TEDC Social Networking Webinar 2011
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Webinar presented by Mitsu Yamazaki of TIP Strategies, and Hunter Hilburn of EDsuite on the importance of building relationshops using social networking tools for economic development purposes.
Transcript of TEDC Social Networking Webinar 2011
Agenda
1. Introduction - Who We Are and What We Do 2. Our Experience in Social Media 3. Application to various ED roles - the Importance of
Relationship!MarketerResearcherBRE ED Executives & Board Members4. Examples 5. Conclusion 6. Q & A
On the Radar Screen?
Q - What are the best ways to get your (Site Selection Consultant’s) attention?
A – “Developing a personal relationship.”
Source – Southern Economic Development Council Site Selection Consultant Survey
On the Radar Screen?
Q - What are the worst ways to get your (Site Selection Consultant’s) attention?
A – “Not having an existing relationship – don’t get some name off of a list and start
blasting emails.”
Source – Southern Economic Development Council Site
Selection Consultant Survey
Who We Are
• Mitsu Yamazaki– Director of Corporate Services for TIP
Strategies– 10 years in Economic Development field– Corporate site selection, Int’l business
development, strategic planning experience– Formerly VP of San Antonio ED Foundation– Master’s of Science in Economic
Development– Certified Global Business Professional
Who We Are
• Hunter Hilburn, CEcD, EDFP– President, EDsuite– In Economic Development Industry - 15 years– Formerly with Longview Economic
Development – External Marketing– Currently Serving - TEDC Board of Directors– Vice Chair – ET Regional Development
Company
Seth Godin on Social Networking
• Question: Is social networking for business valuable, and if so for what types of business?
Seth Godin on Social Networking
• “If you have FB, you’re probably my friend and it’s worthless to you.”
• “It’s worthless to have lots and lots of friends on FB because they’re not really your friends.”
Seth Godin on Social Networking
• “If you have 5k people following you on Twitter, because you tell a dirty joke every day – that’s not particularly useful to your business either.”
• “What matters is, where are the real relationships.”
Seth Godin on Social Networking
• “I have real relationships with people all over the world, because we’ve done stuff together. . . We’ve been connected by real things not just because we are connected [online].”
Seth Godin on Social Networking
• “My point is that networking is always important when it’s real and it’s a useless distraction when it’s fake.”
Seth Godin on Social Networking
• “What [matters] is – are there people out there that I would go out of my way for, and that would go out of their way for me?”
Seth Godin on Social Networking
• “The way to get there is to go out of your way for them and by earning the privilege of one day having that connection be worthwhile.”
Social Networking Experience
Mitsu
• LinkedIn – 2005 (Estimate)
• Twitter – February, 2009• @MitsuYamazaki, @TIPStrategies
• Facebook – January, 2009
• Geography of Jobs Experiment
• TIP Strategies has a Facebook page since August, 2009 as an optional entry to our blog.
www.LinkedIn.com/in/Mitsu
www.Twitter.com/MitsuYamazaki
www.Facebook.com/TIPStrategies
Social Networking Experience
Hunter•Twitter – March 2009
– @EDsuite @EDnames @ReadytoCompete•LinkedIn
– Member of 20 ED Groups•YouTube
- Dedicated Channel•Facebook
www.Twitter.com/EDsuite
www.Facebook.com/EDsuite
www.YouTube.com/EDsuite
Social Networking Application for:
• Marketer– Talking: Promote your community– Build your brand through expertise– Make Strategic Introductions– Listening: Building Market Intelligence
Hashtags – “#”Speaking/Listening to a group of people that have similar interests or may be attending a conference.
•TEDC Annual Conference 2011• #TEDC50
•General Economic Development• #EconDev
•Site Selectors• #SiteSelectors
•ICSC Conference• #ICSC
Social Networking Application for:
• Researcher– Listening: Intelligence building for PR and/or
project opportunities/issues for your team– Strategic Introductions
Listening Researcher
Listening Researcher
Listening Researcher
Listening Researcher
Facebook - Like
Social Networking Application for:
• Business Retention & Expansion– Tweetup (location-based, event planning &
promotion)– Introductions– Listening for growth opportunities– Regional team building/branding
Examples
• Aggregating Community Posts
Examples
• Aggregating Community Posts
Examples
• Aggregating Community Posts
Examples
• Aggregating Community Posts
Social Networking Application for:
• Executive & Board Member– Listening for internal/external opportunities &
issues– Be a cheerleader for your staff and allies– Look for and build strategic relationships– Talking: Promote your community– Do it All!
Questions?
Please type questions into the chat menu.
