Technology Platforms: Applying Systems Thinking
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Transcript of Technology Platforms: Applying Systems Thinking
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Technology Platforms: Applying Systems Thinking
MIS5801: SingaporeSunil Wattal
Adapted from material by Munir Mandviwalla, Steven L. Johnson, and David Schuff
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Mobile Platform Business Models
Apple’s iOS Google’s Android
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Many Similarities
Built upon an operating system
App-based platformsEncourage communities of developersHardware is important
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Two different philosophies
Apple
• Tight control• One device
manufacturer• Single ecosystem
• Looser control• Many device
manufacturers• Multiple,
overlapping ecosystems
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Real differences…
Mobile store
• iOS: iTunes only• Android:
Android Market, Amazon AppStore, Verizon (carrier) App Marketplace
App Development and Distribution
• iOS: iTunes only and Apple approves submissions
• Android: Anyone can distribute “non-market” apps
Putting media on the device
• iOS: iTunes only (and some “unofficial” options)
• Android: Multiple options, including DIY through PC
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What is Apple’s
strategy?
What is Google’s strategy?
And how is it consistent with what you know about each company?
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What is the future?
Single Ecosystem?Multiple Ecosystems?
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Activity
• Prepare a brief analysis of who will prevail: Google or Apple?
• Apply a “systems thinking” approach, considering– The threats from disruptive innovations– Level of agility of each platform– Where control over the platform rests– The viability of each ecosystem model– Consistency with a “flat world”