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Technology Timelineshttp://www.computerhope.com/history/http://www.history-timelines.org.uk/events-timelines/12-technology-timeline.htmhttp://www.time.com/time/photogallery/0,29307,1636836,00.html

Diffusion TheoriesRogers Communication PerspectiveBrown Market and Infrastructure PerspectiveBrown Economic History PerspectiveCommunication PerspectiveEverett Rogers Diffusion of InnovationsS CurveAdopter CategoriesPerceived Attributes of an InnovationStage Model Innovation Decision ModelRole of Mass Communication vs. Interpersonal CommunicationS Curve

Adopter Categories

Perceived Attributesof an InnovationRelative AdvantageObservabilityTrialabilityCompatibilityComplexityInnovation Decision Model1) Knowledge person becomes aware of an innovation and has some idea of how it functions,2) Persuasion person forms a favorable or unfavorable attitude toward the innovation, 3) Decision person engages in activities that lead to a choice to adopt or reject the innovation,4) Implementation person puts an innovation into use,5) Confirmation person evaluates the results of an innovation-decision already made.

Role of Mass Mediavs. Interpersonal CommunicationMass Media Awareness and KnowledgeInterpersonal Communication Persuasion and DecisionMarket and Infrastructure ModelLawrence Brown, Innovation Diffusion: A New PerspectiveAdoption is limited by marketing and available infrastructureEconomic History PerspectiveLawrence Brown, Innovation Diffusion: A New PerspectiveConsumers are rationale and wait to adopt when they can afford the innovation and when the innovation has dropped in price and is perfectedGartner Hype Cycles

Gartner 2010 Hype Cycles forEmerging Technologies

FailuresGoogle WaveGoogle LivelyApple TVHD RadioLaser Disks

Technologies With SlowTake OffHD Cable and TV

Time BudgetsAssumes the day can be plotted in terms of which communication technology you are using at a particular time of dayMedia ReplacementWilbur SchrammFunctional Similarity new media replace in terms of time spent in use media that fulfill the same functionProximal Similarity - new media replace in terms of time spent in use media that are consumed in the same spaceMulti-TaskingPerforming multiple tasks at onceUsing multiple comm technologies at the same timeIs this an effective skill?Does it destroy our ability to focus on one thing?What are the costs of multi-tasking?ssrn-id1147689.pdfInformation AgeThe Information Age, also commonly known as the Computer Age or Digital Age, is an idea that the current age is defined by the ability of individuals to transfer information freely, and to have instant access to information that would have been difficult or impossible to find previously. This idea develops from the concept of a digital age or digital revolution, and carries the ramifications of a shift from traditional industry that the industrial industrial revolution brought through industrialization, to an economy based on the manipulation of information, i.e., an information society.Information SocietyDaniel Bell The Coming of Post-Industrial Society (1973)By an information society, Bell that we have changed from a producer of goods (manufacturing) to a service economy and that theoretical knowledge, technology, and information become the major mode of commodity. More valued than physical laborers are information, and those who know how to create, assemble, and disperse. Information is normally costly to produce, but cheap to reproduce. Thus, the cost of producing the first copy of an information good (such as writing a book or recording a CD) is normally quite costly, but reproducing these items is often negligible.

Brazil (1985) Terry GilliamA satirical vision of an information society gone bad