Technical.ly DC Media Kit

Better cities through technology.

That’s the call to action led by Technical.ly, a local technology news and events network that helps build community in Philadelphia, Brooklyn, Baltimore and Delaware.

Technical.ly grows local technology communities by connecting organizations and people

through news, events and services. We provide original editorial, expert programming and

tools which improve recruitment, marketing, community cultivation and economic

development. We serve technologists, entrepreneurs and people who care about

technology’s local impact.

MISSION STATEMENTJobs, access, education, policy and more.

“Technical.ly is the heart and soul of entrepreneurship in the region.”

Stephen Tang, President & CEO, University City Science Center

ONLINE

Technical.ly’s city web sites publish daily journalism about activity in the local technology

ecosystem. On the site, readers access regional event listings, a local jobs and RFP

board, targeted and attractive local advertising, and a robust up-to-date directory of

the people, organizations and projects shaping the scene. http://www.technical.ly

One hub for information about the region’s technology community.

Business Dev Creative Civic AccessTalent and innovation in

design and development.Entrepreneurship and investment activity.

The broad arts and creative community.

Policy and change-making in civic affairs.

Access and education issues in underserved communities.

Original articlesInterviewsNews roundups

Explanatory journalismBuzzworthy linksPhoto slideshows

Journalism

REACHTargeted local technology readership.

50,000 unique monthly readers

90,000 pageviews/month

12,000 email subscribers

15,000 Twitter followers

3,000 Facebook followers













Total network:

“Technical.ly is an amazing addition to the regional community.”

Christine Johnson, Communications and Events ManagerTEDCO

Our audience is made of young, civic-minded entrepreneurs, developers and

technologists and a growing group of established leaders. More than 40 percent earn

more than $100,000 and represent diverse backgrounds.

AUDIENCEA diverse community of leaders.

Gender 62% Male / 38% Female

Geography 90% Local / 10% National

Age 34% Ages 35-49 / 32% Ages 18-24

Education 47% College Degree / 25% Graduate Degree

Race 78% Caucasian / 14% African-American & Hispanic / 8% Asian

Income 40% $100k / 24% $60k-$100k / 21% $30k-$60k

Entrepreneurs 21%IT Leadership 10%Designers/Developers 21%Media and Marketers 19%

Other IT, students and more 26%

CONTENTA sample of our best writing on local tech.

RoboDoves al l-female robotics team from Western High School competes on world stage

DuckDuckGo’s best week ever: 2.54M direct searches

CISPA: U.S. House mem-bers get $55M in pro-cybersecurity contributions

With 10,000 jobs, wil l the Navy Yard stand on its own as an innovation hub?

Philadelphia Police st i l l use typewriters: successes, challenges and opportunit ies

300k visitors to KEYSPOT computer centers in two years

Indy Hall Arts community works with coworking neighbors

PennApps Spring 2013: Inventory, app that detects what’s in your backpack, wins $4k

REGULAR EVENTS

Technical.ly hosts monthly, local technology events that explore and support the local tech

community. Events include panel discussions, startup and civic app demos, recruiting

opportunities, networking and receptions.

Programming to connect technologists.

Net/Work Tech Jobs FairInnovation in the ParkGiving Underserved Communities AccessNational Tech Reporters Roundtable

Start. Stay. Grow. college retention event Sustaining a Women in Tech CommunityNotAtSXSW partyRandom Hacks of Kindness hackathon

“The exposure we received was responsible for 3 new incoming clients in less than a month.”

John Fazio, CEO, Jarv.us

ANNUAL EVENT SERIES

In April 2013, we hosted Philly Tech Week, where 20,000 people attended 110 events

organized by 200 partners, including a spellbinding game of the arcade classic Pong on the

side of a 400-foot skyscraper, pictured on the adjacent page. We hosted a similar series in

September called Baltimore Innovation Week with 50 events and more than 70 partners.

Community-driven tech conferences with impact.

Impact

Tech Week and Innovation Week have been launch pads for

exciting new initiatives, companies and ideas, including:

First Student Startup Summit is held (2013)

Computer literacy classes offered (2011, 2012, 2013)

Mayor Nutter issues Open Data Executive Order (2012)

Women In Tech Summit is f irst held (2012/2013)

OpenDataPhilly.org lauches f irst Philadelphia data portal (2011)

Venture for America lands in Phil ly and Balt imore (2012/2013)

Philadelphia is the global stage for NASA Space Apps (2013)

Questlove joined us for a 1-hour l ive interview (2013)

More than 320 events and 40,000 total attendees (2011-2013)

“Philly Tech Week is an outstanding week to focus on our technology community.”

Rob Wonderling, President & CEO

Greater Philadelphia Chamber of Commerce

SPONSORSHIPWe know the perfect fit in this community.Whether your’re seeking talent, clients or community, Technical.ly works closely with

sponsors to deliver results-driven campaigns that include event sponsorship,

advertising, underwriting and web-based services.

Recruiting local information technology talent.

Branding to target new clients and customers.

Awareness as a supporter of a region’s technology economy.

Corporate Citizenship to put a focus on important issues.

Common reasons to sponsor

Law firms, investment firms, universities, telecommunication companies, service providers, development firms, business incubators, technology councils, municipal entities, startup companies, established companies with growing IT focus, and more .

Common types of sponsors

We champion organizations from early-stage to established and have prices to accommodate any business.

We customize opportunities for organizations that want an edge on the competition.

Ask for sponsorship rates for your market or initiative.

Cost to sponsor

SPONSORSSome of Technical.ly’s strongest supporters.

Connect with our community.

Brian James KirkBusiness [email protected]

Peter EricksonBusiness Development [email protected]

Kate LeshkoEvent [email protected]

Christopher WinkEditorial [email protected]

Corinne WarnshuisEvent [email protected]

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Technical.ly DC Media Kit

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Transcript of Technical.ly DC Media Kit