TechnoMetrica Auto Demand Index for April 2012
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Transcript of TechnoMetrica Auto Demand Index for April 2012
TechnoMetrica Auto Demand IndexApril 2012 (Full Report)
70 Hilltop Road, Ramsey, NJ 0744670 Hilltop Road, Ramsey, NJ 07446Pho:201‐986‐1288 | Fax:201‐986‐0119
www.technometrica.com
About Us
TechnoMetrica, founded in 1992, is a full‐service Market Research consultancy that helps businesses identify, develop and capitalize on growth opportunities. Spotting trends and synthesizing insights that are well‐defined, accurate, and forward‐thinking is our passion. y g g , , g pResearch is the foundation for all our endeavors.
TechnoMetrica is a thinkery. We harness the power of creative thinking in everything we do: to develop study designs that best answer research objectives; to communicatedo: to develop study designs that best answer research objectives; to communicate research findings with impact; to develop effective marketing strategies and new product development. Our creations are the true testimonies that reflect our depth of thinking. Our clients are our ambassadors of our reputation.
In 1996, TechnoMetrica founded TIPP – the TechnoMetrica Institute of Policy and Politics. Shortly thereafter, TIPP joined forces with Investor’s Business Daily (1996 to present) –the nation’s fastest‐growing financial publication – to produce their highly respectedthe nation s fastest‐growing financial publication – to produce their highly respected IBD/TIPP Economic Optimism Index. TIPP also has a similar polling partnership with the Pulitzer Prize‐winning Christian Science Monitor (1998 to present).
TechnoMetrica Auto Demand Index – April 2012 2
Table Of Contents
I. Methodology 4‐5
II. Auto Demand Index 6‐17A. Auto Demand Index (Overall)B B R iB. By RegionC. By Area TypeD. By AgeE. By Gender/Marital StatusF B P t l St t d R /Eth i itF. By Parental Status and Race/EthnicityG. By Household Income
III. Demand For New Autos 18‐24A Vehicle Purchase/Lease Plans: OverallA. Vehicle Purchase/Lease Plans: OverallB. Vehicle Purchase Plans: Purchase Likelihood Over TimeC. New Vehicle Purchase/Lease Time FrameD. Vehicle Types MomentumE. Preferred Vehicle Types 3SMAE. Preferred Vehicle Types 3SMA
IV. Brand Preferences 25‐32A. Top Ten Brands Consumers Would Buy Today 3 SMAB. Brand Preferences Over Time 3 SMA (Top Ten Brands)
TechnoMetrica Auto Demand Index – April 2012 3
V. Contact Information 33
I. Methodologygy
MethodologyTechnoMetrica’s Auto Demand Index is a forward looking early (monthly) indicator ofTechnoMetrica s Auto Demand Index is a forward looking early (monthly) indicator of consumers’ intent to purchase or lease a new vehicle within the next 6 months. The index has been set to an initial value of 100 based on demand levels between February 2007 and April 2007, the strongest selling season in the past decade.
The Auto Demand Index is based on the responses Americans give to the question: – How likely is it that you will buy or lease a new vehicle within the next 6 months? Would you say
very likely, somewhat likely, not very likely or not at all likely?
We express purchase intent as an index score that varies as a linear function of the percentage of consumers who are either “very” or “somewhat” likely to purchase or lease a new vehicle within the next 6 months.
Higher index readings correspond to greater demand or intent to purchase/lease new automobiles.
The index and its movement is projectable to the national market for new automobiles, which consists of over 100 million U.S. households with drivers.
Each month TechnoMetrica uses a monthly Random Digit Dial (RDD) telephone survey to
TechnoMetrica Auto Demand Index – April 2012 5
Each month, TechnoMetrica uses a monthly Random Digit Dial (RDD) telephone survey to collect the survey data, with a sample size of 900+ respondents. The margin of error is +/‐ 3.3 percentage points
II. Auto Demand Index, Purchase OutlookA. Auto Demand Index (Overall)B. By RegionC. By Area TypeD. By AgeE By Gender and Marital StatusE. By Gender and Marital StatusF. By Parental Status and Race/EthnicityG. By Household Incomey
Auto Demand Index (Overall)Whil h A D d I d d f i ll iWhile the Auto Demand Index recovered from its all time low in March of 49 to 67 this month, it is still down significantly from January’s level of 105.
High Low
2007 129 79
2008 92 66
Base = All Respondents
120
Auto Demand Index 3SMA
2009 95 55
2010 97 56
2011 94 493SMA= Three Months Simple Moving Average
60
80
100
120 2012 105 49
0
20
40
60
0
Apr‐10
May‐10
Jun‐10
Jul‐1
0
Aug‐10
Sep‐10
Oct‐10
Nov‐10
Dec‐10
Jan‐11
Feb‐11
Mar‐11
Apr‐11
May‐11
Jun‐11
Jul‐1
1
Aug‐11
Sep‐11
Oct‐11
Nov‐11
Dec‐11
Jan‐12
Feb‐12
Mar‐12
Apr‐12
TechnoMetrica Auto Demand Index – April 2012 7
Auto Demand Index Moving AveragesBase = All Respondents
3SMA= Three Months Simple Moving Average
The 3 Month Simple Moving average shows the purchase intent has broken its momentum.
80
85
90
953SMA 6SMA 12SMA
6SMA = Six Months Simple Moving Average
12SMA = Twelve Months Simple Moving Average
65
70
75
80
50
55
60
0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 1 1 1 1 1 1 2 2 2 2
Apr‐10
May‐10
Jun‐10
Jul‐1
0
Aug‐10
Sep‐10
Oct‐10
Nov‐10
Dec‐10
Jan‐11
Feb‐11
Mar‐11
Apr‐11
May‐11
Jun‐11
Jul‐1
1
Aug‐11
Sep‐11
Oct‐11
Nov‐11
Dec‐11
Jan‐12
Feb‐12
Mar‐12
Apr‐12
TechnoMetrica Auto Demand Index – April 2012 8
Momentum( h) l ( h)Momentum Measure = Fast Average (3‐month) minus Slow Average (12‐month) Base = All Respondents
After reaching an all time high in February 2012, the momentum is declining.
1.90
2.40
16
20 ADI Auto Sales
0.90
1.40
4
8
12
AutoADI
‐0.60
‐0.10
0.40
‐8
‐4
0 SalesADI
‐1.60
‐1.10
‐20
‐16
‐12
Difference between 3SMA‐ Difference between 3SMA auto
TechnoMetrica Auto Demand Index – April 2012 9
ADI and 12SMA‐ADI sales and 12SMA auto sales
Correlation Between ADI and U.S. Auto Sales
ADI and U.S. Car sales have strong correlation.R²: 0.5472Correlation: 0 7606
Training set Test set
# of rows: 49 10
CCR n/a n/a
Summary
Correlation: 0.7606 CCR: n/a n/a
Average AE: 0.65287 1.7668947
Average MSE: 1.4180596 4.8434803
Tolerance type: Relative Relative
l
15.626667
16.626667
17.626667
ted Actual Forecasted
Tolerance: 10% 30%
# of Good forecasts: 43 (88%) 9 (90%)
# of Bad forecasts: 6 (12%) 1 (10%)
12.626667
13.626667
14.626667
ual and
Forecast
9.6266667
10.626667
11.626667
1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51 53 55 57 59
Act
TechnoMetrica Auto Demand Index – April 2012 10
Rows
Generated with Alyuda Forecaster XL
Adding Gas Prices To ADI Provides Nearly Perfect Sales Correlation3SMA Sales predicted using 3SMA‐ADI & 3SMA Gas PricesR²: 0.7678Correlation: 0.9027
Training set Test set
# of rows: 49 10
CCR n/a n/a
Summary
I I T bl CCR: n/a n/a
Average AE: 0.6794808 1.1211821
Average MSE: 0.8182215 2.0367258
Tolerance type: Relative Relative
l
Input Value, %
3SMA ‐ADI 63.5%
3SMA Gas Prices 36 5%
Input Importance Table
16.626667
17.626667
ed
Actual Forecasted
Tolerance: 10% 30%
# of Good forecasts: 45 (92%) 10 (100%)
# of Bad forecasts: 4 (8%) 0 (0%)
3SMA Gas Prices 36.5%
12.626667
13.626667
14.626667
15.626667
al and
Forecaste
9.6266667
10.626667
11.626667
1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51 53 55 57 59
Actua
TechnoMetrica Auto Demand Index – April 2012 11
Rows
Regression using Alyuda Forecaster XLGas Prices from Bureau of Economic Analysis
By Region 3 SMABase = All Respondents
78 75 80 84100
125
150Northeast
72 7787
68100
125
150Midwest
12 SMA = 6612 SMA = 75
78 75 8491
8366
25
50
75
4450
72 77 68 63
0
25
50
75
150South
0O‐11 N‐11 D‐11 J‐12 F‐12 M‐12 A‐12
0O‐11 N‐11 D‐11 J‐12 F‐12 M‐12 A‐12
West
6675 79
102111
10080
75
100
125
150
6578
5260 66 68 6275
100
125
150 12 SMA = 64
0
25
50
O‐11 N‐11 D‐11 J‐12 F‐12 M‐12 A‐12
52
0
25
50
O‐11 N‐11 D‐11 J‐12 F‐12 M‐12 A‐12
12 SMA = 78
TechnoMetrica Auto Demand Index – April 2012 12
Q. How likely is it that you will buy or lease a new vehicle within the next 6 months?
By Area Type 3 SMABase = All Respondents
8589
10591
100
125
150Suburban
72 77 83 88 86 80100
125
150Urban
12 SMA = 77 12 SMA = 77
6978
85 76
25
50
75
10072 7771
80
0
25
50
75
100
0O‐11 N‐11 D‐11 J‐12 F‐12 M‐12 A‐12
0O‐11 N‐11 D‐11 J‐12 F‐12 M‐12 A‐12
150Rural
12 SMA = 63
4453 60
81 8677
6375
100
125
12 SMA 63
44
0
25
50
O‐11 N‐11 D‐11 J‐12 F‐12 M‐12 A‐12
TechnoMetrica Auto Demand Index – April 2012 13
Q. How likely is it that you will buy or lease a new vehicle within the next 6 months?
By Age 3 SMABase = All Respondents
134
110120 129
106150
175
20018‐24
119131
110150175200
25‐4412 SMA = 11412 SMA = 92
110
68
90106
25
50
75
100
125
63 7895
119 11093
255075100125
0
25
O‐11 N‐11 D‐11 J‐12 F‐12 M‐12 A‐12
20045‐64
025
O‐11 N‐11 D‐11 J‐12 F‐12 M‐12 A‐12
20065+
12 SMA 34
65 69 70 72 67100125150175200
100125150175200 12 SMA = 3412 SMA = 60
56 65 69 70 72 67 62
0255075
O 11 N 11 D 11 J 12 F 12 M 12 A 12
32 3531
37 41 3725
0255075
O 11 N 11 D 11 J 12 F 12 M 12 A 12
TechnoMetrica Auto Demand Index – April 2012 14
Q. How likely is it that you will buy or lease a new vehicle within the next 6 months?
O‐11 N‐11 D‐11 J‐12 F‐12 M‐12 A‐12 O‐11 N‐11 D‐11 J‐12 F‐12 M‐12 A‐12
By Gender and Marital Status 3 SMABase = All Respondents
78 8297
10997
100
125
150Male
100
125
150Female
12 SMA = 8012 SMA = 65
75 78 82 78
25
50
75
100
52 62 6272 77
70 62
25
50
75
100
0O‐11 N‐11 D‐11 J‐12 F‐12 M‐12 A‐12
0O‐11 N‐11 D‐11 J‐12 F‐12 M‐12 A‐12
150Married
150Single
12 SMA = 75
6574 82
95106
9176
75
100
125
50
60 6356
70 74 7263
75
100
125
5012 SMA = 69
0
25
50
O‐11 N‐11 D‐11 J‐12 F‐12 M‐12 A‐120
25
50
O‐11 N‐11 D‐11 J‐12 F‐12 M‐12 A‐12
TechnoMetrica Auto Demand Index – April 2012 15
Q. How likely is it that you will buy or lease a new vehicle within the next 6 months?
By Parental Status and Race/Ethnicity 3 SMABase = All Respondents
91 9588
101116
10994
100
125
150Parents
78 83100
125
150Non‐Parents
12 SMA = 62
88
25
50
75
100
4857 64
78 8372
60
25
50
75
100
12 SMA = 93
0O‐11 N‐11 D‐11 J‐12 F‐12 M‐12 A‐12
0O‐11 N‐11 D‐11 J‐12 F‐12 M‐12 A‐12
134 140150Black/Hispanic
150White
5976
94
134 140
111
87
75
100
125
150
58 62 6371 75 69
5975
100
125
15012 SMA = 64
0
25
50
O 11 N 11 D 11 J 12 F 12 M 12 A 120
25
50
O 11 N 11 D 11 J 12 F 12 M 12 A 12
12 SMA = 87
TechnoMetrica Auto Demand Index – April 2012 16
Q. How likely is it that you will buy or lease a new vehicle within the next 6 months?
O‐11 N‐11 D‐11 J‐12 F‐12 M‐12 A‐12 O‐11 N‐11 D‐11 J‐12 F‐12 M‐12 A‐12
By Household Income 3 SMABase = All Respondents
125
15030K‐50K
10493
125
150Under 30K
12 SMA = 64
4253 61
76 74 7764
25
50
75
100
56 6351
8293
63
25
50
75
100
150100K+
15050K‐100K
0
25
O‐11 N‐11 D‐11 J‐12 F‐12 M‐12 A‐120
25
O‐11 N‐11 D‐11 J‐12 F‐12 M‐12 A‐12
12 SMA = 68
88 95107 110
119102 96
75
100
125
150
58 61 7079
73 67 6675
100
125
15012 SMA = 68
0
25
50
O 11 N 11 D 11 J 12 F 12 M 12 A 120
25
50
O 11 N 11 D 11 J 12 F 12 M 12 A 12
12 SMA = 93
TechnoMetrica Auto Demand Index – April 2012 17
Q. How likely is it that you will buy or lease a new vehicle within the next 6 months?
O‐11 N‐11 D‐11 J‐12 F‐12 M‐12 A‐12O‐11 N‐11 D‐11 J‐12 F‐12 M‐12 A‐12
III. Demand For New AutosA. Vehicle Purchase/Lease Plans: OverallB. Vehicle Purchase Plans: Purchase Likelihood Over TimeC. New Vehicle Purchase/Lease Time FrameD. Vehicle Types MomentumE Preferred Vehicle Types 3 SMAE. Preferred Vehicle Types 3 SMA
Vehicle Purchase Plansl Base = All RespondentsApril 2012
Likely11%
Not Likely89%
In April, the share of Americans whosaid they were likely to purchase orlease a new vehicle in the next sixmonths is 11%, up from 8% in March.
25% Vehicle Purchase Plans Over Time
10%
15%
20% Likely 3 month SMA
0%
5%
Apr‐10
ay‐10
un‐10
Jul‐1
0
ug‐10
ep‐10
Oct‐10
ov‐10
ec‐10
an‐11
eb‐11
ar‐11
Apr‐11
ay‐11
un‐11
Jul‐1
1
ug‐11
ep‐11
Oct‐11
ov‐11
ec‐11
an‐12
eb‐12
ar‐12
Apr‐12
TechnoMetrica Auto Demand Index – April 2012 19
A M Ju J Au Se O N D Ja Fe M A M Ju J Au Se O N D Ja Fe M A
Vehicle Purchase/Lease Time FramelApril 2012 Base = Potential Customers
70%
80%
90%
100%
Within 1 Month16%
Between 4
Not Sure4%
40%
50%
60%
70%
Between 2
Between 4 & 6 Months
61%
10%
20%
30%
Of these likely to purchase or lease, 16% saywill do so within one month, while 19% saythey will do so within 2 to 3 months, while
Between 2 & 3 Months
19%
0%O‐11 N‐11 D‐11 J‐12 F‐12 M‐12 A‐12
Within 1 Month Between 2 and 3 Months Between 4 and 6 Months Not sure
y ,most (61%) are planning to do so further out(within 4 to 6 months).
In April the percentage of likely vehicle buyers within one month
TechnoMetrica Auto Demand Index – April 2012 20
Q. Will you make your purchase within the next month, 2 to 3 months, or in 4 to 6 months?
In April, the percentage of likely vehicle buyers within one monthincreased to 16%.
Gas Prices Delay Vehicle Purchase Timeframel Base = All RespondentsApril 2012
Overall
Thosewho said yes
By Age
Yes27%
No73%
41%32%
25%14%
Those who said yes
In April, 27% of respondents said they havedelayed the purchase of a new vehicle due togas prices.
14%
18‐24 25‐44 45‐64 65+
Those who said yes
By Region
Those who said yes
By Household Income
26% 27% 28% 27%35% 33%
26% 23%
TechnoMetrica Auto Demand Index – April 2012 21
Northeast Midwest South West Under $30K $30K‐$50K $50K‐$75K Above $75K
Q. What impact has today's gas prices had on your driving habits? Have you or are you delaying the purchase of a new car that you wanted to buy within the next six months?
Vehicle Type MomentumlApril 2012 Base = Potential Customers
12 Month Average 3 Month Average
Negative Change Positive Change
31%
27%
20%
13%11%
8%7% 6% 7%
14%12%
10%
6% 5% 5%
8%
Mid‐size Small SUV Pickup Full‐size Minivan Sub‐compact or Mini
Large SUV Compact
TechnoMetrica Auto Demand Index – April 2012 22
Q. What type of vehicle are you most likely to buy or lease?
Preferred Vehicle Types Over Time ‐ 3 SMA
19% 20%
30%
40%Compact Base = Potential Customers
30%
40%Subcompact/Mini
12 SMA = 6 12 SMA = 14
9% 8% 8%11%
14%
19% 20%
10%
20%14% 12%
7%
2% 4% 4% 5%10%
20%
0%O‐11 N‐11 D‐11 J‐12 F‐12 M‐12 A‐120%
O‐11 N‐11 D‐11 J‐12 F‐12 M‐12 A‐12
34%40%Mid‐Sized
40%Full‐Sized
33%
32% 31% 29%25% 27%
20%
30%
9% 13%14% 15%
9%
20%
30%
12 SMA = 8
0%
10%
O‐11 N‐11 D‐11 J‐12 F‐12 M‐12 A‐12
7%
9% 9%6%
0%
10%
O‐11 N‐11 D‐11 J‐12 F‐12 M‐12 A‐12
12 SMA = 31
TechnoMetrica Auto Demand Index – April 2012 23
Preferred Vehicle Types Over Time 3 SMABase = Potential Customers
%
30%
Minivan
30%
Pickup Truck
12 SMA = 7 12 SMA = 11
9%12%
9% 9%
4% 4% 5%10%
20%
9% 9% 10%12%
9%11%
10%10%
20%
0%O‐11 N‐11 D‐11 J‐12 F‐12 M‐12 A‐12
0%O‐11 N‐11 D‐11 J‐12 F‐12 M‐12 A‐12
Small SUV Large SUV
9%11% 12% 14%
12%20%
30%
9% 8% 8%
20%
30% 12 SMA = 712 SMA = 13
8% 9% 9%
0%
10%
O‐11 N‐11 D‐11 J‐12 F‐12 M‐12 A‐12
9% 8% 7% 6%6%
8% 8%
0%
10%
O‐11 N‐11 D‐11 J‐12 F‐12 M‐12 A‐12
TechnoMetrica Auto Demand Index – April 2012 24
IV. Brand PreferencesA. Top Ten Brands Consumers Would BuyB. Brand Preference Over Time 3 SMA (Top Ten Brands)
Top Ten Brands Consumers Would Buy TodaylApril 2012 Base = Potential Customers
12 Month Average 3 Month Average
19%
12% 12%
15%14% 14%
12% 12%
8%
5%4%
3%2% 2% 2%
8%7%
5%3%
2% 2%1%1%
Ford Chevrolet Toyota Honda Nissan GMC Hyundai Chrysler Dodge Subaru
TechnoMetrica Auto Demand Index – April 2012 26
Sorted by 3SMA
By Vehicle OriginlApril 2012 Base = All Respondents
Likely to Purchase by Origin
12Month Average 3Month Average80%
90%
100%
12 Month Average 3 Month Average
50%
60%
70%
43%
31%
6%
41% 38%
7%10%
20%
30%
40%
6% 7%
American Asian European0%
10%
O‐11 N‐11 D‐11 J‐12 F‐12 M‐12 A‐12
European Asian American
TechnoMetrica Auto Demand Index – April 2012 27
Q. If you were to buy a vehicle today, what brand would you buy?
Luxury vs. Non‐LuxurylApril 2012 Base = All Respondents
N t
3 Month Average100%
Non‐Luxury76%
Not Sure14%
70%
80%
90%
Luxury10%
40%
50%
60%
70%
Not Sure12%
12 Month Average
10%
20%
30%
40%
Luxury
Non‐Luxury78%
12%
0%
10%
O‐11 N‐11 D‐11 J‐12 F‐12 M‐12 A‐12
Luxury Non‐Luxury
TechnoMetrica Auto Demand Index – April 2012 28
Q. If you were to buy a vehicle today, what brand would you buy?
uxury10%
Brand Preference Over Time 3 SMA (Top 4 Brands)Base = Potential Customers
30%
Toyota
17%21%
19%
30%
Ford
12 SMA = 19 12 SMA = 12
10% 10% 9% 8%11% 12%
14%
10%
20%13%18% 17%
15%19%
15%
10%
20%
0%O‐11 N‐11 D‐11 J‐12 F‐12 M‐12 A‐12
0%O‐11 N‐11 D‐11 J‐12 F‐12 M‐12 A‐12
HondaChevrolet
13% 12%20%
30%
11% 10%14% 15% 16% 14% 14%
20%
30% 12 SMA = 812 SMA = 12
8% 9%12%
7% 6%8%
0%
10%
O 11 N 11 D 11 J 12 F 12 M 12 A 12
11% 10%
0%
10%
O 11 N 11 D 11 J 12 F 12 M 12 A 12
TechnoMetrica Auto Demand Index – April 2012 29
O‐11 N‐11 D‐11 J‐12 F‐12 M‐12 A‐12O‐11 N‐11 D‐11 J‐12 F‐12 M‐12 A‐12
Brand Preference Over Time 3 SMA (Brands 5‐8)Base = Potential Customers
%
30%
GMC
30%
Dodge
12 SMA = 4 12 SMA = 2
2% 3% 4%6% 6% 7% 5%10%
20%
4% 3%1% 2% 1%
2%2%
10%
20%
Chrysler
0%O‐11 N‐11 D‐11 J‐12 F‐12 M‐12 A‐12
0%O‐11 N‐11 D‐11 J‐12 F‐12 M‐12 A‐12
Nissan
20%
30%
20%
30% 12 SMA = 212 SMA = 5
1% 1% 1%2% 2% 3%
2%
0%
10%
O‐11 N‐11 D‐11 J‐12 F‐12 M‐12 A‐12
4% 3% 2% 2%4% 6%
7%
0%
10%
O‐11 N‐11 D‐11 J‐12 F‐12 M‐12 A‐12
TechnoMetrica Auto Demand Index – April 2012 30
Brand Preference Over Time 3 SMA (Brands 9‐10)Base = Potential Customers
%
30%
Subaru
%
30%
Hyundai
12 SMA = 3 12 SMA = 2
2% 1%2% 2% 2% 2% 1%
10%
20%
2% 2% 3% 2% 3%2% 3%
10%
20%
0%O‐11 N‐11 D‐11 J‐12 F‐12 M‐12 A‐12
0%O‐11 N‐11 D‐11 J‐12 F‐12 M‐12 A‐12
TechnoMetrica Auto Demand Index – April 2012 31
Conclusions
The Auto Demand Index tumbles as a casualty to high gasoline prices. TechnoMetrica’s research has shown high gasoline prices is the biggest wildcard car manufacturers face today. This is highly likely to produce a drop in car sales during the second quarter.y g y y p p g q
Only 11% of Americans are considering buying a new car within the next six months, up from 8% in March, but down significantly from the January high.
Persisting high gasoline prices could drive down demand and add to the financial troubles of the already vulnerable auto industry. Further, a sharp slump in car sales has immense potential to significantly affect the economy and employment.
Auto manufacturers and their dealers must proactively prepare for a sales slowdown. Auto factories take a long time to alter production rates and no manufacturer wants to have too many cars in inventory The same holds true for car dealers who must financehave too many cars in inventory. The same holds true for car dealers, who must finance the unsold cars in their inventory.
A rational energy policy, which acknowledges the realities of our resources, our
TechnoMetrica Auto Demand Index – April 2012 32
preferences as consumers, and the realities of our environment, may be the best way to reduce America’s gas pains disappear.
Contact Information
To request a full data set or for any questions, please contact us.
Contact: Raghavan Mayur
Address: 70 Hilltop Road, Suite 1001Ramsey, NJ 07446
Phone: 800‐328‐TECH (8324)201‐986‐1288
Fax: 201‐986‐0119
Email: mayur@technometrica comEmail: [email protected]
Web: www.technometrica.com
TechnoMetrica Auto Demand Index – April 2012 33