Ted Patrick: Developing Apps for the Barnes & Noble NOOK
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Transcript of Ted Patrick: Developing Apps for the Barnes & Noble NOOK
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Opening New Doors for You The Developer Opportunity with Barnes & Noble
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The eReading revolu>on is
here
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Barnes & Noble knows
readers
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World’s largest bookstore
2M+ unique >tles sold each year
1,300+ retail outlets in 50 states
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Barnes & Noble knows
digital
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2M+ eBooks
Most advanced eReading plaMorm
World’s largest eBookstore World’s largest eBook store
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2014 2012 2013
Source: Analyst Reports (ci>ng Barclays Capital projec>ons)
2010
Market opportunity is
exploding
Tablet PC Projections (All Tablets) Millions Units
US Market for eReaders (e-Ink) Estimated, Millions of Users
2011
25.3
10.7
32.2
18.9
57
15.5
71.3
38
85.5
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June 2009
June 2011 25%
Barnes & Noble is quickly gaining
market share
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Rave reviews!
Sets a new bar for eReaders. Forrester Research analyst blog pos>ng, 4/25/11
Best e-‐ink reader. CNET, 6/1/2011
Excellent. CNET 6/22/2010
Flash web browsing, downloads, games, email, it’s all here. Engadget, 4/25/11
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Social Prolific Voracious Passionate
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Introducing
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Top-‐selling apps gross
$100K in first 30 days
Showing you the money
“Working with the B&N Nook Developer Team has been a wonderful experience and amazing income opportunity.”
Darren Murtha, CEO, Murtha Design Inc. Drawing Pad
2M+ downloads just weeks aher launch
“Sales have been very good compared to other stores. A lot of other stores we get buried in thousands (or hundreds of thousands) of apps, many of them poorly built....which makes discoverability very difficult while causing casual customers to be disappointed and apprehensive because of bad experiences with poor sohware.”
Keith Pichelman, Co-‐founder and CEO, Concrete So>ware, Inc.
Aces Jewel Hunt
Pocket Ant
Aces Bubble Popper
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Building momentum
300+ apps 5-‐star reviews App experience integrated into product
My-‐Cast Weather Radar “Convenient. Great app.”
Epicurious “Great app! Easy to use and worth the price.”
QuickOffice Pro “Wow, I love it!!”
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A winning
plaMorm
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Become a
Let’s change the future of reading together
Sign up
Download SDK
Apply to qualify
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CommunicaZon ProducZvity EducaZon Kids Media Games
Types of
apps
Food and Wine Health and Fitness Shopping Fashion Home and Garden Travel
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Benefits Deploy your apps quickly with our tools and resources
Market and sell to millions of customers
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Our doors are open to you
Unmatched visibility and exposure
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Let’s change the future of reading
together
Get Coding: hnps://nookdeveloper.barnesandnoble.com
Get Social: @NOOKDeveloper
Sign up now!
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Thank you