Techniques & Tools - USA...
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Techniques & Tools To reach different ASA Market Segments Jimmy Derrick Umpire-In-Chief, Georgia ASA Kristi Allen JO Commissioner, SoCal ASA Warren Jones Commissioner, Ohio ASA ASA Annual Council Meeting-November 2013
Transcript of Techniques & Tools - USA...
Techniques & Tools To reach different ASA Market Segments
Jimmy Derrick
Umpire-In-Chief, Georgia ASA
Kristi Allen JO Commissioner, SoCal ASA
Warren Jones
Commissioner, Ohio ASA
ASA Annual Council Meeting-November 2013
Learning Objectives Participants will be able to: • Define….. The different markets they need to
approach when trying to GROW their local association in teams and umpires.
• Explain…. That reaching other markets takes time & energy
• Use…. The experience & knowledge of the presenters to take a new approach in reaching new participation in 2015.
ASA Annual Council Meeting-November 2013
Georgia Umpire Retention •Organization (State, Zone, Districts, Local Associations)
•Training (State School, Zone Clinics, District Training…)
•Technology •Recognition •Pitfalls (drivers to decline in retention) Aging Population in GA Umpires (average age 52) Enforcement of “This is the way it has always been” Instant Gratification (Earning opportunity to advance) The Grass is Greener on the other Side… Highest Bidder (What are you willing to pay?)
Georgia Umpire New Growth
•Metro Atlanta Concentrated Area
– Exposure, Players, Parents
•Rural (outside Atlanta area) Relationship with GA High School Association Location of ASA Qualifiers
• Issues Logistics (North to South, South to North) Limited Local Association Support (# of games
available) Mercenary Umpires for Rent with No Commitment
Strategic Recovery to “Retain” & “Grow” in Georgia
• Re-establish the ASA Competitive Advantage Leadership Presence in Local Associations Increase Participation in Park & Recreation Meetings/Programs Pay Alignment (hotel, food, etc…)
Reward System (engagement in umpire’s advancement)
Umpire Evaluation System (remove the politics)
Develop a Local Umpire Feedback Infrastructure
•KRISTI ALLEN SoCal ASA
AND WHEN ALL ELSE FAILS?? PROMOTE MORE YOUTH UMPIRES!
COMMUNICATION – YEAR ROUND
•“My Teams/Leagues” In your Vocabulary & Heart
• Support, Rec. League Meetings, Workshops, District Commissioners
• WHAT IS ASA??? American SB Assoc?
•National Governing Body of Softball •76 Non-Profit Associations •Governed by Council & BOD
Registration Includes
•Registration •Membership with So Cal ASA •Membership with ASA/USA in OKC • Insurance •Liability Coverage •Excess Medical Coverage •Background Checks
So Cal Players Association
Blue Book Seminars Player Network Turkey Tournament Scholarships Pin Contest Showcase Tournaments
Engage Your Consumer Don’t take their money & leave….. PROVIDE!
HOSTING TEAM USA
OHIO ASA has hosted the USA Women’s National team program on multiple occasions…. This has opened many
doors for them to expose Girls Fast Pitch to a different market segment in order to REGISTER ASA.
Team USA in Ohio • Cost is $30,000 – But with ticket sales,
merchandise and exposure the gain far exceeds the value!
• Social Media for OHIO ASA has increased.
• Connections with local media, printers, sponsors
• Relationships established that have led to registrations
• Stronger & more active email distribution lists.
• Tell people that ASA is the WAY to bring Team USA to your town!
• Exclusive opportunity to camps and clinics!
•QUESTIONS or COMMENTS!
