sisodia Amit & Rao Janardhan Global Telecommunication Issues &

Perspectives ISBN : 978-81-314-1709-6 ,Mar2009iv. Alagiri Dhanpat Telecommunication in India Emerging Scenario ISBN:

81- 314-1171-5, ICFAI University Press

v. Mukherjee Arindham Mobile Service providers Perspective & Practises

ISBN: 978-81-314-2126-0264, ICFAI UniversityPressvi. Chalam G.V Quality of Services in Telecom Sector: Users Perception- An

Assessment, ICFAI University Journal of Managerial Economics,2005