Technology Giant of the 21st Century

PRESENTED BY: Paula Kim, Jennifer Novelli, Lei Peng and Jessica Khalil

October 28, 2008

Public company focused on search services Operates web sites at many international

domains Corporate clients: advertisers (cost effective

advertising, content publishers (revenue generating search services)

Products & Services

Components

Gmail Google Transit Google Maps Google Scholar Google Glossary Google Notebook Google Chrome Google Phone Android software

Phone and Android

Google Phone rivals Apple’s iPhone Android software Gives users freedom to download coded apps from other developers

in the U.S.:

Company Philosophy:

Never settle for the best

Has proven this through innovation of technology and increasing the value of it’s products.

Expansion into a new market by creating their own internet browser. Identifying consumer’s needs and creating a browser that’s

satisfied those needs. Start from scratch with the basic browser and innovate from there. Launched September 2, 2008 Features:

- High Speed: Chrome's average per-page rendering time clocked in at 77.28 milliseconds (Internet Explorer 220.64 ms)- Security: Multi-process architecture- Stability: Each web application is run in its own environment - Simplicity: No menus or toolbars.

Following the path of Chrome

Initial Problems with Chrome:

- If you left a tab while it was loading, it wouldn’t load- Wouldn’t load some pages (video sites)- Wouldn’t load with Windows Vista- Doesn’t work with MAC computers

How Google Has Reacted:- List of “Known Issues” online - Listen to customers’ problems- Has fixed most of the problem- Developing MAC version

Beginning of the “Browser War”- Internet Explore 8, Firefox 3.1, and Apple Safari

in ChinaFrom global to local

2000• Generic Chinese version of Google

2005• Research center launched

2006• Google.cn launched

Tibetan freedom and international

developmentNo pro Tibet articles

Chinatibet news.com

Tibetan government website

Tibetan Riot

Difference between Google.com and Google.cn • Redirect to Chinese

websites • Selected articles

in China

2007--- Partner with China Mobile

Google search available on mobile phone

2008 --- Partner with Kingsoft.Powerword

Add new features on translation software

After Google.cn

Market Share:

~ In the U.S. ~

~ Internationally ~

- Domination of international search landscape- Search “audience” grew 10% (’06 - ’07); total Internet audience grew 8%

- France (27%) - Spain (21%)- U.S. (8%)

CoreSearchEntity Jul-08 Aug-08

Point ChangeAug-08 v. Jul-08

Total CoreSearch

100.0%

100.0% N/A

Google Sites 61.9% 63.0% 1.1

Yahoo! Sites 20.5% 19.6% -0.9

MicrosoftSites 8.9% 8.3% -0.6Ask

Network 4.5% 4.8% 0.3

AOL LLC 4.2% 4.3% 0.1

Share of Searches (%)

http://marketshare.hitslink.com/report.aspx?qprid=4&qpmr=100&qpdt=1&qpct=3&qptimeframe=M

http://digitaldaily.allthingsd.com/20080918/report-google-search-market-share-huge-again/

TOTAL MARKET SHARE – SEPT. 2008

Competition &

…The Pact

~ Argument for ~ Serve advertisers & usersmore efficiently Not a merger Wouldn’t remove a competitor Wouldn’t prevent Yahoo! from making similar arrangements No price increases for Google advertisers Google has been in contactwith antitrust regulators

~ Argument against ~ Objection against alignment of2 largest players in Internet ads(Antitrust challenges) Would create a strategic barrieragainst Microsoft Online search advertising toocomplicated

&- June 2008 - Yahoo! announced a non-exclusive partnership with rival Google

- Still at an early stage in settlement negotiations, this pact would entail a 10-year deal

Monday Oct. 20, 2008 CEO Eric Schmidt - Google will make fewer acquisitions

and hire at a slower rate Advertising budgets are “under stress” Profit growth slowed to its lowest level this year last

quarter Sales down 45% in 2008 due to investor concerns that a

weakening global economy will hurt ad sales Predicted loss in sales through 2010: $6.7 billion Schmidt endorsed Obama Oct. 20

CEO Eric Schmidt

& The Economy Today

Barack Obama with Schmidt at Google – Nov. 2007

~ Financial Crisis ~

SourcesSlides 11-13

http://googleblog.blogspot.com/2006/02/testimony-internet-in-china.html http://www.nytimes.com/2006/04/23/magazine/23google.html?

pagewanted=1&_r=2&ex=1303444800Slides 14-17

http://news.cnet.com/8301-13860_3-9967498-56.html http://news.cnet.com/8301-10784_3-9967369-7.html?tag=mncol;txt http://digitaldaily.allthingsd.com/20080918/report-google-search-market-share-h

uge-again/ http://searchenginewatch.com/showPage.html?page=3625072 http://marketshare.hitslink.com/report.aspx?

qprid=4&qpmr=100&qpdt=1&qpct=3&qptimeframe=M http://online.wsj.com/article/SB122393254528030085.html?

mod=googlenews_wsj http://www.time.com/time/magazine/article/0,9171,1158961,00.html