TECHNOLOGY ROLE IN THE RESSURGENCE OF TRAVEL LOYALTY PROGRAMS

•  Inspire people to travel with a particular airline with whom they had already racked up many miles

•  Not a whole lot of perks

•  It could take months or years to accumulate enough miles to be able to go on a trip

•  Many rules, regulations and stipulations: it was frustrating trying to redeem the airline miles

TRAVEL PROGRAMS IN THE PAST

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Technology evolved and so did the travel loyalty programs

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•  With the ability to find cheap flights any time of the year, airlines had to step up their game to keep travel loyalty

•  Power back to the customer through the use of online booking tools and travel agencies

TRAVEL LOYALTY PROGRAMS TODAY

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•  Greater access and availability on what you can use your air miles on (besides traveling)

•  More ways to accumulate miles

•  Clever use of technology to get more out of miles: practice assisted by travel agents

TRAVEL LOYALTY PROGRAMS PERKS

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•  Traditional ways like special acommodation i n t h e a i r p o r t , s p e c i a l t r e a t m e n t , complimentary checked bags, seat upgrade, free drinks, and so on

•  Different categories of travelers depending on the amount of air miles

OLD PERKS STILL APPLY

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•  No matter the size, all companies try to make the most of every dollar: they seek the greatest value for the money they are spending

•  Understand which type of travel loyalty program size fits better the company’s needs (see example here)

CORPORATE TRAVEL LOYALTY PROGRAMS

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Why are travel loyalty programs growing?

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•  Using new technology on behalf of clients: providing them with the greatest cost savings through the use of their loyalty programs

•  Greater flexibility on how you can earn and spend your miles

•  The previous points have contributed to the growing field of travel loyalty programs and are likely to do for years to come

TRAVEL AGENTS’ HARD WORK

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So what is the role of technology in all of this?

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•  It’s the main reason why the travel loyalty programs reinvented themselves

•  It provides information about clients’ behavior, preferences and habits

•  Travel agents and airlines can now present more suitable service offers that will improve their loyalty programs and their clients’ travel experiences

TECHNOLOGY ROLE

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