Learning Objective:To consolidate learning, understand and act upon examiners comments.

All: Understand key areas to study for exam (Provide at least 1 example for each of the key areas highlighted by the examiner.)

Most: Independently investigate the key areas ( relate to WTF, Warp and 1st Sight Films)

Some: Independently investigate key aspects of the film industry and apply understanding of the issues to UK film industry and case studies.

Starter Activity: 1.Students to read out one of the statistics they have collected from the ‘BFI year book 2012’2. Each table to create a glossary of important terms.3. Assess understanding of the key issues to be studied for the exam.

Examiners Comments: ‘…more able candidates could develop an argument which could discuss and evaluate how technological convergence enables effective digital distribution, supports viral marketing campaigns, such as the Dark Knight or The Simpsons, creates media synergy and, for example, the use of Sony BMG to record the soundtrack, and merchandising tie in deals.

These able candidates could also evaluate how institutions and audiences used media technology across different platforms, for example on the iPod and other mobile devices/phones and the use of social networking sites to share and offer fan comments.

Candidates also discussed downloading (including the issue of internet piracy) films, but did not give specific examples of websites or how you could subsequently watch the movies.

On occasion candidates could offer criticism that independent and often British film releases which do not have the budget of major conglomerate film studio’s had to find alternative non- convergent methods of distribution and marketing.’