The impact of new technology on media industries

Criteria Pro ConQuality The quality of technology has helped to make films

better. For example HD cameras are now sued to get a more crisp clear picture.

HD cameras are very expensive and can be the difference between a media company making a good film and a bad film, this makes it harder for independent studios to make good films.

Cost-cutting Films now don’t cost as much to make and produce people can edit films and videos on their phones for example meaning that they don’t have to spend as much money on editing software.

This means that some people who have spent money on expensive software may not have the best films anymore because people who are ‘not known’ can make as good a production.

Piracy This makes it illegal for people to stream a film meaning that production companies can make as much money as possible

Online streaming sites make it easier for audience to illegally download a film and watch it therefore stopping the production company from getting any money.

Exhibition It has become easier to distribute more widely digitally meaning its easier to show more people your film in cinemas for example all over the world

Most cinemas now use digital copies of the film so by not making digital copies of your film you are limiting to where you can send your film for your audience to see

Marketing Social networking sites such as twitter and Facebook have made it easier for companies to market their film to their specific target audience through advertisements

Your target audience may not use social media and therefore you wont be able to advertise to them cheaply

The impact of new technology on media audiences

Criteria Pro Con

Access Audiences can now stream films in the comfort of their own home meaning that they don’t have to go out

Cinemas will not be able to make as much money because they wont be able to sell confectionary etc.

Marketing Social media sites are a quick and easy way of marketing your film and they can easily show to your target audience

If your audience don’t use social media then they may not know about your film meaning you wont make as much profit from your target audience

Audience as producers