Telecom File

8/2/2019 Telecom File

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SUMMER TRAINING REPORT

ON

STUDY OF THE TELECOM

RETAILERS BEHAVIOUR

AT

VODAFONE LTD. DELHI ZONE

Submitted to

MAHARSHI DAYANAND UNIVERSITY, ROHTAK

For

The partial fulfillment of the award of degree of

MASTER OF BUSINESS ADMINISTRATION (MBA)

(SESSION: 2010-2012)

SUBMITTED TO: SUBMITTED BY:

Dr. Hari Om Sharma Rahul Johnson

MBAFaculty MBA 3rd

SEM

REG. NO -1079170291

INSTITUTE OF MANAGEMENT & TECHNOLOGY

(Approved by AICTE, New Delhi & Affiliated to M.D. University, Rohtak)

TIGAON ROAD, NEAR SAI DHAM

FARIDABAD - 121002


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DECLARATION

I,RAHUL JOHNSON, REG.NO. 1079170291 CLASS MBA 3rd SEMESTER of the

Institute of Management & Technology, Faridabad hereby declare that the Summer Training

Report entitled, STUDY OF THE TELECOM RETAILERS BEHAVIOUR is an

original work and the same has not been submitted to any other institute for the award of any

other degree. A seminar presentation of the Training report was made on .

and the suggestions as approved by the faculty were duly incorporated.

PRESENTATION INCHARGE CANDIDATE SIGNATURE

Forwarded by Principal-Director


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PREFACE

The customers are very important and play a very crucial role in any process of marketing.

Today the customers are king of the market because the customers loyalty and customers

preference are built by the products and services offered to the customers and they seek for

more benefits and moneys worth for the amount they spend. But these services and products

are delivered to the end customers only by the Retailers who work as the end medium in the

whole chain of sales. That is where the concept of Retailers preference and Retailers behavior

comes because the Retailers make the marketers rethink about designing their services;

because of the important role they play in the whole chain. They have to think about the

market strategies, Retailer behavior, Retailers taste etc. Also many marketers are smart

enough to understand Retailers needs, wants and demands and perform beyond their

expectation i.e. they delight them. It provides them growth, profitability and creativity with

lot of inventions.

Retailers have to deal with a customer who is extremely demanding. Not just in terms of the

product-quality, but also in terms of service, and the entire shopping experience. Today, the

typical customer who shops in a retail outlet compares the time spent at the check-out counter

with that at an efficient retail shop, and the smile of a customer the counter-person to that

decorating the facecrew member. To cope with the new customer, manufacturers have to

focus on product quality and brand building. And retailers, in turn, have to focus on the

quality of the shopping experience.


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ACKNOWLEDGEMENT

Any education provides many openings to grow & nourish new heights but at the same time

training is necessary to add fragrance to a blossoming flower.

I feel very fortunate to have summer training at VODAFONE LIMITED under the guidance

of my project managers who put forth their best efforts for the completion of my projects.

For completing this project I owe a deep intellectual debt to number of people who through

their rich and varied contribution have greatly improved my understanding of various concept

of my project.

I wish to express my gratitude to Mr. SUVINDHU (Head of PREPAID Sales, Vodafone

Delhi), for allowing me to do the project in the organization. I owe thanks to Mr. RAHUL

JHA (ASST. MANAGER), for their support and guidance and I learn a lot from his

experience. I am also very thankful to Mr. AMIT (zonal Co-ordinate) who immensely helped

me in filling my questionnaire with the employees.I am thankful to dealers, users who spared

their time to response the questionnaire.

I am highly thankful to head of department of M.B.A faculty for timely guidance on this

work.

In last but not a least, I express my sincere thanks to my parents for unconditional support

during summer training work.

RAHUL JOHNSON


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TABLE OF CONTENT

Chapter I Introduction

Significance of study/ problem

Review of existing literature

Conceptualization

Focus of study

Objectives of the study

8

10

19

20

21

Chapter II Research Methodology

Universe and survey population

Research design

Sample size and techniques

Data collection

Analysis pattern

Limitation of the study

23

41

42

42

46

46

Chapter III Micro Analysis 48

Chapter IV Macro Analysis 61


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Chapter V Summary

Recommendations

66

67

Annexure Bibliography 69


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communicate retailers, attitude etc.I trying to finish my research with 100% accuracy

which is best available in market.

So it is my strong believe that my research work is significant in all manners. This research

is helpful for organization, retailers store and guidance of faculty member.

The limitation of the study is that only Retailers from DELHI ZONE. i.e. the capital city of

NCR have been taken into account. In this survey only the view of retailers has been taken

into account but neither the view of the company nor the satisfaction level of the customers is

taken into account, and as we know retailers behavior is at times monetarily motivated one so

some of the response may be biased. However the study has provided encouraging results and

there is scope for deriving more information if a more rigorous study is conducted at district

levels to cover the entire state.


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REVIEW OF EXISTING LITERATURE

The word retail means to sell or be sold directly to individuals. Retail is Indias largest

industry, and arguably the one with the most impact on the population. It is the countrys

largest source of employment after agriculture, has the deepest penetration to rural India, and

generates more than 10percent of Indias GDP. However, retailing in India has so far, been

mostly in the hand of small disorganized entrepreneurs. It is also Indias least evolved

industries. In fact, it is not even considered a real industry. The industry suffers from lack of

management talent, poor access to capital, unfavorable regulation and denial of access to best

practices. The Indian retail industry is only now beginning to evolve in line with the

transformation that has swept other large economies. Fifty years of restricting the consumer

goods industry, a national mindset which favored denial over indulgence, and a fractured

supply chain for agricultural products have all contributed to prevent the development of

modern tenants based on scale advancements and consumer preferences.


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India has some 12 million retail outlets, but many of these act merely as subsistence providers

for their owners and survive on a cost structure where labor and land is assumed to be free

and taxes nil. Compare this with the global retail industry, which is one of the worlds largest

organized employers, is at the cutting edge of technology, and which leverages scale and

scope to offer value-added services to its customers.

Indian Telecom Industry:-

At 560.2 million connections Indian Telecom Industry till august 2011, is the 3rd largest and

fastest growing in the world. The subscriber base has grown by 40%annually and is expected

to reach 250 million in 2007. Over the last 3 years, two out of every three new telephone

connections were wireless. Consequently, wireless now accounts for 54.6% of the total

telephone subscriber base, as compared to only 40% in 2003. Wireless subscriber growth is

expected to grow at 2.5 million new subscribers every month in 2007. The wireless

subscriber base skyrocketed from 33.69 million in 2004 to 62.57 million in FY 2004 -2005.

The wireless technologies currently in use Indian Telecom Industry are Global System for

Mobile Communications (GSM) and Code Division Multiple Access(CDMA). There are

primarily 9 GSM and 5 CDMA operators providing mobile services in 19 telecommunication

circles and 4 metro cities, covering more than2000 towns across the country. And the

numbers are still growing for Indian Telecom Industry is regulated by 'Telecom Regulatory

Authority of India' (TRAI).It has earned good reputation for transparency and competence.

Three types of players exist in ' Indian Telecom Industry community.

State owned companies like - BSNL and MTNL.

Private Indian owned companies like - Reliance Infocomm and Tata Teleservices.


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Foreign invested companies likeVodafone- Essar, Bharti Tele-Ventures,

Idea Cellular, BPL Mobile, Spice Communications etc.

The Indian Telecom Industry services are not confined to basic telephone but it also extends

to internet, broadband (both wireless and fixed), cable TV, SMS, IPTV, soft switches etc. The

bottlenecks for Indian Telecom Industry are: Slow reform Process. Low-penetration Service

providers bears huge initial cost to make inroads and achieving break-even is difficult. Huge

initial investments Limited spectrum availability and interconnection charges between the

private and state operators.

Key Players in Indian Telecom Industry:-

The telecom industry of India has registered manifold growth in the recent years.

Personalized telecom access is essential necessity of life for increasing number of the people.

The sector offers unlimited prospects when we consider future growth. Both Public Players

and Private Players are enhancing their technologies

The Indian Retailing Industry stands poised to take off into the 21st century. It is one of the

fastest growing sectors in the nation that caters to the world's second largest consumer

market. Retail boom is unbaiting. India has five million retailers with a business volume of

$180 million growing at 5 to 7 per cent a year. The middle class drives retailing anywhere in

the world and this segment should have reasonable income. The next driver is availability of

variety of goods, products and brands. The third one is sense of awareness.

Retail: Largest private industry in the world economy.

Airtel, Idea, and Vodafone Comparative Study:- Today the telecommunication sector

is very important in INDIA. There is very tough competition between various

companies. Now a days telecommunication companies offering various p lans or

benefits to customers to outstand the competition in the market. The


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telecommunication industry, in a way, creates employment for people. So, this

project's primary objective is to know about the marketing strategy of companies on

the Retailers.

After the liberalization of the Indian Telecom Sector in 1994, the Indian cellular

market witnessed a surge in cellular services. By 2005, there were a total of 12

players in the market with the five major players being Bharti Tele-Ventures Limited

(Bharti), Bharat Sanchar Nigam Limited (BSNL), Vodafone limited, Idea Cellular

limited (Idea) and Reliance India Mobile (RIM), and Tata Indicom.

Brand Image :

Brand image means the image of a particular brand in market and in eyes of people. Brand

image decides the popularity of a brand in market. A brand having good brand image is

considered more popular than a brand with low image.

Components of Brand Image :

There are three components to a brand image : attributes, consequences and brand

personality. It is perhaps more inclusive to think of a brands image as encompassing all the

associates that a consumer has for that brand : all the thoughts, feelings and imagery-even

colours, sounds and smells - that are mentally liked to that brand in the consumers memory.

First comes the attributes, attributes means qualities or functions or advantages of a particular

brand. A brand is known by its attributes i.e. the qualities it offers. Attributes effect the brand

image i.e. a product or brand with lot of advantages in comparison to its nearest substitute is

considered more suitable. Thus it enhances the brand image. Then come the consequences,

consequences means the effect of the product. The product or brand which gives ultimate


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good result is considered good brand. Thus, consequences also effect brand image. Last

component of brand image is brand personality. Brand personality includes associations with

particular characters, symbols, endorsers, life styles and types of users. Together, such brand

personality associations create a composite image of a brand. It gives the brand a sense of

human, it makes you feel a brand as a person. Thus it characterized it as adventurous, head

strong, undependable, excitable etc. Brand personality also associate feelings with brand.

Like fun, excitement with Pepsi, taste, health with honey. Brand personality also creates an

association of that brand with certain important life values, such as exciting life, the search

forself respect, the need to be intellectual, the desire for self-expression etc. Finally what

often matters more than the specific personality attributed to brand is the question of whether

a brand has any clear personality at all. Thus, it could be said that the brand personality of a

"brand as a person", is used by various advertising agencies and marketing client companies.

Thus, these are the 3 components of brand image. Brand image is a important tool for making

effective sales. Brand image builds the confidence in customers. A product which owns high

brand image is always at an advantage in comparison to products with low brand image.

Thus, brand image can be described as impression of brand in eyes of customers.

According to David Ogilvy :-

"We hold that every advertisement must be considered as a contribution to the complex

symbol which is the brand image as part of the long term investment in the reputation of the

brand."

Vodafone has entered a conditional agreement to buy one of its two retail partners, First

Mobile. The chain operates 77 stores around New Zealand.

The deal will see First Mobile become a wholly-owned subsidiary of Vodafone.


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Thirty two of the First Mobile stores will be directly run by Vodafone; the remaining 45 will

remain managed by franchisees.

A Vodafone spokesman told NBR that Vodafone had not gone looking for a deal. Instead, the

opportunity arose to buy First Mobile, and the telco took it.Vodafone already owns 25% of its

second major retail partner, digiMobile.

Telecom and 2degrees are already on a push to broaden their presence (see below).

Now, as the retail war expands, Vodafone will now have a bit more control over its front

line.

"Both telcos are challenged to support with lower margins and poor cust service levels and

conversion rates", a recently departed Telecom manager told NBR this morning. "Taking

[direct] ownership is the short term answer - maybe."

Once HP's New Zealand country manager, and recently chief executive of Vodafone

Australia - will oversee the retail chain's transition in his new role of First Mobile executive

chairman.

Mr Hewitt (pictured), one of the biggest personalities on the local scene during his time

running HP, moved to a boardroom-only role after Vodafone Australiamerged with

Hutchison in June last year.

The takeover "wont be rushing to rationalise store numbers or reduce head count," said

Vodafones director of sales, Grant Hopkins.

At this stage I see no need to do that. We want our retail staff focused on the job of looking

after our customers and offering them the best service we can. This move isnt about reducing

cost, its about adding capability."


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Today's development comes on the heels of 2degrees' recent move to lease space and recruit

owner-operators ahead of a retail launch later this year.

Telecom - which had a major retail makeover last year as it launched XT - has recently

opened four stores, taking its total of directly owned outlets to 32. The telco also has 86

partner stores through Orb and Leading Edge, five kiosks in high-traffic malls.

Ahead of the First Mobile deal, Vodafone owned 18 stores, with the balance of tis 130

branded outlets run by DigiMobile and First Mobile. Both telcos also sell through multi-

channel retail partners.

Small business owners can easily get too involved in the day-to-day operations of their retail

stores to spend any time brainstorming marketing ideas or promotional events. Some retailers

worry that marketing is too expensive, others may find it too time consuming. Without

announcing who you are and what you sell, how will anyone know? Here are 50 marketing

ideas for retailers.

1. Create a calendar for customers with your shop's name and address on it.

2. Print the products you sell or services offered on the back of your business cards.

3. Always carry business cards with you. Give them freely and ask permission to leave them

in places your target market may visit.

4. Join a trade association or organization related to your industry.

5. Have a drawing for a product or a gift certificate. Use the entry forms to collect customers'

mailing addresses.


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6. Develop a brochure of services your shop offers.

7. Conduct monthly clinics about a product or service you offer or schedule semi-annual

seminars on related "how-to" information for your industry.

8. Print a tagline for your business on letterhead, fax cover sheets, e-mails and invoices.

9. Develop a website to showcase your products, services and location. Use a memorable

URL and include it on all marketing materials.

10. Include customer testimonials in your printed literature.

11. Promote yourself as an expert by writing articles or tips on topics related to your industry.

12. Submit to the local newspaper, trade journal or other publications.

13. Host an after-hours gathering for your employees and their friends/relatives.

14. Provide free t-shirts with your logo to your staff to wear.

15. Send newsworthy press releases as often as needed.

16. Create an annual award and publicize it.

17. Develop your own TV show on your specialty and present it to your local cable station or

public broadcasting station.

18. Create a press kit and keep its contents current.


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19. Use an answering machine or voice mail system to catch after-hours phone calls. Include

basic information in your outgoing messages such as business hours, location, website,

etc.

20. Join a Chamber of Commerce where you can network with area business owners.

21. Hold an open house. Invite prominent city officials and the press.

22. Get a memorable local or toll-free phone number.

23. Place ads in publications your market reads. Be sure to reach the non-English speaking

market as well.

24. Distribute specialty products such as pens, mouse pads, or mugs with your store's logo.

25. Advertise in creative locations such as park benches, buses, and popular Web sites.

CONCEPTUALISATION

Whenever we talk about growth and development of a nation, it is impossible to ignore the

vital contribution of Telecommunication sector. Today it has become a lifeline for us, in the

absence of which we feel we are separated from the world at large. The importance of

telecommunication product and service has gone deep in the life of people that after three

essentials of human being i.e. food, shelter and clothing the fourth one that can be added

comfortably is the communication. A gadget and a service which can be found in everyones

palm ranging from rickshaw-puller to big businessmen. Now talking of India, which is still a


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developing country, the importance of telecommunication as sector can be very well

understood. Indian telecom sector has been doing exceptionally well in the past decade. Its

structural and institutional reforms have provided tremendous growth opportunity to his

sector. India has nearly 250 million telephone lines making it the third largest network in the

world after China and USA. With a growth rate of 45%, Indian telecom industry has the

highest growth rate in the world. And in this context whenever we talk of mobile telephony,

Vodafone as a brand must be taken in to account. Nowadays there islet of competition

between different telecom operators who in order to add more subscriber base to the existing

figures comes out with attractive customer schemes and virtually there is a tug of war

between operators to get more market share. But in this fierce competitive war to get more

subscriber base, many times the Retailers who play a vital role in the whole chain of sales and

who influence customers for a service provider are sometimes ignored. So from this study an

attempt has been made to understand the psychology, behavior, preference and satisfaction at

the Retailer level. In this competitive market for a service provider to get an edge over other

operator, in addition to other prevailing factors an operator must clearly understand the

behavior, preference and satisfaction level of Retailers, which will help them to design

effective strategies to get more sales and increase subscriber base and shift push sales to pull

sales. The study delves into how the Retailer behaves and their expectation level from

particular service provider and how it can be effectively managed.

WHY PROMOTION ACTIVITY?

Now adays dealers are expecting the promotion activity for availability of the product

at the right time is very important. It happens where dealers will be least care about the brand

availability by offering this promotion activity Vodafone prepaid new sim activation and new

scheme aware the customer. Vodafone will be able to hit the minds of dealers and again this


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activity will also help in improving the image of Vodafone where it is weak, as well as the

specialties of Vodafone service availability etc. The Vodafone known as what we wants the

service dealers, retailers, and customer. He is given a new service provide a every three

month promote the sale is name a VSS (Vodafone super star) scheme in retailers gave

promote the sale and gave the gift achieve the target. Vodafone time to time promote the sale

in a market of gave the promotion gift and extra scheme etc.

FOCUS OF THE STUDY

It is not a hidden fact the Vodafone has its own image or brand which shows the value of

money for its communication part. The Vodafone have a great service and plans to launch in

a market. VODAFONE products are sales in postpaid & prepaid sim.VODAFONE share in

other competitor company is great share in other communication industry.Market leaders

with their greater sales volume and high turnover in a market for postpaid & prepaid plan.

Vodafone plan is very good & great service provide in a customer.

It is generally consider VODAFONE is in the 2nd position in a telecom sector. The company

has separate distribution channel for prepaid. They are giving high priority to customers.

They are providing easy recharge, paper coupon, bonus card, new scheme & credit card

recharge service, customer relation and regular visit to retailers shop to relation. Most

importantly they are avail bonus card chart, scheme chart & their retailer charging point,

bunting, side flag, board etc. and they positioning their product through heavy advertisement

campaign.

Recently the VODAFONE islaunched 3G in a market but the position is different. which is

very critical for the company. After 3G launch the sale volume and customer awareness about

the all VODAFONE service remain satisfy, which create harsh situation for all organization.


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There are some problems, which is as follows: -

Competitors position in market

distribution channel which deals almost all product.

Time taken for activation.

Retailer satisfaction.

Pos and material supply.

OBJECTIVES OF THE STUDY

To study the telecom retailers communication and behavior.

To know the retailers feedback about level of sales team in telecommunication

company.

To find out about experience with brand, rating of the overall Quality of products

and services of Airtel, Vodafone, Idea brands.

To study about the service time taken for activation of number of different service

providers.


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INDUSTRY PROFILE

Telecommunication is the transmission of information over significant distances to

communicate.

Telecommunication sector in India is primarily subdivided into two segments, which are

Fixed Service Provider (FSPs) and Cellular Services. Telecom industry in India constitutes

some essential telecom services like telephone, radio, television and Internet. Telecom

industry in India is specifically emphasizing on latest technologies like GSM( Global System

for Mobile Communications), CDMA(Code Division Multiple Access), PMRTS(Public

Mobile Radio Trunking Services), Fixed Line and WLL(Wireless Local Loop ). India has a

prospering market specifically in GSM mobile service and the number of subscribers is

growing very fast.

TYPE PUBLIC LIMITED COMPANY

TRADED AS LSE: VOD

NASDAQ: VOD

INDUSTRY TELECOMMUNICATIONS

PREDECESSOR 1983-1991 RACAL TELECOM

FOUNDED 1984

HEADQUARTER LONDON,UNITED KINGDOM
http://en.wikipedia.org/wiki/Transmission_(telecommunications)http://www.economywatch.com/world-industries/telecommunications/telecom-industry-in-india.htmlhttp://www.economywatch.com/world-industries/telecommunications/telecom-industry-in-india.htmlhttp://www.economywatch.com/world-industries/telecommunications/telecom-industry-in-india.htmlhttp://www.economywatch.com/world-industries/telecommunications/telecom-industry-in-india.htmlhttp://en.wikipedia.org/wiki/Transmission_(telecommunications)


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AREA SERVED WORLDWIDE

KEY PEOPLE GERARDKLESTERLEE

(CHAIRMEN) VITTORIO COLAO

(CEO)

PRODUCTS FIXED LINE AND MOBILE

TELEPHONY, INTERNET

SERVICES, DIGITAL TELEVISION

REVENUE 45.88 BILLION(2011)

OPERATING INCOME 5.596 BILLION(2011)

PROFIT 7.968 BILLION (2011)

TOTAL ASSETS 151.22BILLION (2011)

TOTAL EQUITY 87.55 BILLION (2011)

EMPLOYE 83,862(MARCH 2011)

SUBSIDIARIES LIST

WEBSITE WWW. VODAFONE.COM


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HISTORY

Vodafone itself was formed in 1982 as a joint venture between Racal Electronics plcs

Subsidiary Racal Strategic Radio Ltd (who won one of two UK cellular telephone network

Licences) along with Millicom and the Hambros Technology Trust. In this arrangement

Racal

Owned 80% Millicom 15% and Hambros 5%. The network was known as Racal Vodafone,

with the Vodafone name being derived from the firms goal of establishing a voice and data

services over cellular telecommunication network.

Vodafone was launched on 1 January 1985 and later that year Racal Strategic Radio was

renamed Racal Telecommunication Group Limited in 1985. A year later, on 29 December

1986 Racal Electronics bought out the minority shareholder of Vodafone for GB110 million.

In September 1988 the company was again renamed Racal Telecom and on 26 October 1988

Racal electronics floated 20% of the company- a flotation that valued Racal Telecom at GB

1.7 billion. On 16 September 1991 Racal Telecom was demerged from Racal Electronics as

Vodafone Group and the mobile telephony giant was born.

During the mix 1990s Vodafone began to consolidate itself on the British high-street.

In July 1996 Vodafone acquired the two third of Talk land it did not already own for 30.6

million. On 19 November 1996, in a defensive move, Vodafone purchase People Phone for

77 million, a 181 store chain whose customer were overwhelmingly using Vodafones

network. In a similar move the company acquire the 80% of Aster Communication that it did

not own, a service provide with 21 stores. This made Vodafone a very visible presence on the

British high street and significantly increased the companys share of UK mobile customer.


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NEW CORPORATE LOGO OF VODAFONE AS OF 1997.

In 1997 Vodafone introduced its new corporate Speech mark logo. This represents a

quotation mark within a circle. With the Os in the Vodafone logotype being opening and

closing quotation marks, suggesting conversation.

VODAFONE IN EUROPE

The late 1990s and early 2000s saw Vodafone grow dramatically via a number of strategic

acquisitions. The first of these occurred on 29thJune 1999 when Vodafone completed its

purchase of Air Touch communication Inc. and changed its name to Vodafone Air touch plc.

This acquisition also gave Vodafone a 35% share of Mannesmann, owner of the largest

German mobile network. On 21st September 1999 Vodafone agreed to merge its U.S. wireless

assets with those of Bell Atlantic Corp to form Verizon Wireless.

In November 1999 Vodafone made an unsolicited (hostile) bid for Mannesmann, which was

rejected. During 1999 Mannesmann had purchase the UK mobile operator Orange and both

Vodafone and Mannesmann were now operating in the same Markets. The hostile takeover

provoked strong protest in Germany and there insured a board struggle which saw

Mannesmann resist Vodafones efforts. However on 3 February 2000 the Mannesmann board

agreed to an increased offer of 112bn, then the largest corporate merger ever. The EU

approved the Merger in April 2000.


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On 28th July 2000 the company reverted to its former name, Vodafone Group Plc. The

conglomerate was subsequently broken up and all manufacturing related operations sold off.

Investment also continued in new technologies and on 16

th

April 2001 Vodafone made the

first 3G voice call on Vodafone United Kingdoms 3G network.

Acquisitions also continued and in 2001 Vodafone takes over Irwell (part of earworm) in

Ireland, rebranding the company Vodafone Ireland. A year later Vodafone acquired Japans

third-largest mobile operator J-Phone, which was the first operator to introduce camera

phones in Japan.

A major shift came on 17th December 2001 where Vodafone introduces the concept of

PartnerNetwork by signing TDC Mobil of Denmark. The new concept involves the

introduction of Vodafone international services to the local market, without the need of

investment by Vodafone. The concept would be used to extend the Vodafone brand and

services into Markets where it does not have stakes in local operators. Vodafone services

would be markets under the dual-brand scheme, where the Vodafone brand is added at the

end of the local brand.

In 2002 Vodafone rebrands Japans J-Sky mobile internet as Vodafone live. Which presaged

the global rollout of both the brand and the service?

Map of Vodafone activities in Europe where red areas represent countries where Vodafone is

active as a corporate entity, orange areas represent Vodafone partners and Blue areas

represent Vodafones partners.

In Europe the acquisition of partner network continues apace with a number of partner deals

and acquisitions. These include:


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VODAFONE IN ASIA-PECIFIC

Vodafone was committed to becoming a global mobile communication providerand in the

1990s the company began its move into the Asia-pacific markets. In July 1993 the first

mobile service, that of bell south in New Zealand went live. Vodafone wasnt far behind,

with its own network: Vodafone Australia going live in October the same year. July 1994

Saw Vodafones Fiji network goinglive.

In November 1998 Vodafone purchased bell south New Zealand Which later became re-

branded as Vodafone New Zealand on October 1, 2003 J-Phone (which Vodafone live!

December 2004 saw apartner deal with smart one of Hong Kong which becomes smart tone

Vodafone in April 2005.

On 28thOctober 2005 Vodafone announces the acquisition of a 10 per cent stake in Indias

BhartiTeleventures, which operates the largest mobile phone network in India under the

brand name Airtel. On 25th January 2006 Vodafone announces that Indonesia, Malaysia and

Sri Lanka are added to the Vodafone footprint Vodafone group signs a partner network

agreement with telecom Malaysia. On 6th February 2007 Samoa is added as a partner market.

Vodafone in the Middle East Africa

The drive into the Middle East was led by Vodafone Egypt which went live under the name

click GSM in October 1998. Then on 18 th September 2002 Vodafone signs a partner

agreement with the MTC group of Kuwait which is re-branded to MTC-Vodafone.

On November 3rd 2004 Vodafone announces that its south Africa affiliate. Vodafone has

agree to introduce Vodafones international service and partner agreements to its local


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market. On the 3rd November 2005. Vodafone increase its stake in Vodafone group by

buying-out the 15% stake held by venting. This gives Vodafone a 50% stake in Vodacom.

On the 8th November 2006 Vodafone announces a deal with telecom Egypt resulting in

further co-operation in the Egypt market; and increasing of stake in Vodafone Egypt. After

the deal, Vodafone Egypt will be 55% owned by the group, while the remaining 45% will be

owned by telecom Egypt.

Vodafone in the USA

Vodafone entered the US market in 1999 when it merged its operation with that of air touch

communications in June of that year; thereby changing its name to Vodafone air touch plc. In

September 1999 VodafoneAir touch announce a $70-billion joint venture with bell Atlantic

corp. The first wireless business with a national footprint in the U.S., version wireless was

composed of bell Atlantics and Vodafone air touchs U.S wireless assets and began

operations on April 4, 2000. However, version communication-the company formed when

bell Atlanticand GTE merged on June 30,2000-owns a majority of Verizon wireless and

Vodafones branding is not used, nor is the CDMA network compatible with GSM phones.

The story between Vodafone and Verizon has not always been a happy one, due primary to

the bidding war that Vodafone won for Air touch. Ironically, misgivings were but behind one

another when Vodafone approaches Verizon to form a joint partnership and hold a minority

stake in Verizon communication. Together, Vodafone and Verizon built a profitable $20

billion business, whose network serves more U.S. wireless $20 billion business, whose

network serves more U.S. But Vodafones global ambitions and other strains in the

relationship including a bail-out clause some call the nuclear option put the venture at risk

of breaking up. This nuclear bomb option is a essentially a part of the contract that takes


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effect for 60 days at which at this time Vodafone can demand that Verizon pay it $10 billion

in return for a large chunk of Vodafones stake within a 60 days period. In July 2003 was the

first time this window of dissolution option took effect. The amount Verizon would have to

pay to Vodafone for this pull out option would depend on an appraisal of the venture. In

future years, this window again opens for 60 days. Consequently the clause sets an interval

period for Vodafone to pull out of this joint venture. Vodafone is primarily frustrated by the

companys lack of control in the U.S. It is clear Vodafone aspires to be a household name

when it comes to wireless,and its inability to make its presence known in one of the most

reputable and sought after market, the United States, is major setback for the corporations

global GSM network goals. Moreover, because it owns just 45% of the partnership, Vodafone

hasnt yet been able to get its name attached to a single product of the joint venture. In

addition, a critical issue is Vodafone also cant persuade the venture to use a technology

compatible with the one Vodafone uses for most of the 28 other countries, and more than 100

million customers, that it serves.

What may be one of the greater obstacles in developing a truly integrated knowledge sharing

partnership is the difference in network standards both companies use. It is increasingly

frustrating for Vodafone executive to be unable to utilize their own cell phone when doing

business in the united states. This is because the GSM (global system for mobile) network the

Vodafone utilizes, which is the European standard is not compatible with the system the

united states utilizes, which is a patchwork of various standards. The system Verizon utilizes

is CDMA, code division multiple access, and consequently Vodafone executive and customer

cannot use their own cell phone on their joint venture partners network. Moreover, version

says it preparing to roll out technology that it says will permit wireless web browsing at

speeds far faster than Vodafones next generation service. As the case fir Vodafone stands,

they roam to a GSM carrier in the united states when they attempt to use their cell phones.


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Unfortunately for Vodafone the position is held by T- mobile, a service of deutsche

telecomAG. T-Mobile is a U.S. affiliate service that runs on the same standard as its parent

deutsche telecom is successfully taking a huge portion of the U.S. market, and penetrating the

American market (the second largest market after china), successfully.

Perhaps as a consequence of these reasons, Vodafone made a bid for the entirety of AT&T

wireless when that company was for sale in 2004. Had this bid been successful, Vodafone

would presumably have sold its stake in Verizon wireless, and then rebranded the resultant

business as Vodafone. However, wireless, and then rebranded the resultant business as

Vodafone. However, Cingular wireless ( joint venture of SBC Communications and bell

south (both now AT&T) ultimately outbid Vodafone and took control of AT&T wireless.

Vodafone also made a bid for Nextel (whom sprit bought out) in attempts to materialize and

broaden the dreams of entering the US market.

Early in 2006 Verizon re-iterated their desire to buy-out the remaining 45% of stock of

version wireless from Vodafone group. Vodafone has also repeatedly indicated that it would

be willing to buy out Verizons stake.

Vodafone in the Americas

On 15 November 2005, Vodafone group announced a group-wide co-operation agreement

with American mobile of Mxico. The agreement involves co-operation on international

service and roaming. The service include voice and GPRS Roaming services, preferred

roaming and virtual home environment. Included in the agreement are the 13 network owned

and controlled by America mob vie (except Trachoma in the united states), and the various

operating companies of Vodafone and its partner networks.


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On 6 February 2007, Vodafone group signed a three- year partnership agreement with deiced

group in the Caribbean. The two groups will also become preferred roaming partners of each

other. Along with digicel,s markets, the Vodafone brand is now present in 81 countries,

regions, and territories.

Vodafone Group plc.

This is a global telecommunications company headquartered in London, United Kingdom. It

is the world's largest mobile telecommunications company measured by revenues and the

world's second-largest measured by subscribers (behind China Mobilewith around 341

million proportionate subscribers as of November 2010. It operates networks in over 30

countries and has partner networks in over 40 additional countries. It owns 45% of Verizon

Wireless, the largest mobile telecommunications company in the United States measured by

subscribers.

The name Vodafone comes from voice data phone, chosen by the company to "reflect the

provision of voice and data services over mobile phones".

Vodafone has its primary listing on the London Stock Exchange and is a constituent of

the FTSE 100 Index. It had a market capitalisation of approximately 93 billion as of 9

March 2011, making it the fourth largest company on the London Stock Exchange. It has a

secondary listing on NASDAQ.

20th century

In 1980, Sir Ernest Harrison OBE, chairman of Racal Electronics plc.s, the UK's

largest maker of military radio technology, agreed a deal with Lord Weinstock of General

Electric Company plc. to allow Racal to access some of GEC's tactical battlefield radio


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technology. Briefing the head of Racal's military radio division Gerry When to drive the

company into commercial mobile radio, when visited GE's factory in Virginia, USA in 1980.

In 1982, Racal's newly formed Racal Strategic Radio Ltd subsidiary won one of two UK

cellular telephone network licences, with the other going to British Telecom The network,

known as Racal Vodafone, was 80% owned by Racal, with Millicom holding 15%

and Hambros Technology Trust 5%. Vodafone was launched on 1 January 1985. Racal

Strategic Radio was renamed Racal Telecommunications Group Limited in 1985. On 29

December 1986, Racal Electronics bought out the minority shareholders of Vodafone for

GB110 million.

Under stock market pressure to realise full value for shareholders (the mobile unit was being

valued at the same amount as the whole Racal group), in September 1988, the company was

again renamed Racal Telecom, and on 26 October 1988, Racal Electronics floated 20% of the

company. The flotation valued Racal Telecom at GB1.7 billion. On 16 September 1991,

Racal Telecom was demerged from Racal Electronics as Vodafone Group.

In July 1996, Vodafone acquired the two thirds of Talk land it did not already own for

30.6 million. On 19 November 1996, in a defensive move, Vodafone purchased for

77 million, a 181 store chain whose customers were overwhelmingly using Vodafone's

network. In a similar move the company acquired the 80% of Aster Communications that it

did not own, a service provider with 21 stores.

In 1997, Vodafone introduced its Speech mark logo, composed of a quotation mark in a

circle, with the O's in the Vodafone logotype representing opening and closing quotation

marks and suggesting conversation.

On 29 June 1999, Vodafone completed its purchase of Air Touch Communications, Inc. and

changed its name to Vodafone Air touch plc. The merged company commenced trading on 30


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June 1999. In order to gain anti-trust approval for the merger, Vodafone sold its 17.2% stake

in E-PlusMobil funk. The acquisition gave Vodafone a 35% share of Mannesmann, owner of

the largest German mobile network.

On 21 September 1999, Vodafone agreed to merge its U.S. wireless assets with those of Bell

Atlantic Corp to form Verizon Wireless. The merger was completed on 4 April 2000.

In November 1999, Vodafone made an unsolicited bid for Mannesmann, which was rejected.

Vodafone's interest in Mannesmann had been increased by the latter purchase of Orange, the

UK mobile operator. Chris Gent would later say Mannesmann's move into the UK broke a

"gentleman's agreement" not to compete in each other's home territory. The hostile takeover

provoked strong protest in Germany, and a "titanic struggle" which saw Mannesmann resist

Vodafone's efforts. However, on 3 February 2000, the Mannesmann board agreed to an

increased offer of 112bn, then the largest corporate merger ever. The EU approved the

merger in April 2000. The conglomerate was subsequently broken up and all manufacturing

related operations sold off.

On 28 July 2000, the Company reverted to its former name, Vodafone Group plc. In April

2001, the first 3G voice call was made on Vodafone United Kingdom's 3G network.

21st century

In 2001, the Company acquired Irwell, the largest wireless communications company in

the Republic of Ireland, from earworm. Irwell was subsequently rebranded as Vodafone

Ireland. Vodafone then went on to acquire Japan's third-largest mobile operator J-Phone,

which had introduced camera phones first in Japan.

On 17 December 2001, Vodafone introduced the concept of "Partner Networks", by

signing TDC Mobil of Denmark. The new concept involved the introduction of Vodafone


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international services to the local market, without the need of investment by Vodafone. The

concept would be used to extend the Vodafone brand and services into markets where it does

not have stakes in local operators. Vodafone services would be marketed under the dual-

brand scheme, where the Vodafone brand is added at the end of the local brand. (i.e., TDC

Mobil-Vodafone etc.)

In May 2011, Vodafone Group Plc. bought the rest of the shares of Vodafone Assar from

Assar Group Ltd with value of $5 billion and became a solely owned of Vodafone Assar.

VODAFONE INDIA

Vodafone Assar, formerly Hutchison Assar, is a cellular operator in India that covers

23 telecom circles in India. It is based in Mumbai. On July 2011,Vodafone Group agreed

terms for the buy-out of its partner Assar from its Indian mobile phone business. The UK

firm paid $5.46 billion to its Indian counterpart to take Assar out of its 33% stake in the

Indian subsidiary. It will leave Vodafone owning 74% of the Indian business, while the other

26% will be owned by Indian investors, in compliance with Indian law.It is the second

largest mobile phone operator in terms of revenue behind BhartiAirtel, and third largest in

terms of customers . Vodafone had about 134.5 million customers as of February 2011.[4]

On February 11, 2007, Vodafone agreed to acquire the controlling interest of 67% held by Li

Cashing Holdings in Hutch-Assar for US$11.1 billion, pipingReliance Communications,

Hindus Group, and Assar Group, which is the owner of the remaining 33%. The whole

company was valued at USD 18.8 billion.[5]The transaction closed on May 8, 2007. Despite

the official name being Vodafone Assar, its products are simply branded Vodafone. It offers

bothprepaid and post-paid GSM cellular phone coverage throughout India with good

presence in the metros.
http://en.wikipedia.org/wiki/Vodafone_Essar#cite_note-3http://en.wikipedia.org/wiki/Vodafone_Essar#cite_note-3http://en.wikipedia.org/wiki/Vodafone_Essar#cite_note-3http://en.wikipedia.org/wiki/Li_Ka_Shinghttp://en.wikipedia.org/wiki/Li_Ka_Shinghttp://en.wikipedia.org/wiki/Reliance_Communicationshttp://en.wikipedia.org/wiki/USDhttp://en.wikipedia.org/wiki/Vodafone_Essar#cite_note-4http://en.wikipedia.org/wiki/Vodafone_Essar#cite_note-4http://en.wikipedia.org/wiki/Vodafone_Essar#cite_note-4http://en.wikipedia.org/wiki/Prepaidhttp://en.wikipedia.org/wiki/GSMhttp://en.wikipedia.org/wiki/Cellular_phonehttp://en.wikipedia.org/wiki/Cellular_phonehttp://en.wikipedia.org/wiki/GSMhttp://en.wikipedia.org/wiki/Prepaidhttp://en.wikipedia.org/wiki/Vodafone_Essar#cite_note-4http://en.wikipedia.org/wiki/USDhttp://en.wikipedia.org/wiki/Reliance_Communicationshttp://en.wikipedia.org/wiki/Li_Ka_Shinghttp://en.wikipedia.org/wiki/Li_Ka_Shinghttp://en.wikipedia.org/wiki/Vodafone_Essar#cite_note-3


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Vodafone Assar provides 2.75G services based on 900 MHz and 1800 MHz digital GSM

technology. Vodafone Assar will launch 3G services in the country in the January-March

quarter of 2011 and plans to spend up to $500 million within two years on its 3G networks.

Vodafone acquires Essar's Stake

On March 31, 2011, Vodafone Group Plc. announced that it would buy an additional

33% stake in its Indian joint venture for $5 billion after partner Group exercised an option to

sell the holding in the mobile-phone operator. The deal will raise Vodafones stake to 75%.

Assar will exit the company after it implemented a put over 22% of the venture. Vodafone

exercised its call option to buy an 11% stake.

In 2007, Vodafone granted options to Assar that would enable the conglomerate to sell its

entire stake for $5bn, or to dispose of part of the 33 per cent shareholding at an independently

appraised fair market value. In January 2011, Vodafone objected to Assars plans to place

part of its 33% stake in India Securities, a small public company. Vodafone feared the move

would give an inflated market value to Vodafone Assar. It had approached the market

regulator SEBI and also filed a petition in the Madras High Court.

The final shareholding pattern post this deal was not provided by the company as it was not

clear whether Vodafone's stake would exceed the 74 per cent FDI limit. Indian laws don't

allow foreign companies to own more than 74% in a local mobile-phone operator. Vodafone

has assured it will comply with local rules. Vodafone will have to sell that 1% to some Indian

entity, or theyll have to consider an initial public offering. Vodafone also said that final

settlement is anticipated to be completed by November 2011. The completion of the deal

would be subject to meeting certain conditions which include Reserve Bank of India's

permission as well as valuation of the deal.
http://en.wikipedia.org/wiki/2.75Ghttp://en.wikipedia.org/wiki/3Ghttp://en.wikipedia.org/wiki/Vodafonehttp://en.wikipedia.org/wiki/Call_optionhttp://en.wikipedia.org/wiki/Reserve_Bank_of_Indiahttp://en.wikipedia.org/wiki/Reserve_Bank_of_Indiahttp://en.wikipedia.org/wiki/Call_optionhttp://en.wikipedia.org/wiki/Vodafonehttp://en.wikipedia.org/wiki/3Ghttp://en.wikipedia.org/wiki/2.75G


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3G

On 19 May 2010, the 3G spectrum auction in India ended. Vodafone paid 11617.86

million (the second highest amount in the auctions) for spectrum in 9 circles. The circles it

will provide 3G in areDelhi, Gujarat, Haryana, Kolkata, Maharashtra & Goa, Mumbai, Tamil

Nadu, Uttar Pradesh (East) and West Bengal.

On 16 March, 2011, Vodafone launched 3G services in Uttar Pradesh (East) in the cities

ofKanpur and Luck now. Vodafone had already launched limited 3G services

in Chennai and Delhi earlier, but the Uttar Pradesh (East) launch counts as its first fully

commercial launch. This makes Vodafone the fifth private operator (seventh overall) to

launch its 3G services in the country following Tata DoCoMo, Reliance

Communications, Airtel and Aircel.

3G Coverage

Vodafones 3G service is currently available in the following cities in 9 telecom circles:

This is an incomplete list, which may never be able to satisfy particular standards for

completeness. You can help by expanding it with reliably sourced entries.

.

Telecom Circle State/Region No. of

Towns

Cities/Towns

Delhi Delhi NCR N/A Delhi

Gujarat Gujarat 4 Ahmedabad, Gandhidham, Rajkot, Surat

Haryana Haryana 0

Kolkata1 Kolkata 1 Kolkata

Maharashtra and Maharashtra2

1 Nagpur
http://en.wikipedia.org/wiki/Delhihttp://en.wikipedia.org/wiki/Gujarathttp://en.wikipedia.org/wiki/Haryanahttp://en.wikipedia.org/wiki/Kolkatahttp://en.wikipedia.org/wiki/Maharashtrahttp://en.wikipedia.org/wiki/Goahttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Tamil_Naduhttp://en.wikipedia.org/wiki/Tamil_Naduhttp://en.wikipedia.org/wiki/Uttar_Pradeshhttp://en.wikipedia.org/wiki/West_Bengalhttp://en.wikipedia.org/wiki/Kanpurhttp://en.wikipedia.org/wiki/Lucknowhttp://en.wikipedia.org/wiki/Chennaihttp://en.wikipedia.org/wiki/Delhihttp://en.wikipedia.org/wiki/Tata_Docomohttp://en.wikipedia.org/wiki/Reliance_Communicationshttp://en.wikipedia.org/wiki/Reliance_Communicationshttp://en.wikipedia.org/wiki/Airtel_(India)http://en.wikipedia.org/wiki/Aircelhttp://en.wikipedia.org/wiki/Wikipedia:WikiProject_Lists#Incomplete_listshttp://en.wikipedia.org/w/index.php?title=Vodafone_Essar&action=edithttp://en.wikipedia.org/wiki/Wikipedia:Identifying_reliable_sourceshttp://en.wikipedia.org/wiki/National_Capital_Region_(India)http://en.wikipedia.org/wiki/National_Capital_Region_(India)http://en.wikipedia.org/wiki/Delhihttp://en.wikipedia.org/wiki/Delhihttp://en.wikipedia.org/wiki/Gujarathttp://en.wikipedia.org/wiki/Gujarathttp://en.wikipedia.org/wiki/Ahmedabadhttp://en.wikipedia.org/wiki/Gandhidhamhttp://en.wikipedia.org/wiki/Rajkothttp://en.wikipedia.org/wiki/Surathttp://en.wikipedia.org/wiki/Haryanahttp://en.wikipedia.org/wiki/Kolkatahttp://en.wikipedia.org/wiki/Kolkatahttp://en.wikipedia.org/wiki/Kolkatahttp://en.wikipedia.org/wiki/Kolkatahttp://en.wikipedia.org/wiki/Maharashtrahttp://en.wikipedia.org/wiki/Maharashtrahttp://en.wikipedia.org/wiki/Nagpurhttp://en.wikipedia.org/wiki/Nagpurhttp://en.wikipedia.org/wiki/Maharashtrahttp://en.wikipedia.org/wiki/Kolkatahttp://en.wikipedia.org/wiki/Kolkatahttp://en.wikipedia.org/wiki/Haryanahttp://en.wikipedia.org/wiki/Surathttp://en.wikipedia.org/wiki/Rajkothttp://en.wikipedia.org/wiki/Gandhidhamhttp://en.wikipedia.org/wiki/Ahmedabadhttp://en.wikipedia.org/wiki/Gujarathttp://en.wikipedia.org/wiki/Delhihttp://en.wikipedia.org/wiki/National_Capital_Region_(India)http://en.wikipedia.org/wiki/Wikipedia:Identifying_reliable_sourceshttp://en.wikipedia.org/w/index.php?title=Vodafone_Essar&action=edithttp://en.wikipedia.org/wiki/Wikipedia:WikiProject_Lists#Incomplete_listshttp://en.wikipedia.org/wiki/Aircelhttp://en.wikipedia.org/wiki/Airtel_(India)http://en.wikipedia.org/wiki/Reliance_Communicationshttp://en.wikipedia.org/wiki/Reliance_Communicationshttp://en.wikipedia.org/wiki/Tata_Docomohttp://en.wikipedia.org/wiki/Delhihttp://en.wikipedia.org/wiki/Chennaihttp://en.wikipedia.org/wiki/Lucknowhttp://en.wikipedia.org/wiki/Kanpurhttp://en.wikipedia.org/wiki/West_Bengalhttp://en.wikipedia.org/wiki/Uttar_Pradeshhttp://en.wikipedia.org/wiki/Tamil_Naduhttp://en.wikipedia.org/wiki/Tamil_Naduhttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Goahttp://en.wikipedia.org/wiki/Maharashtrahttp://en.wikipedia.org/wiki/Kolkatahttp://en.wikipedia.org/wiki/Haryanahttp://en.wikipedia.org/wiki/Gujarathttp://en.wikipedia.org/wiki/Delhi


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Goa

Goa 2 Panaji/Caranzalem/Dona Paula, Margao

Mumbai3 Mumbai 1 Mumbai

Tamil Nadu Tamil Nadu 3 Chennai, Coimbatore, Vellore

Uttar Pradesh

(East)

Eastern Uttar

Pradesh

2 Allahabad (April

2011), Kanpur, Lucknow, Varanasi(April 2011)

West Bengal West Bengal4

0

VODAFONE OPERATION

VodafoneOperations

This section explains how Vodafone operates, from the key assets it holds to the

activities it carries out to enable the delivery of products and services to the

Groups customers.
http://en.wikipedia.org/wiki/Nagpurhttp://en.wikipedia.org/wiki/Nagpurhttp://en.wikipedia.org/wiki/Nagpurhttp://en.wikipedia.org/wiki/Goahttp://en.wikipedia.org/wiki/Goahttp://en.wikipedia.org/wiki/Panajihttp://en.wikipedia.org/wiki/Caranzalemhttp://en.wikipedia.org/wiki/Dona_Paulahttp://en.wikipedia.org/wiki/Margaohttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Tamil_Naduhttp://en.wikipedia.org/wiki/Tamil_Naduhttp://en.wikipedia.org/wiki/Chennaihttp://en.wikipedia.org/wiki/Coimbatorehttp://en.wikipedia.org/wiki/Vellorehttp://en.wikipedia.org/wiki/Uttar_Pradeshhttp://en.wikipedia.org/wiki/Uttar_Pradeshhttp://en.wikipedia.org/wiki/Allahabadhttp://en.wikipedia.org/wiki/Kanpurhttp://en.wikipedia.org/wiki/Lucknowhttp://en.wikipedia.org/wiki/Varanasihttp://en.wikipedia.org/wiki/West_Bengalhttp://en.wikipedia.org/wiki/West_Bengalhttp://en.wikipedia.org/wiki/West_Bengalhttp://en.wikipedia.org/wiki/Varanasihttp://en.wikipedia.org/wiki/Lucknowhttp://en.wikipedia.org/wiki/Kanpurhttp://en.wikipedia.org/wiki/Allahabadhttp://en.wikipedia.org/wiki/Uttar_Pradeshhttp://en.wikipedia.org/wiki/Uttar_Pradeshhttp://en.wikipedia.org/wiki/Vellorehttp://en.wikipedia.org/wiki/Coimbatorehttp://en.wikipedia.org/wiki/Chennaihttp://en.wikipedia.org/wiki/Tamil_Naduhttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Margaohttp://en.wikipedia.org/wiki/Dona_Paulahttp://en.wikipedia.org/wiki/Caranzalemhttp://en.wikipedia.org/wiki/Panajihttp://en.wikipedia.org/wiki/Goa


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Mobile network technology

2G

Vodafone operates 2G networks in all its mobile operating subsidiaries, through

Global System for Mobile (GSM) networks, offering customers services such as voice, text

messaging and basic data services. In addition, all of the Groups controlled networks operate

General Packet Radio Services (GPRS), often referred to as 2.5G. GPRSallow mobile

devices to be used for sending and receiving data over an IP based network, enabling wireless

access to data networks like the internet. The GPRS Connected at download speeds slightly

below a dial-up modem. In some markets, Vodafonedata service offering includes internet

and email access, allowing the customer to always be Continues to further evolve data speeds

with 2G evolutions beyond GPRScapability.

3GVodafones has 3G networks in some countries but in India it is still awaiting licence

from the DOT to launch its services. Operating on the Wideband Code Division Multiple

Access (W-CDMA) standard, provide customers with faster data access. Vodafone has

expanded its service offering on 3G networks with high speed internet and email access,

video telephony, full track music downloads, mobile TV and other data services in addition to

existing voice and data services.

Brand and Distribution

Vodafones products and services are available directly, via Vodafone stores

andcountry specific Vodafone websites, and indirectly via third party serviceproviders,

independent dealers, distributors and Retailers, to both consumer andbusiness customers in

the majority of markets under the Vodafone brand.


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DISTRIBUTION AND CHANNEL OF SALES AT VODAFONE

Vodafone distribution channel in India normally contributes roughly 85-90 % of total

business volumes.

The distribution Model comprises basically of three entities-

1. A distributor who is given a territory to service.

2. A Distributor FOS (Feet on Street on payroll of the distributor) who is appointed by the

distributor to service a particular area of his overall territory.

3. A Retailer who is an entity who purchases stock from the distributors. Through the FOS of

his area) and sells it to the end consumer. Other channels like Company owned Retail such

as Vodafone ministers&Vodafone stores are also used as Distribution channel and are

generally seen to be contributing to around 10-15 % of a telecom company's subscriber

base as well as revenues.


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RESEARCH DESIGN

Retail market research surveys are an economical way to ascertain customer opinions and

uncover potential leads. Retail market research surveys also measure industry and market

trends, helping to serve as a platform for the development of new products and services.

Infuser designs, administers and analyses user-friendly retail market research surveys. Our

professionals are experienced in assisting organizations in garnering invaluable information

regarding consumer behaviour. Implementing a retail market research survey can save your

organization time and money by:

Judging the satisfaction and interest levels of a potential new product or service

before development.

Understanding what your audience likes and dislikes, thereby increasing retention.

Whether you need a retail market research survey designed from scratch, or have an existing

survey that needs to be administered, Infuser takes extraordinary measures to ensure validity,

reliability and bias reduction. Our goal is to help you compose a highly relevant survey

instrument that will yield sound and valid conclusions while achieving the maximum survey

response rate possible.

SAMPLE SIZE AND TECHNIQUES

Sample size 50 Retailers

Sample frame Retail store in NCR

Sampling Method Random sampling

Constraints Time, number of respondents


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Survey Questionnaire

DATA COLLECTION METHODS

THERE ARE TWO TYPES OF METHOD OF DATA COLLECTION:-

PRIMARY DATA:-

The primary data are those which are collected a fresh and for the first time and thus happen

to be original in character. We collect primary data during the course of doing experiments in

an experimental research. It is the first hand data and nobody else has collected this before.

There are various ways of collecting primary data, these are as follows:

1). Observation method

2). Interview method

3). Questionnaires

4). Schedules

5). other methods

Primary data was collected using the following techniques:-

The main tool used was, the questionnaire method. Further direct interview method, where a

face-to-face formal interview was taken. Lastly observation method has been continuous with

PRIMARY DATA

SECONDARY DATA


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thequestionnaire method, as one continuously observes the surrounding environment he

works in.

QUESTIONNAIRE SURVEY:-

In the studies a questionnaire is prepared. The present Questionnaire consists of 9 questions.

SECONDARY DATA:-

Secondary data is collected by someone other than the user. Common sources of secondary

data for social science include censuses, surveys, organizational records and data collected

through qualitative methodologies or qualitative research. Primary data, by contrast, are

collected by the investigator conducting the research.

Secondary data analysis saves time that would otherwise be spent collecting data and,

particularly in the case of quantitative data, provides larger and higher-quality databases than

would be unfeasible for any individual researcher to collect on their own. In addition to that,

analysts of social and economic change consider secondary data essential, since it is

impossible to conduct a new survey that can adequately capture past change and/or

developments.

As is the case in primary research, secondary data can be obtained from two different

research strands:

Quantitative: Census, housing, social security as well as electoral statistics and other

related databases.

Qualitative: Semi-structured and structured interviews, focus groups transcripts, field

notes, observation records and other personal, research-related documents.
http://en.wikipedia.org/wiki/Datahttp://en.wikipedia.org/wiki/Qualitative_researchhttp://en.wikipedia.org/wiki/Semi-structured_interviewhttp://en.wikipedia.org/wiki/Structured_interviewhttp://en.wikipedia.org/wiki/Focus_groupshttp://en.wikipedia.org/wiki/Field_noteshttp://en.wikipedia.org/wiki/Field_noteshttp://en.wikipedia.org/wiki/Observationshttp://en.wikipedia.org/wiki/Observationshttp://en.wikipedia.org/wiki/Field_noteshttp://en.wikipedia.org/wiki/Field_noteshttp://en.wikipedia.org/wiki/Focus_groupshttp://en.wikipedia.org/wiki/Structured_interviewhttp://en.wikipedia.org/wiki/Semi-structured_interviewhttp://en.wikipedia.org/wiki/Qualitative_researchhttp://en.wikipedia.org/wiki/Data


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A clear benefit of using secondary data is that much of the background work needed has been

already been carried out, for example: literature reviews, case studies might have been carried

out, published texts and statistic could have been already used elsewhere, media promotion

and personal contacts have also been utilized.

This wealth of background work means that secondary data generally have a pre-established

degree ofvalidity and reliability which need not be re-examined by the researcher who is re-

using such data.

Furthermore, secondary data can also be helpful in the research design of subsequent primary

research and can provide a baseline with which the collected primary data results can be

compared to. Therefore, it is always wise to begin any research activity with a review of the

secondary.

Refer to the data that has been already collected. The secondary data, which has been to carry

out this, are as follow.

Books, Journal, Magazine, Newspapers.

Industry Reports.

Companys Internet site

Some other relevant study material and websites. The Research process was done by

interacting with number of customers during the activities performed, which included,

markets, cold calling, canopies, etc. sample design consists of random sampling

Services provided by Vodafone :-
http://en.wikipedia.org/wiki/Validityhttp://en.wikipedia.org/wiki/Reliability_(statistics)http://en.wikipedia.org/wiki/Research_designhttp://en.wikipedia.org/wiki/Research_designhttp://en.wikipedia.org/wiki/Reliability_(statistics)http://en.wikipedia.org/wiki/Validity


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mobile services with GSM technology

fixed-line telephone services

Universal Internetworking

VoIP (Voice over Internet Protocol)

Interactive Television

Visual Communication

Broadband Portal

Analysis Pattern

Two types of data are used. These are primary and secondary data. Primary data are defined

as data that are collected from original sources for a specific purpose. Secondary data are data

collected from indirect sources.

These include the survey or questionnaire method, telephonic interview as well as the

personal interview methods of data collection.


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In this project I have used questionnaire and telephonic interview as primary source.

These include books, the internet, company brochures, product brochures, the company

website, competitors websites etc. newspaper articles etc.

In this project I have used internet, company brochures, product brochures, and the company

website as a secondary source.

LIMITATIONS OF THE STUDY

Although all efforts were taken to make the result of survey as accurate as possible the survey

had the following constraints:

Retailers were not willing to give answers of the questions due to their busy

schedules.

Retailers hide the facts especially in the sales figure.

Due to the time constraint and other imperative workload during the training period it

could not be made possible to explore more areas of concern pertaining to project

study.

Limitations on expertise of research also might be responsible for poor results.

Monetary shortage was also there to control the elaborative study on the topic.


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CHAPTER - 3

1. Based on your overall Experience with brand, how would you rate the overall

Quality of products and services of Airtel, Vodafone, Idea brands?

COMPANY

NAME EXCELLENT

VERY

GOOD GOOD FAIR POOR

AIRTEL 6 19 21 4 0

VODAFONE 7 19 18 5 1

IDEA 3 13 16 16 2

STATISTICAL GRAPH REPRESENTING SERVICE RATING.

Interpretation:-

From the above figure we can easily find the overall quality of the Airtel, Vodafone, and

Idea. Its clearly observable that the Vodafone and Airtel are close in Very good category.

Whereas Airtel is superior from Vodafone and Idea companies in Good category of choices

0

5

10

15

20

25

EXCELLENT VERY GOOD GOOD FAIR POOR

AIRTEL

VODAFONE

IDEA


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on overall experiences of the retailers. In excellent category of choices Vodafone was

noticed on topmost scoring 7 points. At least two retailers reported the Idea company in

Poor category. As an overall picture this may be concluded that majority of the respondents

were with either very good or good choices for almost all the three service providers.

2. Thinking about the TIME TAKEN FOR ACTIVATION OF NUMBER? How will

you describe the OVERALL ACTIVATION TIME ?

COMPANY NAME EXCELLENTVERYGOOD GOOD FAIR POOR

AIRTEL 6 18 19 5 2

VODAFONE 10 18 14 7 1

IDEA 7 13 13 14 3

STATISTICAL GRAPH REPRESENTING RETAILER RESPONSE BASED ON

NUMBER ACTIVATION TIME DURATION

INTERPRETATION:From the above figure we can easily find the overall Time taken for

activation of the Airtel, Vodafone, and Idea. Its clearly observable that the Vodafone

0

2

4

6

8

10

12

14

16

18

20


AIRTEL

VODAFONE

IDEA


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and Airtel are close in Very good category. Whereas idea is 14 level of fair category

as per the Vodafone and Airtel. The category of good position is high in a Airtel. In

excellent category of choices Vodafone was noticed on topmost scoring 10 points.

As an overall picture this may be concluded that majority of the respondents were

with either very good or good choices for almost all the three service provider

3. Thinking about the SALES TEAM from each company. How will you rate the sales

team on specific attributes? Please use the card to give you response on Idea, Airtel,

Vodafone.

COMPANY

NAME EXCELLENT

VERY

GOOD GOOD FAIR POOR

AIR TEL 8 22 18 2 0

VODAFONE 15 18 14 3 0

IDEA 3 16 20 11 0


SALES TEAM

0

5

10

15

20

25


AIR TEL

VODAFONE

IDEA


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INTERPRETATION:-

As per the table about feedback the services, it can be analyzed that Vodafone sales team was

noticed superior in excellent category whereas Airtel was shown in very good category of

remarks. Bestsales person which can be inferred from bar chart where Vodafone is excellent

highest has got 15 points and is followed by Airtel is highest in very good with 22. Whereas

Idea is highest in good sales team, this is achieve 20 points.Idea is also fair in a high position

and the sales team is a better in scenario table of Vodafone and Airtel is a good sales

department in the markets and retailer feedback. Retailer for a single day in case of Easy-

Recharge. So here we can clearly see that higher the visit of sales person, the more satisfied

the 0retailer is. So sales frequency has a direct co-relation with the satisfaction level of the

retailers. This can be ascertained by looking into the first chart where sales frequency has

been depicted.

4. THINKING ABOUT THE POS MATIRIAL FROM EACH COMPANY. HOW

WILL YOU RATE THE OVERALL POS MATERIAL SUPPLY AND QUALITY FOR

EACH OF THE COMPANY ?

COMPANY NAME EXCELLENT

VERY

GOOD GOOD FAIR POOR

AIR TEL 4 19 19 8 0

VODAFONE 6 20 15 9 0

IDEA 2 15 20 11 2


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POSMATERIAL SUPPLY.

INTERPRETATION:-

From the above table we can easily find out the responses given by the Retailers.

Here it can be very clearly seen from the above table Vodafone is on highest position in table

of excellent category and Airtel. Vodafone is scoring 20 and Airtel is with 18 points in

very good category. Idea is also with 20 points highest in good category of a market in the

see at the above chart. Idea is also on high position in fair of the pose and material supply.

The overall feedback retailers in pose and quality wise are very high position in Vodafone.

0

5

10

15

20

25


AIR TEL

VODAFONE

IDEA


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5. Thinking about the availability of forum to communicate issues from each company.

How will you rate the Availability of forum to communicate issues for each of the company?

COMPANY

NAME EXCELLENT

VERY

GOOD GOOD FAIR POOR

AIR TEL 6 1 18 15 10

VODAFONE 2 6 18 10 14

IDEA 0 3 12 15 20


COMMUNICATION FORUM.

0

5

10

15

20

25


AIR TEL

VODAFONE

IDEA


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Interpretation

From this analysis it can be visualised that in terms of Availability of form to communicate

retailers feedback of problem. This chart says that the Airtel is on highest position in

communication then Vodafone. In the very good scenario Vodafone is highest and it is on

the 2nd position. Vodafone and Airtel are on similar position in Good category of choices on

feedback of retailers. Idea in comparison to Vodafone is on poor choice and Airtel is

following the both. This is a feedback trend of different markets in a NCR zone.

6. AVAILABILITY OF SIGNAGE IN FRONT OF SHOP VODAFONE, SELFS

BOARD & OTHER COMPANY BOARD ?

VODAFONEs

Board SELFS Board

OTHERS COMPANYs

Board

20 16 14


SIGNAGE BOARD PROVISION.

vodafone's

Board, 20

self's Board, 16

other, 14


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7. HOW MUCH RETAILERS VODAFONE SUPER STAR MEMBERSHIP

PERCENTILE ?

MEMBERSHIP VSS DON'T MEMBERSHIP VSS

24 26

GRAPHICAL REPRESENTING PERCENTILE VSS.

MEMBERSHIP

VSS

48%

DON'T

MEMBERSHIP

VSS

52%


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8. AVAILABILITY OF SIDE WALL HANG IN SHOP VODAFONE, OTHER

COMPANY, DONT HAVE SIDE WALL HANG ?

VODAFONE SIDE

WALL

OTHER COMPANY SIDE

WALL

DON'T HAVE SIDE

WALL

11 13 26

STATISTICAL GRAPH REPRESENTING RETAILER RESPONSE TOWARDS

SIDE WALL HANG.

22%

26%

52%

FEEDBACK PERCENTILE

VODAFONE SIDE WALL OTHER COMPANY SIDE WALL

DON'T HAVE SIDE WALL


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9. MONTHLY ACTIVATION ON RETAILER VODAFONE, AIRTEL, IDEA?

AIRTEL MTD VODAFONE MTD IDEA MTD

1486 2549 1709

STATISTICAL FIGURE BASED ON PERCENTILE MTD

AIRTEL MTD

26%

VODAFONE MTD44%

IDEA MTD

30%

MONTHLY ACTIVATION


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MACRO ANALYSIS:

We can easily find the Time Taken for Activation Airtel, Vodafone, idea.

Its a clearly watch the quality purpose excellent position in a Vodafone and the very

good is similar to Vodafone and Airtel. The good table look at Airtel is highest and fair is

a highest in idea. This is scenario of a daily visit in a retailer of a different market in a

NCR Zone.

From a Retailers point of view, it is always expected that the person of a company visit in

a retailers shop in a all type of problem solve the company.

It can be clearly found out that Retailers are most satisfied with Airtel and Vodafone in

terms ofTime taken for activation of number. So here Vodafone is ahead excellent of

overall activation and the very good is similar in Vodafone and Airtel and the good is

highest in Airtel, fair highest is idea.

The point of view overall activation time is Vodafone andAirtel is the best perform As

per the data gathered, Excellent, very good, good, fair, poor in terms of data feedback of

retailers.

It can be analyzed that Vodafone sales team excellent and the very good sales team

highest in airtel. The good sales team highest idea and the fair is also idea of the study of

table.


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The sales team work to different- different type of a favor of retailers then the retailers

satisfied of a company retailers want a more profit in a sales the product and best

opportunity in retailers. Best sales person which can be inferred from bar chart where

Vodafone is excellent highest has got 15 points and is followed by Airtel is highest in

very good with 22 scores. Whereas idea highest in good sales team this is achieve 20

points.

The major reasons behind the fact that Airtel is the clear winner in case of sales person

can be summarized as; Airtel sales person are a good listener, they inform in advance

about the schemes to the Retailer, provide quick service and are efficient, are co-operative

and helpful, have quick problem solving ability, receives Retailers call and reverts back in

time, behaves like a friend, educates and update Retailers about various schemes and

product resolves complaints quickly, whenever needed visits the Retailer twice in a day

has got serious attitude towards his job, behaves decently, and if at times need provides

credit to the Retailer for a single day in case of Easy-Recharge.

The higher visit of sales person, the more satisfied the retailer is. So sales frequency has a

direct co-relation with the satisfaction level of the retailers. This can be ascertained by

looking into the first chart where sales frequency has been depicted.


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S.W.O.T Analysis

Strength:-

Vodafone has a brand image.

It has a high quality communicate company.

It has a direct attract customer.

It has a pool of dedicated and hardworking Empowerment.

Experienced market player.

Weakness:-

Company does not provide credit to retailers Company.

Company has no proper promotion strategy.

Company has no proper replacement procedure.

Fewer margins to retailers.

There is Lack of availability.

Distribution is not up to the mark in every area.

Lack of salesmen and distributor in some areas in Delhi.

Opportunity:-

Sale can be increased by providing the replacement offer to retailers.

Increase in retailer margin can enhance the sale of Vodafone services.

Focused approach towards small market can also increase the sale of Vodafone.

New schemes can be provided to the retailers to attract them to push the sale of

Vodafone services.


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Regular supply can be easily compete the competitors and increase its own sale.

Threats:-

More competitors are entering in the market.

Competitors are providing more margins to retailers.

Competitors also giving replacement facility to retailers.

Competitors providing regular supply and strong distribution channel.

Competitors also reaching to small market.


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SUMMARY

The development of the telecom sector has experienced a major process of transformation in

terms of its growth, technological content and market structure in the last decade. The study

aims to analyses that with the increase in competition in the telecom service, higher levels of

Retailer satisfaction with affordable price for end users and improved quality of services are

achieving or not .

The study also shows whether the Retailer who deals with various service providers product

and service are satisfied with the service quality and allied parameter attached to it or not. As

competition in telecom sector is increasing day by day and all operators are in a run to

increase their subscriber base, at times tend to ignore the satisfaction level of the Retailers,

who play a vital role in delivering the end service to the customer. The operators in order to

lure customer, comes out with attractive customer schemes but in spite of increase in their

subscriber base and revenue, sometimes neglects the Retailers satisfaction and profitability.

So this study is a one of a kind study where an attempt has been made to know the Retailers

preference and behavior they show towards particular operators product and services and

their level of satisfaction while dealing with those.


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RECOMENDATIONS TO VODAFONE

After the completion of the whole survey and going through the observations and

findings, I would like to put forward certain opinions from my end, which will

definitely help Vodafone as a service provider to increase the satisfaction level of

retailers. My recommendations are

Regarding sales frequency, Vodafone should try to increase the salesfrequency of its

DSE/FOS. As they are the one who represents thecompany in front of the retailers, so

their regular visit highly impacts the behavior of the retailer and creates a better

bonding between the retailerand company.

Vodafone should try to increase the efficiency of its sales person. Propertraining

should be given to them where they should be told as how toimprove relation with the

retailers, become a good listener, perform theirduties efficiently so that overall

satisfaction level of retailers can beincreased.

Now regarding the Service Quality, Vodafone should try to improve itsoverall service

quality by responding to the problems of retailers in time,by incorporating a more

helping attitude, by providing fast service andhaving an empathetic look towards the

retailers problem.

There should be constant monitoring of the distributors activities as anylapse in duties

from their end highly affects the retailers and bring badname for the company. As

from the survey it came to light that a lot ofretailers are there who just because of lack

of proper distributor servicegive away business to other rival service provider.


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Vodafone should try to stop frequent DSE/FOS churn done by the distributors, which

is not appreciated by the retailers. Because of highest churn retailers feel that they are

not able to have a proper bonding with them which is most required to serve the

customers well.

From the survey it also came to light that Vodafone is slow in processing (i.e.

verification, simcard delivery and activation) as a result of which retailers face

harassment and do not feel motivated to influence customers for Vodafone. As a

result of which lot of business for Vodafone actually gets churned away to other

operators who provide fast processing. So Vodafone should also try to improve upon

this factor.

Vodafone as a new entrant should try to match the network availability With other

operators operating within the state, in the absence of which retailers find it difficult

to convince customers on the ground of network coverage.


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BIBLIOGRAPHY

Books:-

Kotler Philip and Keller; Marketing Management; PHI, New Delhi

Kapoor, jagdeep; 24 Brand Mantras; Sage publication; new delhi.

Kotler, Philip, Kevin Keller, A. Koshy and M. Jha, Marketing Management in South

Asian Perspective, Pearson Education, New Delhi

Kerin, Hartley, Berkowtz and Rudelius, Marketing, TMH, New Delhi

Etzel, Michael J, Marketing: Concepts and Cases, TMH, New Delhi

Lovelock, Christopher, Wirtz, Jocken and Chatterjee, Jayanta, Service Marketing

people, technology, Strategy, Pearson Education, New Delhi.

Soloman, Michael R, consumer behavior- Buying, Having and Belhg; Pearson

Education; New delhi.

Websites:

1. www.vodafone.in

2. Yahoo.com

3.

www.google.com

4. www.wikipedia .org

5. www. Scribd.com

6. www.vodafone delhi zones

7. www. Vodafone India
http://www.vodafone.in/http://www.google.com/http://www.vodafone/http://www.vodafone/http://www.google.com/http://www.vodafone.in/


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