TECHNOPRENEURSHIP (EM604) Session 7 ICT-Based Business Dr. Winarno.

TECHNOPRENEURSHIP(EM604)Session 7

ICT-Based Business

Dr. Winarno

Background

• Internet convert Market Place into Market Space

• Fast development of Internet Economy (Company dot com)

Internet Benefits for Business

• Promotion Tools

• Customer Relationship Management

• Distribution Channel

• New products and new business opportunities

ICT-Based Business Concept

• To deliver all or parts of the business processes digitally through Internet.

• It depends on the type of your business.

• Not limited to Internet-Based Business.

ICT-Based Business

• Hardware and Software• Infrastructure• Mobile Devices• Content

http://www.google.co.id/imgres?imgurl=http://heru.blinxer.com/wp-content/uploads/2009/07/hrdwre.jpg&imgrefurl=http://heru.blinxer.com/&h=412&w=546&sz=41&tbnid=bs2WaCC_k19KRM:&tbnh=100&tbnw=133&prev=/images?q=hardware+komputer&hl=id&usg=__nyljHJJIRwV8Ain0nHXCe_pWCt8=&sa=X&ei=RX9aTLu8AYe8rAeQha2-DA&ved=0CCcQ9QEwBA

http://www.google.co.id/imgres?imgurl=http://matanews.com/wp-content/uploads/free-gre-downloads_gre-software.jpg&imgrefurl=http://matanews.com/2010/05/12/pembajakan-software-di-indonesia-gila-gilaan/&usg=__5txblULpNlYq8Upbu3jrdPYtrKk=&h=355&w=355&sz=53&hl=id&start=7&um=1&itbs=1&tbnid=nGnVhdYDdAHq7M:&tbnh=121&tbnw=121&prev=/images?q=software&um=1&hl=id&sa=N&tbs=isch:1

http://www.google.co.id/imgres?imgurl=http://www.smun47-jkt.sch.id/web47/images/inf.jpg&imgrefurl=http://www.smun47-jkt.sch.id/web47/index.php?option=com_content&view=article&id=72&Itemid=94&usg=__dHmBBDyBmAynDUvbTa6sFZkCLUk=&h=682&w=979&sz=91&hl=id&start=4&um=1&itbs=1&tbnid=i7O4eHmUrxzkQM:&tbnh=104&tbnw=149&prev=/images?q=infrastruktur+jaringan&um=1&hl=id&tbs=isch:1

http://www.google.co.id/imgres?imgurl=http://www.uberphones.com/photos/2009/1/winmo-phones.jpg&imgrefurl=http://www.uberphones.com/2009/01/less_windows_mobile_devices/&usg=__hbqScv5UNtxVB_f17yCFWAuUBDQ=&h=390&w=468&sz=52&hl=id&start=10&um=1&itbs=1&tbnid=klNwIaF8Hetf5M:&tbnh=107&tbnw=128&prev=/images?q=mobile+devices&um=1&hl=id&tbs=isch:1

Business ProcessFunctional

DivisionProcureme

nt Logistic

Manufacturing

Warehousing

Marketing Distribution Finance

Customer Service

Linking Business and ICT (1)• Agriculture Scheduling,

Online Marketing/Order• Manufaktur Online

Procurement & Marketing• Transportation

Reservation, Tracking• Housing Online Marketing• Hotel Online Reservation• Distribution/Marketing OnLine Shopping/ Online Marketing

• Sexuality ????

Linking Business and ICT (2)

• Sociality Social Media, etc.

• Entertainment Digital Song, Film, Game

Linking Business and ICT (3)• Education E-Learning• Information E-

Publishing• Law Online Law, e-Law• Konsultan OnLine

Service• Arts & Design Digital

Arts & Design (music, graphics design, animation, cinematography)

Linking Business and ICT (4)

• Spiritual Online Qoran, Online Bible, etc.

• Spiritual Online spiritual instruction (meditation, yoga, etc)

Internet-Based Business

• Resource Provider: ISP, INP, IAP

• Transaction Aggregator: E-Store, e-Publishing

• Virtual Communities: E-Groups

• Portal: E-Mail Account, Searching, News

• Information Mediaries: Info Searching

• Content Aggregator: Library, Wikipedia

ICT-Based Business Strategy

• Innovation/Commercialization

• Infrastructure Management

• Customer Relationship

ICT-Based Business FOCUS

• Eyes: attract to the site

• Buys: encourage customer to buy or register.

• Size: larger product range

TARGET CUSTOMER

• B2B (Business to Business)

• B2C (Business to Consumer)

BUSINESS MODEL

REVENUE SOURCES

• Traffic (selling cust. Data, advertisements sales, partnership, interconnection)

• Transaction (margin)

• Subscription

Cost Aspects

• Employees• Software development

cost• Hardware investment• Hosting Cost• System Maintenance

Cost

INDONESIA SITUATION

• Consumer Economic Rating: A & B

• Internet Acess: home, office,

• Activities: facebook, browsing & e-mail

• Access Time: 30-40 hours/mo

• Favourite WebSites: Internasional

• 90% Not buying

ICT-Based Business Challenges

• Consumer volume• User trust to internet

transaction• Cash & carry mentallity• Delivery Systems

(Courier)• Geographic condition

Student TaskTechnopreneur Idol

• Find ICT technopreneur of your Idol.

• Can be from Indonesia or foreigner.

• Make a paper about him/her.

• Can be in English or Indonesian.

• Submission: 2 weeks.

http://images.google.co.id/imgres?imgurl=http://www.technopreneur.info/wp-content/uploads/2009/02/ideas51.jpg&imgrefurl=http://www.technopreneur.info/?p=8&usg=__cTBGSMYiCdyE5vrPVoE5n76XPxY=&h=281&w=250&sz=18&hl=id&start=15&um=1&itbs=1&tbnid=uOc0aTwRrUcc2M:&tbnh=114&tbnw=101&prev=/images?q=technopreneur&um=1&hl=id&tbs=isch:1

TECHNOPRENEURSHIP (EM604) Session 7 ICT-Based Business Dr. Winarno.

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