HOW TO MAXIMIZE YOUR RETURN ONRELATIONSHIPS

ROR is “the value that is accrued by a person or brand due to nurturing arelationship.” This is both perceived and real value and this value will accrue over timein the way of connections, loyalty, recommendations, and sharing. In other words,ROR is the path you should take to develop a company which has tons of loyalcustomers who are ready and eager to do the marketing for you.

WHAT IS "ROR"?Return on Relationships

To get these returns, you must nurture the relationships you havewith your customers. To do this, you must create authentic

connections, interactions, and engagements. For both brick-and-mortar and online businesses, one of the best ways to do this is

through social media.

Using Social Media to Nurture a Return on Relationships

You should be having conversations with your followers, responding tothem, interacting and engaging with them. It boils down to what seemslike an obvious statement – to get a return on relationships with social

media you have to be social.

Sometimes your social media followers can actually develop a relationshipwith your brand without having engaged with you. Many of them don’thave a specific interest in communicating with your company, but they

want to know that if they ever DO have a question, issue, or need, that youare the type of company that will engage with them.

How "ROR" Relates to ROI

If you take an ROR strategy to build and nurture relationships, it will enhance all

of your return on investment efforts.

Today there is a lot of information – company websites, review sites, blogs,

the opinions of friends on social media, etc. With all of this information, people

end up choosing businesses that they have a personal relationship with.

Finally, some tips to ensure"ROR" is done the right way:

Remember that social media is about being SOCIALnot just publishing content.

Following up with all follower interactions in a timelymanner.

Nurturing relationships by responding, interacting andengaging with followers who want to interact.

Making these conversations visible and public so“lurkers” can develop vicarious relationships with your

company.

Doing all of this consistently, not in spurtshere or there.

Ted Rubin, CMO of Brand Innovators,explains ROR more in depth and how he

used it to build a successful business, clickhere to read the full article at

Smarthustle.com