Teigland Spel och Pengar 2010

Virtual Worlds: Just a game or Virtual Worlds: Just a game or what?what?

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Where is the money?Where is the money?

Dr. Robin Teigland, akaDr. Robin Teigland, aka

Karinda Rhode in SLKarinda Rhode in SLStockholm School of EconomicsStockholm School of Economics

www.knowledgenetworking.orgwww.knowledgenetworking.orgwww.slideshare.net/eteiglandwww.slideshare.net/eteigland

RobinTeiglandRobinTeigland

Here comes the Immersive InternetHere comes the Immersive Internet

O’Driscoll 2009O’Driscoll 2009 22

How many usually think of virtual worlds…How many usually think of virtual worlds…

Teigland 2010

http://www.worldofwarcraft.com/

http://www.worldofwarcraft.com/

But what else can they be?But what else can they be?

•Ability to manipulate/create contentAbility to manipulate/create content•Virtual economy and currencyVirtual economy and currency

http://www.youtube.com/watch?v=Quh2OiPHkm8

http://www.flickr.com/photos/pcellis/2771357871/http://www.youtube.com/watch?

v=Acgg1ih59GU&list=PL4B22C59B4AA89C0B&index=3&playnext=2

http://secondlife.com/destination/double-b-

skydiving-center

Sporting activities in Second LifeSporting activities in Second Life

Ballers City

Moving out of “Gartner hype cycle” troughMoving out of “Gartner hype cycle” trough

Virtual worlds today

66http://www.gartner.com/it/page.jsp?id=1447613http://www.gartner.com/it/page.jsp?id=1447613

>1 bln users

““Clearly if social activity migrates to Clearly if social activity migrates to synthetic worlds, economic activity will go synthetic worlds, economic activity will go

there as well.”there as well.” Castranova, 2006Castranova, 2006

http://www.flickr.com/photos/rodenberger/5085364909/in/pool-popartlab/#/photos/rodenberger/5085364909/in/pool-http://www.flickr.com/photos/rodenberger/5085364909/in/pool-popartlab/#/photos/rodenberger/5085364909/in/pool-1240578@N23/1240578@N23/

88

•US US $3 bln in virtual good sales 3 bln in virtual good sales in 2009 to grow to US in 2009 to grow to US $12 bln in 12 bln in

20122012

•US $222,000 raised at American Cancer Society Relay

in Second Life

•Swedish government granted Swedish government granted bbank license to Mind Bank in

2009

•US US $3 bln in virtual good sales 3 bln in virtual good sales in 2009 to grow to US in 2009 to grow to US $12 bln in 12 bln in

20122012

•US $222,000 raised at American Cancer Society Relay

in Second Life

•Swedish government granted Swedish government granted bbank license to Mind Bank in

2009

The rise of Avapreneurs The rise of Avapreneurs (avatar+entrepreneur)?(avatar+entrepreneur)?

Global marketsGlobal marketsMicropaymentsMicropayments

Microemployees Microemployees

1010Teigland 2010Teigland 2010

USD 635,000 for an asteroid!USD 635,000 for an asteroid!

1111http://blogs.forbes.com/oliverchiang/2010/11/13/meet-the-

man-who-just-made-a-cool-half-million-from-the-sale-of-virtual-property/

USD 500,000 profit in 5 yearsUSD 500,000 profit in 5 years-Jon “Neverdie” Jacobs-Jon “Neverdie” Jacobs

Increasing pace of VW development!Increasing pace of VW development!

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VWs on VWs on a sticka stick

Browser-Browser-based VWsbased VWs

Focus on Focus on seamlessnessseamlessness

http://www.hypergridbusiness.com/2009/05/hypergrid-101-why-its-good-for-business/http://www.hypergridbusiness.com/2009/05/hypergrid-101-why-its-good-for-business/

http://mediagrid.org/groups/technology/OFF.TWG/http://mediagrid.org/groups/technology/OFF.TWG/

"Create Once, "Create Once, Experience Experience

Everywhere”Everywhere” Expanding Expanding usesuses

For smart For smart phones and phones and tablet PCstablet PCs

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“As soon as the Facebook generation wakes up and

embraces virtual reality, we are going to see a giant

wave of virtual world millionaires”

-Jon “Neverdie” -Jon “Neverdie” JacobsJacobs

Karinda RhodeKarinda Rhode

aka Robin Teiglandaka Robin [email protected]@hhs.se

www.knowledgenetworking.owww.knowledgenetworking.orgrg

www.slideshare.net/www.slideshare.net/eteiglandeteigland

www.nordicworlds.net www.nordicworlds.net RobinTeiglandRobinTeigland

Karinda RhodeKarinda Rhode

aka Robin Teiglandaka Robin [email protected]@hhs.se

www.knowledgenetworking.owww.knowledgenetworking.orgrg

www.slideshare.net/www.slideshare.net/eteiglandeteigland

www.nordicworlds.net www.nordicworlds.net RobinTeiglandRobinTeigland

Photo: Lindholm, Metro

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Photo: Nordenskiöld

Photo: Lindqvist

We ain’t seen nothin’ yet!

Interested in learning moreInterested in learning more??

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Teigland Spel och Pengar 2010

Technology

Transcript of Teigland Spel och Pengar 2010