Technology in 2024

Jenee Neal & Erica Fantry

Comm 303-50

What’s to Come? Present day technology allows

us to use electronic messaging, video messaging on both telephones and computers, access books on mini computers, express and exchange our personal opinions on websites.

Future technology developments will effect all aspects of our lives: education, jobs, companies, businesses, and how we choose to communicate in our personal lives

Decline of Hand-Written Communication

With more communication technology becoming available, there seems to be less hand-written communications.

Notes and letters are a thing of the past. There is no need for organizational tools like address books, printed calendars, or reminder notebooks since many technology devices give this feature all in one. Take any iPhone or a Microsoft Surface RT tablet for example.

From grades K-12 and many college courses, lessons are taught through online presentations and digital projectors. Many schools also provide each student with a laptop or iPad for notes and research.

Decline of Face-To-Face Communication

Social Interactions will highly decline by 2024.

Many people believe it is easier to share information through a text message, phone call, or a form of social media.

Instead of talking about our problems with friends, we tweet about it instead. This trend will continue over the next decade.

Life through a Screen

Technology has become very convenient in our society today, almost too convenient. There are many downfalls that are taking away from other types of communications.

As technology advances, more people are beginning to solely live life through a screen. Within the next ten years, voice activated technology will become more popular.

Television in 2024 Due to the convergence of computers and

television through Smart TVs, traditional TVs will cease to exist in 20 years

According to Hachman, TV networks will be dead in 20 years, replaced with a system of computerized content that will be molded to our individual preferences (2011).

Television in 2024

1. Instead of using remotes, consumers will use gesture-and voice-based controls.

2. Large, thin, portable screens will replace the traditional TV. They will be displayed on walls, mirrors, and elsewhere.

3. Personalized ads: Users will be able to point and click on an item used by a TV character: a drink or a shirt, and future ads will target the user’s interests.

(Hachman, 2011)

Uses and Gratifications

People actively seeking to use different media to fulfill different needs

“Uses and Gratifications of television studies have found that people watch television for information, relaxation, to pass time, by habit, excitement, and for social utility.” (Grant & Meadows, 2012, p. 31)

Uses and Gratificationsand 2024 Television

The dissolution of traditional TVs will cause consumers to develop different needs for how they will continue to watch their scheduled programs

Consumers will seek out new television technology because based on these needs such as: wanting to watch TV anywhere, having personalized ads, and wanting an interactive experience.

Consumers won’t need a remote anymore because the new TV technology will have voice activated controls

Smart Phones in 2024There will be no use for landline household telephones in 2024

due to the increased usage of smart cell phones

Tim Lampe and Stewart Scott-Curan predict that in 15 years smartphones

will evolve into wearable devices with augmented reality. These

smartglasses provide a constant stream of content and advertisement directly into the user's field of vision.

They also predict that in 50 years, the wristphone will develop and will

include hologram features and voice activation. This type of phone technology has already started

development with The Circret Smart Bracelet. This wearable bracelet can

project a touch controlled screen onto your arm.

Social Information Processing

“People make adoption decisions and other evaluations of technologies based upon objective characteristics of the technology. Use is also determined by subjective factors such as the attitudes of coworkers, vicarious learning, or watching others’ experiences.” (Grant & Meadows, 2012, p. 29)

This theory will cause more interests in new smart phone developments

Social Information Processingand 2024 Cell Phones

Future consumers will adopt this new technology by gathering all possible information about the product. Through researching the product, learning about their peers’ experience with the new product, and by testing the product out themselves.

The interest in new cell phone features will be adopted through advertisements, personal experience and word-of-mouth.

Consumers like to know that what they invest in will have long term benefits so by using the social information processing theory they will get that reassurance about new technologies.

Use of Social Media Emerging in Potential Employers

Navigation & Safety with Vehicles in 2024

In the next few years, navigation options and safety features will continue to become more advanced in vehicles. Say goodbye to any sort of paper map.All transportation systems will be equipped with the latest in GPS services and step by step navigation such as On-Star.Your vehicle will be able to:

Alert you when there is an accident so you can avoid certain roads and highways.

Use emergency services such as unlocking your door if you left a key inside, calling a tow service, alerting road side assistance, and even alerting the authorities right away if your car gets into an accident.

Besides an increase in safety features and navigation, cars and trucks will be able to communicate with other vehicles by giving reports on traffic, weather, cars switching lanes, and parking help. For example, with parallel parking the vehicle will say, “Turn your steering wheel to the right and reverse 2 inches more. Now stop. You are an inch away from the curb. Good job!”

Roger’s Diffusion of Innovation

Rogers’ Diffusion of Innovation (1995) features diffusion from a changed communication framework to study the effects of all the components involved in the communication process on the rate of adoption. Rogers identified the differences both in people and in the innovation. The theory includes guidelines for the change agents about what features they can build into the innovation to create its acceptance by the intended adopter. Rogers also identified the sequence of change agent roles (Standford.edu):

To develop a need for change.

To establish an information-exchange relationship.

To diagnose problems.

To create an intent in the client to change.

To translate an intent to action.

To stabilize adoption and prevent discontinuance.

To achieve a terminal relationship

Roger’s Theory Continued..

Rogers Diffusion of Innovation Theory includes:

Knowledge, Persuasion, Accept/Reject, Confirmation, and Implementation.

Rogers Theory and Navigation/Safety in Vehicles

One of the main ideas behind Rogers’ theory is that it is used to diagnose a problem. The newer communication technology features we will see in vehicles of 2024 will find a problem, diagnose them, and help get to a solution.

Another way it fits in with this technology is that it has developed an information exchange system, contacting people who can help you find your destination and get you out of emergency situations.

Coming to a Conclusion

The year 2024 will bring more advanced forms of communication technology that will cause

a decrease in natural human intellect and face-to-face interactions.

References

Grant, A. E. & Meadows, J. H. (2012). Communication Technology Update and Fundamentals. Waltham: Taylor & Francis Group.

Hachman, M. (2011). The Future of TV: No Networks, Remotes…or TVs?

Lampe, T. & Scott-Curran, S. (2012). Smartphone of the future will be in your brain.

Rogers, Everett. (1995). Diffusion of Innovations.