TEL AVIV | ISRAEL

Executive Briefings & Marketing Events

THE BEST ROI!

TEL AVIV | ISRAEL

• Big vs “Intimate” Events?• Target Audience?• Selling vs Added Value?• Free registeration? • ROI Measurement?

2014-2015 Activities• 4 executive Briefings (120 pp)• 1 Annual Leadership Summit (250 pp)• Leadership Conference – JV with 3 other

consulting firms • 1 Global HR & OD Forum (35 pp)

TEL AVIV | ISRAEL

TEL AVIV | ISRAEL

• Only GLOBAL Companies• HR & OD managers• Host Client

Content Design :• 10% selling• 35% Blanchard Content• 35% Best Practice / Success Stories (clients presentation)• 20% table discussions & Sharing

TEL AVIV | ISRAEL

Marketing Before: •Personal Invitations•Email Campaigns •Social Networks – ONLY relevant groups•TM

After:•Work plan & targets •Personal touch•Meeting with the relevant

TEL AVIV | ISRAEL

Results:• Meetings• Real Opportunities• New Clients• Positioning, Awareness

TEL AVIV | ISRAEL

5 Keys Success Factors

• Focus!• Long Term Relationship• It’s a PROJECT• Keep Going• KISS

TEL AVIV | ISRAEL

Plan 2016

TEL AVIV | ISRAEL

• 4-5 executive Briefings (120 pp)• 2 Global HR & OD Forum (70 pp)• 1-2 Webinars• 2 public workshops