Ted Parisot LinkedIn Presentation
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Growing your Network with LinkedIn Presenter: Ted Parisot [email protected] Agenda Why LinkedIn? Setting Up Your Profile Building Your Network Maximizing Your LinkedIn Presence Ted Parisot Why LinkedIn? LinkedIn’s 150 million member announcement is about double its membership in the summer of 2010, and almost triple its membership at the end of 2009. If you’re a business professional and you don’t have a powerful LinkedIn presence, you are missing valuable opportunities. Ted Parisot
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Transcript of Ted Parisot LinkedIn Presentation
Growing yourNetwork with LinkedInPresenter: Ted Parisot
Agenda
Why LinkedIn?
Setting Up Your Profile
Building Your Network
Maximizing Your LinkedIn Presence
Ted Parisot
Why LinkedIn?
LinkedIn’s 150 million member announcement isabout double its membership in the summer of2010, and almost triple its membership at the end of2009.
If you’re a business professional and you don’t havea powerful LinkedIn presence, you are missingvaluable opportunities.
Ted Parisot
Why LinkedIn?
45% of people on LinkedIn are considered keydecision makers (in comparison to Facebook andTwitter with only 24-29%)
LinkedIn has the highest average household incomeof $109,000 per person, topping all other socialmedia sites
People on LinkedIn are far more focused onbusiness and networking than in comparison toother social media sites
Ted Parisot
Why LinkedIn?
3 out of 4 people use LinkedIn for everythingbusiness, from keeping up on trends to readingbusiness news
64% agree that LinkedIn helps developrelationships and grow new business
People are two times more confident in theinformation found on LinkedIn than any other socialmedia site
Ted Parisot
The State of LinkedIn
Ted Parisot
Ted Parisot
Ted Parisot
Build Your Profile
Upload a professional image
Ted Parisot
Build Your Profile
Create a compelling headline
Ted Parisot
Build Your Profile
List your current job and at least two past jobs
Ted Parisot
Build Your Profile
Complete the summary section & specialties section
Ted Parisot
Build Your Profile
Edit your public LinkedIn URL
Ted Parisot
Build Your Profile
Customize your website listings
Ted Parisot
Build Your Profile
Include a link to your Twitter profile
Ted Parisot
Build Your Profile
Add applications
Ted Parisot
Build Your Profile
Ted Parisot
Build Your Profile
Ted Parisot
Build Your Profile
Make your profile visible to everyone
Give recommendations first
Ask for recommendations from others
Endorse your connections skills
Ted Parisot
Build Your Network
LinkedIn allows you to connect with others in your industry
Ted Parisot
Build Your Network
Start with your direct, first degree network
Ted Parisot
Build Your Network
Add previous colleagues and classmates
Ted Parisot
Build Your Network
Browse the networks of your immediate network
Ted Parisot
Build Your Network
Use advanced search to find people
Ted Parisot
Build Your Network
Join groups that are related to your target market
Ted Parisot
LinkedIn is like avirtual tradeshow full of 24/7networking
Ted Parisot
How to Build Your Company Page
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How to Build Your Company Page
Ted Parisot
How to Build Your Company Page
Ted Parisot
How to Build Your Company Page
Edit the description of your company page overview
Add keywords within the specialty section
Pick your industry
List your locations
Post status updates
Ted Parisot
Maximizing your presence
Ted Parisot
Maximizing your presence
Ted Parisot
Maximizing your presence
Ted Parisot
Maximizing your presence
Ted Parisot
Maximizing your presence
Ted Parisot
Maximizing your presence
LinkedIn Answers is a Q&A database submitted byLinkedIn users. Many businesses with realproblems are posing questions on LinkedInAnswers because they know that answers will comefrom members of the professional community withreal profiles attached to their names, notanonymous submissions from who-knows-who likeon past internet Q&A sites.
Ted Parisot
Maximizing your presence
Ted Parisot
Maximizing your presence
The power of LinkedIn Groups shouldn’t beunderestimated. The purpose of LinkedIn Groups isto allow those with similar interests to cometogether to discuss and share news on the topicsthat mutually interest them.
Ted Parisot
Maximizing your presence
Ted Parisot
Maximizing your presence
Give before asking for favors
Connect with everyone
Make your interactions personal
Use applications to promote your content
Ted Parisot
Measure Your Results!
Monitor interactions in your LinkedIn groups
Track your thought leadership
Are you getting/receiving recommendations?
How many questions have you answered?
Compare results from before and after
Measure your website referral traffic from LinkedIn
Ted Parisot
Take LinkedIn by thehorns and make itone of your mostsuccessful channels!
Ted Parisot
