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AND TECHNOLOGY NEED TO KNOW VS. TIME WASTERS

Craig Fisher

Vice President of Strategy, fisher VISTA

CEO TalentNet, LLC

craig@talentnetlive.com

Twitter @Fishdogs

214.394.0909

Trends!!!!

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RECRUITER BRANDING CONTENT MARKETING

Trends!!!!

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EVERY PERSON IS A BRAND AMBASSADOR

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RECRUITING REVERSED HOW TO GET FOUND AND LOOK LEGIT WHEN THEY CHECK YOU OUT

Talent attraction should be attractive Don’t be a job spammer Do share great content and tell a good story online

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• According to Facebook, photos and videos posted to Facebook create anywhere from 100% – 180% more engagement than the average post.

• Facebook now demotes edgerank for Page Status Updates with no visuals attached

SHARING CONTENT = MORE ENGAGEMENT

180%

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NEED TO BE A GREAT RESOURCE

Professional:

• Career Tips

• Business Tips

• Management

• Industry

• Social Media

Company:

• Lifestyle

• Vacations

• Family

• Hobbies

• Humor

Personal:

• Product

• Support

• Culture

BE CREDIBLE AND HELPFUL!

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DON’T BE A JOB SPAMMER

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PASSIVE CANDIDATES CANDIDATE COMMUNITIES

Time Wasters

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WHO’S PASSIVE? CONNECTION CONVERSION

Passive talent is perceived to be superior. But why? And how do you find and approach them?

If a candidate was passive yesterday but thinks about looking around today does that make him a lesser prospect?

PASSIVE CANDIDATE = OXYMORON

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PASSIVE APPROACH: TACTICS

1. Use “down time conversations” to build

rapport

2. Like, share, support

3. Post helpful resources

4. Be brief

5.Don’t expect a response

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Candidate

communities are only

communities if there

is engagement.

Otherwise they are

just a list

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COOL TOOLS TO MAKE IT EASY

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Connectifier

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appRTC.appspot.com

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LiveBoard

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Recruitem is a simple

way to build boolean

searches for

Stackoverflow, Google+

and GitHub

Recruitem

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http://www.intel-sw.com/blog/recruiter-tools/

Intelligence Alerts

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Yesware

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Mention Map

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Cogmap – an organization chart wiki

that let’s you see, edit, and create organization charts for companies on-line

CogMap

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Pipl is the most comprehensive

people search on the web

Pipl dives into the deep web to

bring you results you won't find

in any other search engine

then it use a a powerful identity

resolution engine to link those

seemingly disparate results into

a set of meaningful profiles so

you can easily find the person

you are looking for.

pipl

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Emails4Corporations.com - the best free resource to help you get in touch directly with company contacts This free resource provides the business email address patterns for over 1000 companies of all shapes and sizes. What is an email address pattern? It is how the corporation structures the email addresses for its employees, also known as the email address format. Almost every company employs an email address pattern for their corporate email addresses, so once you discover the pattern, you will be able to correctly guess the email address for every person you meet or come across at a particular organization. Examples of email patterns: American Airlines: firstname.lastname@aa.com American Express: firstname.middleinitial.lastname@aexp.com

Emails4Corporations

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ExecutiveBomb.com – Easily find corporate email naming conventions

ExecutiveBomb

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CloudMagic handles email and

Populates info from senders,

populates appointments and

accesses all Cloud places.

CloudMagic

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Instagram

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Iconosquare works with your

Instagram account to help

you grow a social-rich

media strategy, effectively

Interact with your community

and measure your efforts with

metrics.

Follow me and see how I do it at instagram.com/fishdogs

Instagram @fishdogs

Iconosquare

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InstaJob is like an “Instagram for employers” where users can turn any picture of their company or office

setting, business, employees, or any company related photo into a unique visual job advertisement that is

immediately available for sharing on social media channels.

Instajob

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Foursquare

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JobGram - 'Send visually engaging job opportunity strauight to the people'

PinTheJob - 'Jobgraphics'

Vine (Apple app) - 'Create short, beautiful, looping videos.'

Most Wanted - Social Recruiting Referral Tool.

Colleague Internet Explorer Add-on (Internet Explorer add-on) - Recruiter search tool for Internet Explorer and page

parser.

If This Then That - 'IFTTT is a service that lets you create powerful connections with one simple statement, if this then

that.' < One of Craig's all-time favorite tools

Crowdbooster - 'Crowdbooster offers social media analytics with suggestions and tools to help you improve your

online presence.'

SharedBy.co - 'Customer Engagement Bar and Analytics with Each Shared Link.'

SocialBro - 'With SocialBro you can manage and analyze your Twitter Community.'

Google Alerts - 'Google Alerts are email updates of the latest relevant Google results (web, news, etc.), based on

your queries.'

Bottlenose - 'The next-evolution of social media listening and analytics.'

.

More Tools

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Twitter Feed - 'Offers to tweet the last posts published in a blog via the RSS feed.'

Falcon (Chrome Add-on) - 'Rich contact details within your browser.'

Rapportive - 'Rich contact profiles right inside gmail.'

Microsoft Outlook Social Connector - 'With the all-new Outlook Social Connector, you can expand your social

networks and stay up to date without leaving Outlook.'

Lookup by Talent Bin (Apple app) - 'Quickly and easily look up professional and social information about friends,

colleagues, and business contacts with this intuitive people search engine.'

Social Mention - Real-time social media search and analysis.

HootSuite Assignment (Chrome add-on) - 'Quickly and easily assign Tweets and Facebook messages to team

members within your organization by using Assignments (by HootSuite).'

Sprout Social - 'Engage, Publish & Analyze'

Buffer -'Easily add great articles, pictures and videos to your Buffer and we automatically share them for you through

the day.'

WhoWorks.At - 'Discover your connections while you browse the web.'

Statigram - 'Instagram client online: Great web viewer, social analytics, tools for contests & brand community

management.'

Webstagram - Another Instagram web viewer.

Job Change Notifier - 'Get an email alert whenever any of your LinkedIn connections gets a new job, leaves their

current one, or gets promoted

Even More Tools

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THE COOLEST TOOL IS YOU!

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THANK YOU! (YOU ROCK)

Digital Strategy, Linkedin Training, Social Media and Cool Tools for Humans in Sales and Recruiting

CRAIG FISHER STRATEGIST SPEAKER TRAINER

craig@talentnetlive.com

Twitter @Fishdogs

214.394.0909