Technological Competitiveness of Telecommunication ...giftsociety.org/download/E-Journal (Global...

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22 giftjourn@l giftjourn@l Global Journal of Business Excellence 2009, Vol. 2, No 1, pp 22 -33 Technological Competitiveness of Telecommunication Industry in India: Glimpse of Reality, Opportunities and Challenges Sudhir Kumar Mittal E-mail: [email protected] K. Momaya Professor, Strategy & Competitiveness Shailesh J. Mehta School of Management Indian Institute of Technology Bombay Powai, Mumbai 400076, India E-mail: [email protected] Sushil Professor, Indian Institute of Technology Delhi Hauz Khas, New Delhi-110016, India E-mail: [email protected] Abstract There has been unprecedented growth in the telecommunication sector in India in the new millennium. This boom has led to a revolution in the telecom service industry across the country and hefty gains are made by the telecom operators. With newer innovative services being launched by the operators continually, subscribers feel benefiting like never before. However, few seem aware about the flip side of imbalances in the trade, technology ownership, and overall competitiveness aspects. Despite the ambitious vision, significant technological and managerial capabilities in industrial houses, PSUs to SMEs and huge young skill base, the country seems be close to bottom levels in trade and technological competitiveness. The paper aims to understand the problems in the Indian telecom sector about the lagging technological competitiveness and to find out whether the Indian telecom product development firms can leapfrog, though being latecomers. The causes of the low technological competitiveness of the Indian telecom product development firms emanate from the whole ecosystem of the Indian telecom sector consisting of the government, operating firms, industry associations, product development firms and the research and academic institutes. An effort has been made to identify the root cause of the problem supplemented by studying what has happened in a similar international scenario by taking a case of Huawei (China). Keywords: Telecommunication, Technological Competitiveness, Business Excellence, R&D, Innovation, Leapfrog, Strategy Introduction Driven by urban users, the telecommunication sector in India has grown exponentially in the new millennium and is likely to sustain growth through rural penetration and value-added services. Yet, while Indian telecom subscriber base is around 450 million, the same for China is around 950 million. It is expected that the Indian scenario is going to be a repeat of the Chinese one and it may even be more aggressive. India has extremely low geographical mobile coverage. India’s call charges per minute are the lowest in the world and the average revenue per user is also amongst the lowest. Yet, the operators are able to make healthy profits. As per TRAI study Paper (2005), estimates are that even at a monthly ARPU of US$5, wireless operators can make money. Thus operators can profitably expand into non-covered and rural areas. India has high consumer durable penetration in rural areas and thus the telecommunication penetration could just be waiting to explode. Real benefits of such growth in the long run accrue to players that can differentiate. Technological competitiveness can be a differentiator, but few firms of Indian origin (FIOs) seem keen to leverage it. The telecom sector is heavily dominated by the technology. However, Systemic Analysis

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giftjourn@lGlobal Journal of Business Excellence2009, Vol. 2, No 1, pp 22 -33

Technological Competitiveness of Telecommunication Industry in India:Glimpse of Reality, Opportunities and Challenges

Sudhir Kumar MittalE-mail: [email protected]

K. MomayaProfessor, Strategy & Competitiveness

Shailesh J. Mehta School of ManagementIndian Institute of Technology Bombay

Powai, Mumbai 400076, IndiaE-mail: [email protected]

SushilProfessor,

Indian Institute of Technology DelhiHauz Khas, New Delhi-110016, India

E-mail: [email protected]

Abstract

There has been unprecedented growth in the telecommunication sector in India in the new millennium. This boom has led toa revolution in the telecom service industry across the country and hefty gains are made by the telecom operators. Withnewer innovative services being launched by the operators continually, subscribers feel benefiting like never before. However,few seem aware about the flip side of imbalances in the trade, technology ownership, and overall competitiveness aspects.Despite the ambitious vision, significant technological and managerial capabilities in industrial houses, PSUs to SMEs andhuge young skill base, the country seems be close to bottom levels in trade and technological competitiveness.

The paper aims to understand the problems in the Indian telecom sector about the lagging technological competitivenessand to find out whether the Indian telecom product development firms can leapfrog, though being latecomers. The causes ofthe low technological competitiveness of the Indian telecom product development firms emanate from the whole ecosystem ofthe Indian telecom sector consisting of the government, operating firms, industry associations, product development firms andthe research and academic institutes. An effort has been made to identify the root cause of the problem supplemented bystudying what has happened in a similar international scenario by taking a case of Huawei (China).

Keywords: Telecommunication, Technological Competitiveness, Business Excellence, R&D, Innovation,Leapfrog, Strategy

Introduction

Driven by urban users, the telecommunication sector inIndia has grown exponentially in the new millennium andis likely to sustain growth through rural penetration andvalue-added services. Yet, while Indian telecom subscriberbase is around 450 million, the same for China is around950 million. It is expected that the Indian scenario isgoing to be a repeat of the Chinese one and it may evenbe more aggressive. India has extremely low geographicalmobile coverage. India’s call charges per minute are thelowest in the world and the average revenue per user isalso amongst the lowest. Yet, the operators are able to make

healthy profits. As per TRAI study Paper (2005), estimatesare that even at a monthly ARPU of US$5, wirelessoperators can make money. Thus operators can profitablyexpand into non-covered and rural areas. India has highconsumer durable penetration in rural areas and thus thetelecommunication penetration could just be waiting toexplode.

Real benefits of such growth in the long run accrue toplayers that can differentiate. Technologicalcompetitiveness can be a differentiator, but few firms ofIndian origin (FIOs) seem keen to leverage it. The telecomsector is heavily dominated by the technology. However,

Systemic Analysis

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the Indian operators have a heavy dependency on theforeign technology and the real benefit of the boom in theIndian telecom sector is going to the foreign technologydevelopers. The long term business advantage could onlybe driven by the technology ownership. The technologyownership not only provides the bargaining power, but alsothe handle for technological innovations, which could oftenbe translated into hefty cost advantage, servicedifferentiation and business creation.

With the business advantage of going global, most of theforeign technology developing companies are having aglobal footprint, thereby tapping the cheaper and skilledresources of the countries like India. In essence, in manyof the cases, the technology is really developed by Indiansfor the foreign companies to be sold back to the Indianoperators, resulting in huge arbitrage. Further, with thegrowing globalization, most of the multi-nationalcompanies have R&Dsetup in a number ofcountries. However inmany cases the core part ofthe R&D is carried out intheir home countries andonly the supporting andperipheral R&D is carriedout in the host countries. Thus the core knowledge is notavailable to the host countries.

Further, with the focus only on the telecom services andnot on the technology generation, the strength in the Indianinnovative product development in the telecom area mayslowly erode, which may affect the country in the long run.New product development firms face a huge challenge todeploy their products in the network. If there are operators’investments/alliances with the development firms, there isbetter chance for the newly developed products to bedeployed. Moreover since the products may be tailor madeto offer differentiating services, operators may be rather keento deploy them.

Now that the Indian telecom R&D is on a low, a concertedeffort needs to be done towards catching up with the worldand having leapfrog strategies. Since the telecom sector ishighly technology dependent and technology, per se,provides chances to leapfrog, it is definitely feasible. Thequestion remains, “Can Indian telecom product developmentfirms leapfrog?” The answer may obviously be yes, butdetails such as by whom, where (e.g. niche / segment), whenand how, remain fuzzy. The paper aims at developing thecontext from years of practical experiences, literature review,analysis of systems and a case study.

Literature Review

While there is exponential growth happening in the Indiantelecom services sector, it is important to identify theregulatory, economic, and market forces which are drivingthe growth – and the profit opportunities that are openingfor operators and vendors (Shosteck Group’s white paper,2004). Due to huge momentum in telecom and mobilepenetration, privatization, liberalization and loose

regulation are normally adopted. But in this process, thelocal technology R&D and innovation starts taking backseat, technology strategy is put aside and local system ofinnovation starts to show signs of depression (Cassiolatoet al, 2002) and starts dispersing its technologicalcapabilities and more serious impact is that this isirreversible (Szapiro, 2000). The existence of an efficientnational system of innovation is important to link thestrong national science base to the business firms (Patel andPavitt, 1999). By themselves, foreign corporations areunlikely to create new world-class centers of technologicalactivity. Minin and Palmberg (2006), have highlighted thatdespite the globalized nature of the wirelesstelecommunications industry by the face of it, the R&D andinventive activity relating to the technological core of thisindustry still is very home bound. Multi-NationalEnterprises (MNEs) are undertaking abroad a growing share

of their R&D; however,many MNEs are barelyinterested in researching inforeign locations and manyof the world’s countrieslack the features thatappeal to foreignlaboratories (Rama, 2007).The host countries obtain

the maximum benefits from FII only when some conditionsare met: 1) affiliates import foreign technology, 2) purchasetheir inputs in the host country, 3) relate directly todomestic suppliers and 4) enjoy product and technologicalautonomy vis-à-vis the parent. Further, for nurturing theinnovation, it is essential that innovative products aresuccessfully deployed. Its success depends on the patternsof cooperation among the R&D, marketing and theoperations (Olson et al, 2001). Curwen and Whalley (2001)have focused on alliance and joint venture formation in twodifferent yet related parts of the telecommunicationsindustry: operating companies and vendor companies. Theecology between operators and product developers is notmerely for the supply chain reasons, rather there is asignificant role of the knowledge sharing among the two.Grant and Baden-Fuller (2004), point out that theknowledge based view of the firm offers new insight intothe causes and management of inter- firm alliances. Thebasic motives of collaboration between two firms are marketand technology related (Hagedoorn, 1993). Interfirm newproduct development partnership dynamic capabilities aresignificantly related to two critical success outcomes –measured as the proportion of new products becomingcommercial successes and superior commercialization (Ettlieand Pavlou, 2006). High technology partnershipsoutperform low technology partnerships in both profits andsuperior commercialization hit rate. The discontinuousprocesses have extremely high degree of technological andmarket uncertainty and are under influence of additionalconstraint and challenges (Veryzer, 1998). Initiating anddriving forces and strong visionary is a must. The traditionalbenefits of concurrent development, like cost savings, timeto market and improved manufacturability do not accrue forthem (Mcdermott and Handfield, 2000). In ICT industry,

The technology ownership not only provides thebargaining power, but also the handle for technologicalinnovations, which could often be translated into heftycost advantage, service differentiation and businesscreation.

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Voice over Internet Protocol is an important example fordiscontinuous change (Wirtz et al, 2007). Productdifferentiation, image differentiation, focus, proactiveness,replication, reconfiguration and cooperation are constructsfor strategy in high velocity environments, which has bothmarket and resource based views. Effective firms ininnovation do handle paradoxes: Seek risk and innovationbut execute safe and incremental; Make decisions carefullybut decide and move quickly; Have powerful CEO as wellas top management team (Bourgeois and Eisenhardt, 1988).Local firms can compete against MNEs by developingstrong manufacturing capabilities only when barriers toappropriability are high (Gao et al, 2007). In the turbulentglobal competitive environment, innovation managementneeds to be done in a comprehensive manner based onTotal InnovationManagement (TIM) model(Li, 2007). For the laggardsin the innovation, crisis ofdesign technology is apush factor forleapfrogging, arrival of newtechno-economic paradigm can serve as a pull factor forleapfrogging (Lee, 2005). For leapfrogging, ownership ofthe firms is important. FDI can’t be relied upon for thetechnological development of the late-comer countries. Forlate-comer’s technological catch-up, the role of thegovernment is important. One example is that of facilitatingthe adoption of specific standards and thereby influencingthe formation of markets at the right times. Mittal (2003)has enlisted, how can the government, being the mainpolicy and regulatory authority, act in different ways tofacilitate R&D in the Indian telecom sector. The search ofbusiness model reinvention in today’s world is an importantand continuous process (Voelpel et al, 2004). Path-creatingcatching-up is more likely to happen by public-privatecollaboration where the involved technology is more fluidand the risk is high with bigger capital requirements (Leeand Lim, 2001). Leapfrogging is typically in thetechnological sense; however it must be integrated with thesocial context and the stakeholders (Davison et al, 2000).Leapfrogging is a continuous event, rather than an ad hockind of activity, and so resources need to be available inthe long term.

Critical success factors in improving national technologicalcompetitiveness may reside in the competitiveness processof nurturing emerging industries, particularly creatingenabling environment, collaborative advantages, strongcommercialization capabilities, infrastructure creation, massawareness and attract global resources through alliances(Momaya, 2008). Another aspect of enhancingtechnological competitiveness is pursuing cooperativestrategies and while the governments can facilitate thecooperation, the real cooperation has to be driven bycompanies and industrial houses for win-win businessbenefits to both sides (Momaya and Kuroda, 2008). Theother broad issues in the area of management of technologyare, strategic management, planning and forecasting, transferand acquisition, development and innovation management,

organization issues, adoption and implementation of newtechnologies (Husain and Sushil, 1997). One of the overallgeneric aspects of the strategy is the management ofstrategic change and flexibility (Sushil, 2005; 1994).

Analysis of Technological Competitiveness ofIndian Telecom Sector

To analyze the low technological competitiveness, twotechniques, viz., Cause and Effect Analysis; and SystemicView are applied which are detailed below: -

Cause and Effect Analysis

As a result of enormous demand in the Indian telecom sectorand the tremendous future demand potential, the telecomoperators have reasons to quickly deploy the networks and

satisfy the demand and inturn reap the profits. Inthe absence of anysignificant domestictechnology/ products,such network deploymentis being carried out with

the help of import of the telecom products based on theforeign technology. This has led to highly negative exportof the telecom technology and products for our country,thereby resulting in a very low Indian competitiveness inthe telecom technology and products area. These are thetwo problem areas which need to be addressed. Figure 1shows this broad cause and effect diagram.

Figure 1: Broad Cause and Effect Diagram – LowTechnology Competitiveness

These problems are rather more complex and are contributedby a number of factors related to multiple players in theIndian telecom sector, like, Indian Development Firms,Operating Firms, Foreign Development Firms, Government,Industry Associations and Research and AcademicInstitutions. This detailed cause and effect diagram is shownin Figure 2.

The factors related to the Indian development firms are,viz.; No established proven products; New products facingrejection from the telecom operators due to non-provenclause; Objectives of quick gains leading to focus only onconsultancy and project work and not on more grinding

In the absence of any significant domestic technology/products, enormous telecom demand is being fulfilledwith the help of import of the telecom products basedon the foreign technology.

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option of product/ technology development anddeployment; Low hardware manufacturing capabilities andweak semiconductor component industry; Short term vision;Poor technology appreciation and corresponding vision; Noimportance to meaningful participation in the internationalstandardization; Poor leadership; Only small incrementalinvestments; Lack of risk appetite; Low accountability.

The factors related to Indianoperating firms are, viz.;Hyper competition; Hugegrowth in demand; Focus onmarket acquisition only;Insistence on provenproducts and technologiesonly; Tougher SLAs; Lack ofrisk appetite; Short termvision; Poor leadership; Quick revenue earningopportunities.

The factors related to foreign development firms are, viz.;At least a few proven products making them eligible fortheir new product deployment; Ability to push theirproducts in India; Strong influence on Indian telecomoperators and the government; Huge support within theirhome countries; Huge financial muscle; Easy product/technology sourcing option for Indian operators; Ability to

Figure 2: Detailed Cause and Effect Diagram – Low Technology Competitiveness

have global strategy for the R&D work; Strong R&Dbackup and support back home.

The factors related to the government are, viz.; Focus onlicensing and regulatory aspects only; Lack of support fordeployment of indigenous products; Lack of incentives tofirms for R&D investments; No guidelines for technologystandardization; No meaningful environment for protecting

intellectual property.

The factors related to theindustry associations are,viz.; Focus mainly onlobbying and liasoningwith government; Lackof innovative thinkingon co-opetition; Lack of

effort for technology standardization.

The factors related to the academic and research institutesare, viz.; Lack of meaningful tie-ups with the commercialfirms; Low accountability; Focus on literary research only;Lack of incubation facilities for passing students; Effortslimited to proof of concept and pilot projects.

Thus it could be seen that there is a general lack of theinnovative product development environment in the countryand that is why there is hardly any Indian proven telecom

Low technological competitiveness emanates from acomplex interplay of a number of factors related toactors like Government, Operating Firms, Indian andForeign Development Firms, Industry Associationsand Research & Academic Institutions.

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technology or product ownership. The lack of theinnovative product development environment is beingcontributed by almost all the players in the sector, viz., thegovernment, the operating firms, industry associations,development firm and the research and academic institutes.The detailed cause and effect diagram helps to identify theassociated problems with the players, but is unable to figureout why the problem is sustaining and is not able to cureitself. To explain this sustenance, the systemic view isdeveloped in the next section.

Systemic View

Since the problem of lower technological competitivenessof Indian telecom industry is now sustaining for long, it isimportant to understand the various components/variables/parameters associated with the industry and their interplay.This is better depicted with systems view. To develop thesystems view, a number of interdependent and measurablevariables are identified in Table 1 as follows: -

7. Demand for NewTelecom Services

• PSTN

• Mobile

• IP/Broadband

• 4G/NGN

• No. of InnovativeServices successfullylaunched andpopularized

8. Governments'Telecom Policies

• Licensing

• Regulation

• Liberalization

• Privatization

• Technology Ownership

• No. of Licenses

• Amount of SpectrumAllocation

• Allowed FDI

• Actual FDI

• Consolidation Allowed

• No. of Indian PatentsRegistered

• No. of IndianStandards in theAdvanced TelecomTechnologies

9. No. of Operations • Independent Operations

• Circles

• No. of Operations

• No. of Circles

• Extent of CrossHoldings amongoperators

10. SuccessfulOperations

• Growth

• Profitability

• Services

• Customer Satisfaction

• Revenue Growth

• Subsriber Growth

• ROI/ROCE

• No. of InnovativeServices successfullylaunched andpopularized

11. Indigenous R&DInvestments

• Investments/FacilitationsfromGovernment

• Investments/FacilitationsfromOperators

• IndependentInvestmentsfrom IndianB u s i n e s sHouses

• Investmentsfrom VentureCapi ta l i s t s /I n c u b a t i o nInvestments

• Direct GovernmentR&D funding

• Direct Operators’investments in R&D

• Operators’ StrategicAlliances with R&Dfirms

• Core Telecom R&Dinvestments fromIndian BusinessHouses

• Core Telecom R&Dincubation investments

12. Indigenous R&DAccountability

• Government Funded

• Private Sector

• Technology/Productworth created per unitinvestment

13. IndigenousTechnology/ProductsAvailability

• Domestic Market

• International Market

• Extent of Successfullydeployedtechnologies/ Products

1. UnservicedTelecom Demand

• Urban

• Semi Urban

• Semi Rural

• Rural

• Subscriber GrowthRate

• No. of unservicedareas

• Idle capacity ofoperators’ networks

2. ServicedTelecom Demand

• Urban

• Semi Urban

• Semi Rural

• Rural

• No. of commissioned

subscribers

• Subscriber GrowthRate

3. TelecomInfrastructureInvestments

• Urban

• Semi Urban

• Semi Rural

• Rural

• TelecomInfrastructureInvestments

4. TelecomTechnology/InfrastructureImport

• Urban

• Semi Urban

• Semi Rural

• Rural

• Telecom Technology/Infrastructure Import

5. Overall EconomicGrowth

• Urban

• Semi Urban

• Semi Rural

• Rural

• Growth Rate

• Per Capita Income

• Average Urban andRural Expenditureand Savings Profile

6. TechnologyLeapfrogging inTelecom

• PSTN

• Mobile

• IP/Broadband

• 4G/NGN

• Operators'Investments in thetechnologyintroducingdiscontinuity/leapfrogging

S.No.

Variable Name VariabilityDimensions

Measures

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14. ServiceCompetitiveness

• Domestic Market

• International Market

• Service Competitiveness

15. TechnologyCompetitiveness

• Domestic Market

• International Market

• Technology Competitiveness

Basic Positively Influenced Systemic View

The relations among these interdependent variables arecaptured in Figure 3, which shows the positive influencesystemic view. As shown in the figure, the boom in thetelecom sector is marked with burgeoning unserviceddemand which also gets positively influenced by theoverall country’s economicgrowth. This unserviceddemand is met with thetelecom infrastructuredeployments by theoperators based on eitherthe technology/products import or the indigenoustechnology/products. The serviced telecom demand in turnhelps the overall country’s economic growth to someextent, thereby creating the demand further. In case theunserviced demand is enormous, it may not be possiblefor one or two operators to invest enough in the

infrastructure and meet the demand. The government thuscould liberalize and privatize the sector and introducemore number of operators and thereby influencing largeinfrastructure investments to meet the demand. Thegovernment could also regulate these operators so as tofacilitate the efficient services and successful operations.The successful operations in turn influence the operatorsto invest more in the telecom infrastructure thereby furthermeeting the unserviced demand. The serviced demandthereby increases the service competitiveness of thecountry. Further, the unserviced demand could motivate theindigenous R&D investments and with embeddedaccountability of these investments, more and moreindigenous technology/ products get available fordeployment. This deployment serves as import substitutionand also increases the technology competitiveness of thecountry. In the meanwhile there could be a technology

leapfrog introducing anumber of new services atcheaper prices and easydeployments. This could fuelthe demand further and withoperators using newer

technology, the success of the operation could beenhanced. The government also realizes the need of newerpolicies to meet the new propositions posed by thetechnology leapfrog. Thus the newer rules of the game arewritten and the positively influenced systemic loopsustains.

Figure 3 : Positively Influenced Systemic View of Telecom Sector

The relations among the interdependent variablesof the Indian telecom sector form a positivelyinfluenced systemic view.

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Systemic Sub-Loops

A holistic look to the systemic view suggests that there areessentially four sub-loops which may be independently selfsustaining (at least for a while). These sub-loops could beidentified as shown in Figure 4 and are described below: -

a) Dampened Growth Sub-Loop

In the Indian context, this sub-loop marks the pre-liberalization era where in spite of the huge unservicedtelecom demand, there were not enough technologyinfrastructure investments. This was mainly due to thegovernment’s monopoly in the telecom operations with noprivate players involved. Since the government had limitedfunds at its disposal, the corresponding telecominfrastructure investments were also limited and there wasonly a dampened growth in the sector. Further althoughthere were some facilitation and funding from thegovernment for the indigenous R&D, but due to lack ofmuch accountability, there were only a few indigenoustechnologies/products available for deployment. As a resultthere was not even much import substitution. As exampleto the indigenous technology/product developed andmanufactured at that time was the rural exchange (RAX)developed by thegovernment funded Centerfor Development ofTelematics (C-DOT) andmanufactured by publicsector undertaking, IndianTelephone Industries (ITI).However this effort wasalso limited and later could not sustain much.

b) Free Market - Growing Economy Sub-Loop

Again in Indian context, this is the post-liberalization era.Almost one and a half decade ago the governmentunderstood the problem of lack of funds for telecominfrastructure investments and took steps in terms of theliberalization and privatization of the telecom sector andintroduction of the mobile technology. This was to meetthe huge unserviced telecom demand without muchhindrance in broadly a free market condition. Subsequentlythe periodic corrections in the regulation and licensingpolicies helped meeting the demands further. As a result thephenomenal growth in the sector has become self sustainingwithout much interference from the government. Newerservices are also being launched everyday and there is asignificant gain in the service competitiveness in the sector.

However an important point in this era is that neither thegovernment nor the private sector has done any seriousfacilitation towards indigenous R&D investments. As aresult there is a virtual absence of the indigenoustechnologies/products availability for deployment. Thecomplete growth is happening at the expense of theprecious foreign exchange and the real benefit of the boomin the telecom sector is going to the foreign technology/product firms. Even though there are a number of newservices being launched everyday in the current 2G/2.5Gtechnologies, a technology leapfrog in terms of IP/Broadband/3G/4G/NGN is waiting to happen which may

change the dimensions of the growth again. In spite of allthe growth, the sustenance of the whole systemic sub-loopdepends upon the assumption that India is a huge marketand the unserviced demand will keep on growing alongwith the growing economy. In case of any slowdown, thisgrowth sustenance of the sub-loop is questionable and maycrash. Even the slowdown in the import of technology/infrastructure due to foreign economy slowdown (eventhough Indian economy grows) may crash this growthsustenance sub-loop.

c) Technology Leapfrogged - Growing Economy Sub-Loop

This represents an era waiting to happen in terms of thelaunch and diffusion of the IP/Broadband/3G/4G/NGNnetwork services. While the launch of these network andservices depends much on the government’s policies aboutVoice over IP and the spectrum allocation, the diffusion ofthe these services depends upon the commercialization ofthe innovative newer services by the operators. Thetechnology leapfrog and the pressure of its early adoptionpush the government for early finalization of the policies.Moreover as the newer innovative services are launched,

there is going to be anew leg of explosivedemand growth. Thisway the whole systemicloop is taken to a newdimension of growth andthis further increases theservice competitiveness.Again, any possibility of

slowdown in the economy or the unserviced demand, couldlead to the crash of this growth sustenance sub-loop. Andagain, even the slowdown in the import of technology/infrastructure due to foreign economy slowdown (eventhough Indian economy grows) may crash this growthsustenance sub-loop.

d) Technology and Service Competitiveness - GrowingEconomy Sub-Loop

In spite of the systemic loop sustaining new growth, thereal problem is the lack of technology competitiveness. Thelack of technological self reliance poses a huge risk to thegrowth sustenance. This sub-loop is thus the desired oneand includes the serious R&D investment well facilitatedby the government as well as the private sector with dueaccountability. This brings more and more indigenousdeployable technologies/products on the anvil and therebyfacilitating import substitution. This not only saves theforeign exchange but also increases technology self relianceas well as technology competitiveness.

Thus a growth in the demand is equally met with theindigenous technologies/products. Any slowdown in theforeign economies thus may not affect the supply ofinfrastructure. Moreover in case of a domestic slowdown thetechnology command can act as a savior. Including thetechnology competitiveness would lead to a desirablesituation of the technology and service competitivenessgrowing economy sub-loop.

Technological Competitiveness of Telecommunication Industry in India:Glimpse of Reality, Opportunities and Challenges

The four independently sustainable sub-loops correspondto Dampened Growth, Free Market - Growing Economy,Technology Leapfrogged - Growing Economy andTechnology & Service Competitiveness - GrowingEconomy.

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Case Study – Huawei Technologies

While the whole telecom technological competitivenessscenario in India looks to be grim, the same for China isreasonably healthy with a lot of contribution from HuaweiTechnologies, which is one of the leading productdevelopment firms and has shown the successful leapfrogin the telecom technology area. The company focuses onthe future telecom network needs and has a focused IPbased technology strategy. In just 18 years, Huawei hasgrown from a corporate midget into a mighty globalcontender, with offices in 41 countries. Guangping (2007)

points out that as a private owned enterprise, Huaweirealized great-leap-forward development through“independent R&D” and “walk-out” strategy. Simons (2006)described various other factors affecting the performance ofHuawei. These factors are categorized in the three views ofstrategy and performance, viz., Industry based view,Resource based view and Institution based view (Peng,2006).

Looking from the industry based view, Huawei has benefitedfrom being in a strategic industry. Over the past 20 years,there has been a massive release of pent-up demand in

Figure 4: Transitions of Various Systemic Sub-Loops of Indian Telecom Sector

Sudhir Kumar Mittal, K. Momaya and Sushil

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China for better communications. Huawei grabbed thisopportunity with both hands and grew unhindered. WhenHuawei began selling fixed-line hardware in 1988, Chinahad only about 3 million land-line phones as compared tothe current combined numbers of 950 million land-line andmobile.

Looking from the resource based view, Huawei has beenmeticulously handling the aspects of R&D investments; IPRand patents; global R&D setup; upgrading R&D setup toworld class standards, driving international standardization;leapfrog strategies of “independent R&D” with IPRs and“walk out” aggressively to global arena. Huawei has keptinvesting funds around 10 percent of sales revenue in R&Devery year. Up to the end of 2006, Huawei had possessed2,575 patents. It submitted a total of 575 internationalpatent applications in 2006, going beyond Cisco Systems.Huawei has set up R&D facilities in Dalas and SilliconValley of the US, Bangalore of India, Stockholm of Sweden,and in Mosco, as well as a research institute in Europe.Huawei has spent more than $500 million hiring foreignfirms like PriceWaterhouseCoopers and Hay Group (whichspecializes in humanresources) to modernize thecompany’s businesspractices includingaccounting, pay packagesand leadership training forcorporate executives. It hasjoined 75 countries’standard organizations, and has had 300 personnel involvedin the formulation of international standards. Although theinternationalization of hi-tech firms from developingcountries is harder than those companies from developedcountries (Wu and Zhao, 2007), Huawei adoptedinternationalization strategy, which has been testified as acorrect choice by the fact. Now the company’s overseasrevenue accounts for more than a half of its total revenues.Huawei also formed a number of alliances with firms likeMarconi, Siemens, 3Com, Matsushita (Panasonic), NEC,Motorola etc.

Looking from the institutions based view, market forces arenot the only catalyst for Huawei’s growth and the Chinesegovernment has taken a very active role in it. Huawei hasreceived a slew of advantages, from government R&Dfunding to tax breaks and export credits. The R&Doperations of some Chinese firms are partially funded bythe government, and Huawei has received more than $9million in research funding from the Chinese governmentsince 2003. Another important aspect is the easy line ofbank financing Huawei received. In 2004, Huawei got a $10billion credit line from the state-owned China DevelopmentBank and $600 million from the Export-Import Bank ofChina to fund its global expansion. That helped Huaweiundercut competitors’ bids by as much as 70 percent andoffer vendor-financed loans. In April, Nigeria received $200million in loans from the China Development Bank to buyHuawei equipment. The Chinese government was of theview that Chinese high-tech firms are weak compared with

larger Western corporations and so they needed thegovernment’s help. Beijing has been pouring money intoscience education. Chinese universities are graduating moreengineers than the United States by a factor of three to five,a trend that has helped Chinese companies improve notonly in manufacturing but in research and development. AtHuawei headquarters, scientists and engineers (half of themwith master’s degrees or Ph.D.s) churned out 2,300 newpatent applications last year, with much lower pay packets.Further, China decided to develop its own technicalstandards, so it can stop paying royalties to foreign firms.However, while the government’s support was the baselinereason initially for the company’s leapfrog, it also provedto be a matter for suspicion for the company. For example,some orders to Huawei were blocked by India due tosecurity reasons. Similarly UK raised reservation aboutbidding by Huawei. Globally, analysts were apprehensiveabout the real intent behind Huawei’s efforts (similar toChina National Offshore Oil Corporation, Lenovo, Haierand other Chinese firms) in terms of whether it was a proxyfor the Chinese government, a legitimate internationaltelecom competitor, or a superficial corporate house with

no transparency on profits.Opaque bookkeeping hasalso frightened analysts.Huawei has also beendogged by accusations ofintellectual-property theftand corporate espionage.

There are persistent rumors that the firm is actually run bythe People’s Liberation Army. The company denies that,and has long claimed it no longer has any ties to thegovernment. The firm has two short-term aims—to reduceproduct prices further by cutting profit margins and toincrease R&D spending. Huawei might do both, with orwithout Chinese government’s help.

The case study of Huawei clearly indicates a verysignificant role of the government towards its success. Theimportant aspect is that the government’s role has been thatof facilitator rather than mere protector. The governmentsupported in terms of direct funding, cheap financing, localtechnology standardization, ensuring the deployment of theproducts conforming to these standards, supporting theresearch and academic institute as a complementary strategyto nurture local talent, influencing and even arrangingfinances for the international buyers to buy Huawei’sproducts etc. Thus with these kinds of influences a highdegree of motivation and accountability was embedded intothe R&D efforts of Huawei. Complemented with thematching resource and capability strategies of focused R&Dand internationalization and the boom in the telecom sector,Huawei could come up with a number of products deployedin various national and international telecom networks andachieve leapfrog. Even though dogged with somenegativity, Huawei is constantly working towards theupgrade of the working environments and generating selfsustaining revenues and profits, with the world classbusiness processes and practices.

Technological Competitiveness of Telecommunication Industry in India:Glimpse of Reality, Opportunities and Challenges

The synchronized and visionary efforts of the Chinesegovernment and the development firm (Huawei) led toa successful combination in terms of the telecomtechnologies/products ownership.

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The synchronized and visionary efforts of the governmentand the development firm (Huawei) led to a successfulcombination in terms of the telecom technologies/productsownership. The products have not only been widelydeployed in the domestic markets but are deployed wellacross the international boundaries. How this successfulmodel is sustaining (in context of these Chinese market),is shown in the systemicview in Figure 5 (encircleddotted portion). Althoughthe figure shows only thedomestic Chinese market,but the growth and stabilityof the R&D efforts ofHuawei have been a lot due to the intensiveinternationalization of its products. The systemic loop inthis case banks largely on the indigenous successful R&Dproducts and thereby generating technologycompetitiveness for the firm and the country.

Conclusion

Due to unprecedented growth in Indian telecom servicesmarket, heavy investments in the telecom infrastructure arehappening. However, there is a heavy dependence ofoperators on the foreign technology since there areweaknesses in innovative product development processesand effective strategies in Indian R&D firms and lowfacilitating effort from the government to nurture theindigenous R&D efforts in an accountable manner. Theoperators also don’t consider the technology ownership astheir forte and are busy in fulfilling the explosive consumer

Figure 5: Positively Influenced Systemic Loop with Technological Competitiveness

demand, largely through imported technology. Indiandevelopment firms do not see any assured deploymentscenario of their products and thus consider it very riskyto invest aggressively in the R&D. The industryassociations are overwhelmed by the operators only andthus do not consider technology ownership as an importantissue. The academic institutions don’t have any significant

tie up with commercialfirms to take theirinnovative ideas to thefield. This wholeproblem, if seen in asystemic view, isgrowing because of

existence of a sustaining loop. However this loop isgenerating only the service competitiveness and not thetechnological competitiveness and thus may not be longlasting due to imbalances.

The paper has major implications for top leadership inbusiness excellence. Several firms in India have richknowledge of and have won business excellence orNational Quality Award (BE/NQA e.g. Deming Prize), butfew have build real technological capabilities. Topleadership should evolve learning how to adapt such modelsfor situations for rapid technology capability throughleapfrog.

The Huawei case study has shown that there has been aclear difference in the Indian and the Chinese technologicaloutlook. The Indian government has followed almost a freemarket approach with not much clarity about technology

Sudhir Kumar Mittal, K. Momaya and Sushil

To have some significant technological competitivenessin the telecom sector, Indian telecom productdevelopment firms must leapfrog now and the role ofthe government is important.

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vision, guidelines and R&D facilitations. On the other hand,the Chinese government has taken a very proactive andlong term technological view in terms of carefully nurturingtheir development firms like Huawei by supporting themon all fronts, which has certainly raised their technologicalcompetitiveness.

To have some significant technological competitiveness inthe telecom sector, Indian telecom product developmentfirms must leapfrog now and the role of the government isimportant. This could be the beginning of the long journeyof building competitiveness for the country.

Acknowledgements

We thank the editors and anonymous reviewers for usefulsuggestions. We are grateful to Bharti Group for generousfinancial and other support to start the Bharti School ofTelecommunication Technology and Management at IITDelhi, that is instrumental in several initiatives such asTCOE, several programs, including Ph.D. programs in thearea, where the authors are contributors. We would like tothank Department of Management Studies, IIT Delhi forsupport to the Strategy and Competitiveness Lab, theemerging place for stimulating interactions and inspirationsto create breakthrough knowledge for competitivenessacross levels.

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