© TechTarget

TechTarget Introduces

SearchAWS.com

An independent community that provides tips, case

studies neutral guidance on how to build and optimize

a strategy in and around the AWS platform.

Launching April 2014

TechTarget has always been on the forefront of helping

IT pros make infrastructure and application decisions

© TechTarget 2

Networking

Data Center Infrastructure

Storage

0101

1010

Applications

Database

Security

TechTarget has been on the forefront of cloud

trends and technology since 2008

3

Site launched in 2008

pieces of objective cloud content created

pieces of cloud content created each month

Page Views per month across TechTarget’s cloud sites

Unique visitors per month across TechTarget’s cloud sites

Activities taken around cloud topics per quarter

Leads delivered around cloud topics per quarter

Sites dedicated to cloud computing

dedicated cloud editors and experts

AWS is emerging as a leading cloud platform

4 © TechTarget

“Amazon's cloud computing service, AWS, has more than five

times the combined capacity of its next 14 rivals, according

to a research report by Gartner”

“AWS generates roughly $3 billion in annual revenue,

according to analyst estimates, by offering services to businesses

at a fraction of what it would cost if those businesses owned

and ran their own computers.”

“Using AWS helps Dow Jones to be more agile in developing

revenue-generating products,” Orban says. “Thanks to AWS,

we now build more products and spend less time running a

data center. Our overall product development velocity has

increased by at least 30 percent.”

- Stephen Orban, Chief Information Officer & Global Head of Technology.

History of helping users make cloud decisions

and answer their specific questions about AWS

5 © TechTarget

AWS cloud data warehouse offers cheaper alternative to Oracle database

AWS C3 shortage signals thirst for cloud computing performance

AWS consumers clamor for reserved instance flexibility

AWS platform services emerge from Microsoft’s PaaS failures

Balance cloud costs, performance with AWS Auto Scaling

VMware to compete against AWS with vCloud Hybrid Cloud Service

Increase in activity and interest in TechTarget’s

AWS content in the last 6-9 months

Companies

who read this

article © TechTarget 6

TechTarget’s IT Deal Alert Project Intelligence

shows us AWS is getting high consideration

© TechTarget

A recent Gartner

report argues that

Amazon has reached

a staggering level

of dominance in the

enterprise-level

computing

services for

big companies

The Top Factors Driving Cloud Projects:

1. Cost savings

2. Faster provisioning of resources

3. Better elasticity in computing

resources

Cloud Infrastructure projects

identified in last quarter alone

AWS is being considered by at least a 2:1 margin in all identified buys above 50 instances

are considering AWS

as a cloud provider 49%

100+

7

Comparing TechTarget’s purchasing research

to AWS’s Top Use Cases

1 Cloud for Test and

Development Environments

2 Build New Applications in

the Cloud

3 Use Cloud to Make Existing

On-Premise Apps Better

4 New Cloud Applications That

Integrate Back On-Premise

5 Migration of Applications

to the Cloud

6 All-In

1 Business Applications

2 Web Application Hosting

3 Email

4 Test and Development

5 Backup/Archive

6 Business Intelligence

8 © TechTarget

But….

doubts about cloud adoption persist

9 © TechTarget

Hybrid Cloud is the Reality – Which cloud will

enterprises move to?

Nearly half of

large enterprises

will have

hybrid cloud

deployments

by the end

of 2017

1/2 “Amazon is making inroads

but it remains to be seen

how successful they will be

replacing legacy

infrastructure. It will be

interesting to watch how

AWS and the

established players

can partner as well as

each try to be an exclusive

provider of cloud services.”

“I find it really

hard to believe

that we cannot

collectively

beat a company

that sells

books”

Carl Eschenbach

President & Chief

Operating Officer

VMware

Scott Peterson

Editorial Director

SearchAWS.com

© TechTarget 10

Introducing an independent community that provides

tips, case studies and neutral guidance on how to build

and optimize a strategy in and around the AWS platform

© TechTarget

Site Mission • SearchAWS.com will offer a unique

perspective in the market: Editorially

independent news, analysis and advice for

business executives, users and developers.

• SearchAWS.com will delve deep into AWS

and help the readers understand how AWS

works and how AWS works best for

businesses.

• This will not be a site for Amazon Web

Services, but for the audience, the

customers and prospects of AWS.

Target Audience: • Data Center Managers

• Application Managers/Developers

• LOB Managers/ Executives/CIOs

Topics Covered Include: • AWS Cloud Infrastructure

• AWS Applications

• Cloud Development with AWS

• Doing Business on AWS

Recent AWS Coverage:

• AWS C3 shortage signals

thirst for cloud computing

performance

• Optimizing your AWS cloud

storage options

• How can I programmatically

control AWS cloud and

storage resources

• AWS ventures far beyond

IaaS with latest cloud

services

Multi-pronged editorial strategy

and approach

© TechTarget 12

Practical guidance Setting up your first AWS instance

How to prepare for an AWS outage

IT strategies Which AWS storage option is best for you?

Bridging AWS to private cloud

Impact on staff/infrastructure

How to balance governance in the AWS cloud: What’s your responsibility?

Using third party tools and services for application management

ROI/efficiencies Getting the most bang out of your AWS buck

How to gain VC funding when you’re just starting out

Deep content strategy will deliver unique

insight on prospects’ interests and projects

© TechTarget 13

AWS Applications

Big Data and Data Analytics

Database Management

Business Applications

File Transfer and Streaming

Services

AWS Cloud Infrastructure

Cloud Strategies and

Management

Storage and Backup

Disaster Recovery in AWS

Security on AWS Cloud

Networking

Application Performance

Monitoring

Cloud Development with

AWS

Cloud Design and

Architecture

Development Tools and

Platforms

Integration and Middleware

Services

QA and Testing

Java Development

Application Lifecycle

Management

Doing Business on AWS

Managing Cloud Computing

Costs, Pricing, and ROI

Licensing, SLAs and Customer

Support

Cloud Governance,

Compliance, Privacy and

Regulations

Startups on AWS Public Cloud

Partners and ISVs

Vertical Markets

Engaging users across the buying team

SearchAWS Audience Targets

14 © TechTarget

Data Center

Managers

(capacity planning):

People who make

decisions about moving

applications to the cloud,

adding computing power

to existing applications,

or hosting new

applications instead of

building them on-prem.

LOB Managers,

Executives & CIOs

People who make business decisions about IT budgeting,

expanding the business, mergers and acquisitions, and

people who can use AWS services to accomplish

technology needs outside of their corporate IT.

Application

Managers/Developers

People who work with to

determine what

applications will be

deployed to the cloud;

brokers who manage

private, public and hybrid

clouds; and developers

who can use AWS as a

development platform for

test, dev, and ultimately

production

ISVs & MSPs

These companies function like end

users in this context but have more

advanced technology needs and

sophistication.

Deep editorial expertise and intelligence delivers

unmatched guidance for AWS buyers

© TechTarget 15

The experts, journalists and analyst relationships that fuel deep content

Scott Peterson Editorial Director

SearchAWS.com

Michelle Boisvert Executive Editor

SearchAWS.com

Jan Stafford Executive Editor

SearchAWS.com

Alex Barrett Contributor

SearchAWS.com

Anne Stuart Senior Site Editor

SearchAWS.com

Beth Pariseau Senior News Writer

SearchAWS.com

16

Sponsorship

Opportunities

SearchAWS.com

© TechTarget

Official SearchAWS.com Launch Package

17

Benefit from the hype and align

with SearchAWS.com during its

launch by sponsoring:

● Brand Engage Cloud Bundle:

Interject your brand messages and

content into IT and business

professionals’ researching AWS now.

● UniSitePlus on SearchAWS.com:

Leverage this streamlined, single-

page site solution that unifies your

brand, social and demand goals –

embedded within the

SearchAWS.com site

● Modern Infrastructure E-Zine May

Issue: Including highlights of the

SearchAWS.com launch

● Vendor Content Marketing

Demand Engage Unit

© TechTarget

Amazon Web Services QSO Sub-Segment

© TechTarget

Qualified opportunities delivered

from organizations considering

Amazon Web Services from the

current cloud infrastructure

segment

* These opportunities are sub-segments of the current cloud infrastructure and cloud storage segments. Clients who have already

purchased one of these segments will already be receiving these opportunities. If your client purchased cloud infrastructure you can

sell them cloud storage, and vice versa.

Cloud Infrastructure

Program Details:

40 Qualified Opportunities → Delivered over 90 days

→ $18,000 ($450 per opportunity)

Qualified opportunities delivered

from organizations considering

Amazon Web Services from the

current cloud storage segment

Cloud Storage

Program Details:

25 Qualified Opportunities → Delivered over 90 days

→ $11,250 ($450 per opportunity)

18

SearchAWS.com Pre-Launch Package

19 © TechTarget

Benefit from the “buzz” leading

up to the SearchAWS.com site

launch by sponsoring:

● AWS Qualified Sales Opportunity: Through

TechTarget’s comprehensive qualification process,

receive project details, key contact information,

purchase considerations, content consumption

trends and current solutions installed for those with

cloud projects.

● Pre-Launch Demand Alignment: Sponsorship of expert cloud content, promoted to

IT pros active around AWS and related cloud

topics:

- Infographic “A Cloud Retrospective”

- One (1) E-Guide

- Two (2) Handbooks

● ROS Branding across on Cloud Sites for

duration leading up to official site launch.

- Sites: SearchCloudComputing & SearchCloudApplications

● Launch Date: NOW

Relevant Editorial Sponsorships available now

20 © TechTarget

● Essentials Guide: Making Hybrid Cloud a Reality

● Essentials Guide: Locking down your cloud: Cloud

Security Best Practices

● IT Handbook: Storage and the Cloud

● Classroom: Hybrid Clouds – Pulling it all together

● IT Handbook: How to Choose a Hybrid Cloud

Approach

● Classroom: Affordable DR in the Cloud

TechTarget Face-to-Face™ Events

2014 Modern Infrastructure Decisions Summit

TechTarget is taking Modern Infrastructure to the next level by bringing

"Real IT"—financial institutions, insurance companies, medical

communities, and government institutions—under one roof with a face-to-

face event. Our flagship, multi-track event delivers IT pros educational

sessions led by top independent experts in topics ranging from

infrastructure to cloud computing. Modern Infrastructure is the one and

only event where technology marketers meet an audience comprised

exclusively of hundreds of pre-qualified IT pros from end-user companies

with million-dollar-plus data center budgets.

Build IT. Manage IT. Protect IT.

● Don’t be a Bottleneck: Toward Better IT Service Delivery

● Infrastructure for a Millennial Workforce

● The Great Data Center Makeover

● Smart Entry to the Cloud: Five Use Cases You Should Evaluate Today

● Understanding Cloud Costs

● Cloud-based Data Protection

New York | May 15, 2014

“The topics covered at the

Modern Infrastructure

Decisions Summit were

timely, I would like to see

this event continue to grow.”

- 2013 Modern Infrastructure

Decisions Summit Attendee

© TechTarget

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Modern Infrastructure Decisions Summit

2014 Sponsorship Opportunities

© TechTarget *

Platinum Sponsorship (2) $22,500

• Speaking Opportunity – 15 minutes, 9 slide maximum

Receive both attendee and approved-to-attend databases— full contact information and

qualification data per terms/conditions noted in your contract

Gold Sponsorship (6) $18,500

• Speaking opportunity – 10 minutes, 7 slide maximum

Receive the attendee database— full contact information, no qualification data per

terms/conditions noted in your contract

Silver Plus Sponsorship $15,000

Receive the attendee database— full contact information, no qualification data per

terms/conditions noted in your contract

Modern Infrastructure Sponsorship Opportunities

“The best part about this

conference was the

interaction with presenters

and the audience” - Mi Summit Attendee

Modern Infrastructure

New York City

May 15, 2014

Attendee Qualifications

• Technical or Financial

Decision Makers in terms

of data center hardware,

software, or services

• Minimum of $1 million

active annual IT budget

• Work for a company with

250+ employees

“Excellent conversations with

attendees, from their

perceptions of the market to

the challenges that they are

facing, that’s the kind of

information that helps us be a

better provider.” - Mi Summit Sponsor

Event Sponsorship (1) $32,500

• Speaking opportunity – 30 minutes, 21 slide maximum

• Exclusive sponsor of cocktail reception

• Association with Grand Prize Raffle

Receive both attendee and approved-to-attend databases— full contact information and

qualification data per terms/conditions noted in your contract

Silver Sponsorship $12,500

Pat— Deleted TechTarget logo and put normal footer in. Cleaned up layout a little.

2014 Modern Infrastructure Seminar

Smart Entry to the Cloud

In this half-day seminar, attendees with active projects will learn about

top cloud-based workloads including but not limited to: email and

collaboration, customer relationship management, backup and disaster

recovery, web and mobile application delivery, and big data analytics.

They’ll also learn how cloud costs and contracts map with in-house IT

budget and procurement processes.

Topics Covered Include

79% Are currently

considering

cloud

infrastructure

38% Are considering

Private Cloud

Infrastructure

42% Are likely to be

IT Managers

and above

86% Are likely to be

from company

sizes 1000+

Attendees: 50+ per city

Sessions:

• Smart Entry to the

Cloud: Five Use Cases

You Should Evaluate

Today

• Understanding Cloud

Costs

● The characteristics of successful cloud-

based applications

● Cloud-based data protection

● Email and collaboration

● Web and Social Media

● Big Data Analytics

● How to evaluate and compare cloud providers

● The actual costs of public cloud

Expert Speaker:

Robert Green Principal

Enfinitum Consulting

02/25/2014 | Boston

03/11/2014 | San Francisco

11/13/2014 | Philadelphia

2014 Dates*

NOTE: *Session Titles and Abstracts are subject to change.

© TechTarget

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24 © TechTarget