TEDx Johnson & Johnson - Building Great User Experience with Data - 2012-03-27
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Transcript of TEDx Johnson & Johnson - Building Great User Experience with Data - 2012-03-27
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Building Great User Experience with Data
Vinoaj Vijeyakumaar Senior Conversion Specialist
Google Southeast Asia
@vinoaj +Vinoaj Vijeyakumaar
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User Experience
• It’s not just the experience of using the product
• It’s also about the las(ng impression it leaves in the consumers’ minds
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Users …
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What is the world looking
for?
What do my visitors want?
What are people saying
about my products?
Search
Web AnalyIcs
Social Intelligence
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Global Search Intelligence
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Seeking CorrelaIons
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But remember: correlaIon ≠ causaIon
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On-‐Site Intelligence
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Measure Behaviour
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Entry Exit
Behaviour
Engagement
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Understanding your audience
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18
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Phuket users are more engaged than Bangkok users
19
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Social Intelligence
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What is the world looking
for?
What do my visitors want?
What are people saying
about my products?
Search
Web AnalyIcs
Social Intelligence
![Page 27: TEDx Johnson & Johnson - Building Great User Experience with Data - 2012-03-27](https://reader034.fdocuments.in/reader034/viewer/2022052619/55515736b4c9059f768b47eb/html5/thumbnails/27.jpg)
Thank You Vinoaj Vijeyakumaar
Senior Conversion Specialist Google Southeast Asia
@vinoaj
+Vinoaj Vijeyakumaar