Technology Changes, People Don't: Rethinking Work
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15-Sep-2014 -
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Transcript of Technology Changes, People Don't: Rethinking Work
Ayelet Baron Chief Instigator
http://ayeletbaron.com
http://twitter.com/ayeletb
http://slideshare.net/ayeletb
http://linkedin/in/ayeletbaron
h"p://vermeire+m.com/2011/09/
Technology Changes, People Don’t—
Rethinking Work
x
a
Outcomes
§ Create a truly “social business” § Enable “future of work” § Experimenting culture/Reverse Mentoring ➥ Top 3 “Best Company to Work For” 3+ years ➥ 300 new R&D jobs in Canada; $25M grant
from the Province of Ontario – and just the start
➥ Advisor to Federal, Provincial and City Governments
➥ “Connected North” ➥ From #4 to #2 in Cisco
⇒ Global engagement ⇒ Emerging Markets à Public-Private
Partnerships ⇒ Cisco Leadership Fellowship – Social Media
for Social Good
⇒ Leadership by example ⇒ Integrating Social into Business (we’ve
always been social) ⇒ Multi-generational Workforce and Social
Media ⇒ Adoption
1800s: People Are Not As Connected Outside their Community
Religious Institutions, state, monarchy dictate the agenda
Face-to-Face
Community
Enter The Age of Mass Media Connecting People to Information and People
Social Media Age Everything is Connected
h"p://blogs.cisco.com/
We Trust Strangers
PRE MEDIA AGE MASS MEDIA AGE
SOCIAL MEDIA AGE
Religious Institutions, state, monarchy dictate the agenda
Consumers dictate
Consumers influence channels
Professional media dictate
Any-to-Any
Many-to-Many
We Trust Strangers
PRE MEDIA AGE MASS MEDIA AGE
SOCIAL MEDIA AGE
Consumers dictate
Consumers influence channels
Professional media dictate
Any-to-Any
Many-to-Many
Authority Declining
We Trust Strangers
PRE MEDIA AGE MASS MEDIA AGE
SOCIAL MEDIA AGE
Consumers dictate
Consumers influence channels
Professional media dictate
Any-to-Any
Many-to-Many
Authority Declining
Consumers Ability to Publish Content
THE RELATIONSHIP IS NO LONGER LINEAR
http://www.flickr.com/photos/timothyschenck/
Social media: Marketing and PR
Social Enterprise: People and processes
Agile
Transparent
Authentic Changing how we work and integrating tools into workflow
What Mo(vates Us?
give me the prestige of a
new title
give me something I want to do
give me $10,000
Source: http://www.time.com/time/interactive/0,31813,2048601,00.html
Technology Keeps Getting Faster
Source: http://pandasthumb.org/archives/2006/09/fun-with-homini-1.html
… But People Don’t Change As Fast
h"p://ncse.com/book/export/html/2201
h"p://www.ecns.cn/2012/10-‐01/29165.shtml
People are adopting (expensive) technology faster than an annual plan can accommodate
h"p://www.slideshare.net/LuminaryLabs/the-‐innova+on-‐myth
http://www.flickr.com/photos/kyra__m/4681259456/ People are now the weakest link
h"p://www.flickr.com/photos/hikingar+st/3000883712/sizes/m/in/photostream/
Image by Dave Gray, The Connected Company
We are on a collision course
© Ayelet Baron. All rights reserved. h"p://socialmediatoday.com/875521/wheres-‐passion-‐employee-‐engagement-‐and-‐money-‐wasted
h"p://socialmediatoday.com/875521/wheres-‐passion-‐employee-‐engagement-‐and-‐money-‐wasted
LET’S STOP MANAGING OUR INBOX
Executives spend two hours a day on e-mail
Use – and misuse – of email costs organizations up to
$16,000 per employee per year
© Ayelet Baron. All rights reserved. h"p://socialmediatoday.com/875521/wheres-‐passion-‐employee-‐engagement-‐and-‐money-‐wasted
h"p://socialmediatoday.com/875521/wheres-‐passion-‐employee-‐engagement-‐and-‐money-‐wasted
Future of Work
Co-creation
Hollywood model
Real Time Any where
Meaning Shared
Purpose
Relationships
Connecting Transnational Mobile Virtual
The social era will reward organizations that understand they can create more value with communities than they can
on their own −Nilofer Merchant, 11 Rules for Creating Value in the Social Era
www.duarte.com
Strategic Adoption Framework
THINK
INTERACT
Output: Purpose/ Roadma
p
Output: Value
Proposition
Leadership Say/Do
Buy-In Alignment
Business Integration
Why Do It? What’s the
Need?
Output: Risk and
Gap Analysis
DO ACT
What Should it
Do?
How Will it Get
Done? Living it
Output: Metrics
©Ayelet Baron. All Rights Reserved.
Awareness Understanding Translation Adoption Internalization
Drive awareness of
integrating new approaches into
day-to-day activities
Ensure understanding of
what needs to change to
increase sales revenue
Provide tools and knowledge
of how to integrate in day-to-day activities
Secure widespread shift
in behavior
Becomes how we work/sell/
build relationships
Behavior Change Model
In Summary
6
Organizations that Go Up and Down Hold You Back 1
Break down the silos 2
We compartmentalize crea(vity Try to control it, set targets, apply rules Make it the domain of par(cular job (tles Or box it into brainstorming sessions
It’s about enduring Relationships
3
4 There is no such thing as a social media strategy
5
Work Strategy
Another Tool
Tool
Adoption
More Tools
6 There is A Growing Need for Simplicity and Shared Values
paulisakson.com Think small
Keynotes Workshops Leadership Strategy
§ Ayelet Baron § http://ayeletbaron.com
http://twitter.com/ayeletb
http://slideshare.net/ayeletb
http://linkedin/in/ayeletbaron
This presentation was created not by one person, but by many. It’s a presentation about the power of connecting with people online and using communities to get it done
http://www.flickr.com/photos/pogonophobia/