Tedvilla Portfolio
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Transcript of Tedvilla Portfolio
exUrban Inc.
Work: 2005-2009
exUrban Inc.
OneHen.Org
• Flash-based, XML-driven site with video, interactive games and downloadable content for teachers to teach kids about microfinance.
• Won 2008 MIXX award for Best non-profit site.Visit live site
exUrban Inc.
Yale School of Management
• Fully content managed site built on WordPress, including Flash-based home page
• Provides information on Yale SOM’s Pre-MBA immersion course aimed at under-represented minorities
Visit live site
exUrban Inc.
Forest City Enterprises
• Produced six sites, based on single IA, with six different interfaces to promote residential properties
• Tied into FCE’s pricing & availability database to provide real time data on apartments• Contained novel CoreTomics/Google API implementation highlighting nearby attractions,
restaurants and services One Franklin, 1835 Arch, Lenox Club,
Lenox Park, Museum Towers, The Grand
exUrban Inc.
Novell & Microsoft
• Re-skin of site targeted at business and technical managers considering open source solutions and touting Novell Microsoft Alliance
• Sourced, negotiated contracts and managed vendors for creative development, SEO, technical implementation and contributed to IA
Visit live site (current site differs from what is depicted here. I set up the project that eventually yielded the current site before leaving to pursue
other ventures)
exUrban Inc.
Novell
• Produced expanding panel ad units that played video and permitted asset download
• A challenge to make this work on Gecko Browser/Linux OS combinationView demo
exUrban Inc.
Massachusetts Office of Travel & Tourism
• Full site redesign comprising full-blown strategic and user research phase• Revamp UX/IA, interface, content and functionality• Managed production of strategy, IA & creative phases and deliverables of two creative
teams
exUrban Inc.
H&R Block
• Produced 2,500 Flash Banners, 17 interstitials, 6 video banners & multiple other banners for sub-campaigns to fill 4 month $8MM media buy that yielded 1 billion total impressions
• Campaign increased sales 33% vs. previous year, reversing a 12% decline the year prior
• Developed production process to manage asset creation and permit tracking of each individual unit
• Winner of 2007 NEDMA Gold Medal for Consumer Interactive Advertising
exUrban Inc.
H&R Block
• Produced 50+ emails over the course of 4 month campaign
• Used metrics to adapt email layout and content during campaign resulting in more streamlined and successful emails
• Email on left came earlier in campaign, the right, later
exUrban Inc.
3Com
• Flash based site containing videos interviews and animated network diagrams withmultiple deep links to relevant content
• Managed integrated video/photo shoot, multiple vendors and client tech team to implement final site
• Winner of 2007 NEDMA Silver Medal for B2B Site• Winner 2007 Gold Medal for B2B Advertising (drive to site campaign)
Visit live site
exUrban Inc.
Akamai
• Demo of Akamai’s edge platform technology and its business benefits• Served as producer, director and account manager
exUrban Inc.
Early Work
exUrban Inc.
Intel
• A highly interactive, controllable banner• Took full advantage of industry specs that the Intel team developed in conjunction
with publishers• Cannes Cyber Lion Finalist, 2001
QuickTimeª and aTIFF (Uncompressed) decompressor
are needed to see this picture.
QuickTimeª and aTIFF (Uncompressed) decompressor
are needed to see this picture.
exUrban Inc.
Nortel• These units contained 15-17,
unique, track-able links• Averaged 32% interaction & 25%
action rate with +1 minute interaction time
• The box units were industry-first Rich Media deployment of now standard “Polite Banner”
QuickTimeª and aTIFF (Uncompressed) decompressorare needed to see this picture.QuickTimeª and a
TIFF (Uncompressed) decompressorare needed to see this picture.
exUrban Inc.
Thank you.Visit exurbaninc.com to learn more about our
company and its founders.917 655-6432
