TechSoup Global CEO Rebecca Masisak "Big Ideas" session at NTC14
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Transcript of TechSoup Global CEO Rebecca Masisak "Big Ideas" session at NTC14
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Leading Change in Nonprofit Technology
‘Big Ideas Session’ #14NTCChange
Nonprofit Technology Conference 2014
March 13, 2014@rmasrmas @techsoup #techsouplounge
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Current change initiative: TechSoup Global
Transform a relatively successful 27-year-old nonprofit social enterprise into a trusted global social sector resource platform!
home of
1999
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TechSoup is….
• A place for nonprofits to
find the most affordable
technology
• A place to help
technology companies
administer their product
donations
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Forces of little importance
Known Trends
High
LowLow HighLevel of Uncertainty
Major Drivers Shaping the Future of TechSoup
Charitable Law Data
Privacy
Import of Collaboration
Consumer Behavior
Technology
Funding & Regulation
Business Environment
Proliferation & complexities of
choicesMillennials
working in sector
Affiliation
Search & Recommendation
Social Media
Communications Technologies
Net-worked
DataConsumerCloud
Enterprise Cloud
Open Data/ Transparency
Increasing Rivalry in
Supply Chain
GlobalRecession
Less demand for PCs & desktop
apps
BYOD/ Mobile
Computing
Crowd-sourcing
Levelof
Impact Beneficiary Data/Impact
metrics/ Storifying
Subscription & New Biz
Models
Proliferation of apps and devices
Visibility/ Transparency
Shift to Consumer
Disinter-mediation
Prolifer-ation of Players
High Importance/ High Uncertainty
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Communications. Clarity. Rallying Cry.
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Analysis, Synthesis and Questions• A collection of community assets:
– Reach to 488K individuals and 581K organizations
– 2700 offers from 100+ technology donors/providers
– 28 languages in 80 countries– In excess of $4B worth of technology
• A cooperative approach – Network and partnerships– Ecosystem
What pains and gains can we better support for nonprofits? For donors? For other stakeholders?
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TSG Strategy
• Take the capabilities we have –– Relationships, network, data, reach,
positioning, validation process, knowledge, reputation --
• Use to offer new services/add value in new ways.
• Monetize and diversify income to increase sustainability and value.
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TSG Vision• By 2015, TechSoup Global will be able to reliably deliver through
cooperation a suite of multi-stakeholder services that together create a platform and eco-system for a diverse set of resources and offers at scale which significantly strengthen the nonprofit and philanthropic sectors, individual nonprofits and/or civil society across 100 countries.
– Multiple stakeholders cooperating to strengthen the sector’s work.
– ‘NGO’ focused; highest value adding platform from an ‘NGO’
perspective for philanthropic resources related to capacity building
through ICT, human capital and third sector data.
– Innovative, on-demand, customizable capacity-building resources
– Leveraging the power of tech for good
– At scale, supported by vibrant eco-system
– Sustainable
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What will be different from today as an MSP?
• Grow offers• Grow connections• Diversify offers• Diversify income• Lower costs• Create more value• Open up our capabilities for
many others to create value
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TSG as a better community platform in 18 monthsCapabilities:• Ability to add 100’s to 1000’s of offers. Rollout new products and programs
in 3-4 weeks. Reduced cycle time of 75%.• Validation services in 100 countries. Reduced costs to validate by 70%.• Grew sustainability through adding new services and lowering costs for a
net improvement of $3M per year.• Diversified offers. Partner to create “Human Capital”/services offers that
benefit more than 50% of our nonprofit customers.• Partner to create 1-2 applications that run on our platform that create
value for the sector that are NOT TechSoup offers. • Increased connections between stakeholders that create value in excess of
$1M for a stronger ecosystem.• A scaled platform capable of doubling the economic value of the resources
created and shared within 3 years from 18 month milestone.Requirements:• Change our processes and technology.• Diversify our donors.• Engage our customers in discovery of value and service development.• Develop abilities to experiment and learn.
Vivid Description of the Future:
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Reposition TSG as
MSP(Phase 1)
Redesign User
Experience &
Messaging
Get CTP Operation
al
Prepare Stakeholde
rs
Fund Investme
nt
Validate New Value Add/
Revenue Categorie
s
Increase Value of Data as an Asset
TechSoup Global Thematic GoalNext 18 months
Defining Objectives
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All Nonprofits are Tech Nonprofits.
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Managing Technology is Managing Change.
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Leadership can come from any place.
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Everybody has a role in effective use of technology
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Don’t sell solution. Understand the problem and alternatives. Language matters.
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No matter how ‘good’ you are, you might fail at change. So learn from it.
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Think Lean/Lean Startup. Minimum Viable Product. Test & Learn.
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References & Resources• Patrick Lencioni: The Advantage. Silos, Politics and Turf
Wars. www.tablegroup.com/books/silos/• The Lean Startup – Eric Ries. www.theleanstartup.com• Lean Startup and Launchpad Central – Steve Blank.
http//steveblank.com https://www.launchpadcentral.com/
• Business Model Canvas – Alex Osterwalder. www.strategyzer.com
• Continue the discussion and check these tools and so much more out at the TechSoup Lounge – Johnson Room, Mezzanine Level
@rmasrmas @techsoup #techsouplounge
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TSS - Tech Advisory Service
Key Partnerships Key Activities Value Propositions
Key Resources
Cost Structure Revenue Streams
Customer Relationships
Channels
Customer Segments
Understand-ing
problems
Understg cloud, mobile, etc. options &
trad. tech
Long term/ repeat
Board Member
Volunteer
NTAP
Consultant
Helping NGOs know
what's available E.D.s
Technical Decision makers
Accd'tal Techie/ one level above
AT Tech DMer
Operational Staff
Program Staff
Curation of nonprofit
tech
How to access technology - where do I find/acqu
this?
Choosing TechnologySolving users
problems with
technology
Self-service
How to support organization's activities with
tech
How to improve my
organization's tech
website
mobile
Social
TrustedTransparent
Value
Call Center
On Prem Consulting
Partner websitesFace to
face events
Social Media
@Techsoup@rmasrmas
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All Nonprofits are Tech Nonprofits.
Transform. Inspire. Don’t Give Up!