Techs & the City: How Startups Can Remake the American Downtown
41
Techs and the City: How Startups Can Remake the American Downtown Bret Nolan Collazzi HR&A Advisors March 2014
-
Upload
the-idea-village -
Category
Education
-
view
118 -
download
1
description
This session was presented by Bret Collazzi, Senior Analyst, HR&A Advisors, and Melissa Ehlinger, Vice President, Strategy, Industry & Research at the New Orleans Business Alliance. Find out more at http://www.hraadvisors.com and http://nolaba.org.
Transcript of Techs & the City: How Startups Can Remake the American Downtown
Techs and the City:How Startups Can Remake
the American Downtown
Bret Nolan CollazziHR&A Advisors
March 2014
HR&A Advisors, Inc. Take the HELM | Hire + Expand in Lower Manhattan1
New York | High Line
HR&A Advisors, Inc.
HR&A Advisors, Inc. Take the HELM | Hire + Expand in Lower Manhattan2
Nationally | The new economy is driving downtown office growth.
New OrleansNew York CitySan Francisco
HR&A Advisors, Inc. Take the HELM | Hire + Expand in Lower Manhattan3
Seattle | Amazon
HR&A Advisors, Inc.
HR&A Advisors, Inc. Take the HELM | Hire + Expand in Lower Manhattan4
Las Vegas | Zappos
HR&A Advisors, Inc.
HR&A Advisors, Inc. Take the HELM | Hire + Expand in Lower Manhattan5
Detroit | Quicken
HR&A Advisors, Inc.
HR&A Advisors, Inc. Take the HELM | Hire + Expand in Lower Manhattan6
HR&A Advisors, Inc. Take the HELM | Hire + Expand in Lower Manhattan7
CONTEXTwhat you
have
GOALSwhat you want
Our Approach
DESIGNwhat youdo
H.E.L.M. Runner-Up
H.E.L.M.Finalist
HR&A Advisors, Inc. Take the HELM | Hire + Expand in Lower Manhattan10
Context | Lower Manhattan in recovery.
HR&A Advisors, Inc.
$4MFEDERAL GRANT
HR&A Advisors, Inc. Take the HELM | Hire + Expand in Lower Manhattan11
Context | Post-9/11 economy has a different look.
Source: Alliance for Downtown New York
HR&A Advisors, Inc. Take the HELM | Hire + Expand in Lower Manhattan12
Take the H.E.L.M. will help attract critical high-growth industries to the area, and
ensure Lower Manhattan remains a global center of innovative business activity for
decades.
Seth W. Pinsky, then-President of NYCEDC, in 2012
“
”
Goal| Diversify the Lower Manhattan economy.
HR&A Advisors, Inc. Take the HELM | Hire + Expand in Lower Manhattan13
Design | The basics.
HR&A Advisors, Inc. Take the HELM | Hire + Expand in Lower Manhattan14
Design | How do we judge applicants?
1. CAPACITY TO BRING THE BEST AND BRIGHTEST
2. ABILITY TO PROMOTE LOWER MANHATTAN
3. OVERALL SUBMISSION QUALITY
HR&A Advisors, Inc. Take the HELM | Hire + Expand in Lower Manhattan15
Design | OK, pick a winner.
vs.
HR&A Advisors, Inc. Take the HELM | Hire + Expand in Lower Manhattan16
Design | Setting conditions.
HR&A Advisors, Inc. Take the HELM | Hire + Expand in Lower Manhattan17
Results | Significant interest and substantial prizes.
600+ applicants
$2.5M+ in prizes
HR&A Advisors, Inc. Take the HELM | Hire + Expand in Lower Manhattan18
Results | Significant investment in Lower Manhattan.
1/21/2
HR&A Advisors, Inc. Take the HELM | Hire + Expand in Lower Manhattan19
Results | “Showed the door” to Lower Manhattan.
We hadn't seriously considered Lower
Manhattan before we started
applying to H.E.L.M., and we're
thrilled to now have our headquarters
here. Alexa and James Hirschfeld
Co-founders, Paperless PostHELM 1.0 Winners
“
”
HR&A Advisors, Inc. Take the HELM | Hire + Expand in Lower Manhattan20
Results | Generating buzz and enthusiasm.
SOMETIMES SMART SOMETIMES LUCKY
HR&A Advisors, Inc. Take the HELM | Hire + Expand in Lower Manhattan21
Results | New-to-NYC recruitment has been challenging.
H.E.L.M. APPLICANTS, BY ORIGIN
Techs in the City:Entrepreneurship in New Orleans
March 27, 2014
Formation of NOLABA
• The idea for the New Orleans Business Alliance (NOLABA) was hatched following the events of Hurricane Katrina
• Thanks to the strong leadership of Mayor Landrieu and the local business community, NOLABA became a reality in August 2010
• NOLABA is a Public/Private Partnership whose mission is to grow jobs and wealth for all the citizens of New Orleans
23
Strategic Planning: ProsperityNOLA5 Target In
dustry Clusters
24
NOLABA led the development of ProsperityNOLA: A Plan to Drive Economic Growth for 2018.
Strategic Planning: ProsperityNOLA
Promote Entrepreneurship:
25
• Working with New Orleans BioInnovation Center to facilitate collaboration in the bioinnvation entrepreneurship space including Innovation Louisiana 2014
• Collaborating with the incubator Propeller to produce Capital 101, to educate entrepreneurs about the various forms of capital
• Supporting and promoting PowerMoves.NOLA and InNOLAvation
Context: Entrepreneurial Assets
• Existing incubators
– NOBIC
– Idea Village
– Launch Pad
– Propeller
• Idea Village & New Orleans Entrepreneur Week
• NOLA Tech Week
• Hackathons & TechCrunch
• Goldman Sachs 10,000 Small Businesses
26
• Creative Culture
– Quality of Life
– Share of residents with a Bachelor’s or more grew by 26% from 2000 to 2011
– New Orleans leads the USA by 30% in number of startups‐per‐capita
Results: Ideas for the Future
27
• Companies grow from start‐up to established phase
• Increase all forms of capital available to entrepreneurs in New Orleans and expand the number of angel investors and venture capital firms in the area
• Develop more cluster specific incubators
– BioInnovation Center Phase II
– Creative Digital Media incubator
How do we get there?
HR&A Advisors, Inc. Take the HELM | Hire + Expand in Lower Manhattan29
Context | Changing priorities.
HR&A Advisors, Inc. Take the HELM | Hire + Expand in Lower Manhattan30
Context | Big Tech in NYC is growing.
HR&A Advisors, Inc. Take the HELM | Hire + Expand in Lower Manhattan31
Context | Open data has been done.
HR&A Advisors, Inc. Take the HELM | Hire + Expand in Lower Manhattan32
Goal | Make the old new again.
EXCITEMENT
INCLUSION
RESULTS
HR&A Advisors, Inc. Take the HELM | Hire + Expand in Lower Manhattan33
Design | High-energy events with public exposure.
HR&A Advisors, Inc. Take the HELM | Hire + Expand in Lower Manhattan34
Design | Not just apps anymore.
HR&A Advisors, Inc. Take the HELM | Hire + Expand in Lower Manhattan35
Design | Introduced BigIdeas.
HOUSING
ENVIRONMENT
JOBS & ECONOMIC MOBILITY
HEALTH
TRANSPORTATION
ARTS & CULTURE
PARKS & OPEN SPACE
YOUTH SERVICES
HR&A Advisors, Inc. Take the HELM | Hire + Expand in Lower Manhattan36
Results | BigApps is a big test…
Launching April 30
Takeaways
HR&A Advisors, Inc. Take the HELM | Hire + Expand in Lower Manhattan38
Takeaways | If I leave you pondering three things, let them be…
CONTEXT COMES FIRST
BUILD IT NOT TO LAST
THINK LIKE A STARTUP
Techs and the City:How Startups Can Remake
the American Downtown
Bret Nolan CollazziHR&A Advisors
March 2014
40
935 Gravier Street, Suite 2020New Orleans, LA 70112
(504) 934‐4500www.nolaba.org
Melissa EhlingerVice President, Strategy, Industry & Research
New Orleans Business [email protected]
(504) 934‐4500
Thank You.
To learn more, visit www.nolaba.org
This presentation has been prepared by the New Orleans Business Alliance (“NOLABA”) for discussion purposes only
