Technology Marketing 3 Hoursonline
-
Upload
matthew-rathbun -
Category
Technology
-
view
385 -
download
0
description
Transcript of Technology Marketing 3 Hoursonline
![Page 1: Technology Marketing 3 Hoursonline](https://reader036.fdocuments.in/reader036/viewer/2022062613/544f466baf7959157d8b779a/html5/thumbnails/1.jpg)
Realtor® Technology 101
Matthew Rathbun, BrokerMatthew Rathbun, Broker
Matthew Rathbun Consulting © 2007 1
ABR, ABRM, ASR, CSP, e-PRO, GRI, GREEN, QSC, RECS, SRS, SRESABR, ABRM, ASR, CSP, e-PRO, GRI, GREEN, QSC, RECS, SRS, SRES
![Page 2: Technology Marketing 3 Hoursonline](https://reader036.fdocuments.in/reader036/viewer/2022062613/544f466baf7959157d8b779a/html5/thumbnails/2.jpg)
![Page 3: Technology Marketing 3 Hoursonline](https://reader036.fdocuments.in/reader036/viewer/2022062613/544f466baf7959157d8b779a/html5/thumbnails/3.jpg)
![Page 4: Technology Marketing 3 Hoursonline](https://reader036.fdocuments.in/reader036/viewer/2022062613/544f466baf7959157d8b779a/html5/thumbnails/4.jpg)
![Page 5: Technology Marketing 3 Hoursonline](https://reader036.fdocuments.in/reader036/viewer/2022062613/544f466baf7959157d8b779a/html5/thumbnails/5.jpg)
Source: 2008 NAR Profile of Buyer and Sellers
![Page 6: Technology Marketing 3 Hoursonline](https://reader036.fdocuments.in/reader036/viewer/2022062613/544f466baf7959157d8b779a/html5/thumbnails/6.jpg)
![Page 7: Technology Marketing 3 Hoursonline](https://reader036.fdocuments.in/reader036/viewer/2022062613/544f466baf7959157d8b779a/html5/thumbnails/7.jpg)
![Page 8: Technology Marketing 3 Hoursonline](https://reader036.fdocuments.in/reader036/viewer/2022062613/544f466baf7959157d8b779a/html5/thumbnails/8.jpg)
What Are They Looking What Are They Looking For?For?
![Page 9: Technology Marketing 3 Hoursonline](https://reader036.fdocuments.in/reader036/viewer/2022062613/544f466baf7959157d8b779a/html5/thumbnails/9.jpg)
![Page 10: Technology Marketing 3 Hoursonline](https://reader036.fdocuments.in/reader036/viewer/2022062613/544f466baf7959157d8b779a/html5/thumbnails/10.jpg)
45% of Leads will turn into a sale for someone
Only 10% will become a sale in 90 Days
22-25% will convert to a sale in 180 days
The average on-line buyer needs to be incubated for six months to a year.
The older the Lead the less competition.
![Page 11: Technology Marketing 3 Hoursonline](https://reader036.fdocuments.in/reader036/viewer/2022062613/544f466baf7959157d8b779a/html5/thumbnails/11.jpg)
What you need vs. What you wantCost Plan / BudgetConsumer ReportsOn-Line Community SupportProfessional AssistanceWhat is Valuable vs. Convenient Professional Opinion vs. Frustrated
Users
![Page 12: Technology Marketing 3 Hoursonline](https://reader036.fdocuments.in/reader036/viewer/2022062613/544f466baf7959157d8b779a/html5/thumbnails/12.jpg)
_________________________________________________
![Page 13: Technology Marketing 3 Hoursonline](https://reader036.fdocuments.in/reader036/viewer/2022062613/544f466baf7959157d8b779a/html5/thumbnails/13.jpg)
It’s a tool to provide better service
It’s a Lead Generator
Advertisement Necessity
We only use 10% of our available software on our PCs
![Page 14: Technology Marketing 3 Hoursonline](https://reader036.fdocuments.in/reader036/viewer/2022062613/544f466baf7959157d8b779a/html5/thumbnails/14.jpg)
Don’t assume they prefer e-mailGet a face to face meeting as
soon as possibleMeet with Client when getting
Documents SignedRemember technology is a tool
and not a replacement for YOU!Be PatientUse the PHONE
![Page 15: Technology Marketing 3 Hoursonline](https://reader036.fdocuments.in/reader036/viewer/2022062613/544f466baf7959157d8b779a/html5/thumbnails/15.jpg)
NAR Statistics (2007) On-Line Consumers◦34% are between 25-34 years of age◦65% are Married◦17% are Single Females◦8% are Single Males◦Median income is $70,700 per year
![Page 16: Technology Marketing 3 Hoursonline](https://reader036.fdocuments.in/reader036/viewer/2022062613/544f466baf7959157d8b779a/html5/thumbnails/16.jpg)
Buyers First Learned of homes by:◦Realtor 40% of the Time◦Internet 20% of the Time
![Page 17: Technology Marketing 3 Hoursonline](https://reader036.fdocuments.in/reader036/viewer/2022062613/544f466baf7959157d8b779a/html5/thumbnails/17.jpg)
![Page 18: Technology Marketing 3 Hoursonline](https://reader036.fdocuments.in/reader036/viewer/2022062613/544f466baf7959157d8b779a/html5/thumbnails/18.jpg)
Easily DazzledInformation HungryUsually between 23 and 44 years oldWant Constant InteractionTypically not very loyalEasy to get information toWant Tech Savvy Agent
![Page 19: Technology Marketing 3 Hoursonline](https://reader036.fdocuments.in/reader036/viewer/2022062613/544f466baf7959157d8b779a/html5/thumbnails/19.jpg)
![Page 20: Technology Marketing 3 Hoursonline](https://reader036.fdocuments.in/reader036/viewer/2022062613/544f466baf7959157d8b779a/html5/thumbnails/20.jpg)
Get the Client’s InformationMake DisclosuresSend just enough information…Call and Introduce yourself and
ServicesArrange MeetingContinue Communicating via
Client’s Preference
![Page 21: Technology Marketing 3 Hoursonline](https://reader036.fdocuments.in/reader036/viewer/2022062613/544f466baf7959157d8b779a/html5/thumbnails/21.jpg)
Must have legitimate return e-mail address
Clear and Conspicuous notice of the recipients opportunity to “opt-out”
Clear and Conspicuous notice of Solicitation
![Page 22: Technology Marketing 3 Hoursonline](https://reader036.fdocuments.in/reader036/viewer/2022062613/544f466baf7959157d8b779a/html5/thumbnails/22.jpg)
E-mail is to be used for:◦Responses to Inquires◦Contact Clients and firms involved in
a transaction◦Remain in contact with former client◦Promote Property Listings
![Page 23: Technology Marketing 3 Hoursonline](https://reader036.fdocuments.in/reader036/viewer/2022062613/544f466baf7959157d8b779a/html5/thumbnails/23.jpg)
Agents name and licensed status must be disclosed on all solicitations or business related pages and e-mails.
Brokerage Name, address and phone number must appear on all webpages in the first viewable section.
Both must disclose all the locations in which they hold a license.
![Page 24: Technology Marketing 3 Hoursonline](https://reader036.fdocuments.in/reader036/viewer/2022062613/544f466baf7959157d8b779a/html5/thumbnails/24.jpg)
All internet advertisement is under the direct supervision of the Broker.
Instant messages are exempt so long as previous disclosures have been made.
Chat Rooms – Disclosure must be made in ever instant that business services, recommendations or solicitations is to be made.
![Page 25: Technology Marketing 3 Hoursonline](https://reader036.fdocuments.in/reader036/viewer/2022062613/544f466baf7959157d8b779a/html5/thumbnails/25.jpg)
Banner Ads – Disclosure link must be disclosed on the banner itself, can be a hyper-link.
Cannot show listings “For Sale” if they are under contract or sold.
NAR Rule – “REALTOR” cannot be used with any adjectives
![Page 26: Technology Marketing 3 Hoursonline](https://reader036.fdocuments.in/reader036/viewer/2022062613/544f466baf7959157d8b779a/html5/thumbnails/26.jpg)
GoogleGoogle
![Page 27: Technology Marketing 3 Hoursonline](https://reader036.fdocuments.in/reader036/viewer/2022062613/544f466baf7959157d8b779a/html5/thumbnails/27.jpg)
![Page 28: Technology Marketing 3 Hoursonline](https://reader036.fdocuments.in/reader036/viewer/2022062613/544f466baf7959157d8b779a/html5/thumbnails/28.jpg)
![Page 29: Technology Marketing 3 Hoursonline](https://reader036.fdocuments.in/reader036/viewer/2022062613/544f466baf7959157d8b779a/html5/thumbnails/29.jpg)
![Page 30: Technology Marketing 3 Hoursonline](https://reader036.fdocuments.in/reader036/viewer/2022062613/544f466baf7959157d8b779a/html5/thumbnails/30.jpg)
![Page 31: Technology Marketing 3 Hoursonline](https://reader036.fdocuments.in/reader036/viewer/2022062613/544f466baf7959157d8b779a/html5/thumbnails/31.jpg)
Facebook DemographicsFacebook Demographics170% Growth in 35-45 year olds in
past yearAverage age of a user is 32Majority are College GraduatesLargest increase of users are those
over 55 in the past year175 million active usersAverage users have 120 friends18 million update dailyOver 3 Billion minutes spent on
Facebook daily◦ Source: http://www.facebook.com/press/info.php?statistics
![Page 32: Technology Marketing 3 Hoursonline](https://reader036.fdocuments.in/reader036/viewer/2022062613/544f466baf7959157d8b779a/html5/thumbnails/32.jpg)
![Page 33: Technology Marketing 3 Hoursonline](https://reader036.fdocuments.in/reader036/viewer/2022062613/544f466baf7959157d8b779a/html5/thumbnails/33.jpg)
Market InformationLimited Personal InformationNo Degrading CommentsAvoid Extended MenusEmotional Triggers
![Page 34: Technology Marketing 3 Hoursonline](https://reader036.fdocuments.in/reader036/viewer/2022062613/544f466baf7959157d8b779a/html5/thumbnails/34.jpg)
![Page 35: Technology Marketing 3 Hoursonline](https://reader036.fdocuments.in/reader036/viewer/2022062613/544f466baf7959157d8b779a/html5/thumbnails/35.jpg)
Using Bad Photos as a Marketing Tool?
![Page 36: Technology Marketing 3 Hoursonline](https://reader036.fdocuments.in/reader036/viewer/2022062613/544f466baf7959157d8b779a/html5/thumbnails/36.jpg)
![Page 37: Technology Marketing 3 Hoursonline](https://reader036.fdocuments.in/reader036/viewer/2022062613/544f466baf7959157d8b779a/html5/thumbnails/37.jpg)
www.WikiMLS.com
![Page 38: Technology Marketing 3 Hoursonline](https://reader036.fdocuments.in/reader036/viewer/2022062613/544f466baf7959157d8b779a/html5/thumbnails/38.jpg)
www.LowesRealtorBenefits.cwww.LowesRealtorBenefits.comom
![Page 39: Technology Marketing 3 Hoursonline](https://reader036.fdocuments.in/reader036/viewer/2022062613/544f466baf7959157d8b779a/html5/thumbnails/39.jpg)
www.RealBird.comwww.RealBird.com
![Page 40: Technology Marketing 3 Hoursonline](https://reader036.fdocuments.in/reader036/viewer/2022062613/544f466baf7959157d8b779a/html5/thumbnails/40.jpg)
www.postlets.comwww.postlets.com
![Page 41: Technology Marketing 3 Hoursonline](https://reader036.fdocuments.in/reader036/viewer/2022062613/544f466baf7959157d8b779a/html5/thumbnails/41.jpg)
SkypeSkype Twitter
![Page 42: Technology Marketing 3 Hoursonline](https://reader036.fdocuments.in/reader036/viewer/2022062613/544f466baf7959157d8b779a/html5/thumbnails/42.jpg)
![Page 43: Technology Marketing 3 Hoursonline](https://reader036.fdocuments.in/reader036/viewer/2022062613/544f466baf7959157d8b779a/html5/thumbnails/43.jpg)
![Page 44: Technology Marketing 3 Hoursonline](https://reader036.fdocuments.in/reader036/viewer/2022062613/544f466baf7959157d8b779a/html5/thumbnails/44.jpg)
![Page 45: Technology Marketing 3 Hoursonline](https://reader036.fdocuments.in/reader036/viewer/2022062613/544f466baf7959157d8b779a/html5/thumbnails/45.jpg)
CarolineVABlog.comCarolineVABlog.com
![Page 46: Technology Marketing 3 Hoursonline](https://reader036.fdocuments.in/reader036/viewer/2022062613/544f466baf7959157d8b779a/html5/thumbnails/46.jpg)
![Page 47: Technology Marketing 3 Hoursonline](https://reader036.fdocuments.in/reader036/viewer/2022062613/544f466baf7959157d8b779a/html5/thumbnails/47.jpg)
www.jott.comwww.jott.com
![Page 48: Technology Marketing 3 Hoursonline](https://reader036.fdocuments.in/reader036/viewer/2022062613/544f466baf7959157d8b779a/html5/thumbnails/48.jpg)
![Page 49: Technology Marketing 3 Hoursonline](https://reader036.fdocuments.in/reader036/viewer/2022062613/544f466baf7959157d8b779a/html5/thumbnails/49.jpg)
www.Picnik.comwww.Picnik.com
![Page 50: Technology Marketing 3 Hoursonline](https://reader036.fdocuments.in/reader036/viewer/2022062613/544f466baf7959157d8b779a/html5/thumbnails/50.jpg)
![Page 51: Technology Marketing 3 Hoursonline](https://reader036.fdocuments.in/reader036/viewer/2022062613/544f466baf7959157d8b779a/html5/thumbnails/51.jpg)
![Page 52: Technology Marketing 3 Hoursonline](https://reader036.fdocuments.in/reader036/viewer/2022062613/544f466baf7959157d8b779a/html5/thumbnails/52.jpg)
www.Realtor.org/Library
www.Realtor.org/Research
![Page 53: Technology Marketing 3 Hoursonline](https://reader036.fdocuments.in/reader036/viewer/2022062613/544f466baf7959157d8b779a/html5/thumbnails/53.jpg)
![Page 54: Technology Marketing 3 Hoursonline](https://reader036.fdocuments.in/reader036/viewer/2022062613/544f466baf7959157d8b779a/html5/thumbnails/54.jpg)
![Page 55: Technology Marketing 3 Hoursonline](https://reader036.fdocuments.in/reader036/viewer/2022062613/544f466baf7959157d8b779a/html5/thumbnails/55.jpg)