Feat. Kevin Allocca

A trends manager and

professional analyzer of

video trends for YouTube

Kevin Alloca

In his speech, “Why Videos Go Viral,”Allocca claims that there are

THREE things that make a video go viral.

Those things are:

tastemakers, communities and participation,

and unexpectedness

Kevin uses one of many viral videos to grab the audience’s attention, which gives them the

chance to have a laugh and keep their interest onwhat he has to say.

Kevin kept the audience engaged in his speech by

frequently displaying samples of well-known viral videos and

relating to his audience through stories.

Out of the TED Commandments, Allocca connected with his audience’s emotions the

best by making them laugh often in his presentation through the sample of viral

videos he included.

Dynamism Rating 3 out of 5Although I could tell Kevin Allocca new what he was talking about and was well-prepared I don’t feel 100% sure of his passion throughout the speech. His presentation was very informal and did not match up with his professional manner of presenting causing him to come off as being ‘fake’ so to speak. I would have liked to hear more of what he had to say rather than so many video clips.

Kevin included a couple of stories about himself that he could use to relate with the audiencesimilar to the advice of Nancy Duarte, and used simple presentation slides containing only snippets of vital information following Garr Reynolds’ tips.

After watching Allocca’s speech I began to really grasp the proper set up of a speech such as how to begin and end strongly.I’ve also learned the value of humor and how it affects the audience and my speech delivery.

Compared to Sir Ken Robinson,

Kevin Allocca differed greatly in both

Energy and Presentation

Energy

Kevin had a more open/obvious humor to his speech, while Robinson seemingly ‘stumbled’ upon his jokes naturally as if they were funny but not really planned to be.

Presentation

Kevin Allocca used many premade video

clips and images for his presentation, while

Robinson used only his speech in one and a

unique full-length animation of his speech

in action in the other.

My suggestions for my fellow classmates would be to watch out for how often and when you use video clips in your presentation. Timing is just as important as relativity.

Also, it is important to have a positive attitude while presenting. You don’t have to be funny to give a great speech, but more than anything passion is a must.

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