Teeny Tiny Video Great Big ImpactCan super-short video save the day?#teenytiny

Welcome

● Well hello there!○ Aaron Bramley - @AaronMSB○ Michael Hoffman - @Michael_Hoffman○ Bill Simmon - @BillSimmon

● And who might you be?

● Thank you for coming. #teenytiny

What Are We Doing Today?● Evaluating a new communications tool.

● Answering a very important question.

● Making some content.

● Using #teenytiny.

What Are the Apps?

● Vine

● Instagram

● Mixbit

Vine

14 months oldA Twitter Production6 Seconds of VideoTouch the screen to recordGreat for stop motionWorks well in collections

Instagram

● Photo-sharing App (Added Video Last June)

● Up to 15 Seconds● Editable● Owned by Facebook● 150M Active Users (1.2B “Likes” per Day)● User Accounts Can Be Private

Mixbit

● Launched publicly in August, 2013● From the creators of YouTube● Videos up to an hour● Clips max of 16 seconds● Virtually no cause content● Lots of functionality

Mixbit

How are Nonprofits Using Super-Short Video?

● Thank You Videos

● Fundraising Videos

● Mission Execution

Thank You Videos

Super easy to use short video to thank donors and advocates

● The Thank You Stamp● Diabetes UK - Fundraising Thank You● Another UK Charity

Fundraising Videos

● BCEFA (instagram) ● Wide Angle Youth Media (Vine)

● Testicular Cancer Society (Vine)

● Practical Action (Vine)

Mission Execution● ASH - What Happens Every 6 Seconds

● Dave Thomas Foundation - #NationalAdoptionMonth

● UNOS - This Breath Made Possible

● BFAS - A Friend Like Tuna

What Types of Videos Work Best?

● Stop Motion

● Before & After

● Linear Storytelling

Stop Motion

#teenytiny

@meagancignoli 1 2 3@pinot 1 2 3etc. 1 2 3 4NTC Video from See3

Before and After

Zach King is pretty much all you need to see with Before and After.It’s Magic!

How can we use this in a social cause context?

The Super-Short Story

● Consider the 6-word story

The Super-Short Story

For sale: baby shoes, never worn.- Ernest Hemingway...maybe

The Super-Short Story

The Super-Short Story

● Consider the 6-word story● Missing - 5 Second Films● Charity Water● Reporting on Events● Down with Nets● Greenpeace

How Do We Do It?

What Works in Production?

Stop Motion

● Plan Your Shoot (do the math)● Do a Few Test-Shots● Lock Down Your Camera (phone)● Shoot Stills & Convert (instagram-only)● Consistent Lighting?

Before and After

● It’s all in the cut● Tripod helps - need to continue the exact

shot● Similar to stop motion ● Best to do with a partner● Distract with sound ● Practice!

The Super-Short Story

● What’s your goal?● Define your “plot.”● Who is your character?● Craft your accompanying message.● K.I.S.S.

How Do People See It?

● YouTube Compilations

● Hashtags

● Building a Network of Followers

YouTube Compilations

● Works great for Vine Videos on theme● Works great to collect #hashtag videos and

share● Allows you to curate and moderate #hashtag ● Better for embedding● Eg. Six Second Science

Hashtags

● Let your community make videos for you● Connect to specific communities● Track conversations across social media● App-specific● Nobody “owns” a hashtag (ex. #btv #psfr #teenytiny)

Building a Network of Followers

● Like all other social media○ Quid pro quo○ Be a human being○ Ask for shares○ Consistent, quality content

● Use your other channels● Experimentation is rewarded

Meet IEEE

Introducing…● Robert Ivan - @metaprinter● Jeff Pane - @jeffspane

Let’s Make Some Teeny Tiny Videos

1. Meet Your Group2. Decide on a Cause3. Choose Your Goal and Define Your

Audience4. Decide on a Concept5. Plan Your Shoot (gather materials, build your “set,” etc.)

6. Shoot Your Video and Post with #teenytiny7. Rinse and Repeat