technology project rebeca, christinna, linda
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Technology project Rebeca, Christina, Linda Rebeca, Christina, Linda
Transcript of technology project rebeca, christinna, linda
Technologyproject
Rebeca, Christina, LindaRebeca, Christina, Linda
Agenda
1. Description2. Production & location3. Target group4. Sales5. Cost analysis6. SWOT-analysis
Agenda
1. Description2. Production & location3. Target group4. Sales5. Cost analysis6. SWOT-analysis
• The main idea is to design rucksacks and bags as the costumers like.
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• If the costumer has his own favourite cloth or an old t-shirt we can also sew his own personal bag pack or bag of it.
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• It‘s cheaper to take one of our ready designed products which you can see below:
THE MAIN IDEATHE MAIN IDEA
APPROACHAPPROACH• If the costumer decides to design a
product he can make his own design or he can choose one of our designs
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• It‘s a good present as you can design it with your own names/ pictures/ slogans
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• All students are potential costumers as these bags are very trendy
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• The costs per bag is moderate, between 8 and 17 Euros depending on costumer demand
Agenda
1. Description2. Production & location3. Target group4. Sales channel5. Cost analysis6. SWOT-analysis
PRODUCTIONPRODUCTION
• We want to buy the plain bags and rucksacks locally as we don‘t want them to be produced under bad working conditions.
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• We will use regular textile spray and we will also need patterns for spraying the bags.
LOCATIONLOCATION
We will found an activity group at school with volunteers to help us with our project.
This is good because we have co-workers who support us with our idea.
More over the school provides us the production facilities.
Agenda
1. Description2. Production & location3. Target group4. Sales5. Cost analysis6. SWOT-analysis
TARGET GROUPTARGET GROUP
Potential customers:
• All students - especially those who are interested in fashion.
• People who want to show individuality and don‘t want to dress like all the others do.
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• Maybe companies are interested, too as they can print their logo or slogan and use it as giveaways for their costumers.
Agenda
1. Description2. Production & location3. Target group4. Sales5. Cost analysis6. SWOT-analysis
THE MARKETING IDEATHE MARKETING IDEA
Our marketing idea is to use our social networks for the promotion of our products.
e.g. :•Promoting via facebook/twitter/instagram•Promoting at school/sport events•Put up posters in schools
.
SALESSALES
First we start to sell our products in school. (e.g. school-events/bazars)
Later on we can think about building an online shop in order to reach a bigger audience.
Agenda
1. Description2. Production & location3. Target group4. Sales5. Cost analysis6. SWOT-analysis
COST ANALYSISCOST ANALYSIS
8€10€15€17€12€
Start-up-costs:
Plain bags:.....................Rucksacks:....................Spray(10 colours) :.................
Break even: Minimum 28 sold pieces to make a profit
100 x 1,00€100 x 1,50€10 x 10,00€
350,00€Product costs:
Printed bag:……………………….Printed rucksack:…………………Individual designed bag:………...Individual printed rucksack:……..Individually sewed rucksack/bag:
Agenda
1. Description2. Production & location3. Target group4. Sales5. Cost analysis6. SWOT-analysis
Strengths Weaknesses
Opportunities Threats
• No experiences in painting and designing
• A lot of work has to be done
SWOT-analysisSWOT-analysis
• Fashionable• No rent must be paid• Little investment
needed
• Huge customer base• Easy to extend the
product range
• Production capabilities• Labor availability
