How do you use technology to create social good?

Lauren  Pereira  

Photo-­‐  Paula  via  Flickr    

Technology  has  changed  how  we  live  and  interact  with  one  another  

Image-­‐  Ma<hew  G  via  Flickr    

More  than  half  of  us  -­‐-­‐  52  percent  -­‐-­‐  go  online  to  discuss  what's  on  our  minds,  according  to  a  2014  survey  by  Cone  CommunicaIons.  –  Carol  Stern  

Photo-­‐  Hermannyian  via  Flickr  Carol  Stern    

Social  Media  For  Social  Good:  Allows  us  to  raise  funds,  raise  awareness,  and  

raise  volunteers  

Photo-­‐  Jason  Howie  Sydeny  Eve  Matrix.  Module  4.  Social  Good  Vimeo.  June  6  2015.    

SOCIAL  GOOD  THROUGH  CLICKTIVISM    

The  goal  of  ‘Click<vism’  isn't  to  solve  problems;  it's  to  bring  awareness  to  a  cause  that  we  otherwise  wouldn't  know  about.    

Photo-­‐  Lokan  Sardari  via  Flickr  Stop  Pouring  Ice  on  ClickIvism.  Huffington  Post.  By  Ritu  Sharma    

 AWARENESS  

Craig  and  Mark  Kielberger:  the  greatest  strength  of  social  media  acIvism  is  raising  interacIons  awareness  for  causes  it  can  do  so  on  an  unprecedented  scale      

Photo  via  Flickr  A  click  is  not  enough  to  have  impact  on  the  world.  Craig  and  Marc  Kielburger    

   Organic  hashtags  which  have  as  a  result  of  parIcular  events  have  been  successful,  in  that  they  have  opened  up  a  space  to  curate  discussions  and  images  of  important  issues  

Photo-­‐  Misspixels  via  flickr  Raevyn  Goates.  ClickIvism  Interview:  Advantages  and  Pi[alls  of  Social  Media  AcIvism.    

FUNDS  

With  over  $22  billion  donated  online  in  2010  (approximately  8%  of  total  giving),  up  from    around  $7  billion  in  2006    (around  2%  of  total  giving),    online  giving  con<nues  to  show    significant  year-­‐over-­‐year    growth.    

Photo-­‐  Yukiko  Matsuko  via  Flickr  Fundraising  through  online  social  networks.    By  Marco  CasIllo  Journal  of  Public  Economics:  h<p://mason.gmu.edu/~rpetrie1/JPubEcon_Fundraising_through_online_social_media_2014.pdf        

MOBILE  GIVING  

2010 Haiti earthquake: American Red Cross organized efforts- mobile giving was a big part of fundraising- public sent 10$ by texting Haiti 90999- raised $43 million in text donations  

Photo  via  Flickr  Sydeny  Eve  Matrix.  Module  4.  Social  Good  Vimeo.  June  6  2015.      

 

Photo-­‐  Emporio  State  University  via  Flickr    

The  ALS  associa<on    says  the  icebucket  challenge    has  led  to  a  30  –  100    percent  increase  in    par<cipa<on  in  tradi<onal    fundraising  ac<vi<es,  like    sponsored  walks  

Photo-­‐  Transwestern  via  Flickr  Raevyn  Goates.  ClickIvism  Interview:  Advantages  and  Pi[alls  of  Social  Media  AcIvism.        

SOCIAL  GOOD  THROUGH  SOCIAL  GAMING    

The  fastest  growing  segment  of  entertainment  is  evolving  into  a  new  force  of  digital  acIvism  and  facilitaIng  social  change.    

Photo  via  Flickr  Why  Video  Games  Are  Scoring  Big  for  Social  Good.  h<p://mashable.com/2011/01/18/games-­‐social-­‐good/    

WETOPIA    

BROUGHT  TANGIBLE  GOOD  TO  THE  WORLD  JUST  BY  ENCOURAGING  GAMERS  TO  PLAYWETOPIA  

Photo-­‐  Gaming  Lives  via  Flickr  Erica  Swallow        

JOY  KINGDOM  

focused  on  animal  welfare:  53,000  bowls  of  food  for  cats  and  dogs  at  animal  shelters  and  bedding  for  more  than  7,000  rescued  farm  animals.  

Photo-­‐  Dieter  Meuller  via  Flickr  

SOJO STUDIOS

Gives 50% of its profit to the charities it works with, including: Save the

Children Children’s Health Fund  

The Humane Society of the United States

Best Friends Animal Society.  

Photo  Via  Flickr    Erica  Swallo      

“Social  media  as  a  medium  for  connecIng,  organizing  and  

communicaIng  is  powering  and  spreading  democracy  far  be<er  than  billions  of  dollars  of  aid  or  war  in  

corners  of  world  very  resistant  to  such  change”  

Photot  via  Flickr  Rita  Sharma    

Technology  and  social  media  have  an  enormous  power  which  must  be  harnessed  to  achieve  social  good    

Photo-­‐  Elena  via  Flickr    

Social Media = awareness + funds + volunteers = Social Good

Reference  List  •  How  Social  Games  Are  Changing  the  World.  Forbes.  By  Erica  Swallow  :  

h<p://www.forbes.com/sites/ericaswallow/2013/03/23/social-­‐games/  •  In  Praise  of  ClickIvism.  Huffington  Post.  By  Caryl  M.  Stern:  

h<p://www.huffingtonpost.com/caryl-­‐m-­‐stern/in-­‐praise-­‐of-­‐clickIvism_b_6978314.html    •  The  Power  of  Social  Media.  Ritu  Sharma.  h<p://www.huffingtonpost.com/ritusharma/power-­‐of-­‐social-­‐media-­‐

dem_b_6103222.html  •  Despite  CriIcism  ClickIvsim  Promotes  EffecIve  Social  Change.  Retrieved  from  h<p://www.theultraviolet.com/wordpress/

2014/05/despite-­‐criIcism-­‐clickIvism-­‐promotes-­‐effecIve-­‐social-­‐change/  •  Raevyn  Goates.  ClickIvism  Interview:  Advantages  and  Pi[alls  of  Social  Media  AcIvis

h<p://crosspollinatesoluIons.com/2014/10/07/clickIvism-­‐interview-­‐advantages-­‐and-­‐pi[alls/  •  Fundraising  through  online  social  networks.    By  Marco  CasIllo  Journal  of  Public  Economics:  

h<p://mason.gmu.edu/~rpetrie1/JPubEcon_Fundraising_through_online_social_media_2014.pdf    •  Stop  Pouring  Ice  on  ClickIvism.  Huffington  Post.  By  Ritu  Sharma  •  Why  Video  Games  Are  Scoring  Big  for  Social  Good.  h<p://mashable.com/2011/01/18/games-­‐social-­‐good/