Technologies and Promotion of Culture in a Globalizing W orld
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Transcript of Technologies and Promotion of Culture in a Globalizing W orld
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Technologies and Promotion of Culture in a Globalizing World
Chapter 3
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O What are your favorite 5 movies?
O Most movies and television are made outside of Canada.
O Your personal choice reflect your personal and cultural identity.
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O In this chapter we will be looking at the effects of technology in media and communications.
O We will also look at how this communication promotes language within society.
O Where does this symbol come from?
O Why are the Vancouver Olympics using this symbol?
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Universalization of Popular Culture and Hybridization
O You have an effect on the creation of popular culture.
O MoviesO MusicO T.V.
O How are you influenced by the popular culture?
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O Most of the culture we engage in is created somewhere outside Canada.
O Corporations create the, films, T.V., fashion and music consumed in the world.
O This means that many people experience the same culture.
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O This is called the universalization of popular culture.
O People use media and communications technology to create hybrid cultures.
O This is called hybridization.
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To what extent do media and communications technologies affect
identity?
O How do they affect the identities of Canadians?
O There are many media transnational corporations that will affect all of our lives.
O In the 1990s many mergers between companies both foreign and locally owned changed who was in control of what is out there.
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O There are many concerns of the ownership of the media and how it affects on the globe.
O How would this affect culture in Canada?
O Iran and Iraq?O Read advantages and
disadvantage on page 50
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Advantages of Transnationals
O They have large financial and human resources to create new media.
O Many people enjoy the media products created by these corporations.
O They can use their control of the media to express voices of diverse culture.
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Concerns About Transnationals
O They have too much influence over world culture. For example if only a few corporations control the news outlets, such as websites, TV stations, and newspapers, whose view will be represented.
O Smaller, diverse media cannot compete financially with transnationals.
O Transnationals do not use their power to express voices of diverse cultures.
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Canadian Film:Why are Canadians not Watching?
O We watch way more American films than Canadian.
O You could say we prefer them over Canadian.
O Why?O Most Canadian
movies are not distributed by these transnationals.
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O Canadian films depend on independent production and distribution.
O Profit is a main goal of movie making, not the story or the attempt to change the way a person thinks.
O Independent films will usually run in small theatres that are not owned by a transnationals
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O Read David Putnam’s idea and opinion on page 51.
O In Quebec it is very different because of the language, music is the same!
O In December 2005 three of the top films in theatres were created in Quebec(2) and France(1)
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O How would strong regional film industries affect the identities of the country they are from?
O Hybridization happens when people mix traditional culture with new culture.
O This will allow you to express your identity different from those around you.
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O Many people believe that people will lose unique personal and cultural identity through hybridization.
O New MixesO Read page 52.
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Diversification of Culture and Identities
O How do media and communications technologies affect cultural diversity?
O How often have you seen teenagers portrayed in a way that bothered you or was wrong?
O Does it make you want to control what the media is saying and doing?
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Canadian BroadcastingO Canada has always
been on the leading edge of broadcasting starting with the telegraph in the 1840s to the telephone, radio, telephone and television.
O Today satellites and internet has caused a major change in our society.
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O Canada has both public and private broadcasters.
O CBC is an example of public broadcaster and Global is an example of a private broadcaster.
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Who should control the airwaves?
O In Canada it is the CRTC that controls and regulates what is on radio and television.
O They also control the amount of Canadian content on both.
O They help promote Canadian culture.
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The DebateO Read page 55
and the debate about the CBC and the CRTC.
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Broadcasting Francophone Cultures around the world
O TV5 is a French Language network that was created in 1984.
O It was created for anyone in any country that speaks French.
O They create francophone broadcasting that is for all francophone culture.
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O CBC radio is also presented in French in Canada.
O All Canadian broadcasting must have 15% Canadian content.
O Diverse cultural TV and radio is common.
O APTN is another example of cultural TV.
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O On this channel they will show things that are important to the culture.
O It was the world’s first aboriginal TV station.
O They have 25% of programming is in English and 15% in French.
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Promoting Languages and Culture
O What is a minority language?
O Global forces have threatened minority languages in the world.
O Transnationals will broadcast in the language of the majority.
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O Many indigenous groups and minorities are ignored
O Lately there has been more focus on servicing the minorities.
O Money can be made on these services.
O More and more we are bringing minorities into Canada.
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The Roots of official bilingualismO Two major languages
have been a focus on Canada, English and French.
O 1 in 5 people in Canada are of Canadien descent.
O Many people study in Francophone schools or study it for a second language.
O Today it is cool for kids to speak a second language.
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Strategies for promoting an official Language
O Promoting minority language needs support from government source to start.
O What were the goals in the founding of Canada?
O Create a country of two founding peoples ands allow them to live together
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O Bilingualism occurred over time.O Stamps became
bilingual in 1927O Bank notes in
1936
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Canada’s CRTC: successful promoter of culture?
O Its purpose is to regulate and promote Canadian culture in the broadcast media.
O It is governed by the Broadcasting Act of 1991.
O This Act is meant to ensure that all Canadians have access to a wide variety of high quality Canadian promgraming.
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O They do ensure how much Canadian content there is in TV and radio.
O It does support Canadian culture with exposure.
O Another view is that it prevents people from seeing and hearing what they want.
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O See page 63 for points on whether a show can be classified as Canadian or not.