TECHNOLOGY PLATFORM STRATEGY - Software AG
Transcript of TECHNOLOGY PLATFORM STRATEGY - Software AG
TECHNOLOGY PLATFORM STRATEGY
Dr. Wolfram Jost
CTO and Member of the Executive Board
UBS Technology One-on-One Conference 2018
March 7, 2018
© 2018 Software AG. All rights reserved.
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This presentation includes forward-looking statements based on the beliefs of Software AG management.
Such statements reflect current views of Software AG with respect to future events
and results and are subject to risks and uncertainties. Actual results may vary materially from those
projected here, due to factors including changes in general economic and business conditions, changes in
currency exchange, the introduction of competing products, lack of market acceptance
of new products, services or technologies and changes in business strategy. Software AG does not intend
or assume any obligation to update these forward-looking statements.
This presentation constitutes neither an offer nor recommendation to subscribe or buy in any other way
securities of Software AG or any of the companies that are members of the Group at present or in the
future, nor does it form part of such an offer and it should not be understood as such. This presentation
does not constitute an offer of sale of securities in the United States of America. Securities may not be
offered or sold in the United States of America without registration or exemption from registration in
accordance with the U.S. Securities‘ Act of 1933 in its currently valid form.
© 2018 Software AG. All rights reserved.
SAFE-HARBOR-STATEMENT
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Gartner, October 2017
WHY ARE WE MORE RELEVANT THEN EVER?
“A Digital Business Technology Platform
Is Fundamental To Scaling
Digital Business”
© 2018 Software AG. All rights reserved.
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YOUR DIGITAL BUSINESS PLATFORM YOUR DIGITAL FUTURE WITHOUT COMPROMISE
+ HYBRID
CLOUD
ON PREMISE
ANALYTICS & DECISIONS Streaming Analytics & Artificial Intelligence In-Memory Data
PROCESS & APPLICATIONS Dynamic Process Automation
Low-Code Applications
INTEGRATION & API Hybrid Integration
API Management
DEVICES Device Connectivity
Device Management
BUSINESS & IT
TRANSFORMATION
Process Transformation &
Management
Governance, Risk &
Compliance
Portfolio Management
Enterprise Architecture
Management
INT
ER
NE
T O
F T
HIN
GS
powered by
ARIS & ALFABET
powered by
CUMULOCITY
powered by
WEBMETHODS
powered by
TERRACOTTA & APAMA
powered by
WEBMETHODS
© 2018 Software AG. All rights reserved.
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YOUR DIGITAL BUSINESS PLATFORM YOUR DIGITAL FUTURE WITHOUT COMPROMISE
+ HYBRID
CLOUD
ON PREMISE
ANALYTICS & DECISIONS Streaming Analytics & Artificial Intelligence In-Memory Data
PROCESS & APPLICATIONS Dynamic Process Automation
Low-Code Applications
INTEGRATION & API Hybrid Integration
API Management
DEVICES Device Connectivity
Device Management
BUSINESS & IT
TRANSFORMATION
Process Transformation &
Management
Governance, Risk &
Compliance
Portfolio Management
Enterprise Architecture
Management
INT
ER
NE
T O
F T
HIN
GS
powered by
ARIS & ALFABET
powered by
CUMULOCITY
powered by
WEBMETHODS
powered by
TERRACOTTA & APAMA
powered by
WEBMETHODS
© 2018 Software AG. All rights reserved.
Reduced Complexity
Economies of Scale
Continuous User Experience
MegaPaas
Integrated Set of singlefunction PaaS
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PLATFORM VS PACKAGED APPLICATION
© 2018 Software AG. All rights reserved.
Packaged Applications Digital Platform Applications
• Process logic
• Task logic
• Decision logic
• Analytics logic
• Event logic
• Integration logic
Inn
ova
tion
Built-in, interwoven types of logic:
Process Engine
Task Engine
Scoring Engine
Rules Engine Integration Engine
Analytics Engine
Ag
no
stic
, sta
ble
Platform Container
Device Engine
Event Engine
UI Engine
Business Logic
Application User Interface
Decision logic Process logic
Task logic Analytics logic
Event logic
Integration logic
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DIGITAL BUSINESS PLATFORM
© 2018 Software AG. All rights reserved:
PaaS PERSPECTIVE
PaaS
…
Data Sources
API portal
& gateway
Device
management
Application
integration
Cloud & Big Data
integration
Process
automation
Task & work
management
Low code app
development
Dashboards &
Visual analytics
In-Memory
store & compute
Alerts &
actions
Predictive
analytics
Streaming
analytics
Device
connectivity
Process design
& analysis
Portfolio
management
Existing IT
Resources • Stable
• Mature
• Complex
• Expensive
• Standardized
New Digital
Applications • Agile
• Flexible
• Innovative
• Differentiating
• Outcome oriented
Digital Business Applications
Customer
Experience
Management
Predictive
Asset
Maintenance
Digital
Enterprise
Twin
Audit & Risk
Management
Supply
Chain
Efficiency
Digital
Workplace
ERP
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MEGAPaaS STRATEGY
© 2018 Software AG. All rights reserved.
PREVENT UNNECESSARY LOCK-INS
Software AG
No Lock-in
SaaS SaaS SaaS
PaaS
IaaS IaaS IaaS
Oracle/Microsoft
Full Lock-in
SaaS
PaaS
IaaS
Amazon/Google
IaaS Lock-in
No Multi-Cloud
PaaS
IaaS
SAP/Salesforce
SaaS Lock-in
SaaS
PaaS
SaaS focus Independent
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HOW TO DIFFERENTIATE FROM SINGLEPaaS PROVIDERS
© 2018 Software AG. All rights reserved.
SOFTWARE AG AS MEGAPaaS VENDOR
Software AG Mule, Appian, PTC, Boomi, …
Singlefunction Paas
bpmPaaS
Multifunction Paas
iPaaS
apiPaaS
MegaPaas
iPaaS apiPaaS
aPaaS bpmPaaS
IoTPaaS bpoPaaS
eamPaaS event processing
PaaS
Tactical Strategic (long term relationship)
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SOFTWARE AG
© 2018 Software AG. All rights reserved.
PaaS MARKET RELEVANCE
Oracle
SAP
IBM
Microsoft
…
Giants
Appian
Mule
PTC
Dell Boomi
…
Singlefunction Paas Independent MegaPaas
Full Lock-in Only tactical
High Complexity
Strategic
“modern mainframes” Independent (SaaS, IaaS)
11 | © 2018 Software AG. All rights reserved.
CLOUD STRATEGY
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SOFTWARE AG CLOUD
© 2018 Software AG. All rights reserved.
CURRENT & FUTURE STATE
ARIS
Cloud
Alfabet
Cloud
Integration
Cloud
IoT
Cloud
CUMULOCITY
Agile Apps
Cloud
API
Cloud
Aligned positioning
Unified user experience
Cross-product use-cases
Unified hosting platforms and operations
Hybrid/migration use-cases
Software AG Cloud
B2B
Cloud
ARIS
Cloud
Alfabet
Cloud
Integration
Cloud
IoT
Cloud
CUMULOCITY
Agile Apps
Cloud
API
Cloud
B2B
Cloud
2013 2013 2014
2013 2017
2018
2018
2017
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FUTURE STATE
© 2018 Software AG. All rights reserved.
SOFTWARE AG CLOUD
First name
Last name
Company
Country
Start free trial
Integration
Powered by
webMethods
Applications
> Integration
Configure
+ Add applications
Accounts
Users
Roles
Payment
API Gateway
Powered by
webMethods
IoT Cockpit
Powered by
Cumulocity
IoT Devices
Powered by
Cumulocity
LPWAN
Connector Powered by
SigFox
Industrial
IoT Package Powered by
Adamos
Platform apps Software AG solutions Partner solutions
Explore, discover and
add additional
capabilities from
Software AG and
partners
Low-touch entry
from microsites
LAND EXPAND
14 | © 2018 Software AG. All rights reserved.
CUMULOCITY IOT
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SOLUTION ACCELERATORS
PROCESS & APPLICATION Process
automation
INTEGRATION & API
ANALYTICS & DECISIONS
DEVICES
CUMULOCITY IOT KEY CAPABILITIES
© 2018 Software AG. All rights reserved.
BASED ON FUTUR PROOF TECHNOLOGY
BUSINESS & IT
TRANSFORMATION
PROCESS &
APPLICATIONS
ANALYTICS &
DECISIONS
INTEGRATION &
API
DEVICES
INT
ER
NE
T O
F T
HIN
GS
Process
analytics
Business strategy
& planning
Design &
analysis
Risk & compliance
management
Portfolio
management
Enterprise
architecture
Customer
journeys
B2B & managed
file transfer
API & service
catalog
API
gateway
API
portal
Master data
management
Edge
services
Device
management
Device
agents
Device
connectivity
Application
integration Messaging
Cloud & Big Data
integration
Mainframe &
data integration
Process
automation
Case
management
Mobile
enablement
Task & work
management
Rules
management
Content
management
Dynamic
orchestration
Robotic process
automation
Low code app
development
Visual
analytics
In-Memory
store & compute
Machine
learning
Event routing
& persistence
Alerts &
actions
Distributed
caching
Predictive
analytics
Streaming
analytics
Edge
analytics
IoT
all devices, all networks, all verticals, all use cases
+ HYBRID
CLOUD
ON PREMISE
EDGE
DEPLOYMENT
MODELS
…
Device
connectivity
Messaging
Edge
services
Device
agents
Cloud & Big Data
integration
Rules
management
Event routing
& persistence
Machine
learning
Edge
analytics
API
portal
Mobile
enablement
Streaming
analytics
Low code app
development
Device
management
API & service
catalog
Alerts &
actions
Distributed
caching
Application
integration
In-Memory
store & compute
Visual
analytics
API
gateway
Predictive
analytics
Process
automation
Device
connectivity
Messaging
Device
agents
Rules
management
Event routing
& persistence
Machine
learning
Edge
analytics
Mobile
enablement
Streaming
analytics
API & service
catalog
Distributed
caching
Application
integration
In-Memory
store & compute
Visual
analytics
API
gateway
Predictive
analytics
Cloud & Big Data
integration
Alerts &
actions
Edge
services
Device
management
API
portal
Low code app
development
Digital Business Platform
16 | © 2018 Software AG. All rights reserved.
KEY PLATFORM CAPABILITIES
all devices, all networks, all verticals, all use cases
…
DEVICES
INTEGRATION & API
ANALYTICS & DECISIONS
PROCESS & APPLICATIONS
SOLUTION ACCELERATORS
Developer SDK
& Open APIs
Metering
& Billing
Device
Agents
Edge
Services
Device
Connectivity
Device
Management
Smart Rules
Data Storage Predictive
Analytics
Edge
Analytics
Streaming
Analytics
Visual
Analytics
Industrial IoT
Vehicle
Tracking
Condition
Monitoring
Predictive
Maintenance
DEPLOYMENT
MODELS
+ HYBRID
CLOUD
EDGE
ON- PREMISES
TRUE
MULTI-TENANCY
SECURITY
SCALABILITY &
HIGH AVAILABILITY
API
Management
Big Data
Integration Application
Integration
Cloud
Integration
Workflow
Automation
Case & Task
Management
High-Control
App Dev
App
Hosting Low-Code App
Development
Rules
Management
Messaging
Master data
management
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REAL TIME ANALYTICS
© 2018 Software AG. All rights reserved.
APPLIES CONCEPT OF LAMBDA ARCHITECTURE
Connecte
d A
pplic
ations &
Thin
gs
Real T
ime A
pplic
atio
ns
Speed Layer
Streaming Analytics Predictive
Model Execution In-Memory
Store
Batch Layer
Stored Data Batch Analytics Machine Learning
Context
Enrichment
Analytical
storage Continuous
Learning
Se
rvin
g L
aye
r
Real-time
Insight
Hindsight
Foresight Alerts,
Decisions,
Actions
Universal
Messaging
Connect
&
Integrate
Device, Cloud,
Enterprise IT,
Production IT
ERP
Cust
CRM
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SOFTWARE AG RANKED AS A LEADER THE FORRESTER WAVE™: STREAMING ANALYTICS, Q3 2017
Please access the report via the hyperlink
© 2018 Software AG. All rights reserved.
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DISTRIBUTED IIOT ARCHITECTURE
© 2018 Software AG. All rights reserved.
ANALYTICS AT ANY LEVEL
IoT Device
(Agents)
Thin Edge
(On-Premises
Gateway)
Thick Edge
(On-Premises
Server)
Private Cloud (Dedicated)
Public Cloud (Shared)
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USE OF MACHINE LEARNING
… operationalizes these models to
enable organizations to respond
intelligently.
© 2018 Software AG. All rights reserved.
… uses machine learning to allow
organizations build models that
represent patterns of behavior.
Predictive Analytics Streaming Analytics
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ADAMOS.COM © 2018 Software AG. All rights reserved.
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ADAMOS.COM 22
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SOFTWARE AG @ SIEMENS MINDSPHERE
© 2018 Software AG. All rights reserved.
HEADER OF RELATED PRESS RELEASE FROM NOVEMBER 23, 2017
SIEMENS STRENGTHENS ITS IOT OPERATING SYSTEM MINDSPHERE THROUGH
TECHNOLOGY PARTNERSHIP WITH SOFTWARE AG
Software AG (Frankfurt TecDAX: SOW) and Siemens AG today announced a partnership to strengthen the presence
of the cloud-based open Internet of Things (IoT) operating system MindSphere across industries. MindSphere
supports industrial companies in their digital transformation and offers a development platform to a broad customer
base where companies can integrate their own applications and services to promote IoT innovations. Software AG
brings the highly scalable components of its Digital Business Platform to MindSphere, which help customers to
flexibly manage networks of millions of end devices.
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IT AND OT: HEAVY IOT INVESTMENT BUT NO DOMINATION (YET!)
© 2018 Software AG. All rights reserved.
IT Vendors OT Vendors
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IT AND OT: HEAVY IOT INVESTMENT BUT NO DOMINATION (YET!)
© 2018 Software AG. All rights reserved.
IT Vendors OT Vendors
26 | © 2018 Software AG. All rights reserved.
ENTERPRISE DIGITAL TWIN
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ENTERPRISE
PREPARES YOU FOR THE MARKET BASED DIGITAL TRANSFORMATION
• Gain greater insight into how assets are contributing to business operations
• Simulate changes and evaluate the effects
• Predict, inform, and warn against incurring unnecessary costs or unwisely squandering
resources
ENTERPRISE DIGITAL TWIN
© 2018 Software AG. All rights reserved.
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DESIGN YOUR “DIGITAL ORGANIZATIONAL TWIN”
© 2018 Software AG. All rights reserved.
WITH ARIS
OR
GA
NIS
AT
ION
P
RO
DU
CT
S
CU
ST
OM
ER
JO
UR
NE
YS
PR
OC
ES
SE
S
RIS
KS
IT
SY
ST
EM
S
ENTERPRISE
REALITY
ENTERPRISE
REALITY
29 | © 2018 Software AG. All rights reserved.
HYBRID INTEGRATION & API
30 |
HYBRID INTEGRATION
© 2018 Software AG. All rights reserved.
DRIVING “PERVASIVE” CONNECTIVITY
Hybrid
Integration
“Things”
Mobile Apps
Social Networks On-Premises
Applications and Data Sources
Business
Process
Networks
Business
Partners
Subsidiaries
SaaS/Cloud
Services
EDW Mart
MDM
31 |
HYBRID INTEGRATION HYBRID INTEGRATION
Citizen Integrators
• Needs maximum agility
• Needs option to expand to enterprise
class
Citizen Integrator
Power users
• Bring your own code (Lift and Shift)
• Packaged as microservices
IT Specialist
HYBRID INTEGRATION BI-MODAL CAPABILITIES
Mode 1 Mode 2
Ad-hoc Developers
• Shadow IT (LOB IT)
• Agile execution of LOB projects
Ad-hoc Developer
© 2018 Software AG. All rights reserved.
32 |
INTRODUCING WEBMETHODS API CLOUD
© 2018 Software AG. All rights reserved.
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WEBMETHODS API MANAGEMENT PLATFORM
API Catalog
• Define your APIs
• Manage API lifecycle
• API governance
• Impact analysis
API Portal
• Promote APIs
• Document usage
• Enable registration
• Community and
collaboration
• Testing
API Consumption
• Consume SaaS / PaaS APIs
• Connectors to SaaS apps
• Runtime governance policies
• API consumption governance
API Gateway
• Protect your APIs from
unregistered usage
• Protect your backend
systems from malicious
attacks
• Monitor and track usage
for monetization and
product improvement
© 2018 Software AG. All rights reserved.
34 |
SOFTWARE AG RANKED AS A LEADER
© 2018 Software AG. All rights reserved.
Please access the report via the hyperlink
THE FORRESTER WAVE™: HYBRID INTEGRATION FOR ENTERPRISES, Q4 2016
© 2018 Software AG. All rights reserved.
Robotic Process Automation & Application Development
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DYNAMIC APPS INTEGRATED RPA, PROCESS AND CASE MANAGEMENT
© 2018 Software AG. All rights reserved.
WEB SHOP DATABASES SAP CRM
Adapter Adapter Adapter Adapter
Service Service Service Service
Start
Task/Case
Task/Case End
Human workforce Virtual workforce Hybrid workforce
WORK AUTOMATION AND
COORDINATION
DYNAMIC PROCESS
ORCHESTRATION
PREDICTIVE, CLOSED-LOOP
ANALYTICS
MARKET LEADING
INTEGRATION CAPABILITIES
LOW-CODE DEVELOPMENT
AND PROGRAMMING
BACKENDS
INT
EG
RA
TIO
N
OR
CH
ES
TR
AT
ION
W
OR
K
New
37 | © 2018 Software AG. All rights reserved.