SYSTEMATIC SYSTEMATIC INNOVATIONINNOVATION

thanks to

Osborn

QFD

DFMAToC

Taguchi

TRIZ

FunctionAnalysis

DeBono

6

NLP

Kepner-Tregoe

Pugh

CPSKansei

MA

Simplex

Shainin

WOIS

Chaos Theory

MAJORITY OF WORLDWIDE INNOVATION METHODS

OVER 2.5 MILLION PATENTS

Copyright:Copyright: This presentation was This presentation was not made by me and I took it from not made by me and I took it from CREAXCREAXInformation is in the next slide. Information is in the next slide.

I just put it somewhere i can find I just put it somewhere i can find it quicklyit quickly

Tangible Benefitis what makes

Systematic Innovationdifferent from other creativity methods

Mlk. Plumerlaan 101 - 113B-8900 Ieper

Belgium

www.creax.com Tel.: +32 57 22 94 80info@creax.com Fax: +32 57 22 94 81

Top 10 INNOVATION PARTNERSTop 10 INNOVATION PARTNERS

• MASTERFOODS C.V.• GLACIO NV• MARS LLC• GOODYEAR• BEKAERT NV• CONCORDIA TEXTILES NV• PROCTER & GAMBLE EUROCOR NV• SHELL • ATLAS COPCO AIRPOWER NV• SOLVAY• HEWLETT-PACKARD

Role in the Innovation ProcessRole in the Innovation Process

INNOVATIONROADMAP

LONG TERMINNOVATION

INNOVATIONCULTURE

INNOVATION R&D STRATEGY

OWNERSHIPREQUIREMENTS

INNOVATION & IP PROTOTYPING

HI SPEED RESPONSIVENESS

IDEA GENERATION

COMPETENCES

PROBLEM SOLVING

COST EFFICIENCY

PATENT SURVEYS

IDEA RESOURCE

DOMAIN KNOWLEDGE

INNOVATION

PARTNERSHIP

TOOL SUPPORT

NEEDS and WANTS

innovation studies

problem solving

solution marketing

process innovation

cost cutting

patent projects

innovation culture

training and tools

Reinventing the wheel?

CREAX FREE RESOURCESCREAX FREE RESOURCES

CREAX.net and trends.CREAX.net

OVER 1000 HIGH QUALITY LINKS

creativity test

CREAX function database

CREAX newsletter

innovation = value creationinnovation = value creationvalue = performance – ( harm + interface + cost )

dominant factor in time:

• performance innovation

• sustainable innovation

• ergonomic innovation

• economic innovation

more +

more for less

more -

less +

less -

less for less

?

CASE: TIENSE SUIKER

VALUE CREATIONVALUE CREATION

Conception

Val

ue

Time

Birt

hG

row

th

Maturity

End

VALUE = PERFORMANCE - (HARM + INTERFACE + COST)

Limit of Capability

Target ValueINNOVATION

Three possibilities• Doing the same in another way• Taking a jump to a new stage in the

evolution trend(s)• Solving a conflict / contradiction

1942

1968

Actual System

New system

“Solutions change, functions stay the same”

Take the water Take the water out of the glassout of the glass(Don’t touch the glass)

Acoustic CavitationAcoustic VibrationsArchimedes’ PrincipleBernoulli’s TheoremBoilingBrush ConstructionsCapillary CondensationCapillary EvaporationCapillary PressureCoanda EffectCondensationCoulomb’s LawDeformationElectrocapillary Effect

ElectroosmosisElectrophoresisElectrostatic InductionEllipseEvaporationFerromagnetismForced OscillationsFunnel EffectGravityInertiaIonic ExchangeJet FlowLorentz ForceMagnetostrictionMechanocaloric Effect

OsmosisPascal LawResonanceShock WaveSpiralSuper Thermal ConductivitySuperfluiditySurface TensionThermal ExpansionThermocapillary EffectThermomechanical EffectUltrasonic Capillary EffectUltrasonic VibrationsUse of foamWetting

How many ways do we know to MOVE a Liquid?

Knowledge of all fields!Knowledge of all fields!

FUNCTION DATABASE:

How many ways exist to perform a certain function?

ABSTRACTION

Example Procter & Gamble

OBJECTIVE: To sell more washing powder

OBJECTIVE: To sell more ‘cleaned clothes’

Desorption Acoustic cavitation Acoustic vibration Cavitation Jet erosion Electro-erosion Electron impact desorption Laser evaporation Ion beam Redox reactions Hydrodynamic cavitation Laser gettering Longitudinal ultrasonic oscillation Ultrasonics Friction Cryolysis Photo-oxidation Optohydraulic effect Electrical explosion Thermo-destruction Dissolution Electro-rheological effect Brushes Electrolysis

Classification of Effects by FUNCTION

:-

CLEAN

SANYO has now succeeded in implementing its Electrolyzed Water technology cultivated in SANYO's Water purifying bacteria-removing device into the Fully-Automatic "Wash with Ultrasonic Waves and Electrolysis" washing machine. By combining Electrolyzed Water's dirt dissolving and bacteria-removing properties with the cleansing power of Ultrasonic Wave technology SANYO has brought to realization the World's first "Zero-Detergent course" washing machine.

Current System

New System

Fundamental Limit of Capability

Time

Evolution TrendsEvolution Trends

Target

Taking a jump to a new

stage in the trend(s)

Value= B-(C+H+I)

A MEASURE OF INCREASING THE GOOD A MEASURE OF DECREASING THE BAD

Measuring INNOVATION POTENTIALMeasuring INNOVATION POTENTIAL

VALUE = BENEFITS - (HARM + INTERFACE + COST)

FREE

PERFECT

NOW

1. RECOGNISING PATTERNS OF VALUE2. MATCHING YOUR PRODUCT OR PROCESS3. LISTING THE POSSIBLE BENEFITS 4. REPEATING SUCCES SCENARIOS

compensatingaligningadjustingcleaningbalancingheatingcoolinglockingrepairing

learning

motivatedcontrolledorganiseddisciplinemanagedadaptingcreatingplanning

organizing

updating

replicating

synchronizing

optimizing

correcting

compressing

encrypting

SELF -SELF -

self

Other

Sharpen

Extinguish

Fill

Right

Steer

Oscillate

Prime

Label

Lubricate

Limit

Expand

Destroy

Mix

Inflate

Drill/Tap

Heat/Cool

Time

Level

Learn

Repair

Load/Unload

Centre

Bias

Start/Stop

Adhere

Purge

Seal

Compensate

Open/Close

Attach

Calibrate

Support

Regulate

Position

Clean

Lock

Powered

Test

Adjust

Contain

Align

Self- Patents in Decreasing Frequency of Use

AlignContainAdjustTestPoweredLockCleanPositionRegulate SupportCalibrateAttachOpen/CloseCompensateSealPurgeAdhereStart/StopBiasCentre

Load/UnloadRepairLearnLevelTimeHeat/CoolDrillInflateMixDestroyExpandLimitLubricateLabelPrimeOscillateSteerRight

Current System

New System

Fundamental Limit of Capability

Time

Evolution TrendsEvolution Trends

Target

Taking a jump to a new

stage in the trend(s)

Value= B-(C+H+I)

Space segmentation

Bricks

Sports shoe

Chocolate

Benefits

Monolithic to Hollow:

-reduced weight-reduced use of material-insert other material-attachment holes-increase moment of inertia-pass something through the object-improve heat transfer

 Hollow to Multiple Hollow:

-improve heat transfer-improve strength properties-pass multiple things through object-increase surface area

Object segmentation

Soap Ultrasound

Acoustic cavitation

Evolution

Washing

powder

Liquid

Philips Vloeibare Lensen

Surface segmentation

Benefits

Smooth to Ribbed

-easier to grip

-reduce aerodynamic drag

-improve traction

-improve drainage

-improve heat transfer

-increase surface area

-improve aesthetic appearance

-increase noise

-improve location when joining to another object (toothed-belt)

Ribbed to 3D Roughened

-reduce drag

-improve traction

-improve grip

-aerodynamic controllability

-self-cleaning (Lotus Effect)

-improve heat transfer

-increase surface area

-add identification marks

Controlled flightBetter aerodynamica

Innovation opportunity ?

BENEFITS -HARM –INTERFACE -COST

CONTAINER

MORE SURFACE

- WASTE

COOLING

LIGHTER

GRIP

LESS MATERIAL

STRENGT WITH LESS MATERIAL

value = benefits – ( harm + interface + cost )

space segmentation

surface segmentation

Evolutionary benefits

foldable

compact

flexible

Multiple positions

egronomic

Small and big

GASLIQUID FIELD

DYNAMISATION

Linear geometric evolution

Benefits

Point to Line

-improve load distribution-improve flow distribution-improve integrity of a join-increase hydraulic diameter-increase surface area-change orientation-improve ability to see object Line to Plane-improve load distribution-improve flow distribution-improve strength properties-improve moment of inertia-improve joining location -increase surface area-add new function

Lamps

Airports Single stop Zaventem Ch. De Gaulle

Steel wire Wire Flat wire Profile wire

Increasing transparancy

Benefits

Opaque to Transparent:

- increased natural illumination- save energy- aesthetical appeal- increase visibility for safety- ease of inspection- impression of reduced size

Transparent to Active transparent elements:

- add new function/integration of other functions- allow variation in properties

wifi block

Rhythm Coordination

Measuring INNOVATION POTENTIAL

Measuring INNOVATION POTENTIAL

Evolutionary Potential: example wiper

Current evolution:

Moving from a solid to a hollow wiper offers several advantages:

Less material, lighter wiper, possible addition of active elements and other.

Systematic Innovation Methodology

Evolutionary Potential Plots: Technology evolution

Time

TIMESPACE

INTERFACE

Smart MaterialsSpace SegmentationSurface SegmentationObject SegmentationMacro to Nano Scale – SpaceWebs and FibresDecreasing DensityAsymmetryBoundary Breakdown - SpaceGeometric Evolution (Lin)Geometric Evolution (Vol)Dynamisation

Mono-Bi-Poly (Similar) – Interface Mono-Bi-Poly (Various) – InterfaceMono-Bi-Poly (Inc.Diff.) – Interface DampingSense InteractionColour InteractionTransparencyCustomer Purchase FocusMarket EvolutionDesign PointDegrees of FreedomBoundary Breakdown – Interface TrimmingControllabilityHuman InvolvementDesign MethodologyReducing Energy Conversions

Action Co-ordinationRhythm Co-ordinationNon-LinearityMono-Bi-Poly (Sim) – TimeMono-Bi-Poly (Var) – TimeMacro to Nano Scale – Time

Evolution Trends

MALE

FEMALE

DISOLVING

SUGAR POWDER

SUGAR

CUBE

FILTERING

POWDER FILTER

SPONGE

FILTER

STRENGTH/ WEIGHT

TABLE IN TWO PARTS

HOLLOW

POREUS TABLE

SEPARATION

SEVERAL BIINS

MULTIPLE COMPARTMENT BIN

(in liquid) ( liquid)

functional symmetry functional symmetry

pauses/peaks, convex/concave,

protrusion/carving

functional symmetryfunctional symmetry

Rolls Royce initially developed this bristle sealing patent…

… and was designed around / strengthened by the competition:

Metal bristle

Mono-Bi-Poly +Geometric EvolutionMono-Bi-Poly

Geometric evolution Dynamization Curved Bristles

Example Example

0

2

4

61

2

3

4

5

6

7

8

9

10

012345

1

2

3

4

5

6

7

8

9

10

012345

1

2

3

4

5

6

7

8

9

10

012345

1

2

3

4

5

6

7

8

9

10

Ball Carrier Inner Race Outer Race etc

012345

1

2

3

4

57

8

9

10

Bearing Assembly

Evolutionary Potential Hierarchy

Current System

Next System

Fundamental Limit of Capability

Time

Contradictions & conflictsContradictions & conflicts

Target

Solving conflicts and

contradictions

Value= B-(C+H+I)

1. Segmentation 2. Extraction 3. Local Quality 4. Asymmetry 5. Combination 6. Universality 7. ‘Nested Doll’ 8. Counterweight 9. Prior Counter-Action10. Prior Action11. Prior Cushioning12. Equi-potentiality13. ‘The Other Way Round’14. Curvature15. Dynamics16. Partial or Excessive Action17. Another Dimension18. Mechanical Vibration19. Periodic Action20. Continuity of Useful Action

21. Skipping22. ‘Blessing in Disguise’23. Feedback24. Intermediary25. Self-Service26. Copying27. Cheap/Short Living28. Mechanics Substitution29. Pneumatics and Hydraulics30. Flexible Shells/Thin Films31. Porous Materials32. Colour Changes33. Homogeneity34. Discarding and Recovering35. Parameter Changes36. Phase Transitions37. Thermal Expansion38. Strong Oxidants39. Inert Atmosphere40. Composite Materials

Inventive PrinciplesInventive Principles

DOWNLOAD

CONFLICT

MODELLING

SOFTWARE

LENS ABRASIVEBLOCK

Lens Polishing

Problem: As lens is being polished, heat is generated. The heat causes optical properties to be degraded. Current cooling methods are ineffective because it is difficult to achieve uniform cooling at each abrasive particle.

LENS ABRASIVE+ ICE

Abrasive + Ice - Inventive Principle ‘Phase Transition’

A good solution to this process problem

What must be improved? SPEEDWhat is stopping us? TEMPERATURE

The limiting contradiction is speed versus temperature.

Taking OutMechanics Substitution Phase TransitionFlexible Shells & Thin Films

The CREAX Contradiction Matrix recommends following principles for solving this contradiction:

Principles in Principles in the CREAX the CREAX ContradictiContradictionon Matrix Matrix

Worsening parameter

Improving parameter

Recommended principles

“This object is achieved in accordance with the principles of the present invention in a radio-frequency shield of the type initially described, having the additional feature of separating slots introduced into the end regions being transverse slots that are arranged at the axially inwardly disposed end of the separating slots. The separating slots extending essentially only in the axial direction and the capacitive coupling of the micro-strips separated by the separating slots relative to one another causes the shielding effect to remain constantly good regardless of the type of radio-frequency antenna utilized. As a result of the transverse slots, eddy currents flowing in the circumferential direction can no longer penetrate as far into the edge-side micro-strips. The flow field becomes more uniform. Local increases of the eddy current density at the end of the outer longitudinal slots, and thus local heating are greatly reduced.”

Radio-frequency shield for a diagnostic magnetic resonance apparatus

Thing to be improved:-OBJECT AFFECTED HARMFUL FACTOR

Thing that gets worse:-TEMPERATURE

Matrix recommends:-Blessing in Disguise, Homogeneity, Parameter Changes, Taking Out

Siemens used:- 31 Porous Materials (‘Holes’)

My SpecificSolution

My SpecificProblem

Tangible benefits

– systematic approach for innovation

– helicopter view on technology

– worldwide framework for knowledge (nobody is as smart as all of us)

– access to function database of technology groups across domains

– application of 70+ technological evolution trends

– matrices solving conflicts & contradictions

– semantic patent and web search tools

– exclusive innovation partners network

CONCLUSION CONCLUSION

SPEED and EFFICIENCY in value creation

MISSION INNO 2010Stimulating creative potential within the organisation for turning knowledge and innovation into profits and expansion.

Variation Variation

WeightVolume

Surface AreaLength

SurfaceDensitySpeedForce

PressureTemperature

StrengthBrightness

EnergyHomogeneityConductivity

PorosityViscosity

HardnessSoundColour

beneficial beneficial variation variation

lightersmaller volumelarger surface arealongerprotruded surfacelower densityfaster speedmore forceless pressurehigher temperaturemore strengthincreased illuminationincreased energyless homogeneitymore conductivitymore porosityless viscosityless hardnessmore soundincreased colour

product

or

process

product product propertyproperty

new product

or

process

SIMULATION

Tangible Benefitis what makes

Systematic Innovationdifferent from other creativity methods

Mlk. Plumerlaan 101 - 113B-8900 Ieper

Belgium

www.creax.com Tel.: +32 57 22 94 80info@creax.com Fax: +32 57 22 94 81