TECHNOLOGY, PROJECTS & TRENDS IN RUSSIA & CIS

UPSTREAM, DOWNSTREAM, PIPELINES, OFFSHORE

MEDIA PLANNER 2012Put 20 Years of Experience in the Russian & CIS Oilfield to Work for You

Look Inside to See Why Russians Call Us “Nasha”! (One of Theirs)

22

MEDIA PLANNER 2012

When in Russia, Dine Where the Locals Dine

To find a good restaurant in a foreign city where you don’t speak the language,

you can never go wrong if you eat where the locals eat.

And it’s even better if you have a guide who knows with which locals you

should dine. This is what Oil&Gas Eurasia is about. With 20 years experience

in Russian-speaking markets, from Moscow to Sakhalin, Murmansk to the

Caspian, Oil&Gas Eurasia understands.

We’re Moscow based and American owned, with a multi-national, bilingual

team that understands your concerns as a marketer.

You need assurance that you can satisfy your boss’s expectations on the ROI

of your campaign. But you’re dealing in an emerging, foreign language market

and an alien media culture with rules you don’t understand.

That’s why

Oil&Gas Eurasia’s media, print and digital is audited cross-platform by BPA

World-wide, the same audience measurement standard you trust when allocat-

ing your global budget elsewhere. We’re BPA’s only Russian member in fact.

Oil&Gas Eurasia is active in the American Chamber of Commerce in Russia,

the Russian Chamber of Commerce of Texas, and is a platinum sponsor of the

Business Marketing Association of Houston.

Oil&Gas Eurasia is bi-lingual. We were the first bi-lingual energy publication

in Russia, launched 11 years ago. Your comfort in understanding the editorial

context in which you place your ad is important to us.

More of Russia’s most up and coming operators, service companies and

manufacturers advertise in Oil&Gas Eurasia than other Russian publications.

Russians call us “nasha” – one of their own.

And as Russia’s only international oil and gas publication, they see us as their

window on global technologies and opportunities. So back to the restaurant

analogy – we dine with the locals and know who has the best kitchen.

Beyond media, Oil&Gas Eurasia offers a range of marketing services that puts

the depth and breath of our experience to work for you.

Planning & execution of advertising campaigns in Russian technical •

media other than our own

Lead generation programs •

Organization & marketing of custom events & seminars•

Market-entry research, brand & product positioning•

Russian-language design, translation, print management•

Website localization •

Here are a just a few of our

advertisers, and for them, Oil & Gas

Eurasia is essential to their

marketing mix

3M

Agility Logistics

Aker

Baker Hughes

Bentec

Boretz

DuPont

Emerson Process Management

FMC

Gazpromneft

Gazprom VNIIGAZ

Gazprom Zarubezhneftegaz

GE

Halliburton

Inmarsat

Integra

ION

Lufkin Automation

Netzsch

OMK

Severstal-Metiz

Smith Services

StatoilHydro

Swagelok

Tenaris

TMK

VZBT

Weatherford

Wood Group

... and many more

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MEDIA PLANNER 2012

Average Qualified Print Circulation Trend

* BPA

* BPA * Google Analitics

* Google Analitics

Value Delivered

Lowest cost per contact to reach a verifiable Russian audience

Verified distribution; the highest in Russia

Penetration even in the most remote Russian oil-producing locations

Editorial integrity through daily, first-hand reporting

Technically accurate translation and a unique bilingual format

Cross-platform marketing options

Official publication of the Russian SPE Technical Oil & Gas Conference

Why BPA Verification?

One word: accountability.

Oil&Gas Eurasia print circulation and

website traffic is validated by BPA

Worldwide, which since 1931 has set

the standard for publication circulation

audits. BPA is an independent, not-for-profit

organization. With BPA-audited publications

like ours, you have a factual, third party-

validated basis for comparing ROI and

making sound media investments.

Oil&Gas Eurasia also participates in BPA’s

“Buy Safe Media” initiative, www.buysafe-

media.com.

Print Circulation Focused on Russia, Targeted to Decision Makers

Web Traffic That Delivers a Niche Russian Audience

Uniquely B2B – Average Daily Page Views and Visitors

Average Monthly Circulation 10,000 Copies

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MEDIA PLANNER 2012

4

Oil&Gas Eurasia Editorial Planner 2012

Official Publication & Catalogue & Show Daily Publisher

Oil&Gas Eurasia is the Official Publication of the Russian Oil&Gas Technology Exhibition & Conference (RO&G 2012) organized by the SPE and REED Exhibitions. OGE also publishes the official Show Catalogue and Show Daily newspaper during this event.OGE has been a strategic publishing partner of SPE and REED in its Russian events since 2006 and last year was chosen to do the same for the first Russian Arctic & Extreme Environments Conference.In 2012, OGE will be publishing a special Maritime supplement for the World Maritime Technology Exhibition – organized by REED Exhibitions, in St. Petersburg with support from the Russian government.

ACCENT EDITORIAL TECHNOLOGY SERVICE & EQUIPMENT IT

January Russian Majors in International Projects

Russian Shale & Tight Reservoirs

Arctic Solutions Valves & FittingsSoftware for Supply Chain Management & Logistics Support

February Drilling Projects & Market Update

Unconventional Resources, Nano Technology

Rig Manufacturing &Advances in Drilling Tools, Bits and Top Drives for Land & Marine

Buyer’s Guide to Compressors, Engines, Instrumentation for Remote Power Generation

Remote Field Communication & Data Transfer, Software & Hardware

MarchSupplement

Fracing & Water Management Technologies

Upstream - Enhanced Recovery & Artificial lift

Valves, Fittings, Piplines & Systems

Intelligent Plant & Safety Operations Automation

AprilSupplement for OTC

Geophysics & Geology Assessing Russian Shale &Tight Reservoirs

Advances in Seismic Processing & Interpretation

Fracing, Proppants & Chemical Well Stimulation

Buyer’s Guide to Software for Exploration, Geophysics, Reservoir Analysis PLUS Remote Field Communication & Data Transfer, Software & Hardware

MaySupplement

Russia’s Maritime Industry - Supporting Offshore Development: Icebreakers, FPSOs and more

Flow Assurance&Corrosin Control.Plus, Advances in Welding

Arctic Marine Vessels & Offshore Loading & Storeage

IT for Remote Monitoring & Flow Control

June Neftegaz 2012 European Shale Technologies for Enhanced Recovery and Artificial Lift

International Certification of Russian Oilfield Equipment (API, ISO and more)

Exploration Software for the Russian Olfield

July Supplement ONS Show Issue

Arctic Development & the Russian-Norwegian Parntnership

Drilling Technologies, Tools &Bits and Rig Manufacturing Land & Marine

Update on Supply Base Infrastructure Development & Needs in Mumransk & Arkhangelsk

Intelligent Fields & Automation

August Supplement for Russia & CIS

Brown Fields - What’s Needed?

Upstream - Enhanced Recovery & Artificial Lift

Downhole Chemicals: Enhanced Recovery, Flow Assurance, Corrosion Control

IT for Plant and Oilfield Automation

SeptemberKIOGE Show Issue

West & East Siberia

Greenfield Developments

Asian Shale & Unconventional Resources

Chinese Services & Equipment Imports

Well Controllers & Related Software and Instrumentation for Intelligent Artificial Lift Systems

October SPE RO&G

OfficialPublication

R&D & Innovation - Russian Science at the Crossroads

Russian Oilfield Services Market - Exploration, Drilling

Drilling Rigs & Drilling Equipment Top Drives, Bits and more

Frac Planning & Consultancy

November Supplement / Russia in the Middle East ADIPEC Show Issue

Pipeline Maintenance, Monitoring, Corrosin Control

EPC Service ContratorsFittings & Instrumentation for Pipelines & Processing Plants

Safety Automation

December Supplement First Annual Awards Issue

Year in Review / 2013 Forecast / Profiles of Award Winning Projects, Companies, People, Technologies

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MEDIA PLANNER 2012

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Bonus Distribution (Please visit www.oilandgaseurasia.com for event calendar updates)

January

FebruaryIADC/SPE Drilling Conference, New Orleans

VNIIGAZ, Technical Conference, TBA, Moscow

MarchIntelligent Energy, Jaarbeurs, Utrecht

Oil Transport, Gelenzhik

April

OTC, Houston

EAGE Geoscience in Russia, St. Petersburg

Oil Tech Atyrau, Kazakhstan

APEC, Vladivostok

EPC Russia & CIS Downstream Asset Management Conference &

EPC Russian Bottom of the Barrel Conference, Moscow

May

World Maritime Technology Conference, St. Petersburg

EAGE Geoinfomatics, Kiev

Oil&Gas, Baku

Turkmenistan Gas Congress, Avaza

OGU, Tashkent

June

NefteGaz 2012 & Russian Petroleum & Gas Congress, Moscow

EAGE/SPE Geoscience, Barcelona

IADC World Drilling Conf & Exhibition, Barcelona

July ONS, Stavanger

August

ICoTA, Moscow

Tyumen Exhibition

Surgut Exhibition

Sakhalin Conference, Yuzno

EPC Refining & Petrochemical Conferences, Moscow

September

KIOGE, Almaty

Kazenergy Eurasian Forum, Astana

SPE Annual Meeting, San Antonio

Well Construction & Well Workovers, Gelenzhik

OctoberSPE RO&G Official Publication, Oct. 26-28

Niznevartovsk Regional Exhibtion

November

OilTech Mangastau

Murmanshelf Conference & Exhibiton. Murmansk

ADIPEC, AbuDabi

December Oil&Gas Eurasia Yearend Awards Event, Moscow

Put O

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gWant your clients at Neftegaz 2012 to “get your message”?

Oil&Gas Eurasia is without equal in delivering quality marketing in the quan-

tity that gets results. No one does Neftegaz (or MIOGE) like we do. Our

“Red Army” delivers up to 8,000 bonus copies of the June issue of Oil&Gas

Eurasia to visitors and exhibitors during the show + complete distribution to

the Russian Petroleum & Gas Congress.

We also offer exhibition marketing packages customized to your needs.

CASE STUDY: A Texas-based oilfield service company in 2011 asked us to

create a buzz around their new Moscow representation office. Our package

included: organization of technology seminars on their stand; promotion of

the seminars through web and print media (including media planning in niche

engineering journals), editorial and advertising presence in OGE’s June

issue, and distribution of invitations to the client’s stand by our “Red Army”.

RESULTS: A list of qualified sales leads with full demographic details and

visits from decision makers from prospective Russian clients with whom our

client had previously had no contact.

d t d

We offer design, translation and print management of leaflets, brochures and catalogues.Call us for a quote!

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MEDIA PLANNER 2012

6

Digital Media

Website AdvertisingHome page

Updated daily with news from the region and international news of interest to the region.

①Leader Board (980x60 pixels)

$1,200 PER WEEK / $4,400 per month

② Side panel (200x200) $1,200 PER WEEK / $4,400 per month

③Promo banner above fold (368x60)

$800 PER WEEK / $2,900 per month

④Middle Leader Board (980x60)

$800 PER WEEK / $2,900 per month

News pageNews articles are the most popular landing pages for many of our visitors, especially during large industry

events like MIOGE, KIOGE & the SPE Russian Technical Conference &Exhibition.

①Leader Board (980x60 pixels)

$1,200 PER WEEK / $4,400 per month

② Side panel (200x200) $1,200 PER WEEK / $4,400 per month

Tech trendsThe go-to page for our audience of engineers and

project managers.

①Leader Board (980x60 pixels)

$1,200 PER WEEK / $4,400 per month

② Side panel (200x200) $1,200 PER WEEK / $4,400 per month

①

②

②

①

②

②

③

④

Lead Generation Programs

Let our marketing consultants custom-

ize a program to capture sales leads. OGE

develops a “call to action” messaging strat-

egy with client supplied articles or white

papers; creation of a landing page and

visitor questionnaire to capture data. These

leads are then passed on to the client.

Priced at hourly rates for editorial, design

and webmaster support. Minimum charge:

$2,000 using client supplied editorial / white

papers.

Monthly Traffic in 2011:

• Up to 70,000 Impressions• Up to 40,000 Unique Visitors

Google Analytics

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MEDIA PLANNER 2012

7

①

②

②

③

④

E-MarketingOil&Gas Eurasia’s weekly e-newsletter is sent to

approximately 5,000 opt-in subscribers. Three-quarters of these receive the Russian language version; one quarter

receives the English version.

E-Newsletter Banner Positions

① Leader Board (980x60 pixels) $1,200 PER WEEK

② Side panel (200x200) $1,200 PER WEEK

③ Middle Leader Board (728x45) $1,00 PER WEEK

④ Footer Board (980x60) $800 PER WEEK

SponsorshipSponsored Article with link to client site or landing page + Leaderboard and Side panel ad

$2,500 per week

Customized Emarketing BlastsCustomer provided materials (materials specifications provided upon request )

$2,200 PER WEEK

TECHNICAL SPECIFICATIONS FOR

BANNER CREATIVE MATERIAL

File types accepted: jpeg, png, gif (animated as well), swf and html

coded. Sizes should be kept under 150KB. Swf files must be sub-

mitted with the target URL inserted.

Suggested animation loop - up to 20 seconds.

“Pushdown” or “Expanding” files should open to no more than dou-

ble height. Peels accepted on a case by case basis

Deadline for submission of materials: 10 days before going live.

Russification and Localization of Existing English Sites

Oil&Gas Eurasia can adapt your English language corporate

site to the Russian marketplace. We do more than translate —

with 20 years experience in Russian oil and gas, we understand

cultural nuances that your global provider may not – and we’ll alert

you to what might cause you problems. Priced at hourly rates and

competitive translation and editing rates. We have, for example,

developed “strap lines” for US clients whose English language strap

lines make no sense in translation. To do this we take the time to

understand what the client is selling and how Russians buy (or not)

that particular product. We then develop something that speaks to

the Russian market.

NEED your Russian site to be on a .ru URL? We can organize that for you and

host your site.

We offer comprehensive Media

Planning services across Russian

language print and digital

engineering media.

Call us for a quote!

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MEDIA PLANNER 2012

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Oil & Gas Eurasia Color Display AdsRates effective January 1, 2012

Oil&Gas Eurasia is printed and distributed within the first two weeks of the cover date

# of Insertions 1 x 3 x 6 x 12 x

2-Page Spread $9,767 $8,463 $7,819 $7,331

Full Page/Half Spread $7,087 $6,680 $6,272 $5,784

Half Page $4,390 $4,073 $3,746 $3,258

2/3 Page and 1/2 Island $5,946 $5,539 $4,806 $3,584

Quarter Page $2,436 $2,249 $2,009 $1,547

Premium Placement (Preferred positions other than premium placement: Add $351 to earned fre-

quency.)

# of Insertions 1 x 3 x 6 x 12 x

Back Cover $9,204 $9,048 $8,879 $8,715

Inside Front $8,473 $8,307 $8,138 $7,975

Inside Back $7,780 $7,669 $7,535 $7,373

Page Opposite Contents $8,465 $8,311 $8,170 $8,008

2012 Print Advertising Rates

Print Technical SpecificationsPhotoshop (EPS) and (TIFF) (300-350 dpi, CMYK,

size-1:1, no unused selections or paths). JPEG

format with maximum quality (300-350 dpi, CMYK,

size 1:1). Total ink 280 percent.

Adobe Illustrator (AI) and (EPS) version up to CS3

All colors CMYK, all text in outlines, embedded

graphics CMYK, 300-350 dpi, size-1:1, according to

publication size.

InDesign (INDD)

Include all fonts and graphic elements used in

the file, remove all unnecessary colors, all colors

must be CMYK or compatible with CMYK Pantone.

Provide color printouts and technical instructions for

materials sent as electronic files. Files for Macintosh

and OpenType fonts preferred.

No Adobe PageMaker and Corel Draw files. No pho-

tos in MS Word, PowerPoint, GIF. Text files in MS

Word for Windows without any graphic elements.

Glossy prints preferred to matte (size from 24x35 to

305x432 mm), color negatives (35 mm). No photos

clipped from magazines or other printer materials.

E-mail advertising material as high resolution

PDFs to design@eurasiapress.com.

Contact design for ftp upload instructions.

sales@eurasiapress.com

MOSCOW HEAD OFFICE

67 Koptevskaya Ul.,

Office 111

Moscow, 125239, Russia

tel.: +7(495) 781 8837

fax: +7(495) 781 8836

HOUSTON OFFICE

Galleria Tower One

2700 Post Oak Blvd.,

Suite 1400

Houston, TX 77056

tel.: +1 832 369 7516

fax: +1 281 657 3301

Toll Free in the U.S.:

+1 866 544 3640

Contact:

www.oilandgaseurasia.com

Print Advertising Modulespage size 205x280 mm

2 Page Spreadbleed 420 x 290 mmlive 382 x 246 mmTrim 410 x 280 mm

1 Pagebleed 210 x 290 mmlive 178 x 246 mmTrim 205 x 280 mm

2/3 Page178x167 mm

1/2 Page Spreadbleed 420 x 141 mmlive 382 x 123 mmTrim 410 x 136 mm

1/2 Pagehorizontal178x123 mm

1/2 Pagevertical89x246 mm

1/4 Pagevertical89x123 mm

1/4 Pagehorizontal178x62 mm