Technological Advancements in International Elections November 14, 2007
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Transcript of Technological Advancements in International Elections November 14, 2007
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Technological Technological Advancements in Advancements in
International ElectionsInternational Elections
November 14, 2007November 14, 2007
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Role of Technology: 2006 -2008
• U.S. 2006: Arguably the “YouTube” Election?
• France 2007: Heavy emphasis on video (Sarkozy); blogging (Royal)
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Influence of Video
• 2006: Exposure, Exposure, Exposure!
• 2008: Video-Centric Design
• Off-Loading Hosting
• Security
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Bloggers to Content Creators
• 2004: Bloggers as journalists
• 2008: User creationism
• Create your own ad contests
• Independent content: ala “Obama Girl”
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Social Networking & Web 2.0
• 2006: MySpace, Facebook, Friendster, et al
• MySpace – over 60 million visitors a month
• Youth focus
• Full disclosure
• 2008: Leveraging SocNets and Verticals
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Mobile Campaigning
• SMS and MMS to deliver the GOTV and Action Alerts.
• Short common codes
• Fundraising via mobile phone
• WAP & .mobi sites
Click to watch the ad
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CRM Systems
• Data management
• Microtargeting
• Relationship management
• Campaign coordination
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Offline Technology
• Mobile phone applications: move away from PDAs
• VOIP phonebanks• Outbound phoning• Virtual townhalls
• Proximity marketing: utilizing bluetooth technologies
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Shifting Focus: Closed Societies•Belarus•Burma•China•Cuba•Egypt•Iran•North Korea•Saudi Arabia•Syria•Tunisia•Turkmenistan•Uzbekistan•Vietnam Thirteen “Enemies of the Internet” as
described by Reporters Without Borders
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