Ted SandersMarketing Update

Digital Marketing Manager

Social Marketing | Paid Search | Revenue per Unit, Business Evaluation | Maintenance | Task Management,

Data Standardization | Customer Service, Sound Accounting | Website Management

PAY PER CLICK

Are you David or Goliath?

Precision vs. Force• Do you know your cost per lead from your

pay per click marketing? • Are you spending money on PPC marketing

because “you should?” • Are you considering spending more money

on PPC marketing because it works for other people?

Elements of success in PPC • Accountability for paid spend • Closed loop marketing system • Correct Velocity of Spend and targeted Ads • Planning for the correct reach to target

audience • Utilizing retargeting ads to maximize Cost per

lead

Why You Should Do PPC • You only pay when an interested

person clicks• You set your budget to control costs• You can reach your target consumer

at the right time with the right ad• Unlike organic search, PPC can

show results very quickly• PPC data can inform your other

marketing channels

Marketing processAwareness

Interest

Evaluation

Action

Commitment

Purchase

Referrals

Marketing process

Pay Per Click Marketing• Display Ads• Search Ads • Remarketing Ads • Strategic placements

Awareness

Interest

Evaluation

Action

Commitment

Purchase

Referrals

Effectiveness of media

Media Per Lead PPC $15 - $120

Social Ads $85 - $120Direct Mail $75 - $150Referrals $150 - $250Broadcast $250 - $500

Paid search and digital media has been proven to be very cost effective, but also deliver great reach

Focus on cost effectiveness

PPC Resources Franchise Support• Franchise Support – Google Partner, Google Certified, access to

dedicated representative at Google.• DIY PPC Program- Wordstream Software – Retail Cost $399/month

Self Service Pay Per Click – Google Adwords, Bing Ads, Social Media Ads.

• Search Mercado – Adwords certified partner. Special discounts specifically for our franchisees.

• Web.com – Closed loop lead generation solutions. Google SMB Premier Partner.

• Google Adwords Certified Individuals – We currently have 2 individuals on Franchise Support’s team that are Adwords Certified Individuals.

5 Reason To Use Pay Per Click (PPC)

1. You only pay when someone clicks2. You set your budget to control costs3. You can reach your target consumer at the right

time with the right ad. 4. Pay Per Click shows results quickly 5. Pay Per Click data can be used for other marketing

channels.

Best Practices in PPC • Remarketing/Retargeting Campaigns• Landing pages• Phone and lead form tracking• Constantly modifying

QUESTIONS

THANK YOUFor additional information email:

tsanders@realpropertymgt.com